We're all about the mighty freemium around here. Create content and give it away for free so that people know how good your premium content is – and they'll buy
How do you usually promote a magazine? Subscription and newsstand sales are the keys to driving advertiser interest in print magazines, but how does that change in the digital world?
Blow-in
The latest publishing trend isn’t just about magazine publishing in general. It’s a digital publishing trend: Launching digital-only magazines without legacy print publications behind them.
Mequoda has a client who is
It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to
Most of the subscription business model facts you usually hear likely pertain to percentages and numbers that don't apply to you and instead reflect someone else's business. But the ten facts below
Multiplatform publishing is the cornerstone of what we do at Mequoda. If you can create one content product, you can create many content products. If you've been following along with
Back in the 1990s, many publishers distributed their controlled-circulation or free magazine as a download from their website or something they would send out as an attachment to an email.
Are you looking for a proven email marketing template that is proven to grow your subscription business? How about seven?
If that sounds like you, then you're invited to join us
Words matter. Imagery matters, too. But, the purpose of imagery in direct marketing is not to please or entertain—the purpose of graphics in direct marketing is to get your audience
Have you ever thought about digital magazine history? Magazines were originally invented in the 15th century, shortly after the invention of the Gutenberg press. Magazines were different from books because
I continue to read with interest how free email newsletters are the hot new thing. A recent Digiday article shared that The New York Times, who has 15 million email
I'll make this quick because I know you're busy. You’re invited to join us on October 13 at 1pm ET for a FREE webinar, The 7 Email Marketing Templates You Need to
Do you want to know the secret to email marketing success? We have developed 7 email templates that will take your campaign from boring and bland, to jaw-droppingly engaging with
If you want to build a magazine audience, the foundational principles of Buddhism teach you that life is suffering, and that to live a better life, you must learn how
We currently operate more than a dozen digital magazine publishing systems in partnership with some of the country's leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation.
Do you know what your freemium conversion rate is? Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list
Do you know how to get people to open email? In a presentation called The Science of Email Marketing that we attended a while back, analytics nerd Dan Zarella said
Online Publishing 101: Creating and selling blockbuster digital white papers, special reports and handbooks is a core skill for many successful online publishing companies. With low production costs, no inventory
Choosing the right business model and supporting infrastructure for any business is a key strategy for business success, especially in website publishing.
Gas stations, supermarkets and bookstores are all retail businesses.
It's a good time to be a publisher. Brands have launched their own brand magazines, and many publishers have gone digital-only. In our minds, there's not a competition between print
One of the most profitable subscription website business models is a magazine subscription website.
It's not because it's cheaper to build, or brings in substantially more revenue than other business models,
Publishers are embracing digital magazines because users are. And it’s true for B2C and B2B, as well as pure paid subscription, controlled circulation, or both. These publishers are taking advantage
Do you feel like working at home over the last year has made you want to gather more than ever? We miss attending events and meeting new people who love
When we talk about multiplatform publishing, some publishers think we're talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.
We're talking
There isn't a publishing executive we've spoken to that doesn't ask the benefit of all the time their team puts into social media. Meanwhile, their team, savvy in social-speak is
According to our own surveys, 42.4 percent of adults with access to the Internet subscribe to at least one digital magazine. Maintaining consumer interest over an extended period is a
By far the most lucrative source of website traffic you can acquire as a website publisher is the traffic that comes from search engine optimization. But to get to the
Do you feel like working at home more than usual has made you want to gather more than ever? We miss attending events and meeting new people who love working
If you're a publisher, or are selling a subscription-based information product, it's likely that at some point you'll be looking for a new membership site developer. We know this because
Managing email marketing has become an increasingly critical issue for every type of business. Publishers, like everyone else, use email to communicate with customers and prospective customers, on a regular
The four-legged stool technique for marketing your business was developed originally by Bill Bonner of Agora Publishing, specifically for selling financial newsletters. However, these four elements also work when selling
Typically we find that content falls into three buckets: news, evergreen, and blockbuster. Most Mequoda partners publish these three content types daily because each type serves a different purpose.
News content
One time I wrote a great post that drove 5,000 unique visitors per month to a site. Then the publisher broke the link during a yearly upgrade and Google dropped
I've always adored SEO when it comes to content creation. After all, don't you want to write about the things people are searching for? Why would you write about anything
Our digital marketing teams at Mequoda have tons of fun managing comprehensive email and web marketing programs for our publishing partners. Our services range from being strategic advisors to being
Every month, if you're great at SEO, the majority of your website traffic comes from search through blockbuster posts. That's great because it means you can spend less on paid
A web magazine library is an archive of your content going back many years, likely since the beginning. When done right, you can upsell a substantial number of would-be magazine
Increasing your website's Google visibility and doubling or even tripling your website traffic in 12 months is a scientific process. More than 15 years ago, we created a step-by-step program
When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine
If you’re a publisher who maintains multiple websites, making the correct choice of a subscription management system is one of the most important decisions you'll make, because doing it over
Data analytics are critical for the success of your multiplatform publishing business. Your website, email and social media efforts are all used to promote your content and make more money
Improving email revenue? I certainly didn't learn that one in school, and you probably didn't either. In fact, in four years of journalism school, I never even had a single
At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view
Do you feel like being quarantined at home more than usual has made you want to gather more than ever? We miss attending events and meeting new people who love
Are you like most publishers, who want to know how to best leverage their existing subscription website to convert more visitors into email subscribers, but aren't sure what to test
From time to time, it’s a good idea to sit down and think about the value proposition you provide prospective buyers in your subscription marketing efforts. When you are running a
