Tag: mobile publishing

Today we are looking in depth at different website design tips from top bloggers. … Continue

4 digital publishing stories you may have missed recently

I’ve been tracking related to digital publishing for months. In late 2011, the term, and closely aligned terms, retrieved a couple of responses each day. That number has quadrupled lately, as the digital magazine publishing industry has more news to share, and is optimizing their content for … Continue

Don’t be fooled; there is a proper way to design for mobile.

I once read an article that claimed there was no such thing as mobile websites, because all websites were already mobile.

I hope the person who wrote that article doesn’t design sites for a living, or his clientele won’t last very long. … Continue

Issues and Answers from Our ‘Mobile’ Webinar

Here are 11 tips from SIPA’s recent Webinar on Going Mobile for Publishers: Developing a Content Delivery System for an Increasingly Portable World – presented by Andy Swindler, president of Astek Consulting, and Joanne Valentino, director marketing & communications for The Medical Letter Inc. The actual webinar is now … Continue

Asking the Right Questions and Getting Key Answers

“Now more than ever, it’s increasingly important for publishers to maintain a mobile presence,” Ben Bassi of CommonPlaces told a SIPA 2011 Conference session in June. “If you’re looking to optimize your site for mobile phones and tablets, there are a few different approaches.”

At a roundtable there, Greg … Continue

Trends That Fellow Publishers See Coming Your Way

Ten SIPA members spotlight a trend or path that they see a need to lock onto in the coming months.

1. Lucretia Lyons, President, Business Valuation Resources, LLC
Expand our definition of marketing. This means embracing the “new” such as social media, etc., but also—and I would say just as … Continue

This free report from Mequoda Group discusses tips on mobile publishing strategies for usability, design and content distribution

(Nationwide)—For online publishers, mobile page views and clicks can mean more revenue. For online retailers, mobile ecommerce is emerging for smart phones and portable devices like netbooks and tablets.

Mobile is a hot topic. New technology is being created … Continue

Ed Coburn, Publishing Director, Harvard Health Publications, Harvard Medical School

SIPA: What was your first job out of college and how did you get into this business?
COBURN: I got into this business in college. For several summers, I worked for a landscaper as a kid. One summer I decided I had had enough of hard labor … Continue

This free report from Mequoda Group provides information on properly creating mobile sites that are user-friendly

(Nationwide)—To be successful in the world of mobile sites, it’s important to keep the notion that ‘less is more’ in mind. Attempting to incorporate too much into a mobile site will only confuse and frustrate users.

Instead of trying to display … Continue

Strategies for usability, design and content distribution … Continue

Mobile isn’t exactly a new media trend, but it’s certainly gaining more importance than it did a few years ago
… Continue

Claim your FREE digital copy of Mobile Site Design for Content Publishers: Mobile Publishing Strategies for Usability, Design and Content Distribution now. … Continue

Aggregate, Extract and Summarize your existing content to create products that will build your email file.
One of the questions we get asked most often by our clients is: how to create those complimentary products that we give away in exchange for an email address. Some publishers don’t realize how simple it is to create … Continue

Expand your brand, audience, and reach with the technology you’ve been pondering since 2007 … Continue