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Tag: multiplatform publishers

How to Get a $35,000 Strategic Business Plan for Just $10,000

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Scaling Marketing for a Growing Product Line

Multiplatform publishers have a lot more choices – and decisions – to make about marketing campaigns. It’s almost enough to make even a strong person run screaming for the nearest direct mail package designer, isn’t it? But you don’t have to surrender to the confusion – paralysis by analysis is not an option!

How Free Newsletters or Advisory Services Are Using Haven CXMS

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

How to Build a Multiplatform Website for Multiplatform Content

A multi-platform website enables a publisher to create dynamic content on multiple platforms. Some of these platforms might be online streaming through a membership library of training videos, or it could be a web magazine—formatted for, and read on the web.

But multi-platform website doesn’t just refer to the number of ways you recycle content across text, video, graphics and other mediums. It also means your website is responsive and will show visitors these different types of media, no matter what device they use: desktop, laptop, smartphone, tablet, phablet, whatever you’ve got. More thoughts on responsive design.

Multiplatform Publishing Options Expand Through Partnerships, Products and Services

Multiplatform publishing options continue to grow for digital publishers. Today we’re looking new strategies being used by publishers for tapping into new revenue streams and audiences.

How Free and Controlled-Circulation Magazines Are Using Haven CXMS

If your goal is to generate subscriptions and advertiser and sponsorship revenue from a free or controlled-circulation magazine with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Strategy Spotlight with Don: Build a “Smart Website” Smarter Than Your TV

When you think of a Smart TV, you think of one that’s connected to YouTube and Netflix and HBOGo all in one interface. If a TV can be so smart, why are so many websites, so dumb?

Our Mequoda Haven CXMS, is a “smart website” that is fully integrated. It knows when someone is a registered user and/or a paid subscriber. And something different will happen if you’re logged in, and if you’re not, and based on what you’ve purchased, it will try to sell you different products or upsell you. A smart website should only message you with ads that are based on data in your profile, and this is fundamental to maximizing advertising inventory.

How Premium Newsletters and Advisory Services Are Using Haven CXMS

If your goal is to generate revenue and engagement for a business trade magazine or for paid subscriptions to a premium B2B newsletter or advisory service with a robust subscription website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Using Content Recycling to Increase your Audience, Revenue and Profits

12 ways to make an old magazine article new again through content recycling
The VP of The Taunton Press was quoted a few years ago as saying, “We can’t afford to pay for content if it’s going to be a one-time use.”

But yet twenty to thirty years ago that’s all content ever was: one time use. There

Multiplatform Publisher Hearst Makes Big Moves with Content

We’re pleased to share news on an acquisition that many in the magazine industry believed was coming. Multiplatform publisher Hearst has agreed to buy Rodale Inc., a publishing company we’ve talked about a lot due to the organization’s propensity to follow much of Mequoda’s methodology.

Today we’re looking at this acquisition and what it brings to Hearst. WWD reports, “Rodale, which is based in New York and Emmaus, Pa., publishes Men’s Health, Women’s Health, Prevention, Rodale’s Organic Life, Runner’s World and Bicycling. It also includes Rodale Books and an international division with which Hearst already has a joint venture. The company boasts 93 editions in 64 countries. Hearst Magazines includes 300 editions and web sites around the world, including 20 titles in the U.S.”

How 3 B2C Newsletter Publishers are Seeing Growth with Haven CXMS

If your goal is to generate paid subscriptions and revenue for a premium B2C newsletter or advisory service with a robust subscription website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how other publishers like Cabot Wealth

5 Ways a Web Magazine Library Will Save Money While Generating More

Recently Google publicly told publishers that they strongly encourage flexible sampling with their paywalls, through the use of metered paywalls and lead-in. You’re likely familiar with metered paywalls where the user gets to access a certain number of articles before being asked to subscribe, and the lead-in paywall shows some content of an article but not all.

How Premium Magazines Thrive With Haven CXMS

If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how other publishers have used Haven CXMS to do just that.

Intention Setting in Multiplatform Publishing: 5 Ways to Attract More and Make More

Maybe you’ve heard that Amethyst is good for protection if you wear it, or that Aventurine will help with confidence if you hold it while public speaking. Perhaps you’ve read that if you put Jade in the four corners of your office, it will attract abundance, or that carrying Malachite with you will improve your leadership abilities.

Whether you believe in the metaphysical properties of gemstones and minerals, or just keep them at your desk for good looks, there’s one thing that most people in these circles can agree on. It’s that whatever you’re hoping to get from carrying, wearing or holding one of these items is all about intention. You want to feel more confident getting up on stage to present, so you carry Aventurine to set the intention that you will become more confident. You decorate your office in Jade not because you expect the money to roll in magically in one day, but because seeing it reminds you of your intentions to generate more income, and take steps to make that happen.

Multiplatform Publishers Hire Marketing and Content Positions

The multiplatform publishers at Meredith and Condé Nast continue to make changes to their teams for maximum potency in the digital age.

We begin today with Condé Nast and the hiring for a major marketing position. MediaPost reports, “Jim Norton, Condé Nast president of revenue and Chief Business Officer, is leaving the company to make way for Pamela Drucker Mann, who has been promoted from CMO to Chief Revenue and Marketing Officer of the publisher.”

Sell More Magazine Subscriptions Online Using the Mequoda Method

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view among folks in all industries who jumped on the bandwagon early. Back in those days, it was all about impressions! Eyeballs on your page! After all, if they show up on your website, they’re bound to subscribe to your magazine, right?

Wrong.

The 3 Keys to Success for Multiplatform Publishers

When we look at the most successful multiplatform publishers we know intimately, like our clients and close colleagues, we are usually able to determine what sets them apart from publishing companies that struggle.

How to Create a Bulletproof Magazine Business Plan

Are you in the process of writing a magazine business plan for a new venture, or an extension of an existing publishing business? I won’t beat around the bush here. If you’re looking to develop a magazine business plan, we should chat.

5 Hugely Profitable Multiplatform Sponsorship Advertising Models

Multiplatform publishers can generate revenue from users, from sponsors, or both. Consumer-focused portals that are sponsorship-based ask users to pay – not with money, but with time and information. They spend time viewing web pages and signing up for email feeds, thus creating advertising inventory that can be used to sell the publisher’s products (internal advertising) and/or sold to third-party sponsors (external advertising) on a CPM, CPC, CPA, or SEA basis.

Personnel Changes Come to Multiplatform Publishers

We’re seeing changes come to multiplatform publishers, particularly as they work on alignment of digital properties.

Our first story looks at Hearst’s new CTO Michael Dugan, who is coming from Forbes to help the publication’s digital unit. Variety reports, “In the newly created position, Dugan will manage all aspects of Hearst Magazines Digital Media technical organization around the world. He reports to HMDM global president Troy Young.”

How Do Online Magazines Generate Revenue?

So you want to know, how do online magazines generate revenue? The answer is clear: they go multiplatform.
If you’ve considered starting an online magazine, or are a legacy print magazine considering going digital, you’ve asked this question: How do online magazines generate revenue? And the answer is that the successful ones use a multiplatform approach.

The Best Online Directory Software for Publishers

What to look for in online directory software, from Haven, to WordPress, Joomla, and third-party products

The directory website business model still has a lot of upside for multiplatform publishers. When executed correctly, directories can be a win-win for any ambitious publisher. The publisher produces a framework and reference content, and the advertiser pays to post

The Future of Magazines is Bright And Here’s Why

The essential core characteristics of a magazine are those that define the user experience.

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how the attributes that define a magazine are not necessarily better or worse than those that define other media — movies, books, etc. They are simply different in terms of the user experience.

Fast Loading Websites Favored by Search Engines, Facebook

It’s no surprise that fast loading websites are necessary components to a strong online presence. We’re seeing search engines and social media sites respond to users’ desire to engage with websites that load quickly. Unfortunately, not all digital publishers have a site that loads quickly for computers or mobile and that can be a problem for audience retention.

Our first story today looks at Facebook’s new priority in supplying fast loading websites in its News Feed section. The Facebook News Room reports, “During the coming months we’re making an update to News Feed to show people more stories that will load quickly on mobile and fewer stories that might take longer to load, so they can spend more time reading the stories they find relevant.”

3 Multiplatform Publishing Business Models You Can Take Straight to the Bank

These multiplatform publishing business models can be incorporated into your business at little extra cost, but with huge revenue potential
At the beginning of the year we highlighted three resolutions multiplatform publishers should make in 2017. As we’ve watched the success of our clients grow by adding new platforms, my main recommendations for this year were to

8 Good Reasons to Offer a Web Magazine Library

Do you think offering your readers a 24/7 online encyclopedia of information is a product they might subscribe to? Would they be willing to pay more for a print subscription if they could receive both for one price? The latter is usually the reason why publishers decide to create a digital archive of their back issues, and the revenue numbers we see from this upsell tells us it’s worth the investment.

If you’ve already decided to make a digital magazine library part of your online publishing strategy: that’s great. But before you move on, take a moment to finish this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, who will elaborate on the most beneficial reasons for investing the capital to organize this not-so-small endeavor.

Strategy Spotlight with Don: How and When to Clean Your Email List

It’s not uncommon that when we talk to a group of niche publishing professionals, and we end up in a big discussion about cleaning your email lists.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains when to clean your list, and how to combat fears about selling a smaller list to advertisers.

IAB’s New Guidelines for Multiplatform Publishers Using Online Ads

The new version of the IAB Standard Ad Unit Portfolio is a must-know for multiplatform publishers using online ads as part of their audience strategy
The Interactive Advertising Bureau (IAB) has a major impact on the characteristics of online ads that many multiplatform publishers use to sell products and build a larger audience. Today we’ll take a

Strategy Spotlight with Don: 3 Big Decisions Every Multiplatform Publisher Makes

You make decisions every day, but how often do you roll back to the basics, and the foundation of your business, by considering how resources are spent on production and distribution?

Our 2016 Mequoda American Magazine Reader Study & Handbook

Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of them are reading digital magazines, up 13.8% from 2015.

Strategy Spotlight with Don: Do You Have These Four Goals in Mind?

You don’t get from point A to point B without goals and milestones. This applies to most situations in life, from a cross-country road trip, to training for a marathon, to a career in publishing.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the four most important goals a publisher should hold close to their heart, in order to thrive as a multiplatform subscription publisher.

Strategy Spotlight with Don: How to Simplify Your Web Management Duties

As a magazine publisher, you understand that every completed issue is the result of effective communication between staff members. The success of one department directly influences and depends on the success of another. When you become a multiplatform publisher, the same principles apply, particularly when it comes to the various tech providers who run your digital publishing platforms. But managing these separate vendors is time consuming, ineffective, and expensive.

Subscription Models Evolve for Multiplatform Publishers

Subscription models are always evolving with technology and audience interests. Today we’re looking at some subscription models and strategies, including successes and failures of them.

Multiplatform Publishing Facts, Figures, and Successful Strategies

The MPA releases its Magazine Media Factbook 2017/18, sharing multiplatform publishing data you can use
You may be surprised by some of the data we have to share about multiplatform publishing. But we’re not as surprised because we’re so ingrained in the industry and we constantly see the ongoing growth for multiplatform publishers.

Today we’re looking at research from

Multiplatform Publishers Adding Game-Changing Talent

Apple hires its first editor-in-chief; Multiplatform publishers Real Simple and Condé Nast add strength to their teams
Our reporting on multiplatform publishers leveraging new personnel for success continues today with news on Apple, Real Simple, and Condé Nast.

We begin with Apple, who has hired its first editor-in-chief.  Folio: reports, “Lauren Kern is leaving New York Magazine for a role as

The Pros and Cons of Audio Conferences & Webinars

There are dozens of multi-media platforms we can distribute content on, but audio conferences and webinars have been the key to success for some publishers

Subscription Websites: Offerings and Requirements are Getting More Complex

Condé Nast U.S. expands subscription business; Amazon’s subscription service becomes an option; Subscription websites need to utilize ads that don’t violate rules
Subscription websites expand in a multitude of ways. Of course, as expansion takes places, there are always other issues to address. However, sometimes the levels of expansion are significant, and major multiplatform publishers can

Hiring, Firing & Building a Better Subscription Website

To build a better subscription website, we’ve created a collection of our best resources on everything you need to know when it comes to how to leverage outside partners
Most publishers seeking to improve the performance of their subscription website and online marketing efforts use a patchwork of systems.

Marketing offers and performance for subscriptions, books, webinars,

Multiplatform Marketing: The Value in “Free” for Publishers

In multiplatform marketing and social media, do you ever feel like the content you produce is making more money for other people, than for you? Think about it. 100 years ago, American songwriter, Victor Herbert sued a restaurant for playing his song on a piano without paying royalties for the song and formed a society, the American Society of Composers, Authors and Publishers to keep this from happening to other artists and publishers. Sure, plagiarism is one angle of what multiplatform publishers encounter when someone uses your content without permission, but what about the content you give away for free on other platforms?

Multiplatform Publishers Growing Through Strategy and Acquisitions

FT Weekend has a new brand identity; Condé Nast buys Pop2Life and Ribyt; Multiplatform publishers at Quartz become profitable
There are a multitude of ways multiplatform publishers can evolve and succeed through digital publishing.

Today we’re looking at multiplatform publishers that are evolving. We begin with The Financial Times and a story from Design Week. Design Week reports,

What All Subscription Website Publishing Experts Should Know

Before hiring subscription website publishing experts, take this advice straight to the bank.

If you’re looking to grow the most beautiful rose garden on the block, would you prefer to go to your local gardening center and rifle through the rose section to see what’s brightest, or would you head straight to specialty rose nursery, with employed experts in growing roses?

So then why is it that so often we hear of publishers who hire web development companies that have no experience developing subscription websites for publishers? A magazine or newsletter website requires an expertise in search engine optimization, conversion architecture, subscription management, and content management, in addition to an array of other specialties.

Acquisitions Allow Multiplatform Publishers to Move in Different Directions

We see many acquisitions in the media industry. Multiplatform publishers look for the best opportunities to evolve, expand, and reach their audiences where their audiences are. Today we look at some recent acquisitions in the media industry.

We begin with Hour Media Group’s recent acquisition of Emmis Magazines. Folio reports, “Emmis Communications is nearly out of the publishing business. The struggling media company sold Atlanta, Cincinnati, Orange Coast, and Los Angeles magazines to Hour Media Group LLC. The deal closed yesterday for $6.5 million.”

Multiplatform Publishers Launch New Products and Forge Partnerships

Multiplatform publishers Time Inc. and Fast Company roll out new products; People Magazine teams with ABC News
Some multiplatform publishers seek to leverage their brands while launching new products. We’re seeing that with our news story of the day.

Time Inc. is the media company we’re looking at first. According to MediaPost, “Time Inc. launched Thursday a

A Great Example of a Premium Content Subscription

A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.

In updating this post (as we often do with our website content – a Mequoda best practice), we decided to give you an actual example of the perfect premium content subscription, and we settled on CooksIllustrated.com, the companion website to Cook’s Illustrated magazine from America’s Test Kitchen.

Deconstructing the phrase “premium content subscription” is a helpful exercise for getting this discussion onto the right track. Let’s take a look at each of the three words individually.

Multiplatform Publisher News: Revamping Revenue Structure, Investments, and Staff Changes

Multiplatform publisher news for keeping up with a changing industry
We begin today’s multiplatform publisher news with a look at Condé Nast, who is making a big move by eliminating the role of publishers. minOnline has the story, who says “The reorganization — anticipated even before the cross-title combination of creative, research, copy teams in October — adds new capabilities

The Portal Content Business Model Turns Strangers Into Subscribers

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create.

Multiplatform Publishers Reorganize and Hire New Talent

Multiplatform publishers Condé Nast and The Atlantic reorganize; Esquire names Buzzfeed editor to head website
The shuffling of talent among multiplatform publishers continues in places like Condé Nast, Esquire, and The Atlantic.

First, we begin by taking a look at Condé Nast’s reorganization, and WWD has the story. “The business side reorganization comes after the New York-based publisher

Do You Have a Solid Business Plan for Success in Multiplatform Publishing?

Do you have a solid business plan for success in multiplatform publishing?

Unless you answered “You better believe it, pal!” to that question, I have another question for you.
How do you expect to succeed without a plan to get you there?
Of course, it’s not easy to navigate this brave new world of multiplatform publishing – at

A Major Possible Merger, Launches, and Acquisitions for Multiplatform Publishers

Multiplatform publishers Meredith Corp. and Time Inc. talk merger; Variety launches content studio
We’re seeing movement with some major multiplatform publishers recently.

We begin by looking at a possible merger between Meredith Corp. and Time Inc.. MediaPost is reporting on this story. “After dating a few years ago, then taking some time off and seeing other companies, publishers

2017 Resolutions for Multiplatform Publishers

Multiplatform publishers should explore new ancillary business models in 2017

In stock investing, most long-term investors agree that you need a diversified portfolio to succeed. If one sector takes a hit for a couple years, the other sectors will keep you afloat. Over the last decade, I know more than a few publishers who would have