If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you
HeraldScotland is reporting that it has been maintaining audience growth despite its tight paywall. A staff reporter writes, "HeraldScotland - the only platform in the ABC list to operate a
Yesterday I read Matt Cutts' new blog post—The decay and fall of guest blogging for SEO—that craftily puts guest blogging to bed, without truly banishing it forever. I know that
From augmented reality to trends in nontraditional gift-giving, Bayou City magazine’s subscription website publishing adventures epitomize the 21st century.
Bayoucitynetwork.com launched in early November, exactly one year after it was born
On October 14th, a print newsletter publisher blossomed into a multi-platform publisher. That was the day we helped launch one of our newest Mequoda Systems, NutritionAction.com, the home of
While many publishers are taking most of their content online, Meredith is doing the opposite. Ad Week is reporting that Meredith has launched Allrecipes magazine. Lucia Moses writes, "With ad
When you publish under the aegis of Harvard Medical School, your primary objective is not simply to make money; it's to improve the health and quality of life for the
A riddle: What’s quick and relatively easy to set up when you want to become a publisher, but can still be quite lucrative? The answer, of course, is a subscription
Established in 2006 to honor individuals and organizations who advance the art and science of digital publishing, the Mequoda Digital Publishing Hall of Fame now includes nine members.
As you may have noticed, Mequoda is a firm believer in the power of email newsletters as a marketing channel – so much so that a Mequoda subscription website is
When it comes to showing off a perfectly executed subscription website, they don’t come any more perfect than CeramicArtsDaily.org. Along with all our other Mequoda top operators, they’re golden in
We've been working with Mag+ a bunch lately, so their new partnership with Appboy is pretty exciting. According to Kara Udziela, PR manager for Mag+, "the partnership enables Mag+ clients
Publishers are jumping on board the sponsored Tweet bandwagon, reports Digiday. "In addition to the AP, publishers as diverse as People Magazine, Entertainment Weekly, Women’s Wear Daily and Slate have
When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture her attention. If you don't succeed immediately, she is
While many magazine publishers struggle to find the right subscription marketing strategy, The Economist demonstrates its regard for long-term subscriber relationships.
The simplest subscription website pricing strategy is Universal Access and
10 email marketing template best practices for success
With email being one of the most effective ways of marketing our products, it’s always a good time to review Best Practice email
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
Publishing is at a crossroads. Are you ready?
No one is in business to fail. But with demand for digital content off the charts, no one can afford to put off
Or, a thousand words are worth a single picture
Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands
Do you know why subscribers choose print over digital, and vice versa? A landing page a/b test can only tell you the details about copy that converts, but it doesn't
A rare opportunity to learn from the best in digital publishing
Many publishers of digital media will spend their entire careers and never meet the stars of their industry, let alone
The Audience Development Summit 2012 shares the most profitable strategies for developing an online audience
The success of online businesses relies on the billion-dollar asset: online audiences.
Ecommerce and online advertising generates
Research paints a picture of the current mobile device shoppers
Reaching audiences with products is a concern that digital publishers face. The introduction of mobile devices has shown a connection with
Tips for developing your editorial strategy
Online editors have a different role than their print predecessors. The focus on accurate, unbiased journalism is still the goal, but there are a few
eMedia Vitals pointed out last week that five major magazine and blog publishers redesigned their websites recently. After studying their before-and-after looks using the Wayback Machine, it's obvious that all
Five expectations for hiring staff in a modern media company IT department
I suppose most people my age in the IT industry have a favorite character from the original Star Trek.
Dwight White, Copywriter and Marketing Strategist, St. Augustine, Fla.
What was your first job out of college and how did you get into this business?
My first job was in banking.
For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog
I almost never meet a publisher who tells me their audience
What to Know for Building a Company East of Germany
At a reading Tuesday at the Austrian Embassy here in Washington, D.C., author Catalin Dorian Florescu presented his new novel,
Legacy magazine publishers have the opportunity to develop a multi-platform strategy in 2012, which can lead to success.
Publishers with a background in print and a bulk of content are
You've just wrapped up another successful week; Articles were posted and traffic keeps going up. A reminder alert from your calendar app flashes on your computer screen letting you know that
Vida y Salud announces the launch of its quarterly print magazine
In a time when many print publishers are looking to make the transformation to digital, some online publishers are doing
How productive are your products from a multi-platform strategy?
I am not just referring to how each sells individually…I’m talking about their overall productivity.
For instance, think about one of
Unless your website portal, subscription websites, online stores, customer lists, digital books, periodicals and videos are state-of-the-art, you probably shouldn't be doing the following three things in 2012.
Most publishers I
Have you received an email late at night from one of your developers stating, "Site XYZ.com is down, we’re looking into it.” As much as we like to think that
Discover the probable path your online business is headed on
If you are looking to expand upon your current business, create new aspects of it or develop an entirely new online
Know What You Want at the Outset
During SIPA’s free-for-members Webinar last week—titled Going Mobile for Publishers: Developing a Content-Delivery System for an Increasingly Portable World (and now posted on our
Seven Tips and the Sessions to Cover Them
Here are some excellent tips to keep in mind for your business—and the upcoming sessions at SIPA's 28th Annual Marketing Conference in Miami,
Combine best practices with unique ideas to get to market quicker
Although all Mequoda Systems operate under the four open content standards (Content driven, Google-friendly, Subscriber centric, many platforms), each publisher
When Moving Forward Means Letting Go
The great 73-year-old actor Frank Langella – he was nominated for an Oscar for playing Nixon in the film Frost/Nixon– was interviewed on National Public
A guidebook for exploring options available to maximize online revenues
If you are launching, relaunching or fine tuning a website and would like to understand all the things you need to
A new study from the Mequoda Research Team sheds light on the use of open content
Open content has been around since the inception of the web. Since that time, it’s
The Mequoda Summit East 2011 focuses on an array of content marketing tips for experiencing more online business success
A diverse array of online publishers and content marketers started to gather
All Mequoda Systems share audience development components but have different methods of generating revenue
I always find it interesting to watch, listen to and facilitate the interaction between different publishers who
Spice up your blog posts with images - and don't spend a dime
As Sonia Simone wrote on Copyblogger, "Images are steroids for your headline." Nothing draws the eye quicker than
