Coming up with the right topic for a successful subscription website is usually the biggest stumbling block for those wanting to get into this business.
Choosing your site topic is a serious issue, as the topic you choose pretty much dictates your chances of success with a subscription website. However, more serious than the topic of … Continue
How recycling, repurposing, and repackaging content can create alignment in your marketing efforts
The number of steps required to create an effective audience development plan often confuses people new to organic content marketing. One of my favorite tricks is to use the acronym ARM to help people remember that there are three distinct elements or parts … Continue
No matter how well you’re doing, you can always do better. So is your retention rate too low? Yes! If it’s not 100% (it never is) then your email retention rate could improve.
To determine your email retention rate, use this formula: … Continue
Email newsletter subscribers will thank you for following these 12 guidelines
An email newsletter is meant to inform the subscriber that receives it. Many non-publishers have an editorial email schedule that is much less frequent than ours. That’s why in general, we like to give at least one take-away in every email newsletter that we send, … Continue
The only three things you need to know about being an organized audience development blogger
Creating a robust editorial schedule for your blog isn’t just about making sure that your categories are spread out. It’s also isn’t just about fulfilling the need of all the different types of readers that come to your site. It’s not … Continue
Stand above the blogging competition in your market with an expansive editorial calendar utilizing three master blog types
A revolution in blogging has taken place during the last decade.
Individuals sharing their personal commentary originally made the platform popular. Nowadays, blogging has become not only a method for organically marketing for publications, but a destination for trustworthy, … Continue
Popularity of content marketing and branded content are on the rise and the iPad may play part in this equation
As the end of 2010 comes nearer, let’s take a look back on how the online publishing industry changed throughout the past year.
One big addition to the industry was the iPad. Released in April 2010, the … Continue
Bob Coleman, Publisher, Coleman Publishing, La Canada, Calif.
SIPA: What was your first job out of college and how did you get into this business?
COLEMAN: Management trainee position with a West Coast bank. After a few twists and turns, I became a small business lender. It was in Hollywood that I became aware of the newsletter … Continue
Four quick tips from the professionals for turning your promotional email newsletters into leads and sales
The average email user gets dozens of emails per day, while others may receive hundreds of email messages per day. As a publisher I’m sure you’re aware of this.
An email subject line that fits the above criteria has a better … Continue
Learn email newsletter best practices to enhance your editorial management strategy
(Nationwide)—Having an email subscriber list is imperative to the success of online publishers and Internet marketers. Due to this fact, the Mequoda Group has compiled a list of recommended general best practices for establishing and executing an effective email correspondence strategy.
To begin, research and define … Continue
A case study on aligning your email newsletter strategy with the goals of your online publishing business
Can you really master Web 2.0 if you haven’t gotten the fundamentals of Web 1.0? Here are 6 steps picked up at the Web 2.0 Expo this week in NYC that will help bring your brand up to par before Web 3.0 approaches. … Continue
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success of an online publishing operation … Continue
10 Guidelines for Designing Effective Email Newsletters
While success or failure of an email newsletter should be directly tied to bottom line goals (like sales, revenue, etc.), there are some things that can help—or hurt—a newsletter’s chances of achieving those goals.
We’ve developed 10 guidelines for designing an effective email newsletter that we will use to analyze … Continue
How They Created the World’s Number One Business Website
We’ve been taught that successful website publishing in 2005 means creating happy users and healthy profits. With 10.3 million worldwide unique visitors per month, I think it’s fair to say that Forbes.com has done just that. … Continue
Venerable guidebook publisher, an early adopter of the Web, continues to refine its Internet strategy. Fodor’s Travel, a division of Random House, Inc., has been recognized as the premier guidebook publisher for more than 70 years. Today, the Fodor’s Travel brand exists firmly in print, online, and on mobile devices. Fodor’s target audience … Continue
MeansBusiness.com, while a very viable and intriguing online content model, makes some critical areas in their website design practices, lagging behind their peers in the areas of community building, affordance and labeling.
With a final score of B, BLR.com is a site, or a “network” of sites, that is already far better than average, but could be truly outstanding if only they implemented a few simple changes. Creating an editorial hub alone would be enough to spiral more opportunities for traffic, revenues and happier users. … Continue
The first criteria is to analyze how quickly and clearly the site’s intention is communicated to first-time visitors. The BookReporter.com banner is immediately followed by a clear and unambiguous tagline: “Where readers and writers click.” … Continue