OFIE

Computerworld.com has overcome the hurdle of letting their print roots go … Continue Reading »

Gain immediate access to our free report Email Copywriting Basics and learn best practices on how to successful write for email marketing campaigns. … Continue Reading »

Gain immediate access to our free report Google Keyword Tool Basics and learn how to manage keyword research and build your keyword universe with the Google Keyword Tool … Continue Reading »

Gain immediate access to our free report SEO Campaign Management Basics and learn how to gain more visibility for your website … Continue Reading »

Gain immediate access to our free report Kindle Publishing Competition Heats Up and learn how to use America’s #1 eReader platform to expand your publishing business … Continue Reading »

Gain immediate access to our free report Subscription Website Design: 14 Guidelines and 13 Case Studies for Designing Subscription Websites … Continue Reading »

Act now to immediately get the free eBook Internet Marketing Strategy from Mequoda Group. … Continue Reading »

You’ll find this book an easy and informative read. Basically, this is a compilation of the ION blog posts and articles over a period of two and a half years. Here’s a great take away from Honest Seduction: Using Post-Click Marketing to Turn Landing Pages into Game Changers. … Continue Reading »

Do you know how to write, design and create sales letter landing pages that convert visitors into buyers?Claim your FREE copy of Landing Page Handbook: Creating Sales Letter Landing Pages that Sell … Continue Reading »

Learn How Smart Online Publishers Use Banners, Tex Ads, Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products (AKA: Paid Content) when you claim your FREE copy of Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now … Continue Reading »

Now there is an easy way to learn the concepts, tips, tricks and techniques that will increase your landing page conversion rates by 30 to 50 percent. Claim your FREE copy of 12 Master Landing Page Templates: Maximizing Internet Marketing Conversion Rates By Using the Right Landing Page Template for … Continue Reading »

One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
“Email Conversion Rate (ECR) is a direct driver of email circulation,” said Don Nicholas, explaining the importance of collecting email addresses from … Continue Reading »

A free special report entitled Editorial Management Guidelines for Online Publishers provides specific answers and recommendations that address your most pressing online publishing questions. … Continue Reading »

Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived? … Continue Reading »

Can a social networking and micro-blogging service promote your digital publication and be a significant source of new email subscribers? Learn how, when you claim your COMPLIMENTARY copy of Twitter Advice For (and From) Content Marketers: Marketing Tips You Can Use to Boost ROI by Doing Business on Twitter. … Continue Reading »

Discover the step-by-step formula for developing landing pages with free products that convert casual website visitors into loyal email subscribers and paying customers when you claim your COMPLIMENTARY copy of Rapid Conversion Landing Page Optimization Guidelines: Eight Simple Steps for Creating High Performance Rapid Conversion Landing Pages that Maximize Email … Continue Reading »

Discover how publishers like The Wall Street Journal have become more profitable and credible online through their use of podcasting when you claim your COMPLIMENTARY copy of Tips for Creating a Successful Podcasting Series: Lessons for Publishers and Content Marketers Who Want to Make Money Podcasting. … Continue Reading »

Claim your FREE copy of The 17 Best Email Subject Lines: Using the 17 Mequoda Email Subject Line Archetypes to Improve Your Average Email Open Rates today! … Continue Reading »

Get mobile publishing strategies for usability, design and content distribution when you claim your FREE copy of Mobile Site Design for Content Publishers today! … Continue Reading »

Optimize Your Web Advertising Strategy with Google Adsense Best Practices when you claim your FREE copy of Web Advertising Tips for Google Adsense today! … Continue Reading »

Mequoda unlocks archived landing page reviews

We are happy to announce the release of more free content. Yes, now everyone will have access to content formerly part of the members only Mequoda Library.

One of the most popular topics searched at Mequoda.com is “Landing Page Templates”. In particular, our landing … Continue Reading »

Learn How to Write Effective Press Releases for Online Distribution, Search Engines and Social Media when you claim your FREE copy of Online Press Release Guidelines today! … Continue Reading »

It isn’t enough to know how to design a landing page, you should also understand why writing for the web is not the same as writing for print … Continue Reading »

Acting on the results of these five online publishing metrics will boost SEO, email conversion rates, and email revenue
… Continue Reading »

Glossary Index landing pages capture user’s interest with specific terminology

A landing page is the first page a user sees when entering your site, and a user can enter and “land” almost anywhere. Therefore, every page on your website is a potential landing page, even the glossary index.

The glossary index … Continue Reading »

Use Author Index landing pages to create a directory of your author landing pages

Looking for keyword phrases to boost your results in search engines? How about a name?

If you’re looking for quick ways to build your page count and add content that is easily indexed by search engines, don’t forget … Continue Reading »

Article landing pages are search engine superstars

Article landing pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic. This would include any text link given by a webmaster or editor who is referencing one of your webpages as a … Continue Reading »

How to create an OFIE that effectively turns website visitors into email subscribers

We’re big fans of acronyms over here at Mequoda, and the conversion architecture element we affectionately call the OFIE is no exception. … Continue Reading »

The Home landing page is your first opportunity to make a good impression

Organic landing pages are full of content that is designed to be attractive to both users and search engines. Essentially, an organic landing page is trying to be found by search engines.

Home landing pages are the first page … Continue Reading »

You know the drill: put on your link-building hat and drive website traffic! But why? … Continue Reading »

Learn the key strategies for link-building, increasing search engine rank and getting mentioned by highly respected bloggers when you claim your FREE copy of Launch a Link-Building Campaign: Dozens of Link-Building Strategies and Tools for Driving Website Traffic and Making Partners Out of Competitors! … Continue Reading »

Creating online white papers that sell is a key product strategy for successful digital publishing companies. Claim your FREE copy of How to Write a White Paper That Sells: Five Best Practice Guidelines for Selling Online White Papers, Special Reports and Handbooks. … Continue Reading »

If you’re an online editor or website designer, Blogging for Marketing 101 will show you how to monetize a blog with social media, web 2.0 strategies, and good old fashioned networking. Claim your FREE copy of Blogging for Marketing 101: Blogging Advice for Publishers Who Want to Learn How to … Continue Reading »

Learn the key strategies for boosting email conversion rates, open rates, delivery rates and more when you claim your FREE copy of 10 Email Design Best Practices: Create Impressive Email Newsletters with 40 Email Newsletter Tips on 10 Design Best Practices! … Continue Reading »

Website Design: 9 Items a User Should Immediately See On Your Blog when Designing Above the Fold

Twenty years ago, “above the fold” only referred to the upper half portion of a newspaper. Now, above the fold can be applied to many things, especially website design, and the first screen of … Continue Reading »

If you’re looking for new ways to increase revenue, download this FREE white paper: Internet Business Models and Strategies – 9 Online Content Business Models To Turn Your Print Publication into an Online Media Business. … Continue Reading »

Duration: Approximately 48 Minutes

Landing pages are the driving force for any successful Internet marketing program. A well-crafted landing page will maximize the possibility that a user landing there will take the action you desire and not click away. How do you get users to the data collection page, credit card … Continue Reading »

Now you can ask any question about online publishing and marketing and receive a … Continue Reading »

A checklist of 9 must-haves for a list-building rapid conversion landing page
We call an email-capture or name-squeeze page a Rapid Conversion Landing Page. Call it what you want, but what this page does is capture an email address, normally in exchange for a complimentary gift like a report or other … Continue Reading »

How to design landing pages that convert visitors into subscribers and buyers … Continue Reading »

How Golf Vacation Insider Manages 75 Complimentary Special Reports and a Page #1 Ranking in Google on Almost All of Them. … Continue Reading »

If you’re an author, editor, website designer, or online publisher, Seven Online Publishing Secrets will forever change the way you think about how to make money on the Internet with online publishing. Claim your FREE copy of Seven Online Publishing Secrets: Using the Internet to Transform Your Special-Interest Publishing Brand … Continue Reading »

“Five Deadly Membership website Mistakes—What every magazine, newsletter and book publisher needs to know before launching a membership website” is based on our 12 years of experience with more than 100 successful membership websites. Claim your FREE copy of Five Deadly Membership Website Mistakes: What every magazine, newsletter and book … Continue Reading »

We classify website visitors into two categories: known and unknown. An unknown user is someone who has never visited your site before or who has never signed up for your free email newsletter. It is imperative that your content management system has the capability to differentiate between known users and … Continue Reading »

Similar in concept to OFIEs, an OFIN is an “Order Form in Navigation”. While they are usually smaller in size than OFIEs, their strategic intent is the same: to quickly capture your visitor’s name and email address in order to grant them access to a free special report or a … Continue Reading »

Affectionately called OFIEs, “Order Forms in Editorial” are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of circulators. They are fairly large, coupon-style ads, usually placed in unused space at the bottom of webpages and simply require … Continue Reading »

We classify website visitors into two categories: known and unknown. A known user is someone who has visited your site before and who has signed up for a free report or email newsletter, or who has otherwise provided you with their email address. It is imperative that your content management … Continue Reading »

Glossary Landing Pages are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm … Continue Reading »

A directory landing page is an organic landing page. These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic … Continue Reading »