PR is so different now than it was even five years ago, nevermind ten or twenty years ago. Because major news outlets still require press releases, we still publish them,
Digital-only magazines have had their ups, downs, and (in some cases) its “in-betweens.” While some digital magazines have remained powerful and influential after going digital, others have since been discontinued. And
I'll make this quick because I know you're busy. You’re invited to join us on December 8 at 1:00 PM ET for a FREE webinar, 7 Subscription Landing Page Tests
Magazine covers matter. As Samir Husni (aka Mr. Magazine) states in a recent article on Poynter, “The power of the magazine cover in print has always been significant...High-profile people, it’s
If you’re experienced in online copywriting, you know that “you” is generally considered to be one of the most effective copywriting power words, ranking right up there with free, new
Follow these landing page guidelines for your vanity URLs so that people can both remember you and find you organically
You know the importance of landing pages, but it's completely possible
If your magazine doesn’t have a consistent social media presence by now, then you’re light years behind the competition. It used to be a struggle to get buy-in from the
When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture their attention. If you don’t succeed immediately, they're likely
If you've considered starting an online magazine, or are a legacy print magazine considering going digital, you've asked this question: How do online magazines generate revenue? And the answer is
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other
You have to spend money, to make money, right? But how much do you need to spend in order to earn your money back in digital publishing?
That's the question marketing
As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
The answer many people give to the common question, “What is a web magazine?” is often incorrect by our definition.
Some may say that a magazine’s website is a web magazine,
Everything we've read as observers of social media and publishing communities tells us that most marketers don't get a click rate on a Tweet of more than one percent, and
Isn't most content online an advertorial these days? With so much conversion architecture built into websites, aren't we always trying to convert visitors into subscribers, or get them to click
Audience development personnel have a very specific, and incredibly important job, within an organization. Writing an audience development job description and then finding the right audience development staff can mean
On content-driven, information-rich websites we use press releases for more than the basic announcement. We also use them to release free white papers because we know they offer more opportunities
Since 2006 we have held these fourteen guidelines as the most fundamental principles of the best website design.
Every website is unique to its own audience, so you can't include things
Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They
If you look at Shorenstein Center and Lenfest Institute's Digital Pay-Meter Playbook, you'll discover that one key metric you can measure, which identifies high-performing publishers, is your "stop rate."
Your stop rate is
It strikes me as somewhat ironic that the word magazine which simply means storehouse, is becoming more true than ever as magazines go digital and digital magazine libraries make it easier than
In-person, live events can be a fun and profitable revenue stream for any multiplatform publishing company. When passionate people are committed to a topic, they want to go to the
Over the years of attending in-person publishing events, we noticed a trend where a solid portion of the speakers invited to present are vendors and consultants, and a decent number
Before we get into content marketing podcasts, let's talk about podcasting in general. Podcasting has had a culture that has been behind the scenes lurking in the background for well
When website users are asked whether they like pop-ups, they say no. They'll say they hate them. They'll tell you they're the most annoying things on the Internet. They might
There's no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different
If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.
After all, buying a list
Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.
These
Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author
Because an amazing amount of work goes into producing each new issue of your digital magazine, promoting each issue should leverage the unique content included in that issue. We can spend hours researching and discussing the
Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites.
We're all about the mighty freemium around here. Create content and give it away for free so that people know how good your premium content is – and they'll buy
How do you usually promote a magazine? Subscription and newsstand sales are the keys to driving advertiser interest in print magazines, but how does that change in the digital world?
Blow-in
The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them.
Mequoda has a client who is
It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to
Most of the subscription business model facts you usually hear likely pertain to percentages and numbers that don't apply to you and instead reflect someone else's business. But the ten facts below
We started this year with the launch of Food Gardening Network, a digital magazine publishing system that is built to follow all of our best practices, conduct additional testing, and
Back in the 1990s, many publishers distributed their controlled-circulation or free magazine as a download from their website or something they would send out as an attachment to an email.
Are you looking for a proven email marketing template that is proven to grow your subscription business? How about seven?
If that sounds like you, then you're invited to join us
Have you ever thought about digital magazine history? Magazines were originally invented in the 15th century, shortly after the invention of the Gutenberg press. Magazines were different from books because
Mequoda's Haven Wordpress system is a digital publishing and marketing system for subscription websites that will ultimately be one of many successful digital publishing business models deployed online that are
Earlier this year, I read with something between amusement and dismay a recent piece about how the Wall Street Journal, one of my favorite news sources, is trying to do
I continue to read with interest how free email newsletters are the hot new thing. A recent Digiday article shared that The New York Times, who has 15 million email
I'll make this quick because I know you're busy. You’re invited to join us on October 13 at 1pm ET for a FREE webinar, The 7 Email Marketing Templates You Need to
As someone who's looked at your website every day for a long time, you probably have no business reviewing your own website. There are probably things in the back of
Do you want to know the secret to email marketing success? We have developed 7 email templates that will take your campaign from boring and bland, to jaw-droppingly engaging with
If you're one of the hundreds of magazine publishers who are still giving away your magazine content, it's probably time to stop and think about using that content to sell
There are dozens of multi-media platforms we can distribute content on, but audio conferences and webinars have been the key to success for some publishers
