Email Newsletter Marketing

Here’s the official agenda of the Mequoda Summit that 70+ publishers have signed up for next week. Will you join them?
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Webinars now available on-demand in Mequoda Pro, our training library for online publishers and marketers … Continue Reading »

Less than two weeks left to get our lowest price on this Internet marketing event for publishers
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Aim to impress and engage your email newsletter subscribers every time you arrive in their inbox
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How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit
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Bristol, RI – June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s 2-day Mequoda Summit on October 7-9th, 2009 … Continue Reading »

Why your email newsletter program may be leaving thousands of dollars on the table…
Economics is the measurement of any business enterprise. Profitability is the price of survival.

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When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
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Online publishers now have an opportunity to monetize an international audience.

Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers. … Continue Reading »

PRESENTATIONS:

Online Market Analysis
Search Engine Optimization
Website Conversion Architecture
Landing Page Optimization
Online Content Management
PR & Link-Building
Email Newsletter Marketing
Digital Product Development
Internet Advertising Basics
Structuring Online Jobs
Key Metric Analysis
Business Plan Development

SPREADSHEETS:

Google Visibility Report
Email Performance Report
Email Circulation Calculator
Email Lifetime Calculator
Key Metrics Dashboard
Online Publishing Model
Link Building Lifetime Calculator

SEO Lifetime Calculator
Flora Daily Google Visibility Report
Dan Ambrose: Content Traffic … Continue Reading »

A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas

We love the wrap-up sessions at the end of SiPA conferences. They allow us to hear the best-of the best that we may have missed, as there are always great … Continue Reading »

Email copywriting best practices for effective consumer email marketing … Continue Reading »

10 Criteria for Increasing Open Rates and Conversions on Your Email Newsletters or Promotions … Continue Reading »

How the business media giant capitalizes on 37 free email newsletters and email alerts

Forbes.com has a highly sophisticated email system based on its 37 free email newsletters and email alerts. Visitors to the site can sign up for free email newsletters in a variety of topics.

They can also sign up … Continue Reading »

Today, the challenges of email newsletter marketing are similar.

Unfortunately, many Internet marketers spend too much time building the number of names on their list. But they don’t devote enough effort to assuring that their existing subscribers actually receive and open their email newsletter.

The math is simple but bone-chilling: If you’re … Continue Reading »

If breaking up is hard to do, your email newsletter could be hurting your reputation

Has this ever happened to you? You sign up for someone’s f*r*e*e email newsletter, then discover that you don’t like it or don’t have time to read it, and you can’t get off the distribution list?

That … Continue Reading »

Every good wordsmith approaches the task of writing a little differently. Some writers start with an outline or by making copious notes. Others write numerous disparate paragraphs at non-stop speed and then revisit their first draft, cutting and pasting to arrange them in a “logical” order. Still others agonize over … Continue Reading »

While many publishers assume that giving away a free email newsletter should be enough to maximize visitor traffic conversions, others treat their free email newsletter marketing programs like any other serious direct response program. Over the past 10 years, I’ve seen free email newsletter publishers test creative, placement and premiums … Continue Reading »

The publisher of a small group of B2C print newsletters and other related information products decided to get serious about her email newsletter marketing efforts. She had a free, opt-in, monthly email newsletter on the same topic as her print newsletters, but had never put much effort into it. She … Continue Reading »