Misunderstanding Membership Website information architecture
Misunderstanding the characteristics and attributes of a membership website compared to, say, a subscriber-access-only magazine or newsletter retail subscription website is a common misunderstanding when publishers are launching a paid-access-only website.
A Membership Website is an online medium—a destination—in and of itself.
It may be structured as a “pure-play” site, which does not … Continue
Membership websites are hot for 2013
All the sudden in 2013 I found myself hip-deep in subscription and membership websites.
Perhaps it’s the tablet market evolving, the publishing market maturing, the continuing problems of advertising models or the renewed interest in the renewable revenue of continuity websites. … Continue
How recycling, repurposing, and repackaging content can create alignment in your marketing efforts
The number of steps required to create an effective audience development plan often confuses people new to organic content marketing. One of my favorite tricks is to use the acronym ARM to help people remember that there are three distinct elements or parts … Continue
All SEO keywords are not equally important—volume and competition matter!
The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Tool for a given root keyword phrase (Primary Keyword Phrase). … Continue
Your metadata doesn’t matter anymore … Just kidding. It does, sort of.
Recently one of our clients noticed that the metadata they were putting into their articles wasn’t necessarily the data that was getting pulled into Google search results.
In days of old, metadata was valuable. It’s what Google used to determine the content on our pages. … Continue
Six membership site ideas all digital publishers must follow
How to make a membership website is a topic many publishers struggle with. Membership and subscription websites can be hugely successful in generating revenue for publishers with evergreen and updated content.
However, understanding how to make a membership website is often overlooked during the planning process. Let’s take … Continue
What are the attributes of a blockbuster subscription website?
Every now and then, I’m asked to facilitate the creation of a new subscription website. While a subscription website is the thing we’ll build, a premium content subscription is the thing we’ll sell, or perhaps even more importantly, what the customer will buy.
Deconstructing the phrase “premium … Continue
If you are not utilizing some form of paid marketing, you are limiting the size of your online business. Google Adwords pay-per-click campaigns, affiliate marketing partnerships, retailer partnerships and banner campaigns all help to sell your products for a percentage of the revenue. … Continue
Choosing the wrong format for your membership website involves mislabeling your membership website and deciding to build it based off customer relationships instead of making it content-based.
The sheer number of content model choices – which totals nine through six premium models and three affinity models – dramatically increases the chances of choosing the wrong … Continue
Discover the nine deadly membership website mistakes when you download this new free report from Mequoda Group
Download your free copy of Membership Website Strategy: 9 Deadly Membership Website Mistakes & How to Avoid Them now
The membership website can be a lucrative addition to online publishers’ arsenal if they have the ability to create a premium … Continue
Literary perfectionist Gustav Flaubert once said “our ignorance of history makes us slander our own times”. He was right on the money here and not just in his never-ending quest to find “le mot juste” (“the right word”) in a sentence. Finding the perfect word, he believed, would lead to the Nirvana of written quality. … Continue
The Million Dollar Landing Page Templates free white paper from Mequoda Group includes landing page examples, best practices and free downloadable landing page templates
Properly designed and optimized landing page templates allow companies to perform an array of tasks, from getting a casual visitor to convert to selling a product.
The Million Dollar Landing Page Templates free … Continue
Discover 11 of the best million dollar landing pages and receive two free best-practice landing page templates that are fully customizable
Receive your FREE digital copy of Million Dollar Landing Page Templates now and receive two free best-practice, customizable landing page templates as a bonus
We have completely revamped our free landing page templates white paper.
Now you … Continue
Three quick tips on how to make a membership website work by letting your users define the content
The main revenue source for a membership website comes from its users, which means that 9 times out of 10, membership websites accept no advertising. What this means is that any membership website that’s going to be successful … Continue
Two handfuls of WordPress membership plugins that you can use to turn your free website into a paid membership product
If you’re running a website on WordPress, you probably know that it’s not meant to be run as a membership website. However, being as flexible as WordPress is, you’ll find many publishers who have turned it … Continue
The conundrum continues: How much should you give away on your membership websites?
There’s no scientific methodology behind subscription websites. Publishers with excellent conversion architecture can get away with giving away a lot of free content and still converting a large percentage of those free users into paid users.
Others still, have such a good reputation and … Continue
President Obama signed the “Restore Online Shoppers’ Confidence Act”, so here are the rules that apply to us.
A Subscription Website is an online information product. It is a gated, content-based site that requires registration and payment in order to view the content (or most of the content) that has been placed behind a firewall.
Similar to … Continue
Sell more “gift” membership subscriptions by offering a physical reciept, pricing for the gift-giver, and making your website look valuable
It’s the holiday season, and consumers are frantically looking for things to give the people they love. They’re also looking for gifts to give people they don’t love but need to buy gifts for anyway. The … Continue
Four things that successful membership websites have in common
The goal of a membership website is to acquire and retain members. After all, membership websites generate the majority of their revenues from user access fees. The business model is similar to a print newsletter or magazine that accepts little or no advertising, relying primarily on … Continue
Three successful subscription websites that let users generate much of their content for them
Some of the most successful websites let their users generate more than 99 percent of their content. The websites that can do this become masters at building communities that draw users to both read and post.
Websites with frequent postings by users not … Continue
How to use paid and earned media to build your membership website
Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason – paid media works. And it’s often easier to buy website traffic than to rely on earned media.
Basic paid media sources for building your membership website: … Continue
This free report from Mequoda Group discusses 5 deadly membership website mistakes that should be avoided by online publishers
(Nationwide)—A membership website may appear to be an easy moneymaker for online publishers. Although membership websites can be very profitable, they are websites that require a great deal of forethought and evaluation before they can be created … Continue
What is a membership website and what makes it a subscription website archetype?
A Membership Website is an online destination—in and of itself. It may be structured as a “pure-play” site or as a “companion” website. Either way, members or subscribers register and pay to access information, organized library-style by topic of interest, or research information … Continue
This free report from Mequoda Group discusses membership websites, which can be a revenue-generating tool for online publishers
(Nationwide)—A membership website is an online information product. In order for users to access the information found behind the gated site, they need to register and pay whatever fee is associated. Users often times become members of membership … Continue
Membership websites require content and effort – don’t attempt building one if you haven’t got either
While a Membership Website can be a profitable addition to a publisher’s online strategy, the decision to launch one must be carefully considered. If the publisher has been sponsor driven print, a Membership Website may be a bad idea unless … Continue
Claim your FREE digital copy of Membership Website Strategy: 9 Deadly Membership Website Mistakes & How to Avoid Them now. … Continue
Know how to transition your company when times change
Learn the skills needed to become a successful online publisher
Last chance to sign up for our Developing Successful Subscription Websites webinar … Continue
The Holy Grail of Revenue Generation for many successful online content marketers, producers and publishers. … Continue
Do you know what to do about user registration?
Claim your FREE 256 page eBook Internet Marketing Strategy for Publishers: How to Transform your Book, Magazine or Newsletter into a Niche Media Empire by Refining your Website Marketing Strategy now. … Continue
Learn how to succeed as an online publisher, completely on us … Continue
Registration for the Mequoda Summit opens today – select your interactive program sessions with ease
Four FREE white papers for creating and selling better information products
This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue
Claim your FREE digital copy of Million Dollar Landing Page Templates: Best Practice Guidelines, 11 Best Landing Page Examples, Case Studies and Downloadable Templates now. … Continue
“The only things more important than your brand are your customers, your ‘passionistas’”, noted Don Nicholas in this session on Digital Brand Strategy.
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors. … Continue
Space at our upcoming Mequoda Summit is dwindling and today is the deadline to register at our early-bird rate, so register today! … Continue
Discover the secrets to creating and marketing webinars or audio conference programs that address customer interests and generate healthy profits. … Continue
Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for excellence and innovation since before we coined the term “Mequoda.”
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Ten free whitepapers for turning your print publishing company into a successful online publishing company
All information products will be digital by the year 2025.
Warning: Your staff will need to acquire new skills to create these new digital products
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