Write less but create powerful headlines
Which of the following headlines do you think will perform better? … Continue
Blending compelling copy with keyword strategy takes practice. Lots and lots of practice.
Online copywriting has made it necessary for us, ah, mature copywriters to update our existing skills to meet new demands. And even if you’re a digital native who learned online copywriting right off the bat, the strategies for creating copy that’s both persuasive … Continue
Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online. … Continue
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City. … Continue
In 90-minutes, learn online copywriting techniques that boosts open, clickthrough and conversion rates … Continue
First Class Flyer is a great product with a great value proposition, which is a great foundation for creating a sales letter landing page with impressive conversion rates.
A new client recently asked me how many hours it would take to create a first-class sales letter landing page for his subscription website and newsletter. Having done … Continue
Our upcoming Playing Nice with Google Penguin webinar will help you re-optimize your website where needed, including landing pages with video content
Offering video content is an exciting endeavor for digital publishers. And beyond the excitement of reaching the online community with this content, it can help you build a larger audience. … Continue
How online copywriting has progressed since its inception – with tweets!
Thirty years ago, copywriting used to be limited to direct mail and print ads. Ten years ago, we started to see an increased focus on online copywriting for websites, landing pages and even blogs. Now, there are several items on every online copywriter’s agenda worth … Continue
The most effective landing pages follow these four checklist items
Have you ever seen a sales letter that included a bulleted list of items… and the last item in the list said, “and much, much more?” Well, here’s a news flash…nobody with an IQ higher than room temperature believes that there is “much, much more.”
If you … Continue
A look at our half-day intensive on SEO at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I discussed persuasive online copywriting.
The skills associated with SEO copywriting will be taught at length during our half-day Mequoda SEO Workshop at the Mequoda Summit West 2011. … Continue
Bringing back a few goodies to refresh your SEO Copywriting memories
At Mequoda Daily, we’re publishing up to four blogs every day and we know it’s not easy to keep up with everything that’s posted. That’s why for this post, I decided to put together a little recap of some of our most popular SEO Copywriting … Continue
Google couples its search engine with an automatic email generator, enabling online copywriters to monitor keywords, competitors, hackers and plagiarists.
Of all the online robots and applications on tap, my favorite is Google Alerts.
Google Alerts is the online copywriter’s friend. It’s powerful, uncomplicated and free.
Here’s how you can use it to aid your SEO copywriting … Continue
Platforms evolve and so do editing guidelines
The Internet has changed strategies and descriptions behind different jobs. This is nothing new; we’ve all seen it before.
However, this fact can get overlooked from time to time. For instance, have you been paying attention to changes in an online copy editor’s job? It isn’t the same as the … Continue
Are there SEO copywriting lessons to be gleaned from the Beloit College Mindset List?
Do you ever feel old and out of touch with popular culture?
I knew I was no longer young when — and this happened quite a few years ago — I overheard two teen-aged girls talking in a music store.
One asked innocently, “Did … Continue
Putting all the elements together to satisfy both the reader and Google
In our Gold Member Mequoda SEO copywriting workshops we’re sometimes asked how we create rapid conversion landing pages and sales letter landing pages that both tell engaging stories and combine our targeted keyword phrases for search engine optimization.
The answer is the same as the … Continue
Discover how to incorporate storytelling into your online copywriting
“I’m a direct response copywriter,” he complained, “I don’t write fiction, I write sales letters.”
My friend Martin (not his real name) objected to using storytelling in his online copywriting.
“It won’t work,” he insisted. “Our customers won’t like it. They want to hear benefits and features, not fairy … Continue
Why you should load up your online copywriting with benefits and “reasons why” that give your customers the “rational armament” to defend their purchase decisions. Any copywriting instructor will tell you that it’s vital to write about a product’s benefits.
“The more you tell, the more you sell,” they say. Benefits, benefits, benefits. That’s the primary … Continue
Lamenting “incredible” — the word that lost its meaning … Continue
Attend the SEO Copywriting Workshop webinar to learn 18 priceless tips, including a step-by-step formula for SEO copywriting
When you embrace keyword research and master SEO copywriting, you can transform yourself from search engine “victim” to Google “partner.” … Continue
SEO copywriting tips on beating mental blocks
Online copywriting secret: Rapport precedes influence
Claim your FREE digital copy of Email Copywriting Basics: Email Copywriting Basics That Will Help You Create More Successful Email Marketing Campaigns now. … Continue
Today’s multiplatform publishing requires online copywriting skills that borrow from the print world, but also address larger issues. … Continue
Download these three free white papers and start building more effective landing pages
Online Marketing Tools: Using an Email Lifetime Value Calculator to measure the real lifetime value of an email name
The essence of the Mequoda Method is to build a database of email newsletter subscribers, send them valuable free content, build your brand, earn trust, and eventually monetize these email subscribers by selling them paid products and … Continue
How email newsletter contact frequency affects the annual value of an email newsletter subscriber
The online metrics of making your email newsletter yield more revenue
If he had been a consultant to our industry, the legendary Peter Drucker probably would have said something pithy like “measure your email revenue right, and measure the right email … Continue
Harvard has opted not to use a traditional landing page to sell the Harvard Health Letter.
Instead, the main sales page for the Harvard Health Letter is a minimal transaction page with the barest of copy and graphics, and is devoid of the selling effort one would normally expect when promoting a paid subscription publication online.
Knowing … Continue
Page one and page seventy-five is the difference between search engine optimizing your PDFs or not … Continue
An effective Internet marketing strategy means anticipating customer hesitations and removing obstacles … Continue
The key to creating successful sales letter landing pages is writing keyword-rich copy that Google ranks highly
Uploading a sales letter landing page to a website without regard to search engine optimization is a sure way to not be found. No matter how great the content, if Internet users can’t find it, it does not exist … Continue
The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve. … Continue
This landing page works mainly because it engages the reader, teasing you with their wonderful fascinations, while not overwhelming you with clutter. The copy does a strong job of building your trust and presenting its credibility on its main portal homepage (and subsequent landing pages). If this was a free standing micro site, you’d need … Continue
My friend Fred Gleeck, the Internet marketing guru, says that if all you do to get people to sign up for your free e-zine is have a tiny box on your main website in which they enter their email address, you are probably failing to build your e-list as rapidly and cost-effectively as you could. … Continue