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Tag: mequoda

An Encyclopedic Collection of Digital Publishing Strategy

If you’re a publishing professional, don’t wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on the four most important digital publishing topics:   Continue

How to Discover Blockbuster Articles and Make Them Convert Better

A client used this scorecard on their blockbuster articles to improve search visibility by 34%
A blockbuster article is a piece of content on your site that attracts a significant amount of traffic over a long period of time. For many publishers, this timeline might be years. For those just learning about blockbusters now, many will find that they get thousands of visitors every month from an article published in, say, 2008.   Continue

Protected: Executive Council Update: Social Sharing Enhancement

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Strategy Spotlight with Don: Did You Forget the First Step for Increasing Profits?

f there were just three things you could do today to increase your audience, revenue, and profits, what would they be?

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda shares a strategy for each.   Continue

Content Business Models: How Will Content Make Money in the Future?

How will publishers make money in the future? Consumers will pay for content. And sponsors will pay for us to create it. At least, that’s what Grzegorz Piechota pitched in a recent session of FIPP’s recent Digital Innovator’s Summit. And if you’ve been reading here for a while, you know I agree.   Continue

Strategy Spotlight with Don: Treat Your Content MVPs like Gold

Most of our clients have a list of 100 or more articles that drive the majority of their website traffic, although some larger sites have 300. These posts, which we call blockbusters, aren’t just popular, they’re your front line. Some of our clients see more than 75% of new visitors enter through their blockbuster posts.   Continue

Mequoda Announces 6 Subscription Website Systems for 2017

A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher’s attract new visitors, convert them into email subscribers, engage them, and finally, monetize by converting those visitors into paying customers and subscribers.

To build every Mequoda Audience Development System (Mequoda System for short), we use the Mequoda Method — a collection of best practices that have been formed by watching the world’s most successful online publishers. We also document the results of every a/b and split test that our portfolio of clients are testing every day, and when we see consistent results over time with one methodology, we share it as a best practice with our clients.   Continue

Strategy Spotlight with Don: How to Keep 100% of Your Online Magazine Revenue

The Internet has made it cheap, easy and efficient to launch new streams of niche media revenue. Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for a subscription website is the business model.
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How to Start an Online Magazine With These Five Strategies

Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.

These differences range from the obvious – a comparison with print products, for instance, is pretty straightforward – to the more nuanced: say, discerning an online magazine from a digital magazine. What could possibly separate the two other than terminology?!   Continue

Strategy Spotlight with Don: Do You Have These Four Goals in Mind?

You don’t get from point A to point B without goals and milestones. This applies to most situations in life, from a cross-country road trip, to training for a marathon, to a career in publishing.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the four most important goals a publisher should hold close to their heart, in order to thrive as a multiplatform subscription publisher.   Continue

Our 2016 Mequoda American Magazine Reader Study & Handbook

Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of them are reading digital magazines, up 13.8% from 2015.   Continue

Protected: Executive Council Update: Best Practice Blockbuster Management Improves GVI by 34%

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Strategy Spotlight with Don: Save Time & Increase Revenue

Do you ever feel like you’re working harder than you need to? You probably are. Most people do. And the worst part is that without an outside perspective, you could spend your whole career trying to figure out how to work smarter, not harder.   Continue

Multiplatform Events: Digital, In-Person or Both?

How to create multiplatform events that serve both the in-person needs of your customers, but also your bottom line.
When a user conducts research to inform a decision, whether about where to hold a wedding, what car to buy, or how to spice tonight’s soup, she may want to consult her peers, or look to the   Continue

8 Fundamental Internet Revenue Models Publishers Use to Generate Online Advertising Dollars

Some helpful hints on generating revenue through online advertising

What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed specifically for the Internet? Or do you think of traditional business models that have transformed from the physical world to the digital world?

That may have been a trick question, but if you answered “both”, you are correct. The Internet offers an array of revenue models, which in turn have their own subsets of revenue-generating models. If this sounds complex now, just keep in mind that this all means revenue can be generated in many ways. As you read on the intricacies should become more understandable.   Continue

Strategy Spotlight with Don: How to Simplify Your Web Management Duties

As a magazine publisher, you understand that every completed issue is the result of effective communication between staff members. The success of one department directly influences and depends on the success of another. When you become a multiplatform publisher, the same principles apply, particularly when it comes to the various tech providers who run your digital publishing platforms. But managing these separate vendors is time consuming, ineffective, and expensive.   Continue

Freebie Friday: A Complete Guide to Increasing Website Traffic for Free

This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the most successful publishers optimize entire sites for Google, from picking keywords to writing optimized content.   Continue

Association Magazine Best Practices: Don’t Bury Your Content

We’re not sure why most association magazine websites bury free and magazine content, but we’ll try to help them see the light.
If you’re an association website, do you spin off your magazine on its own, or do you keep your organization and the content you publish under the same roof? In other words, do you   Continue

Strategy Spotlight with Don: Advertisers Love This Package

We all know the four basic advertising models, Cost per Thousand (CPM), Cost per Click (CPC), Cost per Action (CPA), Directory/Classified advertising platforms. But what else is out there?

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how niche publishers are boosting sponsorship revenues with one innovative strategy that advertisers love.   Continue

How to Create a Bulletproof Magazine Business Plan

Are you in the process of writing a magazine business plan for a new venture, or an extension of an existing publishing business? I won’t beat around the bush here. If you’re looking to develop a magazine business plan, we should chat.   Continue

Strategy Spotlight with Don: Managing Open Source Software for Fun and Profit

When you go shopping for a new car, you’re generally limited to the inventory on the lot. You might want gullwing doors like a Delorean or a new Tesla, but you can’t get them on an Audi. You can choose your color and wait a few weeks for your vehicle to arrive from another dealership, but you can’t get racing stripes without a custom paint job somewhere else. It’s not that different when buying proprietary software for your website and content management system, so why do so many publishers still head in that direction?   Continue

Freebie Friday: Attract, Capture, Engage, and Monetize Better Starting Today

Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional or national; multi-title or single.   Continue

Strategy Spotlight with Don: How Pricing Affects Sales

Pricing is no doubt one of the single clearest ways to either generate more revenue, or less. But the trick is rarely the price itself, and more how it’s positioned. Humans are naturally inclined to make choices based on the relative value of things compared and contrasted to other similar things. If you can play   Continue

How to Discover Your Multiplatform Media Content Assets

Most of the multiplatform media publishers I work with are rich with content assets.

If they’re not rich with revenue, it’s usually because they don’t know how to leverage those assets. Efficiency is key to success in a multiplatform publishing environment. Before you can design a system that minimizes manpower and maximizes automation, you need to do a thorough inventory of your content assets.

Your multiplatform content assets may be spread out in places that you haven’t thought of as repositories. Some of those places may be channels and others may be platforms. It’s also possible that you have a dusty warehouse full of old copies of magazines, books, and other content assets that no one has touched in years.   Continue

Multiplatform Publishers Growing Through Strategy and Acquisitions

FT Weekend has a new brand identity; Condé Nast buys Pop2Life and Ribyt; Multiplatform publishers at Quartz become profitable
There are a multitude of ways multiplatform publishers can evolve and succeed through digital publishing.

Today we’re looking at multiplatform publishers that are evolving. We begin with The Financial Times and a story from Design Week. Design Week reports,   Continue

Strategy Spotlight with Don: Scaling Marketing for a Growing Product Line

Multiplatform publishers have a lot more choices – and decisions – to make about marketing campaigns. It’s almost enough to make even a strong person run screaming for the nearest direct mail package designer, isn’t it? But you don’t have to surrender to the confusion – paralysis by analysis is not an option!   Continue

Strategy Spotlight with Don: 7 Ways to Increase Magazine Circulation

If you’re running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains seven ways to tackle the audience portion, which will lead to increasing your magazine   Continue

5 Best Practices in Digital Magazine App Publishing

Now that so many publishers are issuing digital editions, it’s time to take a look around and quantify some best practices that we’ve noted in researching apps and digital magazines.

First, let’s do some definitions. Terminology is changing daily, as it always does with new technology and new products, but for now we should at least attempt to clarify a few things. Some of these definitions come from outside Mequoda, but others are our own preferred definitions that serve to clarify some of the confusion in the industry right now. Your mileage may vary!   Continue

Strategy Spotlight with Don: 5 Goals Every Publisher Should Have in Mind

One thing we’ve noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household name, a ton of charisma or a rampant following on social media.   Continue

Meet Your Multiplatform Publishing Mentors

Spend two days with us, and you could become a success story like these publishers.

 

If you’re a magazine publisher in the digital age, you’re certainly savvy enough to succeed. And perhaps you’re satisfied with your revenue and business growth as they are.

But do you know the strategies other successful publishers have used to boost revenues   Continue

Strategy Spotlight with Don: 4 Strategies Every Publisher Should Know

“Print is dead.” “Long Live Print.” “Digital Will Save Publishing.” “Publishing Can’t Be Saved.”

If you took headlines for fact, you’d never know how to respond to the contradictory “news” you hear that seems to change every time you open a newspaper or a new tab on your computer.

In today’s Strategy Spotlight, Don Nicholas, Chairman &   Continue

What Is Audience Development?

Imagine you own a landscaping company. You cut lawns, trim shrubs, design landscapes and you even shovel in the winter.

Now imagine you throw a dinner party where your brother brings home his new girlfriend. This is the tenth girl in 10 years who has sat at your dinner table, so you assume that you may never see the lovely woman again who we’ll call Sarah.

After dinner, Sarah mentions that she just bought a house and the yard is just awful.

So there you are, with a potential customer in your house. What do you do?
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Strategy Spotlight with Don: 3 Ways You Might Already Be Ahead

One thing we’ve noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household name, a ton of charisma or a rampant following on social media.   Continue

What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge   Continue

18 Website Development Tools to Try

There’s a never-ending stream of new tools that pop up every day to help us become better web developers. We have a dashboard of tools we look to for ideas, assistance and even implementation, and it’s safe to assume that you probably do too.

Last year we discovered and shared a lot of web design tools that we use and want to pass on. In case you’re new here or missed a few, here are our favorites.   Continue

Looking for a Brilliant Content Officer

I bet you have great content.

Many niche publishers do. And, at Mequoda, we are deeply appreciative of the work that independent publishers do every day. Not only that, but we also know that success in our industry isn’t about slick marketing, or vast advertising resources.
Instead, we know you can make a great deal of money   Continue

Managing Remotely: Tips and Tools for Managing Editorial Teams from Afar

Pretty soon, most magazines won’t just be managing editorial teams in-house—they’ll be managing more editors remotely. Here’s how to make the virtual world work for your publication.

Managing editorial teams in-person can be a challenge for any seasoned magazine executive. You’re dealing with constant looming deadlines, bouts of writer’s block, keeping your team on-task, and producing   Continue

The Mysterious UTM Code Explained

An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet, email or a brochure) down the funnel to their conversion page. Every audience development campaign is packed with UTM codes to see which campaigns perform best. In Google Analytics, these codes can be tracked under the general “Traffic Sources” area just like any other source.   Continue

What is SMO? Develop Your Social Media Strategy in 8 Steps

Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media.

Typically, Search Engine Optimization (SEO) comes first. This is the process of creating content that has been optimized for some set of keywords that our target audience is looking for.
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8 Niche Publishing Thought Leaders You Should Follow

There was a time when investors were shying away from publishing media because “journalism” is “expensive” and user-generated content is “cheap”.

But as the world changes tides and begins to preach the quality over quantity sermon, investors have begun to appreciate journalism again. It reaches specific audiences. Now, who else do we know who creates that kind of content? Why, it’s the niche publishers Mequoda has always served! Imagine!   Continue

Protected: Executive Council Update: Updating Cache and CDN Components

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8 Things to Do In Boston When You Join Us at the Digital Revenue Summit This Spring

Learn how to increase your digital publishing revenues while riding the duck boats, or taking in a show, shopping in Quincy Market, and eating at world-class restaurants in Boston, Massachusetts.
Spring is one of the most beautiful times of the year in the historic city of Boston Massachusetts. It’s after all the snow is gone, and   Continue

How to Track and Increase Email Revenue

Increase email revenue by determining your ideal revenue per subscriber, and then using service journalism to keep them on a path toward monetization

A Mequoda online publishing and marketing system measures revenue produced by email newsletter subscribers differently from the way that print publishers have traditionally measured the lifetime value of a subscriber.

The revenue per email   Continue

Are You Using All The Marketing Channels Available to You?

Subscription marketing is entering a new golden age. The trouble is, with so many new sources, niche publishers like you can’t always keep up on their own.

Legacy sources like direct mail and brick and mortar newsstands continue to decline, but no one is ready to declare them dead yet. And all these exciting new Internet   Continue

6 Paid Newsletter Best Practices for the Digital Age

These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some of us are old-time journalists here at Mequoda, we also think fondly of paid newsletters, a classic journalistic form that survives today in the digital era.   Continue

Forget fads. Try tested, proven techniques first.

Learn how to increase your digital publishing revenues, guaranteed
Your opportunity to learn the strategies that are guaranteed to increase your digital publishing revenues has just arrived.
It’s time to register for Mequoda’s Digital Revenue Summit 2017 – the only event where you can learn proven, tested techniques and strategies for multiplatform publishing success.
Here’s our program guide for details. Here’s where you register. Why wait?
No   Continue

What is a Subscription Marketing System?

A subscription marketing system is the only good way to guide visitors through your product catalog

Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what seems like the petals of a sunflower are considered individual   Continue

A Great Example of a Premium Content Subscription

A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.

In updating this post (as we often do with our website content – a Mequoda best practice), we decided to give you an actual example of the perfect premium content subscription, and we settled on CooksIllustrated.com, the companion website to Cook’s Illustrated magazine from America’s Test Kitchen.

Deconstructing the phrase “premium content subscription” is a helpful exercise for getting this discussion onto the right track. Let’s take a look at each of the three words individually.   Continue

25 Email Design Best Practices for Publishers for Mobile and Desktop

It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to develop a way to maximize your email’s ability to connect with your audience.   Continue

8 Ways to Sell Digital Magazine Subscriptions

It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon create a digital version of their product if they haven’t already.
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