Membership Websites

Learn the skills needed to become a successful online publisher
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Last chance to sign up for our Developing Successful Subscription Websites webinar … Continue Reading »

The Holy Grail of Revenue Generation for many successful online content marketers, producers and publishers. … Continue Reading »

Do you know what to do about user registration?
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Act now to immediately get the free eBook Internet Marketing Strategy from Mequoda Group. … Continue Reading »

Learn how to succeed as an online publisher, completely on us … Continue Reading »

Registration for the Mequoda Summit opens today – select your interactive program sessions with ease
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Four FREE white papers for creating and selling better information products
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This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue Reading »

Now there is an easy way to learn the concepts, tips, tricks and techniques that will increase your landing page conversion rates by 30 to 50 percent. Claim your FREE copy of 12 Master Landing Page Templates: Maximizing Internet Marketing Conversion Rates By Using the Right Landing Page Template for … Continue Reading »

“The only things more important than your brand are your customers, your ‘passionistas’”, noted Don Nicholas in this session on Digital Brand Strategy.
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Discover how to meet the challenges of 21st century online publishing with real-world, hands-on skills using free or low-cost software tools and reports.
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Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors. … Continue Reading »

Space at our upcoming Mequoda Summit is dwindling and today is the deadline to register at our early-bird rate, so register today! … Continue Reading »

Discover the secrets to creating and marketing webinars or audio conference programs that address customer interests and generate healthy profits. … Continue Reading »

Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for excellence and innovation since before we coined the term “Mequoda.”
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Take the Mequoda Reader Survey and let us know what topics most interest you
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Rackspace LAMP Data Center Management -
Thousands of Rackspace customers run LAMP architecture for the development and deployment of optimal performance web applications. Our highly trained Mequoda team can manage this data center for you.
WhatCounts Email System Management -
WhatCounts offers email marekting solutions for companies with complete support for RSS, survey, … Continue Reading »

Ten free whitepapers for turning your print publishing company into a successful online publishing company
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All information products will be digital by the year 2025.
Warning: Your staff will need to acquire new skills to create these new digital products
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Duration: Approximately 60 Minutes

What this session is about:

You can maximize your email revenue per subscriber with a bigger and better assortment of product offerings. Discover how to generate more income with digital products, including webinars, downloadable PDFs, membership websites and more. … Continue Reading »

Bo Sacks tells the independent magazine industry why they shouldn’t panic
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Don Peschke, founder of August Home Publishing, discusses how his company is meeting its mission of “surrounding our customers with service” … Continue Reading »

With traffic and sales doubling in the past year, Taunton’s Janine Scolpino discusses some keys to membership website success
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Effective membership websites employ an access challenge landing page that teases users with a snippet of the content that awaits them beyond the turnstile.

Private, exclusive, premium and paid-only vs. visible, available and accessible. The conundrum for membership website has long been how to have it both ways.

The idea of a … Continue Reading »

When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
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Online publishers now have an opportunity to monetize an international audience.

Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers. … Continue Reading »

An immature industry requires some mature professionals. If you are running an online media operation, don’t underestimate the value of diversity of age, opinions, experience and skills. … Continue Reading »

How does a book make our list of “Top 20 Online Publishing Books”?

Over the past couple of months, we’ve been busily scouring Amazon.com for books on the topic of online publishing. There are 5,000+ books on Amazon that one could read to better their online publishing business. … Continue Reading »

Online Marketing Tools: Using an Email Lifetime Value Calculator to measure the real lifetime value of an email name

The essence of the Mequoda Method is to build a database of email newsletter subscribers, send them valuable free content, build your brand, earn trust, and eventually monetize these email subscribers by … Continue Reading »

With advertising sales dropping, many publishers are considering charging for content. Will you?

After hearing Jim Malkin, CEO of SourceMedia spoke this week at FOLIO about how he intends to transform into a paid-subscription model, we thought now might be a good time to talk about membership websites and the Five … Continue Reading »

If you’re an online editor or website designer, Blogging for Marketing 101 will show you how to monetize a blog with social media, web 2.0 strategies, and good old fashioned networking. Claim your FREE copy of Blogging for Marketing 101: Blogging Advice for Publishers Who Want to Learn How to … Continue Reading »

Panelists share digital revenue percentages and thoughts on how they might increase those in the coming months and years

For The Knot, digital has always been their center. It represents 80% of their total revenue and 50% of that is ads (30% national and 20% local).

“We’ve always been in start-up mode … Continue Reading »

Editors gather for a candid discussion about what’s working online and what isn’t

Jacob Weisberg, Chairman & Editor-in-Chief of The Slate Group, opened this session by asking: Why aren’t magazines better online? And how can we turn it around? … Continue Reading »

Executives from ESPN, Rodale and Harvard Business Review discuss the challenges and benefits of charging users for online content

General Manager & Editorial Director of ESPN Publishing Gary Hoenig admitted he didn’t know anything about SEO 6 months ago. The concept of using SEO to acquire subscribers (link to some article … Continue Reading »

Google’s Analytics Evangelist, Avinash Kaushik, tells magazine publishers why some of their sites “suck” and what kind of thinking is required to fix them … Continue Reading »

All SEO keywords are not equally important—volume and competition matter!

The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Tool for a given root keyword phrase (Primary Keyword Phrase). … Continue Reading »

Questions to ask before you launch a Membership Website. Are you a traditional print only publishing company considering the leap to online publishing? Welcome to the era of the internet! You may be contemplating the launch of a Membership Website. After all, you’ve got years of … Continue Reading »

Duration: Approximately 60 Minutes

What this session is about: In this rapidly evolving new media world, where the consumer is in control and has more information product options than ever before, publishers need to offer multiple media platforms to remain competitive.

Discover how top B2B and B2C publishers have used the Internet … Continue Reading »

All 17 Mequoda Pro training seminars currently available on-demand:
The Ultimate Guide to SEO Campaign Management 2010 — Using Free Content, SEO, PR and link Building to Drive Website Traffic and Build Email Circulation
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website … Continue Reading »

Now you can ask any question about online publishing and marketing and receive a detailed answer from the Mequoda Pro Research Team and me for a little over 81 cents per day.
Introducing Mequoda Pro — the ultimate publishing support program — designed exclusively for experienced professionals who want to … Continue Reading »

Mequoda Summit attendees leave with the most robust and inspirational take-aways out of any online publishing conference out there. We know this because attendees tell us all the time!
The sessions you’ll attend at the Mequoda Summit aren’t your run-of-the-mill sporadic conference sessions. Each session at the Mequoda Summit focuses on … Continue Reading »

Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops. You get to choose.
Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »

Can you really master Web 2.0 if you haven’t gotten the fundamentals of Web 1.0? Here are 6 steps picked up at the Web 2.0 Expo this week in NYC that will help bring your brand up to par before Web 3.0 approaches. … Continue Reading »

“Five Deadly Membership website Mistakes—What every magazine, newsletter and book publisher needs to know before launching a membership website” is based on our 12 years of experience with more than 100 successful membership websites. Claim your FREE copy of Five Deadly Membership Website Mistakes: What every magazine, newsletter and book … Continue Reading »

A Mequoda Website Satellite Archetype that generates the majority of its revenues from user access fees. This website business model is similar to a print newsletter or magazine that accepts little or no advertising, relying primarily on user support. These websites often sell other branded information products that might include … Continue Reading »

The Mequoda Group has identified 30 ways that publishers can deliver and monetize information. While it is not an efficient strategy to adopt all of these platforms, selecting a mix of both print and online mediums will help publishers maximize their customers’ satisfaction. … Continue Reading »

Driving website traffic is a fundamental component of the Mequoda Marketing System. It is by driving website traffic that email newsletter subscriptions are increased and the names on that list are monetized. Publishers should take advantage of every possible way to drive website traffic. Here is a list of 31 … Continue Reading »

Do you know how users consume print and digital media? If you think they’re the same, you’re wrong. And if you’re building or running a membership website with that mindset, you’re in trouble. … Continue Reading »

How to Give Away Content and Get More Subscribers, Additional Product Sales and Higher Profits in Return … Continue Reading »