Tag: Online Copywriting

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

Write less but create powerful headlines

Which of the following headlines do you think will perform better? … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

Blending compelling copy with keyword strategy takes practice. Lots and lots of practice.

Online copywriting has made it necessary for us, ah, mature copywriters to update our existing skills to meet new demands. And even if you’re a digital native who learned online copywriting right off the bat, the strategies for creating copy that’s both persuasive … Continue

Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online. … Continue

You may never be Rupert Murdoch.

But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City. … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

In 90-minutes, learn online copywriting techniques that boosts open, clickthrough and conversion rates … Continue

First Class Flyer is a great product with a great value proposition, which is a great foundation for creating a sales letter landing page with impressive conversion rates.

A new client recently asked me how many hours it would take to create a first-class sales letter landing page for his subscription website and newsletter. Having done … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

How online copywriting has progressed since its inception – with tweets!

Thirty years ago, copywriting used to be limited to direct mail and print ads. Ten years ago, we started to see an increased focus on online copywriting for websites, landing pages and even blogs. Now, there are several items on every online copywriter’s agenda worth … Continue

The most effective landing pages follow these four checklist items

Have you ever seen a sales letter that included a bulleted list of items… and the last item in the list said, “and much, much more?” Well, here’s a news flash…nobody with an IQ higher than room temperature believes that there is “much, much more.”

If you … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

A look at our half-day intensive on SEO at the Mequoda Summit West 2011

In the Mequoda Daily yesterday, I discussed persuasive online copywriting.

The skills associated with SEO copywriting will be taught at length during our half-day Mequoda SEO Workshop at the Mequoda Summit West 2011. … Continue

Bringing back a few goodies to refresh your SEO Copywriting memories

At Mequoda Daily, we’re publishing up to four blogs every day and we know it’s not easy to keep up with everything that’s posted. That’s why for this post, I decided to put together a little recap of some of our most popular SEO Copywriting … Continue

Are there SEO copywriting lessons to be gleaned from the Beloit College Mindset List?

Do you ever feel old and out of touch with popular culture?

I knew I was no longer young when — and this happened quite a few years ago — I overheard two teen-aged girls talking in a music store.

One asked innocently, “Did … Continue

Catch up on the Mequoda Daily’s blog posts for this past week…
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Putting all the elements together to satisfy both the reader and Google

In our Gold Member Mequoda SEO copywriting workshops we’re sometimes asked how we create rapid conversion landing pages and sales letter landing pages that both tell engaging stories and combine our targeted keyword phrases for search engine optimization.

The answer is the same as the … Continue

Discover how to incorporate storytelling into your online copywriting

“I’m a direct response copywriter,” he complained, “I don’t write fiction, I write sales letters.”

My friend Martin (not his real name) objected to using storytelling in his online copywriting.

“It won’t work,” he insisted. “Our customers won’t like it. They want to hear benefits and features, not fairy … Continue

Catch up on the Mequoda Daily’s blog posts for this past week…
… Continue

Catch up on the Mequoda Daily’s blog posts for this past week…
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Catch up on the Mequoda Daily’s blog posts for this past week…
… Continue

Why you should load up your online copywriting with benefits and “reasons why” that give your customers the “rational armament” to defend their purchase decisions. Any copywriting instructor will tell you that it’s vital to write about a product’s benefits.

“The more you tell, the more you sell,” they say. Benefits, benefits, benefits. That’s the primary … Continue

Catch up on the Mequoda Daily’s blog posts for this past week…
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Lamenting “incredible” — the word that lost its meaning … Continue

Catch up on the Mequoda Daily’s blog posts for this past week…
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SEO copywriting tips on beating mental blocks
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Catch up on the Mequoda Daily’s blog posts for this past week…
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Online copywriting secret: Rapport precedes influence
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Claim your FREE digital copy of Email Copywriting Basics: Email Copywriting Basics That Will Help You Create More Successful Email Marketing Campaigns now. … Continue

Today’s multiplatform publishing requires online copywriting skills that borrow from the print world, but also address larger issues. … Continue

Download these three free white papers and start building more effective landing pages
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Online Marketing Tools: Using an Email Lifetime Value Calculator to measure the real lifetime value of an email name

The essence of the Mequoda Method is to build a database of email newsletter subscribers, send them valuable free content, build your brand, earn trust, and eventually monetize these email subscribers by selling them paid products and … Continue

How email newsletter contact frequency affects the annual value of an email newsletter subscriber

The online metrics of making your email newsletter yield more revenue

If he had been a consultant to our industry, the legendary Peter Drucker probably would have said something pithy like “measure your email revenue right, and measure the right email … Continue

Harvard has opted not to use a traditional landing page to sell the Harvard Health Letter.

Instead, the main sales page for the Harvard Health Letter is a minimal transaction page with the barest of copy and graphics, and is devoid of the selling effort one would normally expect when promoting a paid subscription publication online.

Knowing … Continue

An effective Internet marketing strategy means anticipating customer hesitations and removing obstacles … Continue

The key to creating successful sales letter landing pages is writing keyword-rich copy that Google ranks highly

Uploading a sales letter landing page to a website without regard to search engine optimization is a sure way to not be found. No matter how great the content, if Internet users can’t find it, it does not exist … Continue

The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve. … Continue