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Tag: minimum information unit

A minimum information unit or MIU is the smallest piece of a publisher’s content that tells a complete story. It could be an article, blog post, record, profile, review, book chapter, report, document, lesson or episode. The MIU depends on where a publisher’s content originates. If the publisher creates sewing patterns, the pattern would be that company’s MIU. All other content derives from the MIU. A magazine publisher’s MIU is an article, which could then be turned into a post. Multiple articles could also be compiled into free reports or books, and so on.

The Mequoda Newsletter Content Business Model

The newsletter subscription website model is simple, clean and editorially-focused

Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were among the first to embrace subscription websites. Perhaps that’s because the newsletter subscription website archetype is the easiest type of subscription website to build. The file size of newsletters is generally manageable, whether the newsletter is 8, 12, 16, 32, or more pages, since it is mostly text and often limited to black-and-white or two-color.

How to Discover Your Multiplatform Media Content Assets

Most of the multiplatform media publishers I work with are rich with content assets.

If they’re not rich with revenue, it’s usually because they don’t know how to leverage those assets. Efficiency is key to success in a multiplatform publishing environment. Before you can design a system that minimizes manpower and maximizes automation, you need to do a thorough inventory of your content assets.

Your multiplatform content assets may be spread out in places that you haven’t thought of as repositories. Some of those places may be channels and others may be platforms. It’s also possible that you have a dusty warehouse full of old copies of magazines, books, and other content assets that no one has touched in years.

What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge

The Portal Content Business Model Turns Strangers Into Subscribers

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create.

The Mequoda Magazine Content Business Model

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw users to both read and post.

Out of the nine subscription website business models, the community subscription website archetype is the only one where the publisher relies on its community to create the content. There are six premium (paid) archetypes, and three affinity (free) archetypes. This is one of the three free ones.

3 Niche Membership Website Ideas You Can Profit From

Whatever your specialty, there are membership website ideas you can profit from

Membership websites are defined by the fact that users access the content on-demand, when they have a question they need answered or a learning tool they need to access. A membership subscription website archetype provides paid members with a library of information on a specific topic of

Mequoda’s Top Subscription Website Publishing Posts of 2016

Our most-read subscription website publishing posts of last year show an interest in building profitable subscription websites and improving the usability and site speed of existing websites.
In 2016, toward the end of the year it was made abundantly clear to publishers they would need to focus on more simple site design with faster loading times.

11 Profitable Content Business Models Publishers Are Using to Boost Online Revenues

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing. However, more serious than the focus on content, is the business

The Directory Content Business Model Is a Win-Win-Win for Ambitious Publishers

The directory content business model is a three-fer
The directory content business has some pretty unique benefits. If executed correctly, this model can be a win-win-win for any ambitious publisher. Not many content business models can say that.

Not only is a directory a revenue stream, it can also be an engagement device on your website –

The Event Content Business Model Generates Dual Revenue

This content business model drives interest in live events while also driving revenue from attendees and sponsors

Who would have imagined in the internet age that people would still yearn for live events?

The appeal of hearing, seeing, and speaking with actual people and touching real-life objects has never gone away, and thus the event business is

The Best Subscription Business Models Are Based on Your Minimum Information Unit

As we always say, a publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand and identify his MIU cannot choose the appropriate subscription website archetype, and, in turn, will be simply guessing at how to be a publishing success.

Why do we say this? Because of all the website business models we’ve identified, the single characteristic which determines how you run your business is that MIU.

Increased Multi-Platform Media a Goal for America’s Test Kitchen

We’ve made it clear over the years how much we admire America’s Test Kitchen, practically our neighbor here in the Boston area. We admire them because they’ve achieved great success in the past using their own variation of the Mequoda Method.

While organic search and social media have never been ATK’s strong suit, the company has made multi-platform media its focus more and more since its founding in 1993, charting a course from its original Cook’s Illustrated to books, video, digital magazines, membership website, events, partnerships, and more.

And the Boston Common Press property isn’t stopping there, even after a contract dispute led to the ouster of founding editor Christopher Kimball (who will remain as as minority owner and host of the popular PBS program). ATK is doubling down on multi-platform media under the leadership of new CEO David Nussbaum.

The Library Website Business Model

Discover how ConsumerReports.org and Lynda.com are utilizing the reference subscription website model

A reference subscription website archetype allows paid subscribers continued access to a library of content that is updated constantly with new information.

The Mequoda Retail Website Business Model

Discover how ConsumerReports.org and Lynda.com are utilizing the reference subscription website model

A reference subscription website archetype allows paid subscribers continued access to a library of content that is updated constantly with new information.

The 8 Characteristics of a Subscription Website

Each subscription website business model we write about has a distinct combination of characteristics
When Mequoda writes about subscription website business models, we always include a chart that outlines eight different characteristics of the different models. As far as we know, we’re the only ones writing at length about publishers’ website architecture, much less going into

The Mequoda Lead Generation Website Business Model

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create.

The Mequoda Classroom Website Business Model

The classroom website is one of 10 website business models that Mequoda currently supports. There are six premium (paid) archetypes, including the classroom model, and four affinity (free) archetypes.

How Multi-Platform Media is Created from Dusty Archives

Recycling is associated with cutting costs, but is cutting costs a surefire sign of downward sales? Not when it comes to publishing and the smart publishers who have succeeded their competitors by embracing it. When publishers think of multi-platform media, they think of digital magazines, but even then, many are only offering carbon copies of their prints. Year after year, piles of back issues are thrown into the stock room, never to be seen again, until they become digital replicas.

This is a fatal mistake, especially in today’s digital landscape. The most successful magazines have adopted multi-platform publishing to grow their businesses and they’re doing it on a budget.

2 Out of 3 Readers of Digital Magazines Prefer 20 Articles or Fewer Per Issue

We’ve covered a lot of ground during the past couple of weeks as we roll out stats from our 2015 Digital Magazine Market Study. But have we covered too much with one stat post per day? Not according to consumers of digital magazines. Far from it.

The Mequoda Community Subscription Website Business Model

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers who can do this become masters at building communities that draw users to both read and post.

Out of the 16 website business models that Mequoda currently monitors, the community subscription website archetype is the only one where the publisher relies on its community to create the content. There are six premium (paid) archetypes, and four affinity (free) archetypes. This is one of the four free ones.

Three Membership Website Copywriting Tricks to Improve Sales Dramatically

If you want to convert more website visitors into new members for your membership website, or any type of subscription website, write compelling copy. Use emotional copywriting to twist their heartstrings (eharmony.com) or tap into all the ways your product will benefit the new member (ladders.com).

Below are some wise tips from our Executive Content Director Mary Van Doren who has mastered the art of writing landing page copy for every type of subscription website.

What Are Subscription Websites?

Many subscription websites charge a fee to access the premium content found behind the paywall, which is why subscription websites are among the most profitable websites on the web. And it’s not just publishers who are creating them – although the brands and startups who are, might consider calling themselves publishers sooner or later.

The Battle for Best Website Design Lies in These 16 Questions

No matter how many website awards there are out there, no one website could ever win the battle for best website design of all, because there are so many factors that come into play.

For example, some might think they have the best website design because their website is “pretty,” with loads of white space and great fonts. But if it’s not also search-optimized for someone to find it, then who cares? Another example is a site that’s completely search-optimized, even user-friendly – but there’s not a single call to action to be found. What’s the point?

4 Things the Best Membership Websites Have in Common

One of the more popular paid subscription website models that Mequoda has identified is the paid membership website. Unlike some of the other models, it’s user-driven and content-based, and its unique minimum information unit (MIU) is content created by a member.

Lynda.com Investment Largest of Its Kind in Six Years

A Lynda.com investment round announced on January 14 demonstrated a renewed commitment to both education technology and digital publishing.

How to Build a Website with Multiple Business Models

Knowing how to build a website isn’t just about design, it’s about the business models behind every tab

If you’ve read Mequoda Daily before (I hope you have!) then you know we frequently speak about subscription website business models. Most people see these business models as different tabs on their websites, but we make distinct separations between them.

For example, if you look at Natural Health Advisory, the “Home” and “Free Newsletters” tabs are part of a Portal website business model because they exist to distribute free content in order to attract website traffic. The NHA Library and NHA Letter tabs are part of a Newsletter subscription website business model, which is a premium model meant to drive revenue. Free and paid models like this, should always go together.

Subscription Websites: What’s Your Minimum Information Unit?

How many types of websites are there on the world wide web of sites?

At one time we were watching new ones popping up every day. But in the past few years, we’ve identified a solid nine subscription website archetypes for publishers to consider, depending on their business goals and their content. I’ve posted about all of the six premium (paid) models in the past few months.

Minimum Information Unit

A minimum information unit or MIU is the smallest piece of a publisher’s content that tells a complete story. It could be an article, blog post, record, profile, review, book chapter, report, document, lesson or episode. The MIU depends on where a publisher’s content originates. If the publisher creates sewing patterns, the pattern would be

Subscription Website Portals are the Key to Success in Every Niche

When the Internet burst on the scene and magazine publishers decided to get on the bandwagon, a lot of people simply shoveled their content up to the Web and called it a day. After all, there wasn’t a lot of guidance available in this brave new world.

The Membership Subscription Website Business Model

TheLadders.com, Match.com and SSWUG.org utilize membership subscription websites to properly serve their audiences

The membership subscription website archetype is a very complicated model. It may be structured as a pure-play site, which does not depend on a primary relationship to, or experience with, an online or offline product. Or it may be structured as a companion website, which does relate to an online or offline product.

The Blog Subscription Website Business Model

A riddle: What’s quick and relatively easy to set up when you want to become a publisher, but can still be quite lucrative? The answer, of course, is a subscription website blog. This is one of the three affinity (free) subscription website models that Mequoda has documented. The free sites are often paired with one of the six premium (paid) models to drive traffic, convert visitors to subscribers and keep the audience engaged.

The Application Subscription Website Business Model

An application premium subscription website archetype allows access to specialized online software that allows users to input information, use calculators and/or search a proprietary database, and access results.

When we first started documenting our subscription website archetypes, there was no such thing as an iPad or iPhone, and therefore, no “apps” as we currently understand them. So to be perfectly clear now, think of “application website” in our context as an “interactive tool” website.

The Magazine Subscription Website Business Model

The magazine website is one of nine subscription website models that Mequoda has identified and defined. We do this because designing a website is as much about establishing a business model as it is about “design,” and so many people simply don’t understand how the different models are used, leading to websites that don’t drive revenue the way the publisher expected.

The Periodical Subscription Website Business Model

The periodical website archetype is often associated with newspaper brands and other news periodicals that include trade papers like Computerworld and Variety.

Periodical subscription websites may also be called news sites, online newspapers, online magazines, online newsletters, or online journals.

The Newsletter Subscription Website Business Model

The newsletter subscription website model is simple, clean and editorially-focused

Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were among the first to embrace subscription websites. Perhaps that’s because the newsletter subscription website archetype is the easiest type of subscription website to build. The file size of newsletters is generally manageable, whether the newsletter is 8, 12, 16, 32, or more pages, since it is mostly text and often limited to black-and-white or two-color.

Redefining the Club Subscription Website Model

How can a club help you make money?
Mequoda has called one of its paid websites a “membership” website for a decade. Unfortunately, not everyone does as we tell them to do (imagine!) and over the years some folks started getting confused, calling any subscription website a “membership” site.

By popular demand, today I’m going to officially

Website Design Samples of Our 16 Archetypes

Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics will support higher revenue, lower operating costs and happier customers.

The Non-Scientific Approach to “Giving Away” Paid Content

The conundrum continues: How much should you give away on your membership websites?

There’s no scientific methodology behind subscription websites. Publishers with excellent conversion architecture can get away with giving away a lot of free content and still converting a large percentage of those free users into paid users.

Others still, have such a good reputation and and worth-while free trial that it doesn’t require giving anything away (other than the free trial) in order to get people in the door.

Subscription Website Archetype: The Application Website

What is an application website and what makes it a subscription website archetype?

While there is no single model for a Subscription Website, an application website is typically software based and allows users to download the software they desire internally. The Minimum Information Unit is a software application that often requires access to information in a proprietary database.

For most application websites, the majority of their revenue comes from user fees, and they usually accept little or no advertising. To keep fees rolling in, the application website publishers have to continue to provide customers with the information they want in an easily accessible manner.

Subscription Website Archetype: The Membership Website

What is a membership website and what makes it a subscription website archetype?

A Membership Website is an online destination—in and of itself. It may be structured as a “pure-play” site or as a “companion” website. Either way, members or subscribers register and pay to access information, organized library-style by topic of interest, or research information or find answers to a question.

The Minimum Information Unit is a person or member and all the information that member shares via their member profile, forum posts, file uploads, links and other data. The Ladders, Match.com and SSUG are benchmark sites for the Membership Website Archetype. All three require registration and payment for full access. One-day memberships generally have the highest fee, while annual memberships usually offer the lowest price and the most benefits.

A Membership Website is a subscription website archetype since it generates the majority of its revenues from user access fees. This website business model is similar to a print newsletter or magazine that accepts little or no advertising, relying primarily on user support. Membership websites often sell other branded information products that may include books, events and print periodicals at special member-only rates.

Subscription Website Archetype: The Reference Website

What is the reference website and why is it a subscription website?

The subscription website model is simple: pay-for-access.

Most subscriptions are sold on a time interval. One-day memberships generally have the highest fee, while annual memberships usually offer the lowest price and the most benefits.

Relationships Matter Here and in Miami

Examining the Ties That Bind Between Marketers, IT, Copywriters and Customers

At the much-anticipated Marketing Conference in Miami, Nov. 10-12, Greg Krehbiel of The Kiplinger Washington Editors will lead a session titled Top 10 Things Marketers Need to Know About IT. “With online marketing more important than ever,” the description reads, “marketing managers need to have a strong working relationship with the IT department…This very practical session delves into the most common and vexing problems in the IT-marketing relationship, and offers proven solutions from interviews with professionals on both sides.”

Krehbiel raised this very interesting topic on the SIPA online marketing forum a couple months ago, and the responses gave a glimpse of just how good a session this will be.

BLR Profile Tips Straight Out of Site

BLR Profile Gives You ‘Backstage’ Information To a Very Audience-Friendly Company

“We do everything we can think of to get visitors to the site,” says Bob Brady, founder and president of BLR—Business and Legal Resources. “We use paid search, organic search optimization, email promotions, demo disks…. anything that makes sense, because you’re never really sure what might work.”

BLR’s formula does work and has been for many years. That’s one reason why this leading compliance information company is profiled in SIPA’s latest management report, Building Subscription Websites That Sell: A Marketing Perspective. The profiles in this report give you very workable examples of many kinds of successful subscription websites.

Developing Successful Subscription Websites

Learn the 6 most profitable paid content business models in this 90-minute seminar hosted by Don Nicholas and several successful Subscription Website publishers.

Organic Landing Pages: The Article Landing Page

Article landing pages are search engine superstars

Article landing pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic. This would include any text link given by a webmaster or editor who is referencing one of your webpages as a source of good information on a topic.

Article landing pages are organic landing pages and contain narrative content, with the objective of being picked up by search engines, capturing the users’ interest and leading them to browse more content.

Content Repurposing – Why to Release your Archives and Recycle Content

Online Content Marketing Management: Finding the hidden assets that can fuel your online marketing program
A bonanza of previously published content can be reused to attract search engine traffic and build links to your website.

Website Strategy 101: The Importance of Effective Website Architecture

Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing

Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually result in product sales.

Landing pages are the driving force for any successful Internet marketing program. A well-crafted landing page will maximize the possibility that a user landing there will take the action you desire and not click away.

Live Coverage: Mequoda Summit Session 2 – Using New Media to Expand Your Brand

How the Web’s Top Publishers are Using New Media to Build Loyal Customer Relationships

This session is based is the strategy of expanding your brand by distributing your content and repurposing via many platforms. The reason why new media is so beneficial to us is that it enables us to generate revenue by simply recycling existing content.

Mining Editorial and Website Content for Gems

Finding content that has long shelf life and high reusability

Who makes your content? Who actually does the interviews, writes the profiles and types your features? Who ever it is, he or she is probably great at writing, interviewing and all the reportorial skills. But how good is that person at discovering minimum information units?

A minimum information unit is a small piece of content. It might be the address of the best Italian restaurant in London, or it could be a picture of Big Ben. Any stand-alone piece of information, whether in text, video, audio or image format, is a minimum information unit.

The Retail Media Website Archetype

Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers that will lead to future sales.