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Tag: Multiplatform Magazines

A Simple Framework for Planning and Modeling Your Digital Magazine

The questions you need to ask and the answers you should have before launching a new digital magazine
Publishers are embracing digital magazines because users are. And it’s true for B2C and B2B, as well as pure paid subscription, controlled circulation, or both. These publishers are taking advantage of digital editions to provide the features users want

Strategy Spotlight with Don: See You Next Week in Boston?

What will you be doing next week? Making money, or losing it? If you work in niche publishing, or own a magazine company, I highly recommend joining us at the Digital Revenue Summit in Boston. It’s your one and only chance this year to learn the same tested, proven techniques that have increased revenues by at least 20% for our past event attendees.

Unfortunately, we’re almost full, and today is the last day to register. Register now.

The 6 Organizational Teams Multiplatform Publishers Need to Grow Faster

These organizational teams are key components for building a highly effective and efficient multiplatform publishing business

Building a multiplatform publishing business is never easy, but it is practically impossible without the right personnel. Having the right people in the right jobs has been an endless source of thinking and discussion for organizations of all types, and

How a Multiplatform Magazine Revenue Team Boosts Profits

Don’t leave money on the table by skipping over new multiplatform magazine revenue models

You probably know that ad-driven magazines have someone in charge of driving more revenue, usually someone with the title of Publisher or Chief Revenue Officer. This person is charged with overseeing the team that sells ad space in the magazine (and online).

But

How to Build a Modern Multiplatform Magazine Content Team

A successful multiplatform magazine requires a capable content team

What makes a legacy publishing company a unique and challenging organization is that many of the traditional divisions among different parts of the organizations have faded, or just plain disappeared. For example, traditionally, editors were never involved in ad sales programs.

But the emergence of multiplatform magazines and sponsored

10 Top Digital Magazine Publishing Posts of 2015

Our most-read digital magazine publishing posts of 2015 reveal a desire for better understanding of creating, publishing, pricing and selling magazines
This year in our Digital Magazine Publishing articles we’ve tackled everything from choosing the right magazine software, to identifying pricing strategies that get buyers to pick your highest package, and how to design a digital magazine

How to Transform Your Magazine Rate Card into a Multiplatform Rate Card and Grow Your Publishing Revenue

When your magazine rate card focuses on custom content, everyone wins
Print advertising rates have always been robust. After all, magazine ads have always been superior to broadcast ads in several ways: They offer a targeted environment, they offer adjacency, and they’re self-paced, giving readers as much time as they want, not just 15 or 30

What Modern Multiplatform Magazines Look Like

Why do modern multiplatform magazines make so much money?
At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don’t always mention is that those who are the most niche, see the greatest gains. General interest publishers are having a heck of a time figuring out a content strategy,