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Tag: OFIE

Affectionately called OFIEs, "Order Forms in Editorial" are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of circulators. They are fairly large, coupon-style ads, usually placed in unused space at the bottom of webpages and simply require a user to supply his or her name and address and click "submit".

Strategy Spotlight with Don: 7 Ways to Increase Magazine Circulation

If you’re running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains seven ways to tackle the audience portion, which will lead to increasing your magazine   Continue

10 Email Call To Action Ideas For Your Magazine Website

Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines

Did you know that by pairing unproductive employees with productive employees, you can actually improve productivity overall?

Cornerstone OnDemand conducted a study of more than 2,000 tech company employees with a dataset of   Continue

How to Make SEO-Friendly Mobile Interstitial Ads

How to make highly converting Floaters, pop-ups and mobile interstitial ads SEO-friendly
As you probably know, earlier this month, Google told publishers everywhere that they would begin penalizing them for pop-ups and Floaters which interfere with content on mobile pages. They’ve also told us not to show OFIEs to mobile users, the little order flows that   Continue

36 Ways to Boost Magazine Circulation

36 ways to build your Internet audience, revenue and profits while building your magazine circulation
There are five different ways to build a magazine audience. You can use free subscription offers, use efficient call to action placements, use time-tested brand-building techniques, email-building techniques and other types of traffic drivers.
Consider the offer
The offer is the most important   Continue

SEO Tip: It’s Time to Suppress Floaters and OFIEs on Mobile Phones

The most important SEO tip of the month is suppressing floaters and OFIEs for mobile phone users
By now most of you know that Google has decreed popups and interstitial ads, which include Mequoda Best Practice floaters, to be outlawed on mobile phones as of tomorrow, January 10, 2017.

Google objects to the way these ads interfere with   Continue

The Anatomy of an OFIE: How Smart Publishers Collect Emails

If you’ve ever been to one of our events, or you just got dropped on your head when you landed on one of our articles, you’ve probably seen the acronym OFIE here and there.

Around here, using OFIE it in a sentence (pronounced OH FEE) is as common as saying the words “website” or “conversion”. Say it with me, OHHHHH FEEEEEEEE. Or you could spell it out… oh, eff, aye, eee!   Continue

OFIE

Affectionately called OFIEs, “Order Forms in Editorial” are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of circulators. They are fairly large, coupon-style ads, usually placed in unused space at the bottom of webpages and simply require a user to supply his or her name and address and click “submit”.   Continue

35 Steps for Building an Email List With Freemiums

Call it what you want, but here at Mequoda we’ve assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free product (freemium) in exchange. You’ve seen them around here, here, and here.

If you’ve read our blog before, attended one of our Intensives, or a Summit, you know we typically cut the syllables in half by affectionately calling it the RCLP most of the time.   Continue

Mequoda 3C Zone Architecture Increases Email Capture Rates by 21X

Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or blog topic) consistently aligns with a product that converts the user into a subscriber or paid user of your website. Together, they create what we call a zone. Using this zone to increase website to email conversion rates can be easy, if you let it. This metric is called your email capture rate.   Continue

The Event Content Business Model Generates Dual Revenue

This content business model drives interest in live events while also driving revenue from attendees and sponsors

Who would have imagined in the internet age that people would still yearn for live events?

The appeal of hearing, seeing, and speaking with actual people and touching real-life objects has never gone away, and thus the event business is   Continue

Website Architecture vs. Web Design – Which Comes First?

Website architecture refers to the funnel that leads your customers from a page, to a point of interest, like a “buy now” button, or an email subscription form. It refers to the function of your website and its webpages. It does not refer to the colors on your website or your CSS stylesheet, but the actual structure of your website and its purpose.

Every page of your website should have intent. For example, before you “design” a page, create its structure. An article page includes a page title, URL, headline, subhead, body copy, and sometimes a photograph. Additional SEO elements include a meta title, a meta description and tags. These elements all contribute to the architecture of an article page.   Continue

How Does Your Email Capture Rate Compare to Other Publishers?

Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through your website in a 30 day period. Your goal is to capture email contact permission from your website visitors by making generous offers that include free incentives.   Continue

Increase Magazine Subscriptions With One Simple Trick

For the first many years as a publisher, you had one goal and only one goal: increase magazine subscriptions.   Continue

The Mequoda Retail Website Business Model

Discover how ConsumerReports.org and Lynda.com are utilizing the reference subscription website model

A reference subscription website archetype allows paid subscribers continued access to a library of content that is updated constantly with new information.   Continue

How to Use Website Architecture to Collect Email Addresses

If at least 2% of your website visitors aren’t converting into email subscribers, then you’re reading exactly what you should be. And most publishers are averaging much less than a single percent, so odds are, you’re in the right place.

To develop a website that eagerly accepts email addresses, start with a freemium.

Your freemium is a free product that you give away in exchange for an email address. If you’re a knitting magazine, it could be a pattern. If you’re a health publisher, it could be a white paper on heart health. If you’re a food publisher, it could be a free digital cookbook.   Continue

How to Build a Website with a Simple Website Architecture Template That’s Great for SEO

People concern themselves with the external factors (link-building, social media, etc.) of SEO, but those are nothing without website architecture that’s built to pass link juice through the website’s pipeline. Did you know that there are ways to build a website for great SEO that go beyond inbound links and even the words on your website?

A properly optimized site has a chain of command that would look very similar to your business model if you put them side by side.   Continue

10 Audience Development Strategies for Doubling Your Email List

How do you currently build your email list? For most publishers, there are two main drivers of email subscribers: 1) a measly “subscribe to our newsletter” box floating around the site, or 2) a check box on magazine subscription forms that opts them in.

Exciting, right? Subscribers must be flocking to your email list.

If this is you, I hate to break it to you but nobody wants to subscribe to your newsletter, especially when you say something as complacent as “subscribe to our newsletter.” People already have enough flooding their inboxes to sign up for something that offers no real benefit. As for the second one, nobody likes being auto-opted into things either.   Continue

Cooking Site Masters Subscription Website Publishing to Compete with the Big Players

“Give consumers what they want.” That’s both the motto and the business model at Prime Publishing, where a whopping 17 craft websites and 13 food sites – including one recently-launched site in each category – have led the company’s success since its founding in 2009.

When President Stuart Hochwert, a Mequoda Master, launched these sites, he had exactly nothing to start with. No legacy publications, no content, nada. And while print magazines are in its future, Prime’s primary focus right now is still subscription website publishing, all of it advertiser-supported.   Continue

SEO Campaign Management: How to Create and Promote a Freemium from Scratch

Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It’s at least a bronze bullet, but social media is just one stepping stone towards search optimization. More likes and tweets equal better rank. Better rank means you’ll keep getting website traffic to articles without even promoting them.   Continue

The Future of Digital Content as Predicted by The Motley Fool

Publishers have one major thing to think about in the next couple of years. What is the future of digital content?

Ten years ago, the question might have simply been “What is the future of content?” But as we predicted back then, the future is digital. So where does that road lead?   Continue

American Ceramic Society Subscription Website = Mequoda Method 101

When it comes to showing off a perfectly executed subscription website, they don’t come any more perfect than CeramicArtsDaily.org. Along with all our other Mequoda top operators, they’re golden in our eyes because of eye-popping statistics like these.   Continue

Black Belt Email: As Disciplined as a Winning Athlete

This week I had the pleasure of spying on one of our best Mequoda operators, Black Belt. Over the last few months I’ve been peeking in on a variety of publishers with large email circulation numbers to see where they excel.

If you’re not familiar, Black Belt has been published since 1961 and features interviews, historical research and news coverage on martial artists and martial arts techniques. On their website, Black Belt Daily, they feature this content in addition to a giant archive of martial arts instruction and videos which they also sell in the form of handbooks and DVDs.   Continue

An Email Calendar That Re-Uses Magazine Content to Sell Magazines

Knitting Daily, a crafting website that anchors Interweave Knits, is a Mequoda best-practice website. Over the next few months I’ll be analyzing the editorial calendars of publishers, and given that the folks at Interweave have always been our golden children, we decided to start with them.

On KnittingDaily.com, a user is given unlimited opportunities to sign up for an email newsletter. The homepage has a floater upon first entry that offers a free eBook like Knitting Daily’s Knitting Techniques for More Successful Knitting.

However, if the user decided to close the floater, they’d also get an OFIE at the top of the page that collects the reader’s email address, in this case, Knitting Instructions for Knitting Accessories: 7 Free Patterns.   Continue

3 Email List Building Tips You’re Probably Not Using

Point of purchase, social media, and physical products can help you build your email marketing list

With your brand and products listed throughout the Internet, audience members may not be introduced to you through your website. Even if they are, they may avoid signing up for your email newsletter from the start, opting to close your floater or OFIE (order form in editorial) and continue reading your content.   Continue

5 Offers for Building Email Circulation

These methods will help you add more registered members to your email lists
  Continue

Rapidly Convert Casual Visitors with Ease

A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers

In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative articles that will have a better chance of getting indexed by search engines.

One of the components listed in yesterday’s article discussed the inclusion of a free report link. This link will always lead visitors to a rapid conversion landing page (RCLP) which incorporate long-form copy explaining all of the benefits surrounding the free download.   Continue

The Article Landing Page Template

One of the twelve landing page templates found in our 12 Master Landing Page Templates free report

Download our 12 Master Landing Page Templates free report now

As an online publisher, I was happy to see our publishing schedule increase. We are now releasing more content on a daily basis so our audience, new and old, can stay current with information vital to successful online publishing and marketing.

A more frequent publishing schedule also helps in the world of organic search engine marketing. Each article we produce contains keywords so search engines will pick up the content.

To publish articles, we use an article landing page template. The article landing page is required to do two things. First, it must attract targeted website traffic. It does this by including the keywords as mentioned above. Secondly, it must be able to convert visitors into email subscribers, registered users or preferably, buyers.   Continue

Understand the Language of Landing Pages for Free from Mequoda Group

This free report from Mequoda Group will teach you necessary components and the lingo behind successful landing pages

(Nationwide)—Every page of your website is a landing page, especially in modern times when search engine optimization plays a big part in how websites get ranked. Since visitors may enter your website from any page, you should include conversion architecture throughout your entire site if you plan on converting website visitors into free email newsletter subscribers.

The following components of landing pages should be considered and utilized to their fullest if you want to have the power to convert website visitors into email subscribers. These include:   Continue

Website Design Review of Golf Vacation Insider

GolfVacationInsider.com scores well, but adding video and encouraging user-generated content could bring it to the next level

We put Golf Vacation Insider to the Mequoda Website Design Review Scorecard test. This popular website is aimed at those who go on golf vacations or who are interested in places to play golf. In addition to the site, GolfVacationInsider.com publishes a free email newsletter and books on golf travel. Managing Editor and golf travel veteran Craig Better works closely with the editors of Golf Odyssey, a monthly paid newsletter and website, to provide free, concise insider travel tips to subscribers at least three times a week.

We put Golf Vacation Insider to the Mequoda Website Scorecard test. This popular website is for those who are interested in places to play golf or go on golf vacations. It has no paid advertisers and does not sell products, thus providing visitors with “expert, honest, and unbiased” golf vacation information.

1. Strategic Intent: A

This site is a free content website, but it is related to the site Golf Odyssey, which is a paid newsletter site.   Continue

Designing Rapid Conversion Landing Pages for Successful SEO Campaign Management

Nine steps for converting visitors into subscribers during SEO campaigns

A key component to SEO campaigns is the rapid conversion landing page (RCLP). A successful RCLP will convert visitors into email subscribers and aid in your organic search engine marketing work.

Each free informational product you produce needs an RCLP that you can begin to build after your keyword research for the topic is complete, and before you release the product to your email list.   Continue

Website Design Review of Ragan.com

This week we took a look at Ragan.com, a popular site for communicators, and put it to the Mequoda Website Design Review Scorecard.

1. Strategic Intent: A

At first look it’s easy to see that the homepage of this site is about the content. This site is the free entry point for content into the larger Ragan network of sites. There are no 3rd paid advertisements on the homepage.

There are links to paid products like books, training, and consulting as ways to monetize the site, but there is plenty of free information offered to entice repeat visitors. Some articles are for paid members only but there is a good balance of free content.   Continue

Website Design Review – Business Management Daily

Business Management Daily has a strong online presence with a user-friendly website
  Continue

Content Marketing Strategy – Website Component

How to convert visitors into email subscribers
  Continue

Computerworld.com Website Design Review 2010

Computerworld.com has overcome the hurdle of letting their print roots go   Continue

For letter landing pages, which font and type size is best?

question

For letter landing pages, which font and type size is best?  What kind of testing have you guys seen in this area?  Serif?  Sans Serif?


question


Arial for fonts above 12, sometimes for 11. Verdana for fonts 11 and under.
On marketing items for OFIE’s, salesletters etc, we will use Arial but sometimes for a short large headlines   Continue

Notes & Quotes from Mequoda Summit Boston 2009: Website Conversion Architecture

One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
“Email Conversion Rate (ECR) is a direct driver of email circulation,” said Don Nicholas, explaining the importance of collecting email addresses from multiple places on your website.   Continue

Organic, Dedicated and Hybrid Landing Pages – Oh My!

It isn’t enough to know how to design a landing page, you should also understand why writing for the web is not the same as writing for print   Continue

Organic Landing Page Templates: The Glossary Index Landing Page

Glossary Index landing pages capture user’s interest with specific terminology

A landing page is the first page a user sees when entering your site, and a user can enter and “land” almost anywhere. Therefore, every page on your website is a potential landing page, even the glossary index.

The glossary index landing page, as the name suggests, is a glossary on a website that lists dictionary-like definitions of words, phrases or concepts.   Continue

Organic Landing Pages: The Article Landing Page

Article landing pages are search engine superstars

Article landing pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic. This would include any text link given by a webmaster or editor who is referencing one of your webpages as a source of good information on a topic.

Article landing pages are organic landing pages and contain narrative content, with the objective of being picked up by search engines, capturing the users’ interest and leading them to browse more content.   Continue

What the Heck is an OFIE, and What Should it Look Like?

How to create an OFIE that effectively turns website visitors into email subscribers

We’re big fans of acronyms over here at Mequoda, and the conversion architecture element we affectionately call the OFIE is no exception.   Continue

Organic Landing Pages: The Home Landing Page

The Home landing page is your first opportunity to make a good impression

Organic landing pages are full of content that is designed to be attractive to both users and search engines. Essentially, an organic landing page is trying to be found by search engines.

Home landing pages are the first page someone sees when they type in your website address. The home landing page should tell your user exactly what you want them to do and how it will benefit them.

If your main goal is to get them to sign up for an email newsletter, the most important graphic, button or section of your homepage should be dedicated to collecting it. A floater can be a quick and easy way add unknown site visitors to your email database.   Continue

Design Above the Fold – 9 Crucial Items

Website Design: 9 Items a User Should Immediately See On Your Blog when Designing Above the Fold

Twenty years ago, “above the fold” only referred to the upper half portion of a newspaper. Now, above the fold can be applied to many things, especially website design, and the first screen of content a user will see when they go to your URL.   Continue

4 Steps for Building Email Circulation

How Golf Vacation Insider Manages 75 Complimentary Special Reports and a Page #1 Ranking in Google on Almost All of Them.   Continue

How to Calculate Your Site-wide Conversion Rates

How to build top level conversion architecture that will increase conversion rates and boost sales   Continue

6 Ways to Improve your Website Conversion Rates

Convert more website visitors into buyers or subscribers from any page on your site by using these 6 methods   Continue

Setting Up a Mequoda Marketing System – Phase 1

The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success of an online publishing operation or Mequoda Marketing System.   Continue

Creating sales letter landing pages that do double and triple duty

The same high quality copywriting and design elements can be used for online, email and postal mail sales pitches.

Multiplatform publishing in the 21st century means offering users many products on many platforms, and using the Internet to recycle, reuse and republish information in many different formats.

This involves taking the same information and turning it into any format a user could possibly want—from e-books to streaming video to email newsletters. Publishers not only save on material costs, but the same information is being cheaply repackaged and sold in a multitude of formats to maximize customer satisfaction and revenue.   Continue

How sales letters convert visitors into buyers

Sales letter landing pages pre-date the Internet in that they resemble traditional direct response sales letters.

A sales letter landing page is a conversion landing page. Its objective is to convert the casual visitor into a paid customer.

Sales letter landing pages are traditional direct response sales letters designed to maximize the conversion rate for a paid product. Often, the very same sales letter landing page, with minor but significant modifications, can be used in both email and postal direct marketing programs.   Continue

Attracting and Converting Traffic with Glossary and Directory Landing Pages

Glossary and directory landing pages succeed when they provide users the information they seek—either a definition or a link to an article or product.

A glossary landing page, as the name suggests, is a glossary on a website that lists dictionary-like definitions of words, phrases or concepts.

Glossary landing pages attract traffic and include conversion architecture that urges users to subscribe or engage in some other transaction. Like the article landing page, the objective of the glossary landing page is to capture the user’s interest in the editorial content and lead him to a transaction.   Continue

The Importance of Article Landing Pages

The objective of the article landing page is to be picked up by search engines, capture the user’s interest and lead the user to a transaction.

Most website users are familiar with organic landing pages. Whether on an Internet hub, a retail site, or a membership website, organic landing pages contain content that is of interest to the user.

Generally, organic landing pages are wide open and full of content that the publisher has designed to be attractive to users and search engines. Essentially, an organic landing page is trying to get an Internet user to find it using the Google, Yahoo and MSN search engines.   Continue

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