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Tag: Online Copywriting

58 Online Copywriting Power Words & Phrases

If you’re an experienced direct response copywriter, you know that “you” is generally considered to be the most powerful single word, ranking right up there with free, new and save.

As direct marketing legend Herschell Gordon Lewis says in The Art of Writing Copy, “Unless the reader regards himself as the target of your message, benefit can’t exist. Benefit demands a ‘We/You’ relationship.”

Mequoda’s Top Audience Development Posts of 2016

Our top-read audience development posts of last year show an interest in subject lines and the power of email newsletters.
Despite the rise of social networks, most publishers we know still get the majority of their traffic from organic traffic and email. That’s why it’s no surprise that our most-read posts on the Mequoda Daily this

10 Types of Landing Pages and Knowing When to Use Them

The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve.

10 Top Audience Development Posts of 2015

Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices
This year we’ve tackled everything from email marketing to creating blockbuster posts and creating social media plans in our Audience Development articles. However, there are a few that have consistently been our highest

10 Audience Development Lessons for Increased Organic Traffic and Conversions in 2015

Audience Development is at the center of the Mequoda Method. It’s the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written about effective audience development, and this year we went back to update some of our most fundamental lessons – many that ended up on the list you’ll find here, of our most-read posts.

Mequoda’s Top 10 Audience Development Strategy Posts

Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you’re writing content and creating products that your audience is asking for, while acting as a resource to those consumers – completely free of charge. In exchange, you build loyalty while also building email lists, followers, fans and revenues.

Our Top 10 Content Marketing Strategy Posts

This week, as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive, we decided to take some time out to share our top posts. The content marketing strategy posts below feature our most popular tips on business strategy, SEO, marketing, copywriting, PR and hiring. They have been viewed more than any other content marketing and business strategy posts on our website. If you have any favorites, please let us know in the comments!

Mequoda Weekly: March 11th, 2013 – March 15th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Persuasive Online Copywriting: Which Headlines Work Best?

Write less but create powerful headlines

Which of the following headlines do you think will perform better?

Mequoda Weekly: February 18th, 2013 – February 22nd, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

As an Online Copywriter, Your Job is to Meet Dueling Demands

Blending compelling copy with keyword strategy takes practice. Lots and lots of practice.

Online copywriting has made it necessary for us, ah, mature copywriters to update our existing skills to meet new demands. And even if you’re a digital native who learned online copywriting right off the bat, the strategies for creating copy that’s both persuasive and optimized aren’t easy to remember when you’re cranking out copy by the ton.

After all, not everyone is capable of turning the fine art of writing into the science of online copywriting. Online copywriters are a hybrid breed, and if you master this craft, you’ll always be in demand and never lack for work.

Can Digital Publishing Solve Your Revenue Problems? I Say YES.

Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online.

Learn How to Make Millions with a Content-Driven Website

You may never be Rupert Murdoch.

But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City.

Week in Review: November 12th, 2012 – November 16th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Writing Breakthrough Sales Letters

In 90-minutes, learn online copywriting techniques that boosts open, clickthrough and conversion rates

How to Increase Landing Page Conversion Rates by Focusing on the Details

First Class Flyer is a great product with a great value proposition, which is a great foundation for creating a sales letter landing page with impressive conversion rates.

A new client recently asked me how many hours it would take to create a first-class sales letter landing page for his subscription website and newsletter. Having done this a few times, I answered that it would take 50 to 100 hours of copywriter time to create a great landing page.

Week in Review: August 29th, 2011 – September 2nd, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

The 3 New Online Copywriting Platforms & How They Differ

How online copywriting has progressed since its inception – with tweets!

Thirty years ago, copywriting used to be limited to direct mail and print ads. Ten years ago, we started to see an increased focus on online copywriting for websites, landing pages and even blogs. Now, there are several items on every online copywriter’s agenda worth refining. Tweets, Facebook posts and email subject lines are the digital equivalents of print media headlines.

The best snippets of “micro-copy” persuade the user to click, open and read the page or post that follows. Now when you’re copywriting a headline, it’s being repurposed for three different medium. Unfortunately, they have their own rules.

4 Ways To Make Your Landing Page Quick, Clear & Easily Understood

The most effective landing pages follow these four checklist items

Have you ever seen a sales letter that included a bulleted list of items… and the last item in the list said, “and much, much more?” Well, here’s a news flash…nobody with an IQ higher than room temperature believes that there is “much, much more.”

If you actually have more benefits or features, put them in the list.

Ripped from the Headlines: The Green Giant Has Always Been Shrek

Are there SEO copywriting lessons to be gleaned from the Beloit College Mindset List?

Do you ever feel old and out of touch with popular culture?

I knew I was no longer young when — and this happened quite a few years ago — I overheard two teen-aged girls talking in a music store.

One asked innocently, “Did you know that Paul McCartney had another band — before Wings?”

Week In Review: August 9th, 2010 – August 13th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Week In Review: July 26th, 2010 – July 30th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

An Award for Contemptible Online Copywriting

Discover how to incorporate storytelling into your online copywriting

“I’m a direct response copywriter,” he complained, “I don’t write fiction, I write sales letters.”

My friend Martin (not his real name) objected to using storytelling in his online copywriting.

“It won’t work,” he insisted. “Our customers won’t like it. They want to hear benefits and features, not fairy tales.”

But as in all conflicts, the presenting issue wasn’t the real issue.

Week In Review: June 28th, 2010 – July 2nd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Flash: Science Now Tells Us We Have Three Brains

Why you should load up your online copywriting with benefits and “reasons why” that give your customers the “rational armament” to defend their purchase decisions. Any copywriting instructor will tell you that it’s vital to write about a product’s benefits.

“The more you tell, the more you sell,” they say. Benefits, benefits, benefits. That’s the primary thrust of your sales pitch. Features that describe your product are nice to know, but benefits to the customer are what close the sale.

At least, that’s been the conventional wisdom since the birth of advertising and direct response marketing. And now, finally, in the 21st century, we’re beginning to understand why benefits are so important.

Week In Review: June 14th, 2010 – June 18th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Discover How to Use Social Proof to Add Credibility to Your Online Copywriting

Lamenting “incredible” — the word that lost its meaning

How to Break an SEO Keyword Phrase Copywriting Logjam

SEO copywriting tips on beating mental blocks

Week In Review: April 5th, 2010 – April, 9th 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Get Your Landing Page Template Design & Marketing Kit (it’s free)

Download these three free white papers and start building more effective landing pages

Online Metrics: Measuring Email Newsletter Revenue per Subscriber

How email newsletter contact frequency affects the annual value of an email newsletter subscriber

The online metrics of making your email newsletter yield more revenue

If he had been a consultant to our industry, the legendary Peter Drucker probably would have said something pithy like “measure your email revenue right, and measure the right email revenue.”

Harvard Health Letter Sales Letter Landing Page Review

Harvard has opted not to use a traditional landing page to sell the Harvard Health Letter.

Instead, the main sales page for the Harvard Health Letter is a minimal transaction page with the barest of copy and graphics, and is devoid of the selling effort one would normally expect when promoting a paid subscription publication online.

Knowing the smart marketers at Harvard, we have to believe that this is a deliberate choice. As we recall, they don’t use this “bare minimum” approach in print promotions: their paper direct mail that we’ve seen consists of strong, long-copy sales letters that sell the publication and its benefits, and sell it hard. Why then would they opt for this “bare bones” approach online? This review really addresses a broader, more important question: are online and offline copy fundamentally the same or fundamentally different?

Reversing the Risk of Online Transactions

An effective Internet marketing strategy means anticipating customer hesitations and removing obstacles

Online copywriting secrets for attracting, engaging and monetizing customers

The key to creating successful sales letter landing pages is writing keyword-rich copy that Google ranks highly

Uploading a sales letter landing page to a website without regard to search engine optimization is a sure way to not be found. No matter how great the content, if Internet users can’t find it, it does not exist for them.