Multiplatform publishing expands for Condé Nast; Slate lays off editors and writers; Vox Media names first COO
We begin this multiplatform publishing news by looking at an acquisition for Condé Nast, which involves a social data and marketing platform named CitizenNet. WWD reports, “The deal is meant to deepen Condé’s data-science talent and expertise, in order to enrich Continue
If you’re a publishing professional, don’t wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on the four most important digital publishing topics: Continue
There I was, getting my hair cut at the village barbershop. The barber was a thirtysomething woman who was new to the shop.
While making small talk, she came to the inevitable question, “What do you do for a living?”
“I’m a magazine publishing consultant,” I said automatically, having answered the question that way many times over the past Continue
It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon create a digital version of their product if they haven’t already.
Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author cleverly pointed out that the three media platforms offer the viewer an inverted user experience on the dimensions of fidelity and convenience.
In other words, the users will experience high convenience and low fidelity on the iPod, or what now would be an iPad; moderate convenience and moderate fidelity with the home theater; and low convenience and high fidelity at the cinema. And for some people, it’s just about preference. Continue
Like any other business, subscription website publishing relies on getting your website taxonomy exactly right. Information architecture isn’t easy to understand – people earn special college degrees in order to grasp it! But subscription websites are different from ecommerce, event, retail, or a dozen other kinds of websites. And you simply can’t learn about subscription website taxonomy from those. Continue
Your subscription website publishing performance the key to doubling, or even tripling, your organization’s revenue over the next five years. Continue
Want to know how publishing magazines on Kindles will boost your digital circulation? The simple answer is math: you can only sell more digital issues, not less, by adding your magazine to a new platform.
And we consider Amazon’s Kindle Newsstand to be one of the three juggernauts of digital magazine publishing channels, alongside Google Play and Apple Newsstand. In fact, it’s in second place and I’ll tell you why a little later. Continue
Do you have a solid business plan for success in multiplatform publishing?
Unless you answered “You better believe it, pal!” to that question, I have another question for you.
How do you expect to succeed without a plan to get you there?
Of course, it’s not easy to navigate this brave new world of multiplatform publishing – at Continue
Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional or national; multi-title or single. Continue
This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the most successful publishers optimize entire sites for Google, from picking keywords to writing optimized content. Continue
At Mequoda, we believe all publishers can prosper in the digital environment. Join us in Boston for our next Mequoda Digital Revenue Summit 2017 and learn the latest best practices in audience development and content development, distribution, promotion and measurement. Continue
As a publisher, you may never get the chance to sit across the table from every one of your customers. You may never be able to ask them very specific questions and in turn, get them to ask you very specific questions.
But isn’t this the ‘fidelity’ that every customer wants with their beloved brands, the ability to ask questions and speak directly to the experts and celebrities behind these brands? And isn’t this what every publisher or business owner wishes they could do more of, to speak directly with customers to understand (and better address) their biggest concerns?
So how does a publisher with low-fidelity products create these one-on-one experiences so richly desired by their audiences? Continue
Multiplatform publishing involves a wide range of strategies, and unfortunately, some of those can be hacked
We’ve seen some interesting and unfortunate develops in the digital realm recently, including hacking and fake news.
We begin by looking at some recent data from eMarketer on the use of video in content marketing efforts. “According to the survey, a Continue
What to look for in a social media management system from Haven Nexus, to Hootsuite, SproutSocial and TweetDeck
As a publisher, you’re publishing multiple pieces of content every day. Most Mequoda publishers are publishing at least three per day. When it comes to managing the social that goes along with each post, we find that most Continue
Your magazine and newsletter content is incredibly valuable.
There are, in fact, 10 well-documented content business models that can be used to build and grow your audience, revenue, and profitability. When used together, they form an incredibly efficient, fully integrated multiplatform publishing and marketing system that can be used to dominate virtually any content niche from Continue
Our top-read multiplatform publishing posts of last year show an interest in native advertising and publishing expansion
This year has been a huge time of change in publishing, and we’re excited to see that much of that change comes in the form of multiplatform publishing. Even the most hesitant publishers have started to adopt new subscription Continue
When we talk about multiplatform publishing, some publishers think we’re talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.
We’re talking about content repurposing, on many platforms.
Repurposing content is a core tenet of the Mequoda Method, but we can’t take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital – have always run some variation on this theme. Why? Because it rewards your best work, saves you from excess work, gives you a ton of versatility, and will make you money while you sleep. Continue
Perhaps you’ve heard about Mequoda’s Haven Nexus Customer Experience Management System. After all, it’s the only technology you can get from the same company that can deliver a proven strategic planning program and unparalleled ongoing revenue optimization – all in one place.
It’s also the only system that comes with several thousand tested publishing best practices Continue
What to look for in an email management system from Haven Nexus, to MailChimp to Constant Contact
Managing email marketing has become an increasingly critical issue for every type of business. Publishers, like everyone else, use email to communicate with customers and prospective customers, on a regular basis. But like all powerful tools, email can be mismanaged Continue
Since Mequoda’s inception, we’ve helped create 14 publishing superstars. We’re looking for the 15th. And the 16th, and the 17th …
Wondering if you’re the kind of publisher we’re looking for? Let me tell you about some of those superstars … we call them Mequoda Masters, so you can decide for yourself if you should join that Continue
Most of the multiplatform media publishers I work with are rich with content assets.
If they’re not rich with revenue, it’s usually because they don’t know how to leverage those assets. Efficiency is key to success in a multiplatform publishing environment. Before you can design a system that minimizes manpower and maximizes automation, you need to do a thorough inventory of your content assets.
Your multiplatform content assets may be spread out in places that you haven’t thought of as repositories. Some of those places may be channels and others may be platforms. It’s also possible that you have a dusty warehouse full of old copies of magazines, books, and other content assets that no one has touched in years. Continue
What to look for in live event management software from Haven Nexus, to Bizzabo, CVent, EventBrite and Event Ready.
As publishers have struggled with print revenues during the last 10 years, many have turned to live events as an additional revenue stream. As a strategic extension of a publishing brand, events make a lot of sense. Continue
I bet you have great content.
Many niche publishers do. And, at Mequoda, we are deeply appreciative of the work that independent publishers do every day. Not only that, but we also know that success in our industry isn’t about slick marketing, or vast advertising resources.
Instead, we know you can make a great deal of money Continue
What to look for in lead management software, from Haven Nexus to Eloqua, Marketo, Hubspot and others
Make money by giving content away.
That statement sounds odd to many people in publishing and downright heretical to anyone in the subscription business, but there is no denying that it can work. More than one publisher has developed this Continue
“He who fails to plan is planning to fail.”
Winston Churchill called it, all right.
And it strikes me that trying to succeed in the magazine publishing industry is a lot like running a war: lots of moving parts, struggling to outmaneuver the enemy – that is, the competition – and often without an end in sight.
Publishers require a marketing automation system that works in tandem with a highly efficient content management system
In the last decade, marketing automation has become a hot topic for niche publishers. The term really refers to any software platform designed to automate repetitive marketing tasks to increase efficiency and reduce labor. Although this sounds simple enough, Continue
In previous weeks, we’ve talked about how using the MBTI can impact the development of your multiplatform publishing team. We’ve also discussed how different personality types can work better together in the workplace.
We’ve established that every effective multiplatform publishing company should have eight executive positions. If you’re a small niche publishing company with revenues less than $1 million per year and you’re the only employee, then you’re doing the job of all eight. Continue
What to look for in online directory software, from Haven Nexus, to WordPress, Joomla, and third-party products
The directory website business model still has a lot of upside for multiplatform publishers. When executed correctly, directories can be a win-win for any ambitious publisher. The publisher produces a framework and reference content, and the advertiser pays to Continue
While the Myers-Briggs Type Indicator (MBTI) began as a tool for self-discovery, it has become a widely used tool for building high performance teams in organizations. It provides users with a valuable self-diagnostic tool for seeing ourselves as others see us. It also gives us a shared context for understanding how others are different – not better or worse – just different from those around us. Continue
What to look for in a learning management system, from Haven Classroom, to Edmodo, Moodle, Teachery and Blackboard.
Many multiplatform publishers have turned to e-learning platforms to help subscribers either increase their skills or improve their lives. Publishers, along with many other organizations, such as universities and corporations, have found that text heavy explanations of complex subject Continue
People who are in jobs where they’re a good fit tend to be happy. They are also more productive.
Making business more productive is a centuries old goal. For much of the twentieth century, the emphasis has been placed on improving business processes with management providing virtually all of the critical thinking skills.
In 1911, Frederick Winslow Taylor wrote in Principles of Scientific Management that workers are treated as parts of a process, not unlike the parts of a machine. In his book he explained how workers were told exactly what to do, how to do it, and rewarded for success. Continue
If you don’t register for the next Mequoda Digital Publishing & Marketing Intensive by midnight, you’ll have to wait another year to start your journey to multiplatform publishing success. Continue
What to look for in online calendar management software, from Haven Calendar, to All In One Events Calendar, The Events Calendar, My Calendar, and Booking Calendar.
Online calendars are used by all kinds of organizations, from the largest trade associations to the smallest garage bands. Like many other things in digital publishing, the functionality itself isn’t so Continue
The questions you need to ask and the answers you should have before launching a new digital magazine
Publishers are embracing digital magazines because users are. And it’s true for B2C and B2B, as well as pure paid subscription, controlled circulation, or both. These publishers are taking advantage of digital editions to provide the features users Continue
Get your ducks in a row and plan your multiplatform publishing future
If you’ve considered selling your publication, the market is saying they will not value a publication at all if they are not at least on the road to multiplatform publishing – so if your organization is not on this path, then there may be Continue
What to look for in web analytics tools, from Haven Nexus, to Google Analytics, Kiss Metrics, Social Bro and True Social Metrics
Data analytics are critical for the success of your multiplatform publishing business. Your website, email and social media efforts are all used to promote your content and make more money for your business. It’s Continue
What to look for in the best publication management system, from Haven Nexus, to WP Member, MemberGate, aMember, and SubHub
If you are a magazine publisher, it behooves you to remember what makes the medium special. Although many print editions have disappeared, the format’s attributes make it desirable for some part of the reading population. And, whether in paper, tablet Continue
Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or blog topic) consistently aligns with a product that converts the user into a subscriber or paid user of your website. Together, they create what we call a zone. Using this zone to increase website to email conversion rates can be easy, if you let it. This metric is called your email capture rate. Continue
You don’t have to pick a primary or favorite digital magazine publishing platform – as we see from leading media companies, multiplatform strategy leaves it wide open, and the more the merrier
When we say digital magazine publishing platform, the image that forms in our mind’s eye is one a jumping-off point, a launching pad, even Continue
How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs
Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on product management and channel management, while knowing what to outsource. Knowing what functionality to push outside to dedicated specialists who won’t be able to find Continue
“Frugality includes all the other virtues.”
Old Cicero certainly knew what he was talking about. That’s why I wanted to remind you that your chance to exercise frugality in attending our Multiplatform Publishing Strategy program ends at midnight this Thursday, March 31. You’ll save $200.
Spend two days with us, and you could become our next success story.
If you’re a magazine publisher in the digital age, you’re certainly savvy enough to succeed. And perhaps you’re satisfied with your revenue and business growth as they are.
But do you know the secrets to boosting revenues by as much as 20% over the Continue
If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy – the future spells doom for your magazine and your publishing career.
Did you know that most media executives don’t attend best practice workshops regularly, or take part in networking and peer groups?
They are the MVPs of their teams, but unlike star athletes, most don’t have a coach. Continue
All you need is a seat at the Intensive and the discipline to execute our strategies
In two months, you could be starting a new path to multiplatform publishing success. But only if you hurry and register for the Mequoda Digital Publishing & Marketing Intensive. If you register today, you can still save $300 on your seat.
This is a Continue
Print and digital publishing … diametrically opposed? By no means! In fact, when it comes to multiplatform publishing, Mequoda Members know that a print product is an important piece of the puzzle if it’s at all possible to pull off.
Some magazine publishers get this, and others don’t. Of course, they all have their own reasons. FolioMag.com covers a few of them in recent articles, and they involve some interesting principals, with good news and bad. Continue
Audience development personnel have a very specific, and incredibly important job within an organization.
Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue.
The best audience development job description I’ve ever seen comes from one of our clients. Continue
Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now. Continue
Don’t make your multiplatform content live on islands by themselves
Let’s say you have plenty of website traffic. Audience development is no problem for you. Your SEO boots are laced up tight, your social media steed is valiant, and you have a crowd of folks excited to visit your site every day. Good, great, done. Do Continue
As we always say, a publisher’s minimum information unit (MIU) is the bedrock on which the best subscription business models are built. Any online publisher who doesn’t bother to understand and identify his MIU cannot choose the appropriate subscription website archetype, and, in turn, will be simply guessing at how to be a publishing success.
Why do we say this? Because of all the website business models we’ve identified, the single characteristic which determines how you run your business is that MIU. Continue