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Tag: minimum information unit

A minimum information unit or MIU is the smallest piece of a publisher’s content that tells a complete story. It could be an article, blog post, record, profile, review, book chapter, report, document, lesson or episode. The MIU depends on where a publisher’s content originates. If the publisher creates sewing patterns, the pattern would be that company’s MIU. All other content derives from the MIU. A magazine publisher’s MIU is an article, which could then be turned into a post. Multiple articles could also be compiled into free reports or books, and so on.

What is Magazine Media?

I was having a conversation with a client the other day, when he asked me “what exactly is magazine media?” See, in the niche magazine publishing business, you’ll find that many of your colleagues are niche industry experts, but as this client reminded me, not all are inherently from the magazine business.

How to Build a Multiplatform Website for Multiplatform Content

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it could be a web magazine—formatted for, and read on the web.

But multi-platform website doesn’t just refer to the number of ways you recycle content across text, video, graphics and other mediums. It also means your website is responsive and will show visitors these different types of media, no matter what device they use: desktop, laptop, smartphone, tablet, phablet, whatever you’ve got. More thoughts on responsive design.

The Best Subscription Websites Already Know This One Thing

A publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand and identify their MIU will fumble trying to build a successful subscription website.

In this week’s Freebie Friday spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains why using monthly pricing to accommodate a user’s desire to sample, is just one key to selling more subscriptions. From there you can download How to Use Contrast Pricing to Increase Subscription Revenue to learn more about pricing your print and digital magazine subscriptions.

Using Content Recycling to Increase your Audience, Revenue and Profits

12 ways to make an old magazine article new again through content recycling
The VP of The Taunton Press was quoted a few years ago as saying, “We can’t afford to pay for content if it’s going to be a one-time use.”

But yet twenty to thirty years ago that’s all content ever was: one time use. There

The Mequoda Newsletter Content Business Model

The newsletter subscription website model is simple, clean and editorially-focused

Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were among the first to embrace subscription websites. Perhaps that’s because the newsletter subscription website archetype is the easiest type of subscription website to build. The file size of newsletters is generally manageable, whether the newsletter is 8, 12, 16, 32, or more pages, since it is mostly text and often limited to black-and-white or two-color.

How to Discover Your Multiplatform Media Content Assets

Most of the multiplatform media publishers I work with are rich with content assets.

If they’re not rich with revenue, it’s usually because they don’t know how to leverage those assets. Efficiency is key to success in a multiplatform publishing environment. Before you can design a system that minimizes manpower and maximizes automation, you need to do a thorough inventory of your content assets.

Your multiplatform content assets may be spread out in places that you haven’t thought of as repositories. Some of those places may be channels and others may be platforms. It’s also possible that you have a dusty warehouse full of old copies of magazines, books, and other content assets that no one has touched in years.

What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge

Creating Passive Income and Recycling Content as a Multiplatform Publisher

How to create new products and passive income from old products as a multiplatform publisher

One of the most interesting rodents on the planet is the grasshopper mouse, native to the US and Mexico, which has a bit of a superpower: it’s impervious to venom. Also, it’s a carnivore. So it dines on venomous centipedes, scorpions

The Portal Content Business Model Turns Strangers Into Subscribers

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create.

The Mequoda Magazine Content Business Model

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw users to both read and post.

Out of the nine subscription website business models, the community subscription website archetype is the only one where the publisher relies on its community to create the content. There are six premium (paid) archetypes, and three affinity (free) archetypes. This is one of the three free ones.

3 Niche Membership Website Ideas You Can Profit From

Whatever your specialty, there are membership website ideas you can profit from

Membership websites are defined by the fact that users access the content on-demand, when they have a question they need answered or a learning tool they need to access. A membership subscription website archetype provides paid members with a library of information on a specific topic of

Mequoda’s Top Subscription Website Publishing Posts of 2016

Our most-read subscription website publishing posts of last year show an interest in building profitable subscription websites and improving the usability and site speed of existing websites.
In 2016, toward the end of the year it was made abundantly clear to publishers they would need to focus on more simple site design with faster loading times.

11 Profitable Content Business Models Publishers Are Using to Boost Online Revenues

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing. However, more serious than the focus on content, is the business

The Directory Content Business Model Is a Win-Win-Win for Ambitious Publishers

The directory content business model is a three-fer
The directory content business has some pretty unique benefits. If executed correctly, this model can be a win-win-win for any ambitious publisher. Not many content business models can say that.

Not only is a directory a revenue stream, it can also be an engagement device on your website –

The Event Content Business Model Generates Dual Revenue

This content business model drives interest in live events while also driving revenue from attendees and sponsors

Who would have imagined in the internet age that people would still yearn for live events?

The appeal of hearing, seeing, and speaking with actual people and touching real-life objects has never gone away, and thus the event business is

Don’t Build a Subscription Website Until You Identify Your MIU

Before any Mequoda client will build a subscription website, they first identify the most fundamental content their users will digest
At Mequoda, we talk a lot about your minimum information unit, and that’s because you should never build a subscription website without identifying what yours is, and how many you have.

A minimum information unit, or MIU,

The Best Subscription Business Models Are Based on Your Minimum Information Unit

As we always say, a publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand and identify his MIU cannot choose the appropriate subscription website archetype, and, in turn, will be simply guessing at how to be a publishing success.

Why do we say this? Because of all the website business models we’ve identified, the single characteristic which determines how you run your business is that MIU.

How to Create Magazine Spin-Off Products Like a Trump

Politics aside, can we agree that Donald Trump is kind of a multiplatform master? He creates spin-off products like it’s going out of style (it is, in fact, in style.)

Donald Trump inherited a sum of money and turned a junky hotel at Grand Central into a Hyatt as his first big business project. Real estate took off from there. But as much as Trump has become a real estate mogul, that’s not the end of his product line. As former GOP candidate Mitt Romney reminded the world recently, there have been other products beyond hotels, like Trump Airlines, Trump University, Trump Magazine, Trump Vodka, Trump Wine, Trump Water, Trump Steaks, Trump Mortgages, Trump Jewelry, Trump Mattresses, and the list goes on.

Increased Multi-Platform Media a Goal for America’s Test Kitchen

We’ve made it clear over the years how much we admire America’s Test Kitchen, practically our neighbor here in the Boston area. We admire them because they’ve achieved great success in the past using their own variation of the Mequoda Method.

While organic search and social media have never been ATK’s strong suit, the company has made multi-platform media its focus more and more since its founding in 1993, charting a course from its original Cook’s Illustrated to books, video, digital magazines, membership website, events, partnerships, and more.

And the Boston Common Press property isn’t stopping there, even after a contract dispute led to the ouster of founding editor Christopher Kimball (who will remain as as minority owner and host of the popular PBS program). ATK is doubling down on multi-platform media under the leadership of new CEO David Nussbaum.

The Library Website Business Model

Discover how ConsumerReports.org and Lynda.com are utilizing the reference subscription website model

A reference subscription website archetype allows paid subscribers continued access to a library of content that is updated constantly with new information.

The Mequoda Retail Website Business Model

Discover how ConsumerReports.org and Lynda.com are utilizing the reference subscription website model

A reference subscription website archetype allows paid subscribers continued access to a library of content that is updated constantly with new information.

The 8 Characteristics of a Subscription Website

Each subscription website business model we write about has a distinct combination of characteristics
When Mequoda writes about subscription website business models, we always include a chart that outlines eight different characteristics of the different models. As far as we know, we’re the only ones writing at length about publishers’ website architecture, much less going into

The Mequoda Lead Generation Website Business Model

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create.

The Mequoda Classroom Website Business Model

The classroom website is one of 10 website business models that Mequoda currently supports. There are six premium (paid) archetypes, including the classroom model, and four affinity (free) archetypes.

How Multi-Platform Media is Created from Dusty Archives

Recycling is associated with cutting costs, but is cutting costs a surefire sign of downward sales? Not when it comes to publishing and the smart publishers who have succeeded their competitors by embracing it. When publishers think of multi-platform media, they think of digital magazines, but even then, many are only offering carbon copies of their prints. Year after year, piles of back issues are thrown into the stock room, never to be seen again, until they become digital replicas.

This is a fatal mistake, especially in today’s digital landscape. The most successful magazines have adopted multi-platform publishing to grow their businesses and they’re doing it on a budget.

2 Out of 3 Readers of Digital Magazines Prefer 20 Articles or Fewer Per Issue

We’ve covered a lot of ground during the past couple of weeks as we roll out stats from our 2015 Digital Magazine Market Study. But have we covered too much with one stat post per day? Not according to consumers of digital magazines. Far from it.

The Mequoda Community Subscription Website Business Model

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers who can do this become masters at building communities that draw users to both read and post.

Out of the 16 website business models that Mequoda currently monitors, the community subscription website archetype is the only one where the publisher relies on its community to create the content. There are six premium (paid) archetypes, and four affinity (free) archetypes. This is one of the four free ones.

Three Membership Website Copywriting Tricks to Improve Sales Dramatically

If you want to convert more website visitors into new members for your membership website, or any type of subscription website, write compelling copy. Use emotional copywriting to twist their heartstrings (eharmony.com) or tap into all the ways your product will benefit the new member (ladders.com).

Below are some wise tips from our Executive Content Director Mary Van Doren who has mastered the art of writing landing page copy for every type of subscription website.

What Every Great Membership Website Has in Common

Membership website publishers must recognize the value in their products. Not all subscription websites are created equal, but the best ones do have something in common.
The commonality that all great membership websites include is an affinity (free) subscription website, which could be a portal or a blog. This is a place where content can be written and published to attract users, because their minimum information unit, their MIU, is a user profile.
An affinity subscription website is the most important accompanying part of the premium subscription website model. It’s this free part of the website which helps attract new users through great content and strong SEO. For the website itself, having a free subscription blog helps build the audience, potentially developing a larger base of paying customers, too.

How Content Gets Profitably Recycled in Multiplatform Publishing

When you recycle a can or plastic bottle, you can wait and listen to the sound of the machine crushing the can. It’s almost as if the nickel it spits back at you came from the can itself.

When you recycle a magazine into apps, blog posts, videos, emails and events it makes sounds too: the sounds of web traffic rushing at you. The sound of social chatter and ultimately, ad or product revenue. It’s a bit more than a nickel, but you’ll take it, right?

What Are Subscription Websites?

Many subscription websites charge a fee to access the premium content found behind the paywall, which is why subscription websites are among the most profitable websites on the web. And it’s not just publishers who are creating them – although the brands and startups who are, might consider calling themselves publishers sooner or later.

The Battle for Best Website Design Lies in These 16 Questions

No matter how many website awards there are out there, no one website could ever win the battle for best website design of all, because there are so many factors that come into play.

For example, some might think they have the best website design because their website is “pretty,” with loads of white space and great fonts. But if it’s not also search-optimized for someone to find it, then who cares? Another example is a site that’s completely search-optimized, even user-friendly – but there’s not a single call to action to be found. What’s the point?

4 Things the Best Membership Websites Have in Common

One of the more popular paid subscription website models that Mequoda has identified is the paid membership website. Unlike some of the other models, it’s user-driven and content-based, and its unique minimum information unit (MIU) is content created by a member.

Lynda.com Investment Largest of Its Kind in Six Years

A Lynda.com investment round announced on January 14 demonstrated a renewed commitment to both education technology and digital publishing.

How to Build a Website with Multiple Business Models

Knowing how to build a website isn’t just about design, it’s about the business models behind every tab

If you’ve read Mequoda Daily before (I hope you have!) then you know we frequently speak about subscription website business models. Most people see these business models as different tabs on their websites, but we make distinct separations between them.

For example, if you look at Natural Health Advisory, the “Home” and “Free Newsletters” tabs are part of a Portal website business model because they exist to distribute free content in order to attract website traffic. The NHA Library and NHA Letter tabs are part of a Newsletter subscription website business model, which is a premium model meant to drive revenue. Free and paid models like this, should always go together.

Subscription Websites: What’s Your Minimum Information Unit?

How many types of websites are there on the world wide web of sites?

At one time we were watching new ones popping up every day. But in the past few years, we’ve identified a solid nine subscription website archetypes for publishers to consider, depending on their business goals and their content. I’ve posted about all of the six premium (paid) models in the past few months.

Minimum Information Unit

A minimum information unit or MIU is the smallest piece of a publisher’s content that tells a complete story. It could be an article, blog post, record, profile, review, book chapter, report, document, lesson or episode. The MIU depends on where a publisher’s content originates. If the publisher creates sewing patterns, the pattern would be

Subscription Website Portals are the Key to Success in Every Niche

When the Internet burst on the scene and magazine publishers decided to get on the bandwagon, a lot of people simply shoveled their content up to the Web and called it a day. After all, there wasn’t a lot of guidance available in this brave new world.

The Membership Subscription Website Business Model

TheLadders.com, Match.com and SSWUG.org utilize membership subscription websites to properly serve their audiences

The membership subscription website archetype is a very complicated model. It may be structured as a pure-play site, which does not depend on a primary relationship to, or experience with, an online or offline product. Or it may be structured as a companion website, which does relate to an online or offline product.

The Blog Subscription Website Business Model

A riddle: What’s quick and relatively easy to set up when you want to become a publisher, but can still be quite lucrative? The answer, of course, is a subscription website blog. This is one of the three affinity (free) subscription website models that Mequoda has documented. The free sites are often paired with one of the six premium (paid) models to drive traffic, convert visitors to subscribers and keep the audience engaged.

The Application Subscription Website Business Model

An application premium subscription website archetype allows access to specialized online software that allows users to input information, use calculators and/or search a proprietary database, and access results.

When we first started documenting our subscription website archetypes, there was no such thing as an iPad or iPhone, and therefore, no “apps” as we currently understand them. So to be perfectly clear now, think of “application website” in our context as an “interactive tool” website.

The Magazine Subscription Website Business Model

The magazine website is one of nine subscription website models that Mequoda has identified and defined. We do this because designing a website is as much about establishing a business model as it is about “design,” and so many people simply don’t understand how the different models are used, leading to websites that don’t drive revenue the way the publisher expected.

The Periodical Subscription Website Business Model

The periodical website archetype is often associated with newspaper brands and other news periodicals that include trade papers like Computerworld and Variety.

Periodical subscription websites may also be called news sites, online newspapers, online magazines, online newsletters, or online journals.

The Newsletter Subscription Website Business Model

The newsletter subscription website model is simple, clean and editorially-focused

Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were among the first to embrace subscription websites. Perhaps that’s because the newsletter subscription website archetype is the easiest type of subscription website to build. The file size of newsletters is generally manageable, whether the newsletter is 8, 12, 16, 32, or more pages, since it is mostly text and often limited to black-and-white or two-color.

Redefining the Club Subscription Website Model

How can a club help you make money?
Mequoda has called one of its paid websites a “membership” website for a decade. Unfortunately, not everyone does as we tell them to do (imagine!) and over the years some folks started getting confused, calling any subscription website a “membership” site.

By popular demand, today I’m going to officially

Your Subscription Website is Not a Magazine

As Don likes to say, your magazine is not a website. And your website is not your magazine.

In fact, your subscription website isn’t even a website. It’s actually three websites: A portal, a magazine and a store. And the Mequoda Method, which is utilized by successful niche publishers both large and small, calls for deploying a single piece of copy across all three to maximize your unique visitors, subscribers and buyers.

Website Design Samples of Our 16 Archetypes

Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics will support higher revenue, lower operating costs and happier customers.

Seven Pillars of Digital Publishing Success

Order this new, 90-minute webinar and discover digital publishing components that are needed for making fundamental decisions as the digital transformation continues.

The Non-Scientific Approach to “Giving Away” Paid Content

The conundrum continues: How much should you give away on your membership websites?

There’s no scientific methodology behind subscription websites. Publishers with excellent conversion architecture can get away with giving away a lot of free content and still converting a large percentage of those free users into paid users.

Others still, have such a good reputation and and worth-while free trial that it doesn’t require giving anything away (other than the free trial) in order to get people in the door.

Subscription Website Archetype: The Application Website

What is an application website and what makes it a subscription website archetype?

While there is no single model for a Subscription Website, an application website is typically software based and allows users to download the software they desire internally. The Minimum Information Unit is a software application that often requires access to information in a proprietary database.

For most application websites, the majority of their revenue comes from user fees, and they usually accept little or no advertising. To keep fees rolling in, the application website publishers have to continue to provide customers with the information they want in an easily accessible manner.

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