Online publishing is the process producing, distributing, and selling high-quality content online. Some publishers began as print publishers and decided to move into online publishing. Others began with online publishing because their content was appealing to a certain online audience that was underserved. Online publishing is growing in popularity due to high levels of online connectivity and modern devices like tablets.
If you’re a publishing professional, don’t wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on the four most important digital publishing topics: Continue
Rodale’s multiplatform publishing strategy finds success with Facebook’s Instant Articles; Google’s Accelerated Mobile Pages drive traffic; Medium launches subscription service
A diverse multiplatform publishing strategy can lead to many desirable outcomes, including a bigger audience, higher website traffic, and more revenue generation.
Today we highlight three publishers realizing these outcomes. We begin with Rodale, which has been Continue
Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional or national; multi-title or single. Continue
Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or blog topic) consistently aligns with a product that converts the user into a subscriber or paid user of your website. Together, they create what we call a zone. Using this zone to increase website to email conversion rates can be easy, if you let it. This metric is called your email capture rate. Continue
Your digital magazine website is like a basketball team, always on defense and offense simultaneously.
For a basketball team, protecting the goal keys the transition to scoring success. A rebound, a steal, a turnover … each can lead to a slam dunk on the other end.
I deploy this analogy because times can be tough lately for digital magazines; ad blocking, publishing on social media, and staff challenges are coming together to compound preexisting conditions facing the industry. Continue
If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy – the future spells doom for your magazine and your publishing career.
Did you know that most media executives don’t attend best practice workshops regularly, or take part in networking and peer groups?
They are the MVPs of their teams, but unlike star athletes, most don’t have a coach. Continue
Publishing digital magazines is not a “set it and forget it” enterprise, and monitoring the latest trends is a must
Our mission in life is to help you with publishing digital magazines, and we’re good at it. Hopefully we make it look easy, but of course it’s not. The sands of this industry are shifting rapidly, Continue
As we always say, a publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand and identify his MIU cannot choose the appropriate subscription website archetype, and, in turn, will be simply guessing at how to be a publishing success.
Why do we say this? Because of all the website business models we’ve identified, the single characteristic which determines how you run your business is that MIU. Continue
Multimedia publishing demands multiplatform strategy, and Ebony is embracing it; plus, NYT latest to consider ad-free model
Multimedia publishing is remaking the industry, fueled by multiplatform strategy, content like video and podcasts, and an openness to experiment with events, ecommerce, and other components.
While one major brand is pursuing that course in being reborn, another all-time title Continue
Is there a more historically iconic and currently intriguing magazine publishing company than Time Inc.?
We’ve watched with fascination their efforts to not only stay relevant and viable, but also to compete hard with digital natives and startups. They’re acting like a magazine publishing company who wants to do even bigger things, and thus are setting a great example for Mequoda Members.
So, what’s next for them? Continue
Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines. In fact, as Don has pointed out recently, multiplatform is the new normal. Continue
How we’re seeing a larger return on our marketing investment by recycling marketing campaigns across platforms
When I first started working at Mequoda almost 10 years ago, we wrote a lot of promotional copy. We sent several promotions per week, and each one was brand spanking new. For a company that was limited on resources at Continue
Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more
Can association magazines transcend membership readers to engage in some serious audience development? One big name in the business is offering a resounding yes. We have to agree, of course. Legacies, startups, brands, B2Bs, and, yes, professional groups Continue
Here at Mequoda, we will make you into a digital magazine publisher, and if you’re already a digital magazine publisher, we’ll make you into a better one.
All of what you’re about to read is advice we not only believe in, but advice we’ve given freely in the past. But sometimes it’s good to hear it from other sources. How many times have to told your significant other or child something, only for it to fall on deaf ears until a friend or peer says the same thing? Then, it’s suddenly Eureka! material.
But, hey, whatever it takes. We’re happy to have some reinforcement out there when it comes to content distribution, social media strategy, editorial planning, and publisher data. Continue
Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models.
On some days, this is a great thing, and on others, it can make your head spin. But stay calm! There’s a core strategy that will steer you through the storm.
You can figure it out for yourself, or you can check out our Mequoda System to get a feel for multiplatform publishing strategy to attract, engage, and convert consumers. Because, in the end, the bottom line is the bottom line, and you have to stick with the principles while experimenting with what works for you. Continue
Who are the companies and what are the trends making the latest media news relevant to digital publishers like you?
The latest media news this week includes news from the earliest media: print.
But we’ve also got more from the world of native advertising news, publisher video, and branded content agency doings.
MediaPost is on it as always, starting Continue
Understanding the new model for digital content publishing via niche and multiplatform principles
Digital content publishing is greater than the sum of its parts; grasping this concept makes a successful multiplatform strategy possible.
While you’ll definitely have strengths and weaknesses as an online magazine, on balance, you must gain some traction on at least a few tracks Continue
“Frugality includes all the other virtues.”
Old Cicero certainly knew what he was talking about. That’s why I wanted to remind you that your chance to exercise frugality in attending our Multiplatform Publishing Strategy program ends at midnight this Thursday, March 31. You’ll save $200.
Checking in on the magazine strategy fueling digital publishers’ latest efforts
There are core tenets to magazine strategy, but it’s also mutable, malleable, and always evolving. We make it our business to not only develop our own best practices, but also to monitor the trends taking shape in the digital publishing business and pass them on Continue
The latest news on magazine publishing online from Hearst, News Republic, and more
We read trade sites about magazine publishing online for fun. We also read them to stay sharp. And to share what we find out with you.
When it comes to Digital Content Next, formerly known as the Online Publishers Association, that’s quite a lot Continue
The sphere of publishing events is expanding every week, and we’re happy to see it, since they’re a crucial component of the Mequoda Method for multiplatform strategy. But few events can compare to the one happening next week in Berlin when it comes to digital publishing innovation.
Among the organizers of the Digital Innovators’ Summit are our friends at FIPP, the Worldwide Magazine Media Association, so you know it’s the real deal.
If you can’t make it, don’t worry: The Digital Innovators’ Summit blog continues to be generous when it comes to sharing interviews with publishing executives who are attending, and so we’re able to present this preview, full of wisdom from some of the best minds in the new media industry. Continue
Helping companies maximize the vast potential of publishing magazines is not something we do for fun, although we definitely enjoy our work.
It’s our lifeblood.
When we set out more than a decade ago to construct the most profitable approach for publishing magazines, we took a big risk on how the new media industry would evolve. But it was a calculated risk, literally, as we broke down every aspect of digital publishing and then built it back up based on data analysis, audience behavior and consumer magazine states, and the market we watched take shape during our combined 130 years’ worth of experience. Continue
Surveying the latest magazine readership statistics and audience development from the top digital publishers; plus, latest personnel moves
Magazine readership statistics are by definition a key in audience development, but they also go hand-in-hand with generating digital advertising revenue. The best sets of stats – which include advanced data, personalization, preferences, and cross-device targeting – go Continue
Robust and varied platform distribution is, by definition, the bedrock of multiplatform publishing, but the spray and pray strategy isn’t really a strategy at all.
You must pick and choose your platforms with some discernment, playing to your strengths and the desires of your audience, both the existing one and the one you’re going after.
Social media strategy, repurposing content, and enterprising with video or by creating a podcast is all part of platform distribution. While we preach (and practice) restraint, we also encourage experimentation, provided you have the right personnel at the helm. Continue
Going from print to web is no longer the terrifying proposition for entrenched traditional publishers it was 10 years ago, but it’s still an intricate migration that requires you getting all of your ducks in a row (see what we did there?). Continue
Determining the digital publishing products your company can excel with is a key consideration when launching or remaking your magazine business model.
This might seem obvious, but it’s not difficult to take a cursory look around the industry and find digital publishers who try to fit square pegs into round holes instead of sticking to what works for their hard-won audiences.
At the same time, many observers will pronounce various digital publishing products dead at the drop of a hat, but the fact of the matter is, it doesn’t matter if an app or a platform or a distribution service doesn’t work for the rest of the business as long as it works for you. Continue
Migrating your publishing operations and editions from print to digital might at first feel daunting, but don’t fret: It’s a manageable move – just ask any Mequoda Member – and one that’s more and more becoming a must.
The same principles of publishing apply, but going from print to digital gives you the opportunity to maximize your content’s potential by multiplying its impact across platforms and channels, from articles to online archives to events to video to white papers to podcasts and much more.
It doesn’t take more work or more staff to succeed on desktop and mobile, only different work and more dynamic staff hired and trained to handle tech, social media strategy, and how to sell online advertising.
But you don’t need us to tell you all of this. Sometimes, you need to hear it from peers who have pulled it off. MinOnline has just such a story in a recent interview. Continue
Are you publishing podcasts? If so, then you’re leaps and bounds ahead of much of your digital magazine business competition.
But the better question is, are you publishing podcasts and actually making some money off of them? Are your readers actually listening?
While most of us are still ramping up, the early days of 2016 haven’t seen much of a break in the action when it comes to the top magazine publishers’ business moves.
Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development
This year we’ve tackled everything from online advertising models, content recycling and building better multiplatform publishing teams in our Multiplatform Publishing Strategy articles. However, there are a few that have consistently been our highest read, commented on, Continue
Online publishing platforms or offline publishing platforms or any platforms in between, it doesn’t matter: We’re fans of a good many of them, and believe in a “more-the-merrier” approach because the right deployment can open up new revenue streams.
Long before multiplatform publishing became an industry-wide buzzword, we were building a strategy to help magazines not only succeed in transitioning from print to digital, but to thrive once they get there. Desktop, mobile devices like tablets, social media, products, events — Mequoda Members embrace them all in their ongoing effort to distribute content. Continue
We’ve made it clear over the years how much we admire America’s Test Kitchen, practically our neighbor here in the Boston area. We admire them because they’ve achieved great success in the past using their own variation of the Mequoda Method.
While organic search and social media have never been ATK’s strong suit, the company has made multi-platform media its focus more and more since its founding in 1993, charting a course from its original Cook’s Illustrated to books, video, digital magazines, membership website, events, partnerships, and more.
And the Boston Common Press property isn’t stopping there, even after a contract dispute led to the ouster of founding editor Christopher Kimball (who will remain as as minority owner and host of the popular PBS program). ATK is doubling down on multi-platform media under the leadership of new CEO David Nussbaum. Continue
Multi-platform publishing examples that brought these magazines to rockstar status
Do you remember the saying, “one man’s trash is another man’s treasure?” For smart and innovative magazine publishers, this little idiom rings true across the board. Just as your recyclables are picked up every week and crunched into reusable products, so can multi-platform publishing repurpose the Continue
B2B publishers are some of the most forward-thinking in the magazine media industry. Why? Because you have to be to survive. We count many B2B publishers among our Mequoda Members, and they embrace our multiplatform strategy for the simple reason that it helps them generate more revenue.
Well, it’s official – whatever they’re doing is working: Overall revenues are up significantly in 2015. Our friends at Folio: have that news and much more. Let’s take a look at what they found out! Continue
The top digital publishers have risen – and stay – there because they’re willing to experiment, evolve, and tread along the cutting edge of industry-wide best practices while pushing out ahead of the pack with new practices. This includes everything from hiring trends to social strategy, mobile video trends to ecommerce website design.
To start off this week, let’s take a look at Digiday’s coverage in those four areas and then some. Continue
Have you noticed an uptick in your online ad revenue?
If so, take pride in keeping pace with the rest of the industry. 2015 has seen a jump, from several sources.
If not, don’t despair: 2015 has also seen a jump in the spread of bot activity, leeching online ad revenue from publishers and other brands.
MediaPost has articles on those digital publishing trends and more. Let’s see what they have for us to start the week! Continue
Are you generating all of the digital advertising revenue you’re capable of? If so, what’s your secret? If not, join the club.
Mequoda Members know that relying solely on digital magazine advertising to pay the bills and try to turn a profit isn’t the wisest move. But as one plank of a multi-platform strategy – functioning as a team alongside with subscriptions, events, products, and even an ecommerce content strategy – the benefits of online advertising can be integral to your success. Continue
One of the most significant advantages of a multiplatform strategy is that new digital magazine platform options pop up frequently: They make for a renewable resource that will likely never run out. If you’re willing to put in the work and climb the learning curve as quickly as possible, you can integrate new Internet revenue models at your own pace!
The latest digital magazine platform to gain momentum in the publishing industry is ecommerce content strategy. Continue
If you’re a mobile publisher trying to monetize an already challenging platform for digital magazines, no two words strike more fear into your heart than “ad blocking.”
Ad blocking programs are not some flash in the pan gimmick that’s fading with time; they’re proliferating, and gaining in popularity with key demographics for audience development (ie, Millennials and other young consumers). How damaging a potential pitfall they are when it comes to digital ad revenue remains to be seen, but some in the mobile publisher market are bracing for a big hit. Others are biding their time, while still others are planning some blocking of their own, in the form of possible litigation.
But is it all a case of much “ad”-o about nothing?
The Wall Street Journal’s CMO Today blog recently checked in with media companies about the wrath of ad blocking, and they also interviewed the head of the Interactive Advertising Bureau to find out his thoughts. Let’s see what they had to say.
If you’re considering joining the ranks of video publishers, the time to jump in is now. Continue
There’s no such thing as an excess of content distribution platform outlets – the more the merrier, as far as Mequoda Members are concerned. But Apple Newsstand certainly had its fair share of detractors despite the visibility and content monetization it could provide digital publishers during its better moments. Now phased out, it gives way to the highly anticipated Apple News – which officially goes live today – a publisher app that will operate much differently and comes with its own criticisms … as well as upside.
What are publishers doing to maximize that potential? Digiday, always on top of it, reports on the plans of several legacies and digital natives, while also covering some concerns. Continue
Bryan Welch’s successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle when it comes to the Mequoda Method and multi-platform publishing, which itself has become the predominant piece of publishing success. Publishing events scale well: It Continue
Tablet, print, or web? The data shows that magazine consumers are split on their magazine format preference. The web edition showed a tiny edge over print and tablet editions, but at this stage of the game, digital magazine consumers seem relatively equal on their preference for tablet editions versus print editions versus web editions. Continue
If you’ve solved cross-device advertising, you probably don’t need to be visiting the Mequoda website for free advice. If you’re still experimenting and developing solutions, join the club: Even the most successful publishers don’t have all of the answers when it comes to mobile metrics and ad revenue. We found a few recent articles in Digiday that touch on this topic and more. Let’s take a look. Continue
Mobile magazines face cascading challenges when it comes to monetization. User behavior, tech headaches, newsstand confusion, and advertising demands can complicate the implementation of a platform that – regardless of any hurdles – simply must figure into your plans in one way or another. At Mequoda, we believe in breaking down that process to ease the transition and maximize your revenue potential. Our Mequoda Method has helped hundreds of mobile magazines not only establish themselves, but also succeed beyond expectations. In a recent article for Publishing Executive, president of PSCS Consulting President Linda Ruth lays out her own plan of attack for mobile magazines … and deploys one of our terms in the process! Let’s start there today. Continue
Perhaps it was inevitable, but the end of Apple Newsstand – long involved in a love-hate relationship with cross-device publishing – was still an occasion for reflection and wondering what lies ahead for digital magazines. This is the kind of story the Nieman Lab was built for. Below, we look at its coverage on this topic and two others relevant to cross-device publishing. Continue
There is no panacea for digital magazines attempting to break through, no one digital publishing solution to rule all others and send your revenues skyrocketing (unless you count Mequoda as one digital publishing solution, of course, which, now that you mention it …). In 2015, publishers shouldn’t close the door on any new platform, technology, or strategy without some degree of due diligence and even experimentation. Talking New Media recently took on TV as yet another digital publishing solution worth studying. Let’s see what one of our favorite analysts, D.B. Hebbard has to say about it. Continue
Ask any publisher about the industry’s top trends, and it’s likely the majority of their responses will start with the letter “M.” Multiplatform, mobile, and metrics, to name a few. These are a few of our favorite things, as it happens, so we’re excited to share several recent Digiday articles that address these emerging issues. Continue
Finding the right formula as a multiplatform media publisher means experimenting with methodologies while maintaining a disciplined approach to content. In other words, rotating tactics around a solid strategic core. Sometimes, this is easier said than done, so it helps to know that a) other companies are dealing with the same issues and b) trade magazines like Publishing Executive are on your side. Let’s take a look at three of its recent articles for some tips on responding to multiplatform media trends. Continue
The Association of Magazine Media (MPA) released its first-quarter 2015 Magazine Media 360° report, and the year-over-year data is encouraging for online magazine publishing companies. Continue