Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: online business models

8 Fundamental Internet Revenue Models Publishers Use to Generate Online Advertising Dollars

Some helpful hints on generating revenue through online advertising

What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed specifically for the Internet? Or do you think of traditional business models that have transformed from the physical world to the digital world?

That may have been a trick question, but if you answered “both”, you are correct. The Internet offers an array of revenue models, which in turn have their own subsets of revenue-generating models. If this sounds complex now, just keep in mind that this all means revenue can be generated in many ways. As you read on the intricacies should become more understandable.

Strategy Spotlight with Don: How Three Publishers Leverage a Web Magazine for More Profit

In 2017, all major publishers and most independents have a website portal. What 95% don’t have is a web magazine. But those who do are flourishing.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains why he thinks the web edition is the best edition.

The Portal Content Business Model Turns Strangers Into Subscribers

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create.

How Multiplatform Magazines Make Money Outside Their Magazines

If you are a magazine publisher, you are a digital magazine publisher. You are online, and hopefully you have a digital edition of your magazine. But that may be all you’re doing, and if your print and digital magazine are all you have, you’ll want to be broadening your multiplatform magazine horizons.

What Is a Subscription Website?

Subscription website business models have evolved exponentially in just a few years
Once upon a time, there were a few different versions of subscription websites that Mequoda defined. We wrote about them, analyzed them, and built them for our clients.

Over time, we watched new versions of subscription websites come into being. So we revised our naming

How IMDb Uses CPA Advertising To Make Money Online

The first rule of choosing a business model that’s ad-driven is being sure that you can make more money from advertisers than from your own products. Clay Hall once said to me that the great thing about having your own products is knowing what your ad space is worth. Because why would you let an advertiser buy a space on your site for $12 per M when you can make $15-$20 selling space to yourself?

Ad-driven websites generate value from users and sponsors. Consumer-focused websites ask users to pay—not with money, but with time and information. They spend time viewing web pages, emails and RSS feeds, thus creating advertising inventory that can be used to sell the publisher’s products (internal advertising) and/or sold to third party sponsors (external advertising) on a CPM, CPC or CPA basis.

Mequoda Strategy Bootcamp Prompts Website Launches

Step-by-step approach helps executives go from business idea to website launch and execution

Unlike our former bootcamp program that conceptualized content marketing, our new Mequoda System Strategy Bootcamp details specific actions for launching or relaunching an online business.

During this step-by-step seminar, publishers and CEOs absorb hands-on information that directly aids in the process of designing and launching an online business.

Using Content Marketing to Sell Products, Subscriptions and Live Events

Hours of live commentary and actionable strategies for Content Marketing

In the Mequoda Daily yesterday, we continued our coverage of content marketing, the most important marketing concept for online publishers and Internet marketers.

If you missed it, the article discussed six components for a successful content marketing strategy.

Content Marketing: Three Elements to Success for Online Businesses in 2011

With the New Year here, let’s all prepare accordingly

Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011.

Let’s face it, just because it’s a new year, it doesn’t mean things have abruptly changed for the online publishing and Internet marketing industries.

Internet Business Models That Bring Success

Our Internet Business Models and Strategies free report discusses nine of them

Look around the Internet landscape. What types of online business models do you see generating revenue?

Online publishers and content marketers are utilizing an array of Internet business models to make money online these days. From subscription services to online advertising, a diversified set of Internet business models can target users in completely different manners, yet still lead to success.

More Free Content: Classic Mequoda Case Studies

These classic case studies are Mequoda best practice examples

Mequoda unlocks more free content. That’s right, now everyone has access to all forty of our Publishing Case Studies formerly part of the members only Mequoda Library.

What are they and what can you learn from them?

Internet Business Models and Strategies Explained

9 essential tips to turn your print publication into an online media business

Website Business Models that Work

12 Online Business Models that Successful Publishers are Using to Distribute Content and Make Money Online

Best Business Models: The Positive Effect of Business Models that Work

Two standard business models that support the long tail and make money online

Seven Online Publishing Secrets – Updated for July 2008!

Download ourcomplimentary report today and learn how to compete with today’s toppublishers by using the most profitable seven online publishing secrets.

Are You an Online Publisher, Online Retailer, or Both?

Make more money online by being content-driven, Google-friendly and profit-minded

Profiting in the New Publishing Environment

Join Don and Kim at the SiPA conference in DC and learn all the latest trends and best practices in this new publishing environment