Affectionately called OFIEs, "Order Forms in Editorial" are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of circulators. They are fairly large, coupon-style ads, usually placed in unused space at the bottom of webpages and simply require a user to supply his or her name and address and click "submit".
To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have been some truly talented print editors that were either let go, or left by themselves because they couldn’t weather the print to digital transitions. Ones … Continue
You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you … Continue
People concern themselves with the external factors (link-building, social media, etc.) of SEO, but those are nothing without website architecture that’s built to pass link juice through the website’s pipeline. Did you know that there are ways to build a website for great SEO that go beyond inbound links and even the words on your … Continue
Claim your FREE digital copy of Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models now. … Continue
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff that understand the digital evolution.
A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or … Continue
Claim your FREE digital copy of Google Website Analytics: The Best Website Analytics Being Monitored by Successful Businesses now. … Continue
Claim your FREE digital copy of Digital Content Marketing Strategy: Comprehensive Principles of a Proven Content Marketing Plan now. … Continue
For successful landing pages, best practices are mandatory
At Mequoda, we never guess. Over many years of testing, we’ve developed proven best practices for just about everything. In fact, when it comes to landing pages, we have 12 of them. You can test these elements over and over, removing some or adding others, but in the … Continue
The number of website visitors you convert into email subscribers is your email conversion rate (ECR). Your ECR is a simple ratio: The number of unique visitors that come to your website during a 30-day period, divided into the number of visitors who join your database by signing up to receive your free email newsletter … Continue
Website architecture refers to the funnel that leads your customers from a page, to a point of interest, like a “buy now” button, or an email subscription form. It refers to the function of your website and its webpages. It does not refer to the colors on your website or your CSS stylesheet, but the … Continue
3 major focal points for digital publishers
Website traffic remains fundamental to digital publishers’ success, regardless of the Internet business models they utilize.
What are you doing to drive website traffic? How are you converting this traffic to more manageable relationships?
There are three major methods digital publishers are actively using to drive website visitors and convert them … Continue
In 90-minutes, learn how to create a website for the best user experience … Continue
Point of purchase, social media, and physical products can help you build your email marketing list
With your brand and products listed throughout the Internet, audience members may not be introduced to you through your website. Even if they are, they may avoid signing up for your email newsletter from the start, opting to close … Continue
Catch up on the Mequoda Daily’s blog posts for this past week … Continue
Discover how Golf Vacation Insider uses customization on its article landing pages to dramatically increase their website visitor to email conversion rates from search
At this popular industry event, we’ll examine how some of the world’s most successful publishers are building robust online audiences, growing profits, improving performance, and driving measurable results through innovative SEO, SMO, email, and digital marketing strategies. Join us October 23-25 in New York City for Audience Development Summit 2012. … Continue
Claim your FREE digital copy of Organic Audience Development Strategy: 68 Audience Development Strategies for Building a Robust Audience Development Plan now. … Continue
Our new Audience Development Consulting Program (ADCP) offers comprehensive guidance to audience development professionals … Continue
These methods will help you add more registered members to your email lists
Earlier this year eMarketer reported on the online marketing tactics being used for lead generation. For B2B marketers and agencies in the US, email was the main source for driving qualified leads. Paid search, social media, and display advertising are also being used, but not to the same extent as email.
It’s clear the goal of … Continue
3 best practices for increasing website traffic
January 2012 has been a record setting month for Mequoda Daily.
As a small B2B company, it can be hard to reach specific milestones since most are resourced at a smaller level. However, this past month has yielded more significant results than usual, and it is due to some … Continue
At Mequoda, we believe all publishers can prosper in the digital environment. Join us January 28-30, 2012 for the Digital Publishing Bootcamp in NYC and learn the latest best practices in audience development and content development, distribution, promotion and measurement. … Continue
Claim your FREE digital copy of Digital Magazine Publishing Strategy Basics: Digital Magazine Publishing Tips and Expectations for the Digital Publishing Revolution now. … Continue
Claim your FREE digital copy of The Mequoda 500 Research Methodology: Strategies and Findings for the Mequoda 500 – a Look at the top 500 Open Content Websites in the US now. … Continue
Establishing a blog-centric URL structure creates a home for your content and establishes your content marketing system in a manner that is subscriber-centric as you’re actively asking visitors to subscribe to your email updates, social networks and RSS feed.
From the beginning, blogs have been platforms for social interaction and content sharing. These same principles … Continue
How to get your readers to act with buttons and text
The best emails are fully engaging; the content interests the reader enough to go through the entire email while the relevant calls to actions persuade the reader to get more involved with a brand. This can equate to purchasing a product, signing up for a … Continue
An example of how to de-clutter your rapid conversion landing page template
How many of you have a primary goal of converting casual website visitors to email recipients?
Chances are if you’re a content marketer, online publisher or author, you use this audience development strategy. … Continue
A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers
In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative articles that will have a better chance of getting indexed by search engines.
One of the components listed in yesterday’s article discussed the inclusion of a … Continue
Order this new, 90-minute webinar on CD and discover how to use “Topgrading” to Hire, Retain and Motivate A-Players. … Continue
The popularity contest of inbound links
Inbound links tell search engines that you’re popular. When another site of high authority links to you, it tells Google that someone whom they respect, also respects you.
In turn, Google now respects you too! It’s like a highschool clique; you can make fun of the popular kids behind their backs, … Continue
Order this new, 90-minute webinar and discover the tricks and techniques that the top twenty publishers on Twitter all have in common. … Continue
Serifs, sizes and spacing, oh my!
Like most things, there’s never going to be a tried-and-true checklist for choosing fonts for your website. This is because we all have different types of readers. If your readers are aged 65+ then you’ll be looking for a more bold, readable and large font. If your crowd is the … Continue
If you want to increase website traffic and build a larger email marketing list, we have the solution
Download a free digital copy of Increasing Website Traffic & Building Email Marketing Lists now
For successful online publishers, website traffic and email circulation go hand-in-hand. For instance, the more website traffic you have, the bigger your email marketing … Continue
Order this new, 90-minute webinar and discover how to Achieve Success with Minimal Internal Risk. … Continue
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover content marketing in the simplest, most time-efficient way possible. … Continue
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use your written content to attract, engage and retain an audience online. … Continue
Order this 90-minute webinar, co-sponsored by Mequoda and SIPA, and learn the ins-and-outs of striking highly profitable content syndication deals. … Continue
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to increase visibility, email conversions and revenue with search engine optimized content. … Continue
Discover seven landing page templates and landing page lingo in this new audio podcast
Download a free digital copy of our Landing Page Templates: Seven Landing Page Templates and the Language Used on Them audio podcast now.
Landing pages are a favorite topic of ours. We have researched different types and discovered how to create the most … Continue
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use analytics to determine statistics about your data and for modifying your website’s Internet marketing strategy. … Continue
If you’re an online publisher, Google should be driving over 50% of your traffic
It’s a love hate relationship with Google. On one hand, you need Google to like your website to drive traffic. On the other hand, it seems no matter how hard you try your website is not moving to page one … Continue
The ultimate goal of all landing pages is to move users to action; how do you decide which landing page templates to use?
After reviewing literally thousands of media websites, we have identified two classes of landing pages, organic and dedicated.
Organic landing pages are composed of a mix of editorial and conversion architecture. There are eight … Continue
Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to write text ads that can generate millions in revenue. … Continue
How to use paid and earned media to build your membership website
Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason – paid media works. And it’s often easier to buy website traffic than to rely on earned media.
Basic paid media sources for building your membership website: … Continue
The advantage to writing “fascinations” for bullet points and subheads
Are you a copywriting tortoise or a hare?
I’m a slow starter in the SEO copywriting race. Not a procrastinator, I simply take a while to get up to full speed.
Does that describe you, too? If you’re like me, you believe there’s no single “right way” to … Continue
This free report from Mequoda Group discusses 14 guidelines for subscription website design
(Nationwide)—A website that meets the goals of both the users and the publisher is said to have a strong strategic intent. Users typically have one goal: to answer a question they have or fulfill a need of theirs. Information or products can usually … Continue
One of the twelve landing page templates found in our 12 Master Landing Page Templates free report
Download our 12 Master Landing Page Templates free report now
As an online publisher, I was happy to see our publishing schedule increase. We are now releasing more content on a daily basis so our audience, new and old, can … Continue
This free report from Mequoda Group will teach you necessary components and the lingo behind successful landing pages
(Nationwide)—Every page of your website is a landing page, especially in modern times when search engine optimization plays a big part in how websites get ranked. Since visitors may enter your website from any page, you should include … Continue
GolfVacationInsider.com scores well, but adding video and encouraging user-generated content could bring it to the next level
We put Golf Vacation Insider to the Mequoda Website Design Review Scorecard test. This popular website is aimed at those who go on golf vacations or who are interested in places to play golf. In addition to the … Continue
Nine steps for converting visitors into subscribers during SEO campaigns
A key component to SEO campaigns is the rapid conversion landing page (RCLP). A successful RCLP will convert visitors into email subscribers and aid in your organic search engine marketing work.
Each free informational product you produce needs an RCLP that you can begin to build after … Continue