Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: mequoda media pyramid

The Mequoda Media Pyramid is the core of the Mequoda Method. The foundation of the pyramid is the means by which you draw prospects into your customer base, or network hub and build relationships. Then, level-by-level, you monetize those individuals by pushing them up the pyramid to product levels that are increasingly more valuable to them and certainly more profitable for you.

Conde Nast Increases Multiplatform Publishing Appeal with Memberships

Print enthusiasts turn to tech properties to build multiplatform publishing empires through memberships and events
As Lucia Moses at Digiday put it, “In the quest for new sources of revenue, publishers have been launching subscription programs and events series.”

Moses reports, “Condé Nast’s Wired Media Group, consisting of Wired, Ars Technica and Backchannel, is going a step

How Magazines Can Go Live

Pop-Up Magazine brings magazines to life

Online, publishers have the opportunity to perform different roles. They can be radio hosts or podcasters, video producers or bloggers.

The Internet allows for different platforms to be used at a fraction of the price. Therefore, content can be created and delivered to reach a broader audience in the way they prefer.

What Does “Mequoda” Mean?

The Mequoda Method, when run as a repeating cycle of management behaviors, creates an audience- driven, continuous-improvement media management system.

Mequoda is a term coined by Internet entrepreneur and website developer Don Nicholas to describe a method for designing and managing websites and website networks. The term is an acronym for “media quote daily,” which is core to Nicholas’s approach to building website networks that includes seven specific website types.

A Mequoda Website Network includes a minimum of two websites, where one is a free Mequoda Internet Hub and the other is one of the seven Mequoda Website Satellite Archetypes. Mequoda is now used to describe a wide variety of Internet publishing and online marketing terms that extend the Mequoda philosophy.

The Triangular Approach to Building an Internet Business Model

Build your Internet business model from the bottom up

Whether you are a paid website that sells products or a free website that sells advertising, your business model requires some kind of visual component that acts as a roadmap for the future.

The first step in this roadmap, is deciding what your website will offer and how it will make money. This is why, in every business plan we create or help create, a Mequoda Media Pyramid is built.

Week in Review: October 18th, 2010 – October 22nd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

The New Mequoda Media Pyramid for Publishers

A more encompassing media pyramid adds delivery platforms and requires additional product development.

As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow, it’s clear that the publishing industry is in the throes of another paradigm shift.

The media pyramid enables us to identify, build and manage a Mequoda System. Building a media pyramid is a fundamental strategy for modern publishers.

Week in Review: October 11th, 2010 – October 15th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Why Legacy Publishers Should Recruit at Journalism Schools

And the new media skills of some journalism students

Wall Street Journal Media Pyramid Case Study

Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived?

Meet a B2B Multi-Platform Content Rock Star

Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for excellence and innovation since before we coined the term “Mequoda.”

How to Create a Media Pyramid for your Business Plan

Start your Internet business model with a media pyramid that shows the hierarchy of your products and revenue

Are you in the process of writing a business plan for a new online venture, or an extension of an existing online business?

As you know, having an online portal for your information is essential for growth. Using the web as a new medium and not just an extension of your brand is critical. But this is a new beast, and to be prepared, you must plan. This holds true whether your online business unit launched six months ago, or hasn’t launched yet.

Mequoda Media Pyramid

The Mequoda Media Pyramid is the core of the Mequoda System. The foundation of the pyramid is the means by which you draw prospects into your customer base, or network hub and build relationships. Then, level-by-level, you monetize those individuals by pushing them up the pyramid to product levels that are increasingly more valuable to them and certainly more profitable for you.

Risks of Borrowed Content

Want to use other people’s content? Are you ready to risk your brand for it?

Many of my clients are creating a book series that supports and monetizes their brand’s knowledge base and information architecture. Some are experienced book publishers and some are experienced periodical publishers. While both skills are required to be a successful Mequoda Internet Marketing System operator, most of my clients do not possess both sets of skills.

Integrated Online Publishing for 2007

Creating a Flexible and Adaptable Business Plan that Will Maximize Your 2007 Online Revenues & Profits

Perhaps the thing I like most about the Mequoda Marketing System is its flexibility.

This online publishing system is all about maximizing the value of online advertising inventory (website space, email newsletters and email promotions). This is true no matter how you monetize the inventory.

A Simple Test to Validate the Success of One-Shot Products

If you take a close look at the Media Pyramid, you’ll notice we list subscriptions and products as two different things. When we say products, we are referring to non-renewal products: books, eBooks, CD-ROMs, DVDs and other one-shots. If you question the value of one-shot products sold online, try this simple test…

Those Who Move the Quickest Often Win

Yesterday, we presented the Website Design for Publishers and Authors Bootcamp here in Germany. We spent the first part of the day talking about the different Mequoda Website Archetypes and the Mequoda Media Pyramid. The second part of the day was spent talking about the 14 website design guidelines and reviewing some good (and not-so-good) American websites.

Online Publishing Secret #2: Build a Mequoda Media Pyramid

Mequoda Media Pyramid is the core of Mequoda System

Building a Mequoda Media Pyramid is the core of the seven Mequoda System habits—an exercise through which you dig down and determine exactly how you’re going to run your company. In a Mequoda media enterprise, the commonality is not the platform; rather, it is the expertise in, knowledge of and in-depth perspective about the subject at hand. And those capabilities can, and should, expand across several different kinds of media that are marketed to targeted, qualified prospects and distributed from a master production operation.

An Introduction to the Mequoda System, a Unique Internet Marketing System

The Mequoda System is a collection of media management behaviors

When operated as a repeating cycle, creates an audience-driven, continuous-improvement media management system. To discover and document the Mequoda System, the Mequoda Research Team has studied the management strategies and habits of hundreds of successful (and not-so-successful) media organizations to arrive at seven best practices, or organizational habits, that comprise the most current version of the Mequoda System.

Using Direct Mail Post Cards to Increase Targeted Website Traffic and Sell Paid Newsletter Subscriptions

While many Internet marketing professionals ignore direct mail as a viable means to increase targeted website traffic, one newsletter publisher devised a test that shows that direct mail post cards can be a very cost-effective way to increase targeted website traffic and sell paid newsletter subscriptions.

America’s Test Kitchen Media Network Case Study

Boston Common Press, the Publishing Company that Produces PBS TV Show America’s Test Kitchen, Uses the Show’s Viewership to Drive Traffic to its Free Website, Building a Large Database in Which They Market Their Various Print and Online Products

America’s Test Kitchen is a weekly television show on local PBS stations, but it is more than just a cooking show. The TV program and its companion website, AmericasTestKitchen.com, serve as the hub of a well-designed network for Boston Common Press, which produces the show. The program directs the show’s 2.9 million viewers to AmericasTestKitchen.com, where, by requiring registration, the company builds an enormous permission-driven database in to which they market their various products. This strategy makes America’s Test Kitchen one of the most successful practitioners of the Mequoda Network that we have found.

Mequoda System Habit #3: Build a Mequoda Website Network

When it comes to website publishing, some publishers have a clear strategy and others are still confused. But all website owners can increase conversions and improve the user experience. The solution lies in the Mequoda Website Network—the all-important centerpiece of the Mequoda Marketing System—which defines and determines the organizational architecture required for a 21st Century media company to compete effectively and profitably.

Mequoda System Habit #2: Build a Mequoda Media Pyramid

In a Mequoda media enterprise, the commonality is not the platform; rather, it is the expertise in, knowledge of and in-depth perspective about the subject at hand. And those capabilities can, and should, expand across several different kinds of media that are marketed to targeted, qualified prospects and distributed from a master production operation.

Mequoda System Habit #1: Implement a Strategic Management System

Strategic management treats the enterprise as an information producer, and employees are valued for their creativity. Conversely, command-and-control management (your father’s management) treats the enterprise as a machine, with employees viewed as replaceable parts.

Introduction to the Mequoda System™ 2006

The Mequoda System™ is an internet business model comprised of seven organizational habits

The Mequoda System is a collection of media management behaviors that when operated as a repeating cycle, create an audience-driven, continuous improvement media management system. To discover and document the Mequoda System, the Mequoda Research Team has studied the management strategies and habits of hundreds of successful (and not-so-successful) media organizations to arrive at seven best practices, or organizational habits, that comprise the most current version of the Mequoda System.

Mequoda System: Repeat the Continuous Improvement Cycle

The seven organizational habits of the Mequoda System, institutionalized as a media management system, give you the power to succeed and, perhaps, to dominate any special-interest audience segment you choose to target.

You must, however, continually evaluate user needs in the context of your competitive marketplace and, of course, validate and fine-tune your media and marketing mix, your organizational structure and your business processes.

Mequoda System Habit #7: Make Metric-Driven Decisions

Implementing a metric-driven plan for your integrated media empire will help you determine your direct profit and loss, as the key drivers behind user-driven sites (and the most important profit-impacting variables) will affect your website’s bottom line.

Mequoda System Habit #6: Implement a Mequoda Marketing System

The way in which a publisher prioritizes sources that drive traffic is a major differentiation of the Mequoda System vs. traditional publishing models. Traditionally, magazine or newsletter publishers have generated 95 percent of their publication’s revenue by spending money on paid media. While paid media sources certainly may remain a viable part of an integrated media empire’s promotional mix, no equivalent paradigm exists in print publishing for online brand-building methods that successfully drive traffic, such as distributing free media, using search engines and link-building.

Mequoda System Habit #5: Create User-Centric Websites

After reviewing hundreds of websites, interviewing dozens of website publishers and conducting a series of expert usability reviews and actual user tests, we developed these 14 best practices for creating user-centric websites—along with a Mequoda Website Scorecard that you can use to evaluate the overall effectiveness of your own site.

Mequoda System Habit #4: Organize Content Around the Customer

Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish information in many different formats (periodicals, books, email newsletters, blogs, wikis, digital libraries, courses, events, DVDs, CDs and more) are the ones—large, small or independent—who will succeed.

Is Your Internet Marketing System What It Should Be?

While some Internet marketers use a single source to acquire new customers, others use an intricate Internet Marketing System of up to 13 programs to increase website traffic. What’s driving your Internet Marketing System?

Mequoda Managing Editor Job Description 2006 Edition

Discuss the online publishing job responsibilities, key metrics, goals, objectives and activities for the managing editor of a vertically integrated new media organization

How to Use Your Affiliate Marketing Network Program to Sell a $3000 Seminar

Learn how one information marketer used a two-step program to sell a three-day, $3000 seminar through his affiliate marketing network.