Increase email revenue by determining your ideal revenue per subscriber, and then using service journalism to keep them on a path toward monetization
A Mequoda online publishing and marketing system measures
Our most-read subscription website publishing posts of last year show an interest in building profitable subscription websites and improving the usability and site speed of existing websites.
In 2016, toward the
In 2016, our clients, who we affectionately call our Gold Members, have followed the Mequoda Method using our Haven Nexus CXMS and have seen tremendous gains in traffic year over year.
Every
Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as
Prato will work with a cross-functional team made up of Haven Nexus Software Engineers, QA engineers and subject matter experts to implement Mequoda Systems.
In Mequoda’s history, one of our most
No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website
Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.
If more than 50% of your traffic comes from mobile, it's time for a mobile website analysis to see if you're looking as sleek as you think you are
In an
This certified Mequoda Master will step into Ed Coburn’s shoes
We’ve come a very long way since 2013.
Back in the day, Mequoda was a modest 15-person organization, with one lead consultant
Conventional wisdom says that moving your legacy print magazine into the digital age is complicated, expensive and painful.
Mequoda says: Not if we have anything to say about it.
There’s a better
Mequoda Systems has an immediate opening for a Chief Strategy Advisor to join our high octane executive team
Ideal Candidate:
10+ Years managing a multiplatform media business with full top line and
Your content management system is, simply stated, the system used to manage the content on your web site … but it’s so much more than just that. Choosing a CMS
At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management
2015 was a blockbuster year for our Gold Members who, when following the Mequoda Method and using the Haven Nexus CXMS, have seen tremendous gains in traffic year over year.
We
The larger projects online publishers face when becoming multiplatform publishers are often broken into multiple phases to keep the work manageable and the project moving along. Phasing brings focus to
Hide in plain sight and make your advertising messaging look like regular content to block ad blockers
Ad-blocking software has been around almost as long as people have had personal computers
In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.
In a
Each subscription website business model we write about has a distinct combination of characteristics
When Mequoda writes about subscription website business models, we always include a chart that outlines eight different
One of Mequoda’s websites is the Remonsy ETF Network, whose name is a portmanteau for Retirement Money System. Remonsy’s founder and investment guru Tom Vaughan started his first money management
Over the past few months, we’ve been strongly encouraging our clients upgrade their Haven Nexus Systems.
Haven Nexus CXMS is a state-of-the-art SaaS tool built, owned and maintained by Mequoda to
Digital publishing success comes with a multiplatform publishing approach.
Digital publishers who recognize this are finding numerous way to reach their audiences, building subscribers from social media, through email, and funneling
With regularity, we have no trouble shouting the benefits of digital publishing from the rooftops. You can save money by recyling content, you can boost profits bycreating content on multiple
Increase clicks and revenue by testing out these six different email templates
One feature of using a publishing and marketing system like the Mequoda System is that you get access to
At Mequoda, we maintain the publishing industry’s most comprehensive database of website design best practices. These best practices are continually evolving and guide publishers to design and manage high-performance websites
On October 14th, a print newsletter publisher blossomed into a multi-platform publisher. That was the day we helped launch one of our newest Mequoda Systems, NutritionAction.com, the home of
Each year, as the Mequoda team gets together with our Gold Members at our annual Mequoda Gold Member Summit, there's a bit of magic in the air, it feels like
Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?
Of more than 60 Mequoda systems, one publishing website has achieved
Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?
Of more than 60 Mequoda systems, one publishing website has achieved
The art of audience development blogging requires great service journalism wrapped around a best-selling product
While audience development blogging can take many formats, I teach my clients three basic templates to
Not all digital publishers have the opportunity to staff their own IT department. This is especially true for very niche publishers operating with a small internal staff.
However, to succeed in
For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog
I almost never meet a publisher who tells me their audience
Providing related posts to your audience members helps them find more of the content they are interested in while becoming more familiar with your writers and the breadth of your
The need for proper interaction between website programs
According to PC Magazine, an Application Programming Interface (API) is used to “communicate with an operating system or some other control program such
What's one way to make it perfectly effortless for the social-savvy users of the universe to comment on your blog? By making it Facebook-friendly of course! All cheesiness aside, this
Combine best practices with unique ideas to get to market quicker
Although all Mequoda Systems operate under the four open content standards (Content driven, Google-friendly, Subscriber centric, many platforms), each publisher
This featured WordPress plug-in will help reduce the amount of spam on your website
As the Askimet website asks, “Are you tired of comment spam?” If you are, and you run
From HeadSpace2 to WP SEO, plug-ins effectively handle optimization
The WordPress SEO Plug-in is new the to Mequoda arsenal. HeadSpace2 was the original plug-in we used for SEO purposes, but are
Since automation has become a key component of Mequoda Systems, our developers have created a special WordPress Plug-in that helps in automating the inclusion of inline text ads. We call
Communicate to the right audience segment with the best possible message
Internet marketers are becoming more experienced at segmenting their customer database.
By targeting buyers and prospects separately with unique messaging, sales
Discover dozens of successful methods for starting, running and getting the most from your content-based business
Yesterday, I talked about what best practices are and where they come from.
Today, let’s talk
In this brief video from our Mequoda Summit East 2010, you will get a taste of the informative commentary shared throughout our sessions
While digging through some of our video content,
Discover the balance to properly run your online business
We take pride in the balance that is found at each Mequoda Summit.
There are a variety of sessions dedicated to audience development
All Mequoda Systems share audience development components but have different methods of generating revenue
I always find it interesting to watch, listen to and facilitate the interaction between different publishers who
Discover how our complete online business system can generate revenue for you
In yesterday’s Mequoda Daily, I discussed the core values behind Mequoda Systems, and what sets our system apart from
Why our Open Content Standards are so unique
We are currently in the middle of researching for our second Mequoda Open Content Standards adoption study. Unsurprisingly, publishers using an open content
The key element to our most successful Gold Member Systems
In yesterday’s Mequoda Daily, I discussed my thoughts on David Meerman Scott's intriguing suggestion about offering free downloadables without required registration.
Most
All online businesses need to track metrics, and pay attention to the numbers that equal successful revenue generation
At the recent SIPA 2011 event in Washington, DC, I had the opportunity
Three effective uses of keyword research include audience development, website taxonomy and article tagging
In yesterday’s Mequoda Daily, I discussed the impact that Mequoda System publishers have experienced from Google’s Panda
