Step-by-step approach helps executives go from business idea to website launch and execution
Unlike our former bootcamp program that conceptualized content marketing, our new Mequoda System Strategy Bootcamp details specific actions for launching or relaunching an online business.
During this step-by-step seminar, publishers and CEOs absorb hands-on information that directly aids in the process of designing and … Continue
New study sheds light on video viewing habits
Video is a medium some publishers and content marketers have opted to explore, especially since its popularity has grown online.
For producers going this route, how can they make video content that people will enjoy and fully watch? … Continue
A glimpse at how digital transformation is addressed by a company that’s nearly 200 years old
I recently had the opportunity to speak with Willie Vogt, the Corporate Editorial Director at Farm Progress.
The conversation focused on the ways Farm Progress is handling the digital transformation in 2011. The most amazing thing to me, is the evolutionary … Continue
The new split business model for subscription websites
So you’re a newspaper or magazine who’s watching the other publishers scramble around to create a solid online business model that will hold strong. Some of them make everything free, while many of the larger publishers are back in the mode of throwing up walls around their paid … Continue
Hours of live commentary and actionable strategies for Content Marketing
In the Mequoda Daily yesterday, we continued our coverage of content marketing, the most important marketing concept for online publishers and Internet marketers.
If you missed it, the article discussed six components for a successful content marketing strategy. … Continue
If you build and promote it, they will come
Creating and updating your freemiums should be a goal for 2011.
Information changes, strategies get updated and your keywords may not be as relevant as they were a year ago, or even six months ago.
This is why it’s so important to execute SEO campaigns on a regular basis. … Continue
With the New Year here, let’s all prepare accordingly
Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011.
Let’s face it, just because it’s a new year, it doesn’t mean things have abruptly changed for the online publishing and Internet marketing industries. … Continue
Let us not forget the rules of engaging writing…
Those producing a lot of written content on a consistent basis realize that some pieces will be better than others.
Especially in these days of Google when content is required daily for retail websites, subscription websites and online businesses to hold page ranks organically – while entertaining and … Continue
Our Internet Business Models and Strategies free report discusses nine of them
Look around the Internet landscape. What types of online business models do you see generating revenue?
Online publishers and content marketers are utilizing an array of Internet business models to make money online these days. From subscription services to online advertising, a diversified set of … Continue
Some helpful hints on generating revenue through online advertising
What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed specifically for the Internet? Or do you think of traditional business models that have transformed from the physical world to the digital world?
That may have … Continue
These classic case studies are Mequoda best practice examples
Mequoda unlocks more free content. That’s right, now everyone has access to all forty of our Publishing Case Studies formerly part of the members only Mequoda Library.
What are they and what can you learn from them? … Continue
9 essential tips to turn your print publication into an online media business … Continue
Catch up on the Mequoda Daily’s blog posts for this past week…
Develop a Synchronized Online Business Plan
Last chance to sign up for our Developing Successful Subscription Websites webinar … Continue
Why it’s more important than ever to learn about new media trends … Continue
A free way to become part of 2010′s new media trends
Do you want to make money online by utilizing a hybrid media plan for you and your advertising clients? … Continue
Registration for the Mequoda Summit opens today – select your interactive program sessions with ease
Have you brought your online publishing business to terms with the fact that you are not alone in this digital ecosystem?
Have you also pondered whether everyone else is adapting more easily than you are?
Travel budget frozen? Take a trip to Mequoda Pro and get 13 on-demand seminars that will teach you the ins and outs of profitable online publishing … Continue
Space at our upcoming Mequoda Summit is dwindling and today is the deadline to register at our early-bird rate, so register today! … Continue
Create an all-inclusive tag/keyword/glossary page so that your website architecture gives Google one single arrow to follow … Continue
Claim your FREE digital copy of Tips for Creating a Successful Podcasting Series: Lessons for Publishers and Content Marketers Who Want to Make Money Podcasting now. … Continue
Less than two weeks left to get our lowest price on this Internet marketing event for publishers
How to start blogging for profit by transforming from publisher to blogger and vice versa
There are many books and blogs already devoted to the “how to” of social networking. This is not a post about how to set up an account and get started. This post is about why you should get started and how you will benefit from social networking.
Bring your online publishing business up to par with this FREE white paper that will help you introduce new media into your online business model: Mobile Site Design Tips for Content Publishers. … Continue
Claim your FREE digital copy of Seven Online Publishing Secrets: Transforming Your Book, Magazine or Newsletter into a Niche Media Empire now. … Continue
How Computerworld drives traffic from their print product and supplies enough content to satisfy both users and sponsors … Continue
12 Online Business Models that Successful Publishers are Using to Distribute Content and Make Money Online … Continue
Two standard business models that support the long tail and make money online … Continue
Download ourcomplimentary report today and learn how to compete with today’s toppublishers by using the most profitable seven online publishing secrets. … Continue
Make more money online by being content-driven, Google-friendly and profit-minded … Continue
Join Don and Kim at the SiPA conference in DC and learn all the latest trends and best practices in this new publishing environment … Continue
The Motley Fool uses its powerful brand to launch seven successful print newsletters for personal investors that will generate $22M in 2005 revenues. Traditional advertising-driven Internet business model takes a back seat.
After the 2001 dot-com stock market crash occurred, The Motley Fool was forced to change its online business model. The years of generating more … Continue
Creating a Flexible and Adaptable Business Plan that Will Maximize Your 2007 Online Revenues & Profits
Perhaps the thing I like most about the Mequoda Marketing System is its flexibility.
This online publishing system is all about maximizing the value of online advertising inventory (website space, email newsletters and email promotions). This is true no matter how … Continue
Sharply focused on a niche market of hip, young, women shoppers who reside in major cities, Daily Candy proves that publishers can make money selling online advertising.
In a recent website design review of DailyCandy.com, Mequoda Editor-at-Large Peter A. Schaible outlines the site’s business model and shares a few website design tips and suggestions he pulled … Continue
MeansBusiness.com, while a very viable and intriguing online content model, makes some critical areas in their website design practices, lagging behind their peers in the areas of community building, affordance and labeling.
Waterfront Media has developed a series of profitable websites, one of which is Denise Austin’s fitness and health website, DeniseAustin.com. … Continue