Online Editor

Making Twitter and other Social Networks a successful part of your media mix… … Continue Reading »

Learn what you need to operate your Mequoda System successfully
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A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation. … Continue Reading »

This week we’ve been at the Mequoda Summit in Boston, and covering it live just for you!
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Danielle Werbick tells publishers how she creates and deploys SEO campaigns for KnittingDaily.com … Continue Reading »

Amanda MacArthur, our resident Online Editor & Publisher, led the session on social media strategy today, addressing how publishing are (and should) be using Twitter in their own businesses.

“Twitter is what I consider the universal social network, it’s great for publishers since it’s all content driven,” MacArthur told the audience. … Continue Reading »

Tips for online editors on tagging, targeting and titling online content
“Each information product in your brand portfolio can be used to supply content and drive traffic to your Internet hub. In return, your hub and its companion email newsletters can drive transactions for all of your information products. This concept … Continue Reading »

SEO experts tell all about using free reports to build email circulation … Continue Reading »

Master your editorial management skills when you download our new toolkit for online editors
Online editors generally have pretty specific day-to-day responsibilities for the creation and deployment of content. Editors will send out at least one email newsletter a week, published in different formats, they’ll also create blog posts and build … Continue Reading »

Being a Mequoda System editor means following a regular, formal process that recasts the content of other media products.
As a Mequoda System Editor, or any online editor, you may have responsibility for developing content that is variously combined and disaggregated for four uses: emails, blog posts, free special reports and … Continue Reading »

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Less than two weeks left to get our lowest price on this Internet marketing event for publishers
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A valuable conference should reach three goals: #1 great sessions, #2 great take-aways and #3 great attendees.
We’ve got #1 and #2 covered, come to the Mequoda Summit and be a part of #3!
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Ten free whitepapers for turning your print publishing company into a successful online publishing company
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Bristol, RI – June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s 2-day Mequoda Summit on October 7-9th, 2009 … Continue Reading »

Herndon Hasty gives publishers five ways to integrate SEO into the roles of your online editors
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Since two years ago when we started engaging in social media, our traffic has doubled, and our email list has almost tripled. Since October, when social media really started ramping up, our Twitter followers have gone from 100 to over 2,000. That’s an easy metric to track, but you can … Continue Reading »

An immature industry requires some mature professionals. If you are running an online media operation, don’t underestimate the value of diversity of age, opinions, experience and skills. … Continue Reading »

Online Marketing Tools: Using an Email Lifetime Value Calculator to measure the real lifetime value of an email name

The essence of the Mequoda Method is to build a database of email newsletter subscribers, send them valuable free content, build your brand, earn trust, and eventually monetize these email subscribers by … Continue Reading »

All SEO keywords are not equally important—volume and competition matter!

The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Tool for a given root keyword phrase (Primary Keyword Phrase). … Continue Reading »

Online Editor & Publisher Job Description 2009 – Setting Measureable Goals for your Online Team

In the more than three years since last we shared our goals and metrics for the Mequoda Daily team, the job description for our Online Editor has changed with the times (and the times have been … Continue Reading »

Rock Star Online Editors Wanted: Must Know Your Subject, Write Well and Not Be Afraid to Sell Your Company’s Products. Knowledge of the Rebel King a Plus. … Continue Reading »

Organizing an online business team isn’t an exact science. In fact, when it comes down to laying out a generic standard for online team management, we’ve found it simply isn’t possible. There are many successful publishers running their businesses in different ways. What we have discovered after interviewing and analyzing … Continue Reading »

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The Mequoda approach to keyword research begins with editors brainstorming the primary keyword phrases they think people are searching for that their content could help answer. Those primary terms then get expanded to include secondary terms, which can result in a rather large total keyword universe. How do you measure … Continue Reading »

Marketers and Editors are jointly responsible for attracting and retaining a robust online audience

By now you should know that the definition of an online editor is not that different from an online marketer. In fact, if your online editors don’t have a little marketing in their blood, your online business … Continue Reading »

SPREADSHEET TOOLS

Google Visibility Report
Email Performance Report
Email Circulation Calculator
Email Lifetime Calculator
Key Metrics Dashboard
Online Publishing Model
Link Building Lifetime Calculator

SEO Lifetime Calculator
Online Market Audit Sample
Article Release Guidelines
Digital Product Pyramid Sample
Online Editor Job Description

FREE REPORTS

10 Email Newsletter Design Best Practices
12 Master Landing Page Templates
5 Deadly Membership Website Mistakes
Blogging for Marketing 101
Digital Media Strategy … Continue Reading »

All 17 Mequoda Pro training seminars currently available on-demand:
The Ultimate Guide to SEO Campaign Management 2010 — Using Free Content, SEO, PR and link Building to Drive Website Traffic and Build Email Circulation
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website … Continue Reading »

Now you can ask any question about online publishing and marketing and receive a detailed answer from the Mequoda Pro Research Team and me for a little over 81 cents per day.
Introducing Mequoda Pro — the ultimate publishing support program — designed exclusively for experienced professionals who want to … Continue Reading »

Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops. You get to choose.
Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »

How your print publishing team translates online … Continue Reading »

How to Give Away Content and Get More Subscribers, Additional Product Sales and Higher Profits in Return … Continue Reading »

Building Online Media Teams that Both Represent Your Print Brand and Generate Revenue for Your Online Brand

Mequoda Summit “Integrating Print & Online Media Teams” Session Review:

While most publishers continue to load more responsibilities onto their existing print staff and require them to learn new skills, those in the know are … Continue Reading »

Get unlimited LIVE and ON-DEMAND access to the next 17 SiPA/Mequoda Webinars.
Login and phone instructions for the LIVE webinars will be sent separately, closer to the live date. Please call 866-713-1005 or email customercare@mequoda.com with questions.
With your ON-DEMAND access, you’ll also get
dozens of spreadsheet calculators, tools and white … Continue Reading »

Sites Like Menshealth.com and BHG.com Are Significantly Increasing Pages per Visit by Adopting an Improved User-Friendly Online Editorial Layout … Continue Reading »

Meredith and Hearst Reveal their Secrets for Selling Lots of Print Subscriptions Online … Continue Reading »

Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit

About 80 to 100 times a year, I get hired to audit or review the Internet marketing strategy for a publisher who has a website that is making money. The goal … Continue Reading »

People.com and other online publishers have new ways to attract spiders and readers to their online content using good Information Architecture and Meta Pages

With People.com’s online readership soaring to more than seven million UVs (unique visitors) in May, many big and small publishers have asked me, “What’s up at People?”

The … Continue Reading »

Increase page views by focusing on repeat visitors

If you’re publishing online and in print, you can see which way the wind is blowing. Your website needs to succeed.

As discussed yesterday, it is vital to realize that the people who read your print publication are likely the same people who visit … Continue Reading »

Today we bring you a job posting from the Eating Well Media Group. They are a fast-growing, independent communications company that produces an award-winning national consumer magazine, high-quality food and nutrition-related books, a content-rich website, e-mail newsletters, and serves content to strategic partners with other electronic media. … Continue Reading »

Today we bring a job posting from Vicon Publishing.

Vicon is looking for an Online Editor to work with the Editorial Director in creating website content. Candidate must be a detail-oriented self-starter who is comfortable in the decision-making role, but also willing to take direction and suggestion from others within the … Continue Reading »