As Don likes to say, your magazine is not a website. And your website is not your magazine.
In fact, your subscription website isn’t even a website. It’s actually three websites: A portal, a magazine and a store. And the Mequoda Method, which is utilized by successful niche publishers both large and small, calls for deploying … Continue
10 email marketing template best practices for success
With email being one of the most effective ways of marketing our products, it’s always a good time to review Best Practice email marketing templates. And while I admit this kind of cut-and-dried work isn’t as much fun for us writers, it’s still necessary to good marketing!
So contain … Continue
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff that understand the digital evolution.
A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or … Continue
When it comes to SEM, publishers are very, very special
There are literally hundreds of individuals and companies on the Internet who call themselves a search engine marketing consulting firm. One such firm even promises to get you ranked in the first four spots in Google search results without a website – using YouTube and custom-made … Continue
A look at email marketing statistics you must know
Email is the cornerstone of your audience development and product selling goals. An online editor’s primary responsibility is to reuse, recycle and repurpose premium information product content as free email newsletters and website posts. If you’re a Mequoda System editor, your main goal is to build the … Continue
1 Piece of Content + 90 Minutes = Millions in Revenue
Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.
Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. … Continue
All SEO keywords are not equally important—volume and competition matter!
The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Tool for a given root keyword phrase (Primary Keyword Phrase). … Continue
So, you’re the keyword checker in your publishing company. Maybe you’re the editor, who writes blog posts and optimizes them for the web. Or maybe you’re the analyst who compiles the keywords for the editors and copywriters to use. Either way, your sacred title of keyword checker comes with great responsibility to help your business … Continue
Using website analytics to determine your top keywords and then what to do with them
When a client first comes to us, one of the first questions they ask is, “What are my top keywords?” And what they’re usually talking about are the keywords they should be ranking for, but so many times we forget that … Continue
These things are what make a Mequoda System. Options you have when building a publishing website are somewhat resilient in the way that while we always grow to adapt the tools we’re working with and the architecture to stay modern, but the end-goals don’t waver. … Continue
So there’s an article you want to write, and you’re diving into your Keyword Universe, a giant spreadsheet that’s filled with columns of keywords ready for the taking and for optimization. Unfortunately on this day, there are keywords you want to use, but you have no idea how much competition is out there.
The quick … Continue
Three critical questions every website publisher must answer.
Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal online audience, the first question I ask is, “Who runs audience development for your organization?” I get a wide variety of answers. At smaller independent … Continue
Your editorial guide to making work days a little shorter
So you’re the new editor of a daily online blog, takes with editorial and audience development responsibilities. You might be posting five to 20 or more new blogs per week. Since online editors are the new online marketers, you’re probably tasked with a few other things … Continue
What active social media professionals look for in the tools they use
How many stories have you heard about the major impacts of social media? The interesting aspect is that major impacts can be for better or worse.
For instance, consider all the pieces of content that go viral and propel individuals into a stage of … Continue
Online Editor Job Available – Diversified Business Communications. … Continue
Tips for developing your editorial strategy
Online editors have a different role than their print predecessors. The focus on accurate, unbiased journalism is still the goal, but there are a few specific ways of reaching this goal on the Internet.
What best practices are you relying on for your editorial strategy? The seven tips below come from … Continue
Our upcoming Playing Nice with Google Penguin webinar will help you re-optimize your website where needed, including landing pages with video content
Offering video content is an exciting endeavor for digital publishers. And beyond the excitement of reaching the online community with this content, it can help you build a larger audience. … Continue
Copywriting was once a very coveted skill. Writers would hone their skills for years to develop the right mix of storytelling and emotion grabbing writing that sells a product.
However, after the Internet grew, developed, and became a medium for commerce, the need for copywriters grew. This brought a variety of other professionals to the craft … Continue
Online editors and audience development professionals don’t just work the standard 9-5. Deadlines and new projects pop up and audience members make comments at random hours. Due to these elements, our jobs may take on sporadic duties.
And since we are in the business of providing timely, informative content, the frequency in publishing is important. If … Continue
A couple of social media tools that will help your audience development activities on Twitter
How are you developing audiences with your social media activities? I know some online editors and audience development professionals who like to tweet about educational articles, and add a hashtag to the tweet. This allows them to target audience members who … Continue
Claim your FREE digital copy of Organic Audience Development Strategy: 68 Audience Development Strategies for Building a Robust Audience Development Plan now. … Continue
Our new Audience Development Consulting Program (ADCP) offers comprehensive guidance to audience development professionals … Continue
The impact of content marketing
There was a time when I approached being an online editor purely from a journalistic standpoint. My background, comprised of editorial and marketing experience, allowed me to focus on the ways I was communicating to my audience – yet I was unsure of the impact I was really having.
This issue is … Continue
Learning how to write a Blockbuster SEO post is paradigm altering for online editors. By adequately researching keyword phrases, and determining the competition you face on those keyword phrases, you will have the opportunity to find Blockbuster SEO post topics.
The best part about creating Blockbuster SEO posts is that, when done correctly, they will continuously … Continue
An online editor’s position is very different than the traditional editor might realize. In addition to creating great content, they have to follow particulars associated with the digital environment, including content marketing and audience development strategies.
Take a look at a few of these requirements below. … Continue
Three WordPress plugins that will help your online editors perform their jobs better
Keyword universes and tools for finding keyword phrases were new tools for online editors. They weren’t familiar with these in traditional editorial positions, but are beginning to discover how useful they can be.
Below I’ve listed three plugins that can be helpful tools for … Continue
The Digital Publishing Bootcamp has relevance for many online business professionals, including online editors.
CEOs, group publishers, managers, and high-potential employees should be sent to this program, because these individuals are responsible for creating and deploying your digital publishing strategy. Online editors are an integral part of this mix because they are in charge of the … Continue
From audience development with search engine optimization, to email marketing and social media, Google displays relevancy
Getting found online is important. Fortunately, search engines have made the process much easier. And according to the Pew Research Center, more people are satisfied with search engines than ever before.
Out of all the options, 83% of respondents cited Google … Continue
There are two sides to audience development blogging – the practitioner’s side and the manager’s side.
Practitioners, including online editors and bloggers, want to know all the best strategies for audience development. They want to see their audience numbers grow with detailed, targeted work. … Continue
While bringing your company onto Facebook, what was the biggest problem you experienced? As digital publishers, it would be hard to imagine that creating share-worthy content was the hardest part.
For many, the new level of transparency was difficult because it was a very new concept to them. They weren’t familiar with the expectation to be … Continue
People relevant to your niche are who you should be following
If you were asked to find 10 people you know on Twitter, find 10 companies you admire, find 10 competitors, and find 10 new people relevant to your brand, how would you do it?
Better yet, how would you contact these people? What would you say … Continue
Five expectations for a modern media company IT department
I suppose most people my age in the IT industry have a favorite character from the original Star Trek. When I was 12, I wanted to be the chief engineering officer for the Starship Enterprise. I love watching Montgomery Scott push his ship to the limit, often … Continue
A change that editorial directors need to pay attention to
Put an online editor job underneath a microscope; what do you see?
The initial look shows a content creator; someone who understands subject matter, and ideally, is passionate about the topic. Online editors are able to churn on content that is informative and thought provoking on a … Continue
3 best practices for increasing website traffic
January 2012 has been a record setting month for Mequoda Daily.
As a small B2B company, it can be hard to reach specific milestones since most are resourced at a smaller level. However, this past month has yielded more significant results than usual, and it is due to some … Continue
Compiling a snippet-based email newsletter means you need to create a lot more content than you may be doing currently. If your articles come from online news sources, than it’s likely you run into the need to save and categorize the information so you can adequately create articles.
One tool that helps editors and journalists … Continue
What do you look for on LinkedIn? When finding professionals with interesting backgrounds and skill sets, do you go beyond the marketing buzzwords and look for the ideas they have to share?
Professionals who develop blogs have a better, more concrete chance to show people who they are through their written words. And although the Internet … Continue
The Mequoda Summit West 2012 will be a popular destination for online publishers this coming April.
Those in attendance will be Mequoda alumni who have attended past events and are running a digital content marketing system. Their goals of creating content, community and commerce through digital content marketing have set them apart from many other … Continue
In only 12 lessons, you can grasp the process of writing for search engines.
By now, the question, “why should I write for search engines?” isn’t asked as much as it was a few years ago. Today, online editors are asking how they can learn the best tips for writing for search engines because they get … Continue
Have you discovered actionable strategies for Facebook and Twitter? Are you able to create blog posts optimized for search engines?
These strategies have become an organic marketer’s dream as they help build relationships with audiences. … Continue
How do you stay knowledgeable about the latest trends that affect your business and your audience?
Some might answer this by citing the websites they visit often for up-to-date information. And although that is relevant, what about those sources that you are unaware of? What happens if an amazing publisher takes to the Internet and you … Continue
This segment from the Digital Native Survey reinforces the power of the Internet
How many hours do you spend on the Internet each day? This is the question asked to our Digital Native respondents in the following video.
Obviously, someone’s profession plays part in this answer. For online publishers, content marketers, online editors and social media … Continue
If you’ve never been trained on best practices for leveraging organic content, than you are likely missing out on website traffic
SEO blogging is unlike anything traditional editors are used to. There is a personal connection expected throughout the world of blogging, and to succeed within it, you need to be a positive source of content … Continue
Make your WordPress content management system’s email process less time consuming
Plug-ins are designed to make tasks easier and more time efficient. The premium Mequoda Email Builder Plug-in does just that.
For every online publisher and online editor who has found it tedious to create a daily email newsletter, the Mequoda Email Builder is a technological blessing. … Continue