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Tag: OFIE

Affectionately called OFIEs, "Order Forms in Editorial" are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of circulators. They are fairly large, coupon-style ads, usually placed in unused space at the bottom of webpages and simply require a user to supply his or her name and address and click "submit".

How to Generate Additional Publishing Revenue Through Your Website Portal

As a publisher, you should make your website’s top goal to maximize your TOPX (Total Orders Per Ten Thousand) page views by making sure that every page on your website is ready to convert visitors into buyers and subscribers at any moment and increase publishing revenue.

Your Portal is the main page where you give away free articles and content. For many magazines, this is on their main domain, like TIME.com or People.com. If you’ve been following along with Mequoda you know that we advocate for every page on your Portal to have a set of best practice conversion architecture we call 3C Zone Architecture.

Protected: Executive Council Update: Get More Control Over Your Imports

If you are on an upgrade retainer, you probably already know about Ultra Subscriber Uploader because it you got this enhancement as part of your monthly expense. However if you haven’t, we’d like to introduce you to this massively enhanced bit of functionality.

Protected: Executive Council Update: Your Portal Revenue Scorecard

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Best Practice Updates in Website Conversion Architecture for Mobile & Desktop

Over the last 3-6 months desktop and mobile conversion best practices have changed in response to Google, who continues to challenge us in an effort to make the web a more pleasant place to search and learn.

If necessity is the mother of invention, then adversity is the father. And Google has given us some adverse conditions to work with as they try to accommodate the rise in mobile devices, and the rise in mobile traffic.

Protected: Executive Council Update: Mobile Conversion Architecture Best Practices

This week we’ll review our mobile best practices for collecting email addresses without ticking off the Google gods. Most of the adjustments we make to mobile conversion architecture is for Google’s benefit, but it also offers better usability for your users. Read below to see how to adjust your own website if you’ve seen conversion rates declining since January.

Protected: Executive Council Update: Desktop Conversion Architecture Best Practices

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Protected: Executive Council Update: Conversion Best Practice Scorecards

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Strategy Spotlight with Don: 7 Ways to Increase Magazine Circulation

If you’re running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains seven ways to tackle the audience portion, which will lead to increasing your magazine

10 Email Call To Action Ideas For Your Magazine Website

Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines

Did you know that by pairing unproductive employees with productive employees, you can actually improve productivity overall?

Cornerstone OnDemand conducted a study of more than 2,000 tech company employees with a dataset of

How to Make SEO-Friendly Mobile Interstitial Ads

How to make highly converting Floaters, pop-ups and mobile interstitial ads SEO-friendly
As you probably know, earlier this month, Google told publishers everywhere that they would begin penalizing them for pop-ups and Floaters which interfere with content on mobile pages. They’ve also told us not to show OFIEs to mobile users, the little order flows that

36 Ways to Boost Magazine Circulation

36 ways to build your Internet audience, revenue and profits while building your magazine circulation
There are five different ways to build a magazine audience. You can use free subscription offers, use efficient call to action placements, use time-tested brand-building techniques, email-building techniques and other types of traffic drivers.
Consider the offer
The offer is the most important

SEO Tip: It’s Time to Suppress Floaters and OFIEs on Mobile Phones

The most important SEO tip of the month is suppressing floaters and OFIEs for mobile phone users
By now most of you know that Google has decreed popups and interstitial ads, which include Mequoda Best Practice floaters, to be outlawed on mobile phones as of tomorrow, January 10, 2017.

Google objects to the way these ads interfere with

The Anatomy of an OFIE: How Smart Publishers Collect Emails

If you’ve ever been to one of our events, or you just got dropped on your head when you landed on one of our articles, you’ve probably seen the acronym OFIE here and there.

Around here, using OFIE it in a sentence (pronounced OH FEE) is as common as saying the words “website” or “conversion”. Say it with me, OHHHHH FEEEEEEEE. Or you could spell it out… oh, eff, aye, eee!

OFIE

Affectionately called OFIEs, “Order Forms in Editorial” are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of circulators. They are fairly large, coupon-style ads, usually placed in unused space at the bottom of webpages and simply require a user to supply his or her name and address and click “submit”.

35 Steps for Building an Email List With Freemiums

Call it what you want, but here at Mequoda we’ve assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free product (freemium) in exchange. You’ve seen them around here, here, and here.

If you’ve read our blog before, attended one of our Intensives, or a Summit, you know we typically cut the syllables in half by affectionately calling it the RCLP most of the time.

How to Lift Your Freemium Conversion Rate With Freebies People Actually Want

If your freemium conversion rate is less than 2, you can use these resources to create better, more compelling and more clickable freebies.

Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list is one of the most important items on a publisher’s to-do list

12 Ways to Convert Website Visitors into Email Subscribers

The very successful publishers that we always turn to when evaluating our best practices have used some or all of the following strategies to convert website visitors into email subscribers. Not to say that they don’t also use ample space on their website to sell new magazine subscribers, they’ve just also spent the time to build their website appropriately so that web to email conversion is a cinch.

Mequoda 3C Zone Architecture Increases Email Capture Rates by 21X

Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or blog topic) consistently aligns with a product that converts the user into a subscriber or paid user of your website. Together, they create what we call a zone. Using this zone to increase website to email conversion rates can be easy, if you let it. This metric is called your email capture rate.

The Event Content Business Model Generates Dual Revenue

This content business model drives interest in live events while also driving revenue from attendees and sponsors

Who would have imagined in the internet age that people would still yearn for live events?

The appeal of hearing, seeing, and speaking with actual people and touching real-life objects has never gone away, and thus the event business is

Best-Practice Font Tips for Effective Website Design and More Readable Content

A recent Digiday story on publishers’ new approach to site redesign reveals that in place of the customary massive overhauls every few years, magazines are now outfitting their portals with infrastructure enabling periodic tweaks and tune-ups rather than part-and-parcel transformations. The realization that redesigns are capable of doing more harm than good has fueled this change in thinking.

Website Architecture vs. Web Design – Which Comes First?

Website architecture refers to the funnel that leads your customers from a page, to a point of interest, like a “buy now” button, or an email subscription form. It refers to the function of your website and its webpages. It does not refer to the colors on your website or your CSS stylesheet, but the actual structure of your website and its purpose.

Every page of your website should have intent. For example, before you “design” a page, create its structure. An article page includes a page title, URL, headline, subhead, body copy, and sometimes a photograph. Additional SEO elements include a meta title, a meta description and tags. These elements all contribute to the architecture of an article page.

2016 Mequoda American Magazine Reader Study & Handbook

Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.

How Does Your Email Capture Rate Compare to Other Publishers?

Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through your website in a 30 day period. Your goal is to capture email contact permission from your website visitors by making generous offers that include free incentives.

Increase Magazine Subscriptions With One Simple Trick

For the first many years as a publisher, you had one goal and only one goal: increase magazine subscriptions.

The Subscription Website Publishing Handbook

Claim your FREE digital copy of Subscription Website Publishing: The Most Profitable Subscription Website Models now.

The Mequoda Retail Website Business Model

Discover how ConsumerReports.org and Lynda.com are utilizing the reference subscription website model

A reference subscription website archetype allows paid subscribers continued access to a library of content that is updated constantly with new information.

8 Subscription Website Homepage Ideas for Audience Engagement

These subscription website homepage ideas will help you provide a better user experience through website design

Mequoda has long quantified its own best subscription website homepage ideas, which we put into action with all of our clients. Having recently launched two brand-new websites and re-launched a third, this is an excellent opportunity to show you how we put our subscription website homepage ideas into action.

How to Promote a Magazine on Twitter

The one thing publishers complain about when it comes to Twitter is that it doesn’t generate a ton of revenue for them.

And the one thing publishers forget to do on Twitter is promote their magazine. D’oh.

Dell is the company most famous for making money on Twitter and may be to blame for the expectations set for anyone looking to drive revenue through the social network. The legend of Dell, who joined in 2009, and by June they had made $3 million through their promotions on Twitter, and by December they had Tweeted their way to $6.5 million, made it to every news outlet.

But Dell sells hundred to thousand dollar electronics and you sell $10-$50 magazine subscriptions. Tomatos aren’t tomaaahhtoes.

The Organic Audience Development Strategy Handbook

Claim your FREE digital copy of Organic Audience Development Strategy: How to Convert Website Visitors into a Profitable Email Subscriber Base now.

How to Use Website Architecture to Collect Email Addresses

If at least 2% of your website visitors aren’t converting into email subscribers, then you’re reading exactly what you should be. And most publishers are averaging much less than a single percent, so odds are, you’re in the right place.

To develop a website that eagerly accepts email addresses, start with a freemium.

Your freemium is a free product that you give away in exchange for an email address. If you’re a knitting magazine, it could be a pattern. If you’re a health publisher, it could be a white paper on heart health. If you’re a food publisher, it could be a free digital cookbook.

What is Website Taxonomy?

Website taxonomy needs to be clear and easy to understand so your audience members can find the information they seek. The mobile version of your website has to be even more concise and understandable since it’s displayed on a much smaller screen.

Did you go through all your online business’ topics prior to launching your website? Is all the content properly aligned with uber phrases labeling the top content and related topics found within them?

The Multiplatform Publishing Strategy Handbook

Claim your FREE digital copy of our Multiplatform Publishing Strategy Handbook: 60 Digital Publishing Secrets for Making Millions Online now.

How to Build a Website with a Simple Website Architecture Template That’s Great for SEO

People concern themselves with the external factors (link-building, social media, etc.) of SEO, but those are nothing without website architecture that’s built to pass link juice through the website’s pipeline. Did you know that there are ways to build a website for great SEO that go beyond inbound links and even the words on your website?

A properly optimized site has a chain of command that would look very similar to your business model if you put them side by side.

10 Audience Development Strategies for Doubling Your Email List

How do you currently build your email list? For most publishers, there are two main drivers of email subscribers: 1) a measly “subscribe to our newsletter” box floating around the site, or 2) a check box on magazine subscription forms that opts them in.

Exciting, right? Subscribers must be flocking to your email list.

If this is you, I hate to break it to you but nobody wants to subscribe to your newsletter, especially when you say something as complacent as “subscribe to our newsletter.” People already have enough flooding their inboxes to sign up for something that offers no real benefit. As for the second one, nobody likes being auto-opted into things either.

Subscription Website Portals are the Key to Success in Every Niche

When the Internet burst on the scene and magazine publishers decided to get on the bandwagon, a lot of people simply shoveled their content up to the Web and called it a day. After all, there wasn’t a lot of guidance available in this brave new world.

Cooking Site Masters Subscription Website Publishing to Compete with the Big Players

“Give consumers what they want.” That’s both the motto and the business model at Prime Publishing, where a whopping 17 craft websites and 13 food sites – including one recently-launched site in each category – have led the company’s success since its founding in 2009.

When President Stuart Hochwert, a Mequoda Master, launched these sites, he had exactly nothing to start with. No legacy publications, no content, nada. And while print magazines are in its future, Prime’s primary focus right now is still subscription website publishing, all of it advertiser-supported.

SEO Campaign Management: How to Create and Promote a Freemium from Scratch

Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It’s at least a bronze bullet, but social media is just one stepping stone towards search optimization. More likes and tweets equal better rank. Better rank means you’ll keep getting website traffic to articles without even promoting them.

The Future of Digital Content as Predicted by The Motley Fool

Publishers have one major thing to think about in the next couple of years. What is the future of digital content?

Ten years ago, the question might have simply been “What is the future of content?” But as we predicted back then, the future is digital. So where does that road lead?

American Ceramic Society Subscription Website = Mequoda Method 101

When it comes to showing off a perfectly executed subscription website, they don’t come any more perfect than CeramicArtsDaily.org. Along with all our other Mequoda top operators, they’re golden in our eyes because of eye-popping statistics like these.

Black Belt Email: As Disciplined as a Winning Athlete

This week I had the pleasure of spying on one of our best Mequoda operators, Black Belt. Over the last few months I’ve been peeking in on a variety of publishers with large email circulation numbers to see where they excel.

If you’re not familiar, Black Belt has been published since 1961 and features interviews, historical research and news coverage on martial artists and martial arts techniques. On their website, Black Belt Daily, they feature this content in addition to a giant archive of martial arts instruction and videos which they also sell in the form of handbooks and DVDs.

An Email Calendar That Re-Uses Magazine Content to Sell Magazines

Knitting Daily, a crafting website that anchors Interweave Knits, is a Mequoda best-practice website. Over the next few months I’ll be analyzing the editorial calendars of publishers, and given that the folks at Interweave have always been our golden children, we decided to start with them.

On KnittingDaily.com, a user is given unlimited opportunities to sign up for an email newsletter. The homepage has a floater upon first entry that offers a free eBook like Knitting Daily’s Knitting Techniques for More Successful Knitting.

However, if the user decided to close the floater, they’d also get an OFIE at the top of the page that collects the reader’s email address, in this case, Knitting Instructions for Knitting Accessories: 7 Free Patterns.

10 Content Marketing Mistakes That Get Mequoda Editors Fired

To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have been some truly talented print editors that were either let go, or left by themselves because they couldn’t weather the print to digital transitions. Ones that refused to SEO their content and wasted hundreds of thousands of dollars in content that had to be re-optimized later.

41 Ways to Build Email Circulation Forever [+ Video]

You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you

3 Email List Building Tips You’re Probably Not Using

Point of purchase, social media, and physical products can help you build your email marketing list

With your brand and products listed throughout the Internet, audience members may not be introduced to you through your website. Even if they are, they may avoid signing up for your email newsletter from the start, opting to close your floater or OFIE (order form in editorial) and continue reading your content.

5 Offers for Building Email Circulation

These methods will help you add more registered members to your email lists

Rapidly Convert Casual Visitors with Ease

A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers

In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative articles that will have a better chance of getting indexed by search engines.

One of the components listed in yesterday’s article discussed the inclusion of a free report link. This link will always lead visitors to a rapid conversion landing page (RCLP) which incorporate long-form copy explaining all of the benefits surrounding the free download.

The Real Relationship Between Inbound Links and Audience Development

The popularity contest of inbound links

Inbound links tell search engines that you’re popular. When another site of high authority links to you, it tells Google that someone whom they respect, also respects you.

In turn, Google now respects you too! It’s like a highschool clique; you can make fun of the popular kids behind their backs, but you’re still going to be an “outcast”, and you’re still going to go unnoticed until they want to hang out with you.

Luckily, in search engine land, the rules are in your favor. You can be pretty and flashy, but Google won’t take you out on a date if you have no depth.

Google, Friend or Foe?

If you’re an online publisher, Google should be driving over 50% of your traffic

It’s a love hate relationship with Google. On one hand, you need Google to like your website to drive traffic. On the other hand, it seems no matter how hard you try your website is not moving to page one What’s an online publisher to do?

The number one challenge we see is impatience. Google, like any healthy relationship, takes time to develop and nurture.

The Mequoda Group has coached dozens of publishers using the Mequoda Method. It requires 12-18 months to get everything in place and to begin to see results. However, once established, even small tweaks can make an impact in a short period of time.

Want to Increase Sign-ups for Your Membership Website?

How to use paid and earned media to build your membership website

Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason – paid media works. And it’s often easier to buy website traffic than to rely on earned media.

Basic paid media sources for building your membership website:

Strategic Intent for Subscription Websites

This free report from Mequoda Group discusses 14 guidelines for subscription website design

(Nationwide)—A website that meets the goals of both the users and the publisher is said to have a strong strategic intent. Users typically have one goal: to answer a question they have or fulfill a need of theirs. Information or products can usually help them achieve the goal.

For publishers, there is usually a combination of three goals: generating ad revenue, selling products and building an email marketing lists.

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