Add value to your internet marketing strategy with co-reg leads
Co-reg names, once considered by some publishers to be of little value, can be surprisingly profitable over time, as we will
Note from Kim: In the spirit of today's opening of the Mequoda Summit, I thought I'd allow my friend and business associate Uli Raible from German publisher VNR to share
Every good wordsmith approaches the task of writing a little differently. Some writers start with an outline or by making copious notes. Others write numerous disparate paragraphs at non-stop speed
The Mequoda Search Engine Optimization (SEO) Process: A Simple, Seven-Step Process for Writers and Editors Who Want to Take Control of Website Search Engine Optimization (SEO) and Have Their Content
At this week's Mequoda Summit, Robert W. Bly, the man McGraw Hill calls "America's best copywriter" will deliver a presentation titled "World's Best Kept Copywriting Secrets". He also has a
With the Mequoda Summit less than a week away, I've been thinking about how to kick things off on Thursday morning. With dozens of publishers, marketers, editors and designers flying
How America's Test Kitchen's Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn't you be Using the Same Strategy for Selling your
How many people does it take to run a publishing website? The answer varies widely from none to 75 across the several dozen website publishers I've spoken with over the
Call it damage control, call it public relations. Keeping tabs on what others say about you and your organization is crucial.
I introduce to you Google Alert. Google Alert is a
We know that search engines are one of the most important customer-acquisition tools available to publishers in this new multi-platform, or Internet-centric, era of publishing.
But working through the creative-yet-extremely-scientific process
Whether you call it co-registration, co-reg, co-operative registration or third-party lead generation, it's a proven method of securing new leads for your paid publication, provided you have a robust free
Publishers should be using the retail channel—online, offline, or both—and their products sold at retail should, at a minimum, mention a companion website on the package. Even better, the product
The Mequoda Library recently did an Internet Hub Case Study on America's Test Kitchen. A brief recap: the company takes the 2.9 million viewers from their TV show, America's Test
Having just conducted a mini-usability test this week with a very confused customer, I have website usability on the brain. We have some tests scheduled for the end of September
Perhaps you're confident of the words you must use on your website but not how they should be organized. Our usability expert, Roxanne O'Connell, likes to make that a job
As our usability guru, Roxanne O'Connell is fond of saying, the cardinal rule when deciding on which words to use to describe the various departments, sections and categories on your
A question we're often asked is whether the Internet is best used as a product platform or a marketing channel. And the answer, of course, is that it's both. But
Yesterday, we presented the Website Design for Publishers and Authors Bootcamp here in Germany. We spent the first part of the day talking about the different Mequoda Website Archetypes and
I'm writing from my hotel suite in Bonn, Germany where I'm preparing to present 3 Mequoda Bootcamps to German publisher Verlag Norman Rentrop with Don this week.
This is the second
Someone has just signed up for free access to your site, or they've just purchased a product from you. How do you reinforce the positive experience they've had on your
Bristol, RI August 10, 2006 - Publishing luminaries from the B2B and B2C sector will gather in Boston on September 14 & 15, 2006, to share tips, techniques and secrets
The Mequoda Landing Page Scorecard outlines the 12 characteristics a landing page needs to successfully close sales online. And to incorporate all 12 characteristics typically, at least for a consumer
The average user expects professional websites to be clean in appearance, rich with information, and intuitive in terms of navigation. In Mequoda terms, the aesthetics of a site should support
Key metrics are numbers that, when multiplied together, determine costs or revenues generated and their respective effect on profit and loss. For websites, some metrics are more important than others,
I turned 50 this past December. We were about halfway thru the process of designing, testing, writing and coding Johns Hopkins Health Alerts and the 29 marketing websites that surround
The major differentiation between the Internet marketing strategy of the Mequoda System and that of traditional publishing models is the use of free content to drive online traffic. By offering
We recently reviewed a membership website, www.ArtisticThreadWorks.com, that offers a free weekly embroidery newsletter called "Bobbin-Buzz". We would consider this free email newsletter the Mequoda hub of this membership website.
For
Usability and design are two key factors in publishing great websites. You can have a clear strategy and great content, but if your site is unusable and unattractive, it will
The first rule of the Mequoda Internet Marketing System is to make it as easy as possible to start a customer relationship—and give something away. Don't ask for the money
Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider
If your magazine and the
Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network
The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006
Customer-driven content management will be common in the very near future, allowing a diverse community of online users to engage, and be engaged, in many different ways compared to simply
Landing Page Design: Always Test Graphics
The Taguchi method of landing page testing identifies the following factors or variables that are worth testing on any given landing page:
Here are five project management tips pulled from a Mequoda Special Report titled 10 Steps to Manage a New Website Launch, by Steve Laliberte, president of iProduction and a contributing
How They Created the World's Number One Business Website
We've been taught that successful website publishing in 2005 means creating happy users and healthy profits. With 10.3 million worldwide unique visitors
When you're a designer or a developer working in a small company, you learn to look for bright ideas wherever you hear of them. Vitamin is one such idea. With
With Advertisers Footing the Bill, Forbes.com has Built a Website Offering a Superior—and Free—Online Content Experience for Users.
Forbes.com is part of (do I really need to say this?) the Forbes
Some publishers are mistakenly content with creating a single corporate website that integrates all of its various business units, resulting in an incredibly complicated "uber-site."
Consider building a Mequoda Website Network,
The Site that Earned a Top Score in 2004 Hasn't Lost Too Much Ground. The Lesson Here is Simply a Wake-Up Call—for Online Publishers, Continuous Improvement is a Requirement Just
Mequoda has previously covered the Boston Common Press's media network in America's Test Kitchen Media Network Case Study by Jane E. Zarem. The membership website (and print magazine) Cook's Illustrated
The primary requirement for a site owner is to understand the site's overall goal, the important tasks the user expects to complete on the site, and the ease and urgency
Creating the World’s Most Popular Website for Entrepreneurial Capitalists
With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media
Mequoda Media Pyramid is the core of Mequoda System
Building a Mequoda Media Pyramid is the core of the seven Mequoda System habits—an exercise through which you dig down and determine
Selling Goal-Setting and Motivational Information to a Niche Market of Nascent Planners and High Achievers: The Goals Guy Thrives with Laser-like Focus on Creating Quality Digital Products, Superior Search Engine
With A's in Strategic Intent, Relationship Building and Brand Preference, it's Hardly Surprising that this Non-Profit is an Online Leader in the Paid Membership Website Category.
Consumer Reports' successful membership website
CooksIllustrated.com has Earned High Marks in Relationship Building and Readability. Other Areas Such as Community Building Display a Good Infrastructure that Could Really be Impressive with a Little More Promotion.
Mequoda
Landing Page Scorecard: Rose-Growing-Secrets.com
Internet Explorer, the pundits tell us, accounts for up to 95 percent of all Web browser traffic. So why should we care about that small minority of
Clayton Makepeace is a legend in the direct response advertising business. He has the respect of both his clients and peers—the hallmark of a real professional.
He has a huge portfolio
Knitter's Review is a six-year-old site run by a small group of enthusiasts. Their story in the About pages tells of publishing veteran Clara Parkes, who left the rat race
