Multiplatform Publishing Strategy Archives

The Tale of the Disappearing Hyphen in Digital Publishing

Don Nicholas • November 12, 2021

Some people accuse me of being an academic wonk. At Mequoda we're often forced to make up our own lingo because you can't pioneer an industry to the digital shores

New Hires Expand Reach to New Markets for These Multiplatform Publishers

Don Nicholas • August 27, 2018

We're seeing new developments from some multiplatform publishing giants, including Hearst and The Wall Street Journal, that involve a focus on content and digital experience.

10 Things to Consider Before Your Next Magazine Website Redesign

Don Nicholas • May 8, 2018

Every experience you've ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what

Don’t Wait Until Next Year

Don Nicholas • April 25, 2018

"Frugality includes all the other virtues." Old Cicero certainly knew what he was talking about. That's why I wanted to remind you that your chance to exercise frugality in attending

Multiplatform Publisher Meredith Corporation Leads Digital Evolution

Don Nicholas • March 26, 2018

An organization needs to meet its audience where it exists to survive as a multiplatform publisher, and changing with the times is what allows some publishers to stay relevant and

You Can Be a Better Subscription Marketer in Just Two Days

Don Nicholas • March 14, 2018

If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy - the future spells doom for your magazine and your publishing career. Did you know that most media

Multiplatform Publishing Companies Promote and Focus on the Important Details

Don Nicholas • December 18, 2017

Multiplatform publishing companies that have made the digital landscape their home are able to experience advantages that other traditional publishers have not. Doing this, however, requires having the right people

Mequoda 3C Zone Architecture Increases Email Capture Rates by 21X

Amanda MacArthur • November 22, 2017

Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or portal topic) consistently aligns with a product that

A Newsletter Platform Worth Investing In

Don Nicholas • October 4, 2017

The newsletter platforms you may be familiar with are often print and PDF formats, as most newsletter publishers haven't gotten hip to the newsletter app format, and neither have their

Freebie Friday: Increase Audience, Revenue and Profits

Amanda MacArthur • August 18, 2017

Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional

An Encyclopedic Collection of Digital Publishing Strategy

Amanda MacArthur • August 11, 2017

If you're a publishing professional, don't wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on

Multiplatform Publishing Efforts Lead to Traffic and Revenue Increases

Don Nicholas • April 11, 2017

Rodale's multiplatform publishing strategy finds success with Facebook's Instant Articles; Google's Accelerated Mobile Pages drive traffic; Medium launches subscription service A diverse multiplatform publishing strategy can lead to many desirable outcomes,

How to Write a SEO-Friendly URL in 8 Steps

Amanda MacArthur • January 25, 2017

8 steps for writing and structuring a SEO-friendly URL that is easy to read by humans and search engines I'll bet you didn't know there were so many types of URLs. Vanity

Digital Magazine Website News: Adblock Plus, Hearst, and More

Don Nicholas • September 29, 2016

Your digital magazine website is like a basketball team, always on defense and offense simultaneously. For a basketball team, protecting the goal keys the transition to scoring success. A rebound, a

Publishing Digital Magazines: Ads, Audience, Algrorithms

Don Nicholas • August 31, 2016

Publishing digital magazines is not a "set it and forget it" enterprise, and monitoring the latest trends is a must Our mission in life is to help you with publishing digital

Online Content Distribution: AMP, Flipboard, NewsBeat

Don Nicholas • August 16, 2016

Online content distribution grows more sophisticated by the week, with new channels, services, and technologies giving rise to an ever-evolving multiplatform publishing strategy. MediaPost has recent coverage on NewsBeat, Flipboard,

Magazine Publishing News: Portals, Native, Video, Email

Don Nicholas • August 9, 2016

The digital media companies making magazine publishing news include GQ, Slate, Meredith, and more We monitor magazine publishing news on your behalf because every day brings new big things in the

Magazine Expansion: Launches, Audience Metrics, Niche Engagement

Don Nicholas • August 8, 2016

Magazine expansion is a key to magazine survival and success. Building on your product is a key tenet of multiplatform publishing strategy. The question is, how do you pull it

Monetizing Digital Content: Native, Ecommerce, Niche, and More

Don Nicholas • August 4, 2016

The publishers making news when it comes to monetizing digital content include Quartz, Fortean Times, and Dennis Is there anything more important than monetizing digital content for magazines looking to embrace

Content Marketing, Publishing a Match Made for Growth

Don Nicholas • July 11, 2016

When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their

The Best Subscription Business Models Are Based on Your Minimum Information Unit

Bill Dugan • July 7, 2016

As we always say, a publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand

Multimedia Publishing: New Ebony Ownership Goes in Different Direction(s)

Don Nicholas • July 5, 2016

Multimedia publishing demands multiplatform strategy, and Ebony is embracing it; plus, NYT latest to consider ad-free model Multimedia publishing is remaking the industry, fueled by multiplatform strategy, content like video and

Magazine Publishing Company News: Time Inc., Meredith, B2B

Don Nicholas • June 15, 2016

Is there a more historically iconic and currently intriguing magazine publishing company than Time Inc.? We've watched with fascination their efforts to not only stay relevant and viable, but also to

Multi-Channel Publishing: Economist, InStyle, and More

Don Nicholas • June 9, 2016

Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines.

How We’re Recycling Marketing Campaigns at Mequoda (And That One Time We Lost Revenue When We Stopped)

Amanda MacArthur • May 25, 2016

How we're seeing a larger return on our marketing investment by recycling marketing campaigns across platforms When I first started working at Mequoda almost 10 years ago, we wrote a lot

Online Video Publishing: Pluses and Minuses for Digital Magazines

Don Nicholas • May 23, 2016

Online video publishing, especially when taken in tandem with mobile advertising, is arguably the most alluring revenue opportunity to come along for digital magazines in a long time. But, like any

Renewed Commitment to Tablet Content Driving Successful Publishing Strategy

Don Nicholas • May 4, 2016

We still believe strongly in tablet content. Like any other part of a multiplatform publishing strategy, it's not something you should invest your entire portfolio in, but tablet usage statistics

Association Magazines – Not Just for Members Anymore?

Don Nicholas • May 3, 2016

Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more Can association magazines transcend membership readers to engage in some serious audience development?

Adjusting Your Multiplatform Advertising Revenue Model for the Digital Age

Don Nicholas • May 2, 2016

Does your advertising revenue model include content that delights and informs users, while similarly rewarding your advertisers? As the digital publishing market has grown and changed, selling ad space has only become

Are You a Digital Magazine Publisher? Do You Want to Be?

Don Nicholas • April 25, 2016

Here at Mequoda, we will make you into a digital magazine publisher, and if you're already a digital magazine publisher, we'll make you into a better one. All of what you're

Online Publishing Trends: Digital Diversity, Adaptation Challenges, and Beyond Native

Don Nicholas • April 20, 2016

Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models. On some days, this is a great thing, and on

How B2B Magazines Can Thrive on the Internet of Things

Don Nicholas • April 19, 2016

Mastering what the Internet of Things offers can go a long way for B2B magazines when it comes to driving revenue; plus, publishers' archives, Facebook Instant Articles, and more There's a

Latest Media News: Millennials, Time Inc. Digital, Native Ads, AOL

Don Nicholas • April 13, 2016

Who are the companies and what are the trends making the latest media news relevant to digital publishers like you? The latest media news this week includes news from the earliest

Digital Content Publishing News: Regional Magazines, Event Production, Online Advertising

Don Nicholas • April 11, 2016

Understanding the new model for digital content publishing via niche and multiplatform principles Digital content publishing is greater than the sum of its parts; grasping this concept makes a successful multiplatform

Online Publishing News: Trends, Events, Rebrandings, and More

Don Nicholas • March 31, 2016

Hey, how about some online publishing news that doesn't include ad blocking or Facebook Instant Articles? Well, you've come to the right place. What we like best about this batch of

What Every Multi-Platform System Must Provide for Magazine Publishers

Don Nicholas • March 28, 2016

It's no secret that Mequoda is the leading strategy-centric content management system provider for magazine and newsletter publishers looking to lock in on a multi-platform system. If it is news

Magazine Strategy: Email, Marketing, Metrics, Monetization

Don Nicholas • March 28, 2016

Checking in on the magazine strategy fueling digital publishers' latest efforts There are core tenets to magazine strategy, but it's also mutable, malleable, and always evolving. We make it our business

Magazine Publishing Online: Ad Block Solutions, Snapchat, Interviews

Don Nicholas • March 24, 2016

The latest news on magazine publishing online from Hearst, News Republic, and more We read trade sites about magazine publishing online for fun. We also read them to stay sharp. And

Digital Publishing Innovation Conference Boasts Impressive Lineup

Don Nicholas • March 16, 2016

The sphere of publishing events is expanding every week, and we're happy to see it, since they're a crucial component of the Mequoda Method for multiplatform strategy. But few events

Breaking News: Publishing Magazines Is a Profitable Model!

Don Nicholas • March 14, 2016

Helping companies maximize the vast potential of publishing magazines is not something we do for fun, although we definitely enjoy our work. It's our lifeblood. When we set out more than a

Magazine Readership Statistics: Conde, Women’s Health, Forbes

Don Nicholas • March 1, 2016

Surveying the latest magazine readership statistics and audience development from the top digital publishers; plus, latest personnel moves Magazine readership statistics are by definition a key in audience development, but they

How Platform Distribution Is Fueling Publishing Strategy

Don Nicholas • February 10, 2016

Robust and varied platform distribution is, by definition, the bedrock of multiplatform publishing, but the spray and pray strategy isn't really a strategy at all. You must pick and choose your

Print to Web Success: Stories From the Digital Publishing Industry

Don Nicholas • February 9, 2016

Going from print to web is no longer the terrifying proposition for entrenched traditional publishers it was 10 years ago, but it's still an intricate migration that requires you getting

Digital Publishing Products: News From WaPo, AOL, Bauer, Magzter

Don Nicholas • February 8, 2016

Determining the digital publishing products your company can excel with is a key consideration when launching or remaking your magazine business model. This might seem obvious, but it's not difficult to

Leading Publishing Executive’s Take on Transitioning From Print to Digital

Don Nicholas • February 4, 2016

Migrating your publishing operations and editions from print to digital might at first feel daunting, but don't fret: It's a manageable move – just ask any Mequoda Member – and

Publishing Podcasts Could Give Digital Magazines an Edge

Don Nicholas • February 1, 2016

Are you publishing podcasts? If so, then you're leaps and bounds ahead of much of your digital magazine business competition. But the better question is, are you publishing podcasts and actually

Top Magazine Publishers Busy in First Month of 2016

Don Nicholas • January 27, 2016

While most of us are still ramping up, the early days of 2016 haven't seen much of a break in the action when it comes to the top magazine publishers'

10 Top Multiplatform Publishing Posts of 2015

Don Nicholas • December 28, 2015

Our most-read multiplatform publishing posts of 2015 reveal a desire for better understanding of sponsorships, organization and cross-platform development This year we've tackled everything from online advertising models, content recycling and

Online Ad Revenue Experiences Unprecedented Growth

Don Nicholas • December 17, 2015

For some digital magazines, the effort to generate online ad revenue can evoke a verse from Samuel Taylor Coleridge's The Rime of the Ancient Mariner: "Water, water everywhere, /

Is 2016 the Year Digital Magazines Master Online Publishing Platforms?

Don Nicholas • December 10, 2015

Online publishing platforms or offline publishing platforms or any platforms in between, it doesn't matter: We're fans of a good many of them, and believe in a "more-the-merrier" approach because

Tag: Multiplatform Publishing Strategy

Enter Your Log In Credentials