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Tag: online magazine archive

What Are Online Magazines? 5 Magazine Archetypes Every Publisher Should Know

Do you run or contribute to an online magazine?

Most of our readers would consider themselves in the magazine publishing industry, that is true. But do you think you run an online magazine, or a digital magazine, a print magazine or a magazine website? You might have chosen two or three of those, or you might think they mean similar things. However, to us, these all have very different meanings and very different business models.

What Modern Multiplatform Magazines Look Like

Why do modern multiplatform magazines make so much money?
At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don’t always mention is that those who are the most niche, see the greatest gains. General interest publishers are having a heck of a time figuring out a content strategy,

Publisher Acquisition News: Condé Gets Hip With Pitchfork Purchase

Publisher acquisition news is often pretty predictable and ho-hum, but sometimes a deal comes along that not only captures the imagination, but also truly crystallizes the state of the industry.

How Men’s Health Overcomes Digital Advertising Revenue Challenges

Are you generating all of the digital advertising revenue you’re capable of? If so, what’s your secret? If not, join the club.

Mequoda Members know that relying solely on digital magazine advertising to pay the bills and try to turn a profit isn’t the wisest move. But as one plank of a multi-platform strategy – functioning as a team alongside with subscriptions, events, products, and even an ecommerce content strategy – the benefits of online advertising can be integral to your success.

Esquire Shows Value of Investing in Online Magazine Archive

Dedicating resources to an online magazine archive is a best practice for multiplatform publishers that we highly recommend, and a big key to success in the Mequoda Method.

Our favorite part about digital magazine archives? You don’t actually have to dedicate too many resources to make them work. Aside from some general maintenance, most of the work is on the front end, building onto searchable infrastructure that you’ll already have in place. The content, by definition, is already in place! You don’t have to optimize it, because as a product of your digital subscriptions, it will be behind a wall uncrawlable by Google. At the same time, however, you can recycle content from your online magazine library with updates and improvements, and treat it like an inexhaustible well for promotional purposes.

Adweek recently covered the latest player in the online magazine archive movement, and this one might be the biggest one yet!

How to Make a Digital Magazine on a Shoestring Budget

If it seems like everybody has a digital magazine, that’s because they do. If you’re a publisher and reading this, then I’m guessing you’re not quite “everyone” yet, but you’re seeing the influx around you, and maybe even your customers are asking for a digital edition.

When I first got an iPad, the first thing I did was head to the Newsstand and look for my favorite magazines. I expected them all to be there, but some of them weren’t. I would have pressed down my fingerprint and subscribed on the spot—Apple makes it so easy to make a purchase like that—but they lost my business. I wonder how much more business they lost from others. To be honest, I subscribed to a number of magazines that day, so I didn’t spend my free time going back every week to check and see if the others ever appeared.

How Do Online Magazines Compare to Digital Magazine Apps?

Do you sell an online magazine or a digital magazine? How about both? Many publishers do, and they don’t even realize that both have totally different business models.

Online magazines are read online and are not formatted for a tablet or other e-reading device. They can be read just like any web page and may be responsively designed like a web page. You can view an online magazine most often through a magazine subscription website, which is set up to make the content easy to read, search and digest on a PC or Laptop. Often times, online magazines are part of a larger collection of content, like a back-issue archive.