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Tag: native ad

36 Ways to Boost Magazine Circulation

36 ways to build your Internet audience, revenue and profits while building your magazine circulation
There are five different ways to build a magazine audience. You can use free subscription offers, use efficient call to action placements, use time-tested brand-building techniques, email-building techniques and other types of traffic drivers.
Consider the offer
The offer is the most important

A Major Possible Merger, Launches, and Acquisitions for Multiplatform Publishers

Multiplatform publishers Meredith Corp. and Time Inc. talk merger; Variety launches content studio
We’re seeing movement with some major multiplatform publishers recently.

We begin by looking at a possible merger between Meredith Corp. and Time Inc.. MediaPost is reporting on this story. “After dating a few years ago, then taking some time off and seeing other companies, publishers

Guardian Launches Native Advertising Hub

Native advertising becomes a focus for the Guardian
According to Digiday, the Guardian says that customers were beginning to become their competitors, and that is the reason why they have started an in-house native advertising agency called “Hosted by the Guardian.” And by customers, they don’t mean subscribers. They’re talking about the advertising agencies that they once

Facebook Makes Changes to Instant Articles to Accommodate Publishers

Instant Articles are being used by major publishers and Facebook is taking note

Facebook has become the bane of every brand and publisher’s audience development strategy, as they increasingly limit visibility on posts that aren’t boosted though their ads platform.

However, one thing we can all be happy about is how they’re improving those ads. Although Facebook’s

Publishing Business News: Major Reorganizations for Major Players

The media companies making the latest publishing business news include Conde Nast, Time Inc., and IAB
The watch word in recent weeks has been “reorg” when it comes to the publishing business news we’re following. Top-tier personnel changes, the elimination of the staff title “publisher,” and big waves being made in the advertising world are signalling

Digital Magazine Website News: Adblock Plus, Hearst, and More

Your digital magazine website is like a basketball team, always on defense and offense simultaneously.

For a basketball team, protecting the goal keys the transition to scoring success. A rebound, a steal, a turnover … each can lead to a slam dunk on the other end.

I deploy this analogy because times can be tough lately for digital magazines; ad blocking, publishing on social media, and staff challenges are coming together to compound preexisting conditions facing the industry.

Media Revenue Trends: Newsstand, Native, B2B

Sometimes media revenue streams flow, and sometimes they dry up
How are you generating media revenue? I hope your response isn’t limited to one answer. Please, take all the time you need, and name as many sources as you can! A multiplatform publisher mustn’t put all of their eggs in one basket. Digital advertising, print sales,

What Magazine Advertisers Want

Convince magazine advertisers to “invest” in your ads and native content, then show them the numbers.
If you’re a new magazine, or even just new to digital magazines, you already know if you’re primarily subscription-driven (subscribers pay you) or ad-driven (advertisers pay you), but we find that many publishers generate revenue from both sources.

In either case,

Native, Publishing Partnership Still a Work in Progess

By now, you know that native publishing is sweeping the industry, as digital magazines continue to cultivate additional revenue generators and provide more elegant options for both marketers and audience. But is it growing too fast to really take hold?

Ad Blocking News: Facebook’s New Policy

Another day, another round of ad blocking news. But this time, we bear some good tidings. ‘

Turns out digital magazines aren’t the only ones suffering casualties when it comes to ad blocking. Facebook is grappling with its own blow back, but unlike some, it can drop the hammer with impunity.

Two New Advertising Revenue Models Publishers Are Using to Make Money

There are two new advertising revenue models in town – and you probably didn’t even know they existed

Since magazine, newspaper, and newsletter publishers turned to the web, there have been a series of advertising revenue models deemed fit to secure the futures of those publishers. The good ol’ CPM (cost per thousand impressions) model fits

For Any Magazine Publisher, Content Can Be Flexible

Repurposing publisher content is a best practice that all Mequoda Members do as a matter of course.

You should try it, too.

It provides great value, requires minimal albeit dedicated investment of resources, and can generate revenue while you sleep. It fuels social efforts, varies your offerings for consumers, and gives you flexibility.

How B2B Magazines Can Thrive on the Internet of Things

Mastering what the Internet of Things offers can go a long way for B2B magazines when it comes to driving revenue; plus, publishers’ archives, Facebook Instant Articles, and more
There’s a reason we count so many B2B magazines among our Mequoda Members: They’re niche, they know how to stick to a plan while also experimenting, and

Latest Media News: Millennials, Time Inc. Digital, Native Ads, AOL

Who are the companies and what are the trends making the latest media news relevant to digital publishers like you?
The latest media news this week includes news from the earliest media: print.

But we’ve also got more from the world of native advertising news, publisher video, and branded content agency doings.

MediaPost is on it as always, starting

Native Advertising News: Mistakes, Best Practices, and More

Looking for the latest in native advertising news? PubExec.com has been a bonanza lately for industry activity when it comes to sponsored content, not least because of its recent Native Advertising Summit.

Let’s dig right in today – there’s a lot to share.

What is a Web Magazine?

What is a web magazine compared to a digital magazine or a magazine’s website?
The answer many people give to the common question, “What is a web magazine?” is often incorrect.

You’ll often be told that a magazine’s website is a web magazine, but strictly speaking that’s not correct.

Others believe a web magazine is the same thing

News From B2B Publishing Companies: SourceMedia, Dolan, and More

We count many B2B publishing companies as Mequoda Members, in large part because you’re hardwired for a multiplatform strategy. You often have built-in niche audiences; you can facilitate events and conferences; and you have tons of material to draw from for content like articles, white papers, instructional videos, podcasts, and more.

Still, you come to us for a reason – you haven’t quite put it all together yet, because the industry is always evolving, and demands for products, platforms, and personnel are changing.

MediaPost has recent stories on these topics and more. Let’s take a look!

FTC Guidance on Native Advertising Provides Clear Boundaries for Publishers

FTC provides sponsored content labeling guidelines in ‘Native Advertising: A Guide for Business’
The Federal Trade Commission (FTC) guidance on native advertising for publishers, released late last year, greatly helps publishers by defining the boundaries of what is acceptable in their eyes.

Why is the FTC involved? In general, under the FTC Act, an act or practice

Native Digital Advertising: Will New FTC Rules Restrict Revenue?

F0r some publishers, native digital advertising is the next big thing, while others have been perfecting it for years. Still, many have steered clear altogether, and there are more who aren’t sure how to best pull it off to begin with.

Regardless, the native digital advertising backlash has already begun after 2015 saw a huge spike in sponsored content and the early headlines in 2016 are pointing to possibly an even bigger year. But with the FTC’s recent update to native advertising rules and regulations and studies that show many consumers can be easily confused by branded content, some observers – Digiday among them – are saying the ad medium may have peaked.

But should native’s success be sustainable – and in some form or another, we believe it will be, since it’s just another phase in the evolution of advertorial – digital publishers will still have to clean up their acts when it comes to presentation. However, it’s the self-same Digiday that sings the praises of Time Out’s native strategy and successful monetization.

Digital Profits Account for One-Third of a Dominant Publisher’s Total

Digital profits are what it’s all about, right? This business is about results, not process, and with a business operating with a small margin of error, the more inroads publishers can make with digital, the better chance they have of staying competitive and rising to the top of a crowded field.

For us, digital ultimately comprises 90% of a successful publishing enterprise — from apps to online magazines to white papers to subscriptions and much more — and our mission revolves around helping magazines transition to a successful digital existence. Many Mequoda Members, though, are niche and regional magazines, with a few majors and general-interests thrown in.

So, in other words, when we hear that digital profits are driving one-third of a publisher’s success, we’re not surprised. But when we hear that digital profits are driving one-third of a legacy publisher like Hearst’s success, we are surprised.

MediaPost has that scoop, plus some more news on native ads.

3 Audience Development Predictions for 2016

In the next year, publishers focused on audience development will double down on more dynamic content to engage readers on all platforms
When I first started working with Mequoda a decade ago, not only were brands clueless about content marketing, but the kings of content—publishers—still had a long way to go in terms of understanding how

How Publishers Can Use Facebook Instant Articles

Facebook Instant Articles are creating a platform for publishers to host ads on social networks, rather than placing them
Ever thought magazines would be placing native ads on social networks? Me either, and that’s not exactly happening just yet, but it’s an interesting thought, right?

Back in May, Facebook launched Instant Articles , a content publishing platform within

What is Sponsored Content?

These six publishers are nailing sponsored content, but all in very different ways
Last week we talked about the guidelines for writing native content advertising, also known as sponsored content. Now let’s take a look at some great examples of publishers who create this sponsored content for their advertising clients.

These particular examples of sponsored content were

How to Write Native Content Advertising for a Magazine Sponsor

Learn how to write more effective native content advertising for a sponsor and start getting paid more for content

According to Business Insider data, the amount advertisers are spending on native advertisements has risen from $4.7 billion in 2013 to $7.9 billion this year, and is projected to grow to $21 billion by 2018.

Consumers have always disliked

12 Features of Great Magazine Subscription Websites

TIME almost hits the mark with their magazine subscription website, but niche publishers hit the bullseye
One of the most profitable subscription websites is a magazine subscription website.

It’s not because it’s cheaper to build, or brings in substantially more revenue than other business models, it’s more profitable because once your platform is up and running, you

Measuring Ad Engagement: Mobile, Native, and Events

Despite the proliferation of platforms, channels, and technology, ad engagement hasn’t exactly gotten easier for publishers and brands. Whether it’s the ad blocking craze that seems to be taking over the Web or cross-device targeting concerns, viewability issues or unreliable metrics, connecting consumers with meaningful ad experiences that can sustain digital magazines and satisfy marketers is becoming more complex even as access levels are as high as they’ve ever been.

But we’ve got some good news from you, via Digiday.

Publisher Acquisition News: Condé Gets Hip With Pitchfork Purchase

Publisher acquisition news is often pretty predictable and ho-hum, but sometimes a deal comes along that not only captures the imagination, but also truly crystallizes the state of the industry.

7 Content Marketing Resources for Mastering Advertorials

Content marketing is more than advertorials, but they’re certainly a big part.
When you think of content marketing, you probably think of blogging. Blogging is certainly a big part of content marketing (hence the word “content”) however there’s more to it than that.

First of all, in order to turn content into marketing, your content must be

Is Digital Advertising a Bust? 6 Ways to Fight Conventional Wisdom

Over the past few years, publishers have been wringing their hands over the failure of digital advertising to come to their rescue as print advertising revenues continued to evaporate. You had to look hard to find the occasional glimmer of hope.

Hugely Successful Advertorial Examples You Can Learn From

With these new-age advertorial examples, you’ll re-think your native advertising game
Sixty seven percent of Americans think advertorials, also known as custom content, or native advertising content — add value to a website.
Are you an editor, and does that number shock you? As advertorials have become the norm in online publishing, new editors have been up in arms about something that consumers are into, as long as they know it’s sponsored.
And if you’re an ad-driven legacy publisher, advertorials have been a part of your business model as long as you can remember. They occupied the 16-20 page “special advertising section” of your publication.

TheStreet Experiments With Digital Magazine Subscription Tactics

When it comes to experimentation, digital magazine subscription models are made for trying new things and fiddling with formulas until you find the right fit. Integrating events into your mix and layering in additional ways to monetize content can also rejuvenate your company. Of course, there’s also staffing changes and acquisitions to jumpstart your operation, if you have the means. Luckily, we’ve found five recent articles in Folio: that address all of these strategies.

Niche Strategy + Cross-Device Content Serving Publishers Well

Nobody knows niche strategy like we do, which is why we love to see big-name legacy publishers adopting it and smaller, scrappier sites finding success with it. The same goes for content that can help you cultivate audiences across multiple devices – it’s what we do! Digiday, always a reliable source for the latest industry trends, once again rings in with three stories on these very topics. Let’s take a look.

Online Publishing Companies Responding to Latest Trends

Finding an edge is always at the forefront of online publishing companies’ efforts. Today, we look at how Time Inc. is taking its operations to the next level, how digital magazines are dealing with the limitations of the once enchanting infinite scroll, and how Jeff Bezos has brought a little Amazon strategy with him to The Washington Post.

New Branded Content Agency From Billboard and THR

Is there a hotter trend in publishing than the in-house branded content agency? And what does this phenomenon mean for niche digital magazines?

Native Advertising Rules and Regulations the FTC Wants You To Know

Native ads have been around for a while, although they have gone by many other names in the history of media over the centuries. The legal concerns that come with them have been around just as long, too.

During the Federal Trade Commission’s workshop “Blurred Lines: Advertising or Content?,” attorney Lesley Fair stepped to the podium and announced “an FTC law enforcement action … a settlement in the area of native advertising,” as she called it, to a crowd of representatives from the largest publishers and agencies in the country.

5 Best Native Advertising Examples That’ll Expand Your Ad Sales

Turns out that not only is native old news – it has gone by many other names in the history of media over the centuries – but the legal concerns that come with it are, too.

What is Native Advertising Content?

Native advertising is content that is created to subtly promote or sell a product. It is also referred to as an advertorial. Most often, this content is sponsored by a third-party advertiser, although publishers also write native ads for their own products.

Different types of native advertising examples include in-feed ad units, which are articles that look like every other piece of content on your site, except it’s clearly labeled as sponsored. We also consider the paid search units in your website search results to be native advertising. Additionally, if you recommend third-party content in your “related content” section below articles, those would be considered native ads. If you sell listings, like AutoTrader, then any listings that are paid for and sponsored (by a big car manufacturer for example) would be native ads. Some sites have featured content widgets displayed at the top of their content, or alongsite it that are sponsored by advertisers and yes, those are also native ads.

If at any point you are producing, displaying, or publishing natural content from an advertiser on your site, this could be considered native advertising.

Condé Nast Editorial Staff to Join Marketing Efforts

Native advertising on some of the most popular digital magazine sites in the world will be produced by Condé Nast editorial personnel, the Wall Street Journal reports.

More Growth Predicted In Native Advertising

Is native advertising important to your publication? Native advertising comes with a various amount of value, and that is spurring an increase in spending on native advertising, and predictions of continued growth to come.

Native Advertising Popular With Media Companies

Whether you call it content marketing, native advertising or sponsored content, media companies are utilizing unobtrusive advertising to their benefits.

Native Ads Used By Most Publishers

Have you turned to native ads for your publication? eMarketer is reporting on some data from Mixpo that shows the use of native ads by publishers.

Native Ads Come To Print

Native advertising has been an interest to many digital publishers. Now, one major publisher is touting the notion that it has run the first native ad in print.

Native Ads Offered from Men’s Health

When your mobile traffic accounts for more than half of your total website traffic and your a major name like Men’s Health, you can bring native advertising directly to advertisers, or so reports Ad Exchanger.

Content Monetization: Editorial Analytics Are Key

Uyen Tieu, co-founder and CRO of Rumble, writes on MediaBistro that analytics can help publishers unlock their editorial content’s potential on both the reader and business sides. In fact, she says, they are necessary to stay competitive.

Audio Articles a Trend for Publishers

Such publishers as Forbes and Time are focusing on the implementation of audio for both editorial content and site advertising, Digiday reports.

Mobile Innovations a Response to Ad Market

As they grapple with uneven mobile ad rates and inventory, publishers are looking inward to construct new models.

Condé Nast Embraces Native Ad Model

Though two of its principal brands – Wired and Vanity Fair – already utilize them, Condé Nast is officially adopting native advertising at scale.

Comment Sections: The Next Frontier for Native Ads

Making the natural progression from the top of content pages to the bottom, publishers are scrolling down – way down – to find more spots for native advertising.

Digiday reports that The New York Times, Rolling Stone, Us Weekly, and Evolve Media are among those publishers pioneering the use of comment sections for the placement of native ads.

WSJ Launches Native Content Division Today

Well it looks like The Wall Street Journal likes native advertising so much they decided to launch an entire native content division.

New Platform Turns Your Content Into Native Ads

Turn your content into a native ad with the click of a button? It sounds like a magic trick

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