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Tag: native advertising

How to Create a Bulletproof Magazine Business Plan

Are you in the process of writing a magazine business plan for a new venture, or an extension of an existing publishing business? I won’t beat around the bush here. If you’re looking to develop a magazine business plan, we should chat.

Digital Media Companies Focus on Audience Content, Company Structure

Change is the only constant the digital publishing industry knows. Beyond the evolution of content online, we’re seeing a variety of changes coming to the digital advertising side of digital publishing. Today we’re looking at some digital media companies that are entering new territories.

Freebie Friday: Increase Audience, Revenue and Profits

Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional or national; multi-title or single.

Publishers Using Technology for Audience Development Growth

Audience development growing with faster ads, custom software and more social media usage
Audience development continues to be a wide area for publishers to explore. The best strategies show consistent results in audience growth, and today we’re sharing some of the latest findings from the industry.

We begin with Meredith and the audience growth they’ve found ad

The Benefits of Online Advertising in a Nutshell

Once upon a time, online advertising had a shady reputation.

Luckily for publishers, that’s all in the past. The online advertising industry has improved its reputation, and consumers have become more accustomed to seeing these ads. Even the once-dreaded popup ad has become routine, especially when it’s carefully aligned with your content, which is a Mequoda Best Practice.

A Simple Framework for Planning and Modeling Your Digital Magazine

The questions you need to ask and the answers you should have before launching a new digital magazine
Publishers are embracing digital magazines because users are. And it’s true for B2C and B2B, as well as pure paid subscription, controlled circulation, or both. These publishers are taking advantage of digital editions to provide the features users want

9 Creative Ways to Bring in New Revenue

Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age.

Mequoda Announces 6 Subscription Website Systems for 2017

A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher’s attract new visitors, convert them into email subscribers, engage them, and finally, monetize by converting those visitors into paying customers and subscribers.

To build every Mequoda Audience Development System (Mequoda System for short), we use the Mequoda Method — a collection of best practices that have been formed by watching the world’s most successful online publishers. We also document the results of every a/b and split test that our portfolio of clients are testing every day, and when we see consistent results over time with one methodology, we share it as a best practice with our clients.

The Ad Blocking Conversation Continues for Subscription Websites in 2017

New changes are coming globally for subscription websites using ad blockers
Ad blocking has become a big topic for subscription websites building audiences, as well as other digital media brands.

As this topic continues to be popular, we’re seeing new changes coming forth.

Learn how to create sales letter landing pages that sell when you download our FREE Landing Page Handbook.

To start, Forbes is reporting on a decision made in the European Union regarding ad

One Magazine Gets Scolded for Unlabeled Sponsored Content

Star magazine shows us how NOT to publish sponsored content in a print magazine (or anywhere)
Although it might seem like we ignore the trends of print magazines unless they’ve fallen off the map and decided to go digital, we’re still paying attention. One recently interesting bit of news about Star magazine and a complaint from

Guardian Launches Native Advertising Hub

Native advertising becomes a focus for the Guardian
According to Digiday, the Guardian says that customers were beginning to become their competitors, and that is the reason why they have started an in-house native advertising agency called “Hosted by the Guardian.” And by customers, they don’t mean subscribers. They’re talking about the advertising agencies that they once

Mequoda’s Top Multiplatform Publishing Posts of 2016

Our top-read multiplatform publishing posts of last year show an interest in native advertising and publishing expansion

This year has been a huge time of change in publishing, and we’re excited to see that much of that change comes in the form of multiplatform publishing. Even the most hesitant publishers have started to adopt new subscription

How to Turn a Single Magazine into a Multiplatform Magazine

A basic overview of how a single magazine can turn into a multiplatform magazine through revenue and content model planning
Over the last few weeks we’ve gone over our a collection of content business models used by publishers and we’ve used Green Gardens Network as an example to make our points. If you’re new to Mequoda, please

Last Day to Register!

If you don’t register for the next Mequoda Digital Publishing & Marketing Intensive by midnight, you’ll have to wait another year to start your journey to multiplatform publishing success.

Multiplatform Media News: Niche, Social, Measurement

The companies behind the latest multiplatform media headlines include Time Inc., NatGeo, and Facebook
The beautiful thing about multiplatform media is that the possibilities for a digital publishing strategy are endless. The permutations, tactics, the experiments, the social media strategy, the products, services, vendors, successes, failures. Taken together, it makes this industry a fun way to

Programmatic Native Advertising: Will Digital Magazines Buy In?

As programmatic native advertising makes its rise, publishers are cautious; plus, is time spent with media next big thing in digital advertising?
Programmatic native advertising … it’s quite a mouthful, right? Well, as it stands, digital publishers are worried they might be biting off a little more than they can chew when it comes to this

Early Bird Pricing Ends Tonight

Please hurry! Your Early Bird Intensive price ends at midnight!
“Frugality includes all the other virtues.”
– Cicero
Old Cicero certainly knew what he was talking about. That’s why I wanted to remind you that your chance to exercise frugality in attending the Mequoda Digital Publishing and Marketing Intensive ends at midnight tonight.

Perhaps you noted our earlier emails about the

Countryside Network’s Alicia Soper on Digital Native Advertising

Part of Countryside Magazine Network’s success can be attributed to the rise of conscious and sustainable living in recent years, but an even larger part is due to their ability to change with the times in terms of both expertly deployed content and their approach to internet revenue models. Take their recent digital native advertising partnership with Purina, which features a niche magazine joining powers with a mega-coporation: Sponsored content is on the rise, and Countryside is right there with it, showing us all how it’s done.

Digital Magazine Website News: Adblock Plus, Hearst, and More

Your digital magazine website is like a basketball team, always on defense and offense simultaneously.

For a basketball team, protecting the goal keys the transition to scoring success. A rebound, a steal, a turnover … each can lead to a slam dunk on the other end.

I deploy this analogy because times can be tough lately for digital magazines; ad blocking, publishing on social media, and staff challenges are coming together to compound preexisting conditions facing the industry.

Media Revenue Trends: Newsstand, Native, B2B

Sometimes media revenue streams flow, and sometimes they dry up
How are you generating media revenue? I hope your response isn’t limited to one answer. Please, take all the time you need, and name as many sources as you can! A multiplatform publisher mustn’t put all of their eggs in one basket. Digital advertising, print sales,

3 Underused Sponsorship Package Add-Ons

If you’re not bundling these three drastically underused sponsorship package add-ons, then you’re leaving money on the table
Multiplatform publishers are in a great position to sell sponsorship packages that combine traditional print ad placements, digital ad placements, and better opportunities for the sponsor to be part of the story through native advertising and lead generation.
This

AMI: More People Read Magazines Online in FY 2016

Our mission in life is to get more people to read magazines online, so this round of recent news is well received
Your goal and our goal? Make it irresistible for people to read magazines online … specifically the one you’re producing, pivoting, or redesigning right now. Simple on paper – er, make that on screen

Meet Your New Chief Strategy Officer

If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy – the future spells doom for your magazine and your publishing career.

Did you know that most media executives don’t attend best practice workshops regularly, or take part in networking and peer groups?

They are the MVPs of their teams, but unlike star athletes, most don’t have a coach.

Native, Publishing Partnership Still a Work in Progess

By now, you know that native publishing is sweeping the industry, as digital magazines continue to cultivate additional revenue generators and provide more elegant options for both marketers and audience. But is it growing too fast to really take hold?

Two New Advertising Revenue Models Publishers Are Using to Make Money

There are two new advertising revenue models in town – and you probably didn’t even know they existed

Since magazine, newspaper, and newsletter publishers turned to the web, there have been a series of advertising revenue models deemed fit to secure the futures of those publishers. The good ol’ CPM (cost per thousand impressions) model fits

Magazine Publishing News: Portals, Native, Video, Email

The digital media companies making magazine publishing news include GQ, Slate, Meredith, and more
We monitor magazine publishing news on your behalf because every day brings new big things in the industry, and because it helps us do a better job helping media companies like yours do a better job of producing more high-quality content.

And, hey,

Organic SEO for Publishers Paying Dividends, Study Shows

SimilarWeb data determines that organic SEO for publishers is a strong play
Organic SEO for publishers is a key component of the Mequoda Method, one that can even permeate social media strategy and thus drive both direct and side-door traffic to your content on desktop and mobile. It’s a science, and one whose formulas take work

Digital Ads Do Better With Premium Publisher’s Content

Premium publishers in the news: Bloomberg, Hearst, and more; plus, native ads not a cure-all
There are are premium publishers, and then there is premium publisher’s content, and you don’t have to be the former to have the latter.

This is important to understand, particularly if you’re ad-driven. Why? Because premium content can make you more revenue.

Digital Ad Metrics: Attention Is the New Impression, but Still Nascent

Decoding the latest digital ad metrics, and checking in on ad tech and a digital renaissance for a legacy title
Digital ad metrics rise, fall, resurface. New ones are invented every so often. But they’re something digital publishing companies must keep track of, because ROI and consumer action are what advertisers are (rightfully) focusing on when

Content Marketing, Publishing a Match Made for Growth

When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their own hands and producing that branded content in house, adding staff and other resources to their operation in order grab a larger slice of the pie and future-proof their properties.

How TIME Magazine Turned It Around With Multiplatform Publishing

TIME magazine is seeing growth in print and digital due mostly to a strong pursuit of native ads in editorial and video, plus staffing updates and multiplatform publishing

Last year, TIME‘s print revenue went up by 4%, and digital climbed 36%. A few years ago, we wrote a little piece called Saving TIME Magazine: or, the Future of All

Native Ads Network Launched by None Other Than AP

While it might have blindsided some industry observers and rubbed some old-school publishers the wrong way, the recent news that the Associated Press is launching a native ads network shouldn’t come as all that big a surprise. While the ubiquitous press organization itself doesn’t depend directly on an advertising revenue model, its member newspapers certainly do, and as the International Business Times reports, their ranks are decreasing.

Swiftype Aims to Be Publisher Technology Choice

To paraphrase Steve Miller, publisher technology keeps on slippin’, slippin’, slippin’ into the future. Could be your content management system, your app, your digital advertising: There’s little time to rest on your laurels after each and every advance.

Anytime a vendor or service exec has some free advice to share with publishers, even if they have a marketing strategy in mind, we pay attention. Today, it’s a search engine CEO. We also have some news to relay on ad blocking, Google AMP, Medium’s latest move, and more, all from our friends at MediaPost.com. Let’s take a look!

How B2B Magazines Can Thrive on the Internet of Things

Mastering what the Internet of Things offers can go a long way for B2B magazines when it comes to driving revenue; plus, publishers’ archives, Facebook Instant Articles, and more
There’s a reason we count so many B2B magazines among our Mequoda Members: They’re niche, they know how to stick to a plan while also experimenting, and

Latest Media News: Millennials, Time Inc. Digital, Native Ads, AOL

Who are the companies and what are the trends making the latest media news relevant to digital publishers like you?
The latest media news this week includes news from the earliest media: print.

But we’ve also got more from the world of native advertising news, publisher video, and branded content agency doings.

MediaPost is on it as always, starting

Native Advertising News: Mistakes, Best Practices, and More

Looking for the latest in native advertising news? PubExec.com has been a bonanza lately for industry activity when it comes to sponsored content, not least because of its recent Native Advertising Summit.

Let’s dig right in today – there’s a lot to share.

Online Magazine Ads: News From Google, Apple, Trinity Mirror, and More

Most publishers – at least most niche and regional publishers – cannot live on online magazine ads alone, but of course they’re still a key component of any media operation.

The caveat? Generating enough revenue and keeping enough digital advertisers happy has gotten harder and harder as the media landscape has become more fractured and viewability has become more elusive. Or perhaps demands for better measurement have intensified.

Multiplatform advertising is doable, and it’s something Mequoda Members do well. And while we all deal with issues – whether it be struggling to decide on Facebook Instant Articles viability or the fear of getting swallowed up by Google; how to handle native well and how to battle ad blocking – the future is bright when it comes to online magazine ads.

News From B2B Publishing Companies: SourceMedia, Dolan, and More

We count many B2B publishing companies as Mequoda Members, in large part because you’re hardwired for a multiplatform strategy. You often have built-in niche audiences; you can facilitate events and conferences; and you have tons of material to draw from for content like articles, white papers, instructional videos, podcasts, and more.

Still, you come to us for a reason – you haven’t quite put it all together yet, because the industry is always evolving, and demands for products, platforms, and personnel are changing.

MediaPost has recent stories on these topics and more. Let’s take a look!

Tips for Boosting Your Subscription Revenue Model

For digital publishers not fully reliant on ads – which hopefully is you if you’re aiming for high multiplatform performance – few components are as crucial as your subscription revenue model.

At Mequoda, we’ve spent a ton of time studying and writing about digital subscriptions, because we believe they’re a big part of the future of digital magazines.

FTC Guidance on Native Advertising Provides Clear Boundaries for Publishers

FTC provides sponsored content labeling guidelines in ‘Native Advertising: A Guide for Business’
The Federal Trade Commission (FTC) guidance on native advertising for publishers, released late last year, greatly helps publishers by defining the boundaries of what is acceptable in their eyes.

Why is the FTC involved? In general, under the FTC Act, an act or practice

Online Magazine Subscription News: How One Publisher Succeeds

Online magazine subscription tactics will key digital publishing strategy in the coming years, as advertising challenges like ad blocking and viewability could force small and midsize, regional and niche, publishers walled off by the likes of Facebook Instant Articles and Snapchat to shift to a membership model.

Luckily, Mequoda Members already know that digital magazine subscriptions are a crucial component of a mutliplatform publishing strategy. The question is not whether to offer subscriptions, but rather what is the best mechanism or product with which to do so.

And you have options.

Advertorial Design Best Practices

How to sail the winds of advertorial design, or sponsored content design – our favorite stream of publishing revenue

Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it’s all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it, we’ve been doing it since publishers started selling

10 Facts About Digital Magazine Publishing and One Very Important Piece of Advice

Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content, native advertising and so much more.

Native Digital Advertising: Will New FTC Rules Restrict Revenue?

F0r some publishers, native digital advertising is the next big thing, while others have been perfecting it for years. Still, many have steered clear altogether, and there are more who aren’t sure how to best pull it off to begin with.

Regardless, the native digital advertising backlash has already begun after 2015 saw a huge spike in sponsored content and the early headlines in 2016 are pointing to possibly an even bigger year. But with the FTC’s recent update to native advertising rules and regulations and studies that show many consumers can be easily confused by branded content, some observers – Digiday among them – are saying the ad medium may have peaked.

But should native’s success be sustainable – and in some form or another, we believe it will be, since it’s just another phase in the evolution of advertorial – digital publishers will still have to clean up their acts when it comes to presentation. However, it’s the self-same Digiday that sings the praises of Time Out’s native strategy and successful monetization.

Digital Consumption, Particularly Mobile, Drives Magazine Growth

Since its inception in late 2014, we’ve been paying close attention to the Association of Magazine Media’s 360° Brand Audience Report, an innovative data study of digital consumption, as well as print readership, of magazines.

And we’re definitely not the only ones: With these monthly — or, in this case, yearly — reports, the MPA is providing context and parameters for publishers across the industry, not to mention encouragement in the form of consistently good news (on the web side of things, at least). While that good news seemed too good to be true initially, it’s standing the test of time, due largely to the thoroughness with which the organization conducts its research.

The Online Magazine Revenue Streams That Grew in 2015

As any compromised comment section can tell us, there are a whole lot of ways to make money on the Internet! Online magazine revenue streams comprise some solid volume in that pool (in the legitimate end, that is). In fact, helping digital publishers generate online magazine revenue is how we generate revenue ourselves.

Digital Profits Account for One-Third of a Dominant Publisher’s Total

Digital profits are what it’s all about, right? This business is about results, not process, and with a business operating with a small margin of error, the more inroads publishers can make with digital, the better chance they have of staying competitive and rising to the top of a crowded field.

For us, digital ultimately comprises 90% of a successful publishing enterprise — from apps to online magazines to white papers to subscriptions and much more — and our mission revolves around helping magazines transition to a successful digital existence. Many Mequoda Members, though, are niche and regional magazines, with a few majors and general-interests thrown in.

So, in other words, when we hear that digital profits are driving one-third of a publisher’s success, we’re not surprised. But when we hear that digital profits are driving one-third of a legacy publisher like Hearst’s success, we are surprised.

MediaPost has that scoop, plus some more news on native ads.

Publisher-Advertiser Alignment Crucial for 2016

The publisher-advertiser dynamic has always been a fragile one, but it needn’t be a fractious one. After all, it’s a symbiotic relationship, and the success of each, in theory, depends upon the success of the other.

And the more things change, the more they stay the same.

3 Audience Development Predictions for 2016

In the next year, publishers focused on audience development will double down on more dynamic content to engage readers on all platforms
When I first started working with Mequoda a decade ago, not only were brands clueless about content marketing, but the kings of content—publishers—still had a long way to go in terms of understanding how

Examining the MMA’s Mobile Native Ads Guidance Report

We’re not even through the first week of 2016, and this is already our second digital publishing trends post on native advertising. That should tell all of us in the industry something about the direction digital advertising revenue is moving in! Today, it’s mobile native ads, specifically.

After Monday’s post on the Federal Trade Commission’s new native policies, today we’re taking a look at the Mobile Marketing Association’s guidance report on mobile native ads, via MediaPost, which also has articles on the NYT’s and WaPo’s branded content adventures and more.