Seven reasons why all your new information products should be digital
It’s imperative that you begin now to create the digital products that will eventually replace your physical products
… Continue Reading »
How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit
… Continue Reading »
Every print publication should recycle, reuse and repurpose its premium content online
… Continue Reading »
“Fifteen years into the online revolution, and the online publishing gold rush is just now starting to get really interesting.”
With the right tools for analyzing new markets, and the skills to use them wisely, the future is bright for smart online publishers and marketers.
… Continue Reading »
Marketplace landing pages are the gateways to sales
A landing page is any webpage where a willing buyer and seller can start a transaction. It’s the first page on your website where a visitor enters the ordering process.
A dedicated landing page is an indispensable part of your online marketing campaign. It is dedicated to converting traffic. It’s only reason for being, is to get that order. … Continue Reading »
Test your landing pages, because 9 times out of 10, snap judgments will prove you wrong
In case you haven’t heard, Susan Boyle is the unlikely star of Britain’s Got Talent, a televised talent show over in the UK (and a sister to the US-based “America’s Got Talent”.) … Continue Reading »
Keyword Index landing pages expose your keyword universe and get you found
Many pages on your site are organic landing pages. If an internet surfer arrives at your site from a search engine, that person has naturally or organically “landed” on your site. Landing page optimization is an important part of your online marketing campaign.
The purpose of a keyword index landing page is to provide an entry point for your website that indexes all the content available related to your keyword universe. Individual hyperlinks (200-2000) connect search engine spiders and human users to meta tag pages which list all content available related to a specific keyword phrase. … Continue Reading »
Online Content Management: Finding the hidden assets that can fuel your online marketing program
A bonanza of previously published content can be reused to attract search engine traffic and build links to your website.
… Continue Reading »
I suspect that 50 percent of Mequoda Daily readers should not be launching their own Mequoda Method periodical website and daily email newsletter…
… Continue Reading »
Interweave Seeks eMail Marketing Manager … Continue Reading »
Landing Page Optimization: The value of A/B split testing for increasing response
This publisher’s “winning” titles routinely generate 50 percent more sales than the “losing” titles.
It was enough to make an experienced copywriter groan…
I have more than 25 years of experience as a direct response copywriter, but I recently had a rude awakening when the title I wrote for a paid report lost an A/B split test by a wide margin.
Here’s the story, with a few minor details changed to protect the victor’s identity: … Continue Reading »
Google’s Analytics Evangelist, Avinash Kaushik, tells magazine publishers why some of their sites “suck” and what kind of thinking is required to fix them … Continue Reading »
Seven questions you must answer to avoid leaving money on the table
How an online market analysis can reveal friendly competitors, potential marketing partners, and new business opportunities…
In traditional bricks and mortar businesses, there is a theory of management called MBWA. It stands for “management by walking around.” … Continue Reading »
Once you have identified your target audience or demographic, you must streamline your online marketing strategy. Understanding Search Engine Optimization (SEO) is vital. For a basic overview and useful tips, … Continue Reading »
While many aspects of production are similar within conventional print and online publishing, there are significant differences. Producing Successful Magazines, Newsletters and E-Zines by Carol Harris highlights some of the basics. … Continue Reading »
Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing
Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually result in product sales.
Landing pages are the driving force for any successful Internet marketing program. A well-crafted landing page will maximize the possibility that a user landing there will take the action you desire and not click away. … Continue Reading »
Charles Kim, VP Global Digital Marketing, Reader’s Digest
“Good stuff. Always up to the minute information (literally). Good to spend time with like-minded, forward-looking publishers and info providers.”
Charlie Spahr, CEO, Ceramic Publications Company
“Don is not only knowledgeable, but he’s entertaining. His staff is top notch and they all bring new discoveries to the forefront.”
Shelby Kraus, Director of Marketing, Premier Guitar Magazine
“It would be hard to imagine a better presentation of hands-on practical knowledge in this area. Don Nicholas serves up a clean and coherent approach to truly becoming an effective and successful online publisher.”
William Stranger, Editor and CEO, Dharma Café
Video Testimonial #1
Gary Ellis, CEO, Compass Marketing
“Jam-packed with actionable results-based information that will enable us to acquire more customers and make more money selling our products. A terrific value for the time and money spent that over-delivered on the promises made in the promotions.”
Bob Kaslik, VP Consumer Marketing, Aspire Media
“Useful, example-rich presentations to help take your online efforts to the next level.”
Erin Hallstrom, Online Marketing Manager, Aspire/Interweave
“Great & diverse group, but the techniques could be applied across industries—not just for magazine publishers, but any direct marketer looking to move to an online business model.”
Maureen Bevan, Director, Professional Education Institute
“Extremely useful and relevant information with guidance and suggestions on how to make these ideas work on your site.”
Jackie Flaherty, Manager, iProduction
Video Testimonial #2
Sean Bailey, Editor-in-Chief, Horsemouth.com
“If you’re in publishing, go to the Mequoda Summit. Everything presented is worthwhile and useful for any publisher.”
Brandon Clay, Copywriter, All Star Investor
“If you want to make more money online—and have all the tools to make this happen, listen to Mequoda.”
Chuck McCullagh, Senior Vice President, Magazine Publishers of America
“Useful, example-rich presentations to help take your online efforts to the next level.”
Erin Hallstrom, Online Marketing Manager, Aspire/Interweave
“A good conference for those looking for tactical best practices used by old and new publishers across a broad spectrum of fields.”
Peter Gudmundsson, CEO, Beckett Media
Video Testimonial #3
Gary Grimes, Marketing Manager, Elliott Wave International
“Overall the Mequoda Summit was an extremely rewarding experience. Don Nicholas is undoubtedly an expert in his field and delivers an information packed, fast-paced quality presentation over two days. Any publisher who is serious about capitalizing on the power of the Internet should not miss an opportunity to attend the Mequoda Summit.”
Joseph Belotti, President, AirlineCareer.com
“I can make my company more money because I attended the Mequoda Summit.”
Kimberly S. Brown, Editor in Chief Blood-Horse Publications
“Don and the whole Mequoda team are very helpful and make the experience enjoyable as well as extremely useful.”
Tom Kelly, Publisher, Vermont Life
If you’ve blogged or written about the Mequoda Summit, please let us know!
If you want to make more money online—and have all the tools to make this happen, listen to Mequoda.-Chuck McCullagh, Senior Vice President, Magazine Publishers of America
It would be hard to imagine a better presentation of hands-on practical knowledge in this area. Don Nicholas serves up a clean and coherent approach to truly becoming an effective and successful online publisher.-William Stranger, Editor and CEO, Dharma Café
Don is not only knowledgeable, but he’s entertaining. His staff is top notch and they all bring new discoveries to the forefront.-Shelby Kraus, Director of Marketing, Premier Guitar Magazine
One of the best presenters I have seen. Excellent!- Charles Kim, VP Global Digital Marketing, Reader’s Digest
Useful, example-rich presentations to help take your online efforts to the next level.- Erin Hallstrom, Online Marketing Manager, Aspire/Interweave
Jam-packed with actionable results-based information that will enable us to acquire more customers and make more money selling our products. A terrific value for the time and money spent that over-delivered on the promises made in the promotions.- Bob Kaslik, VP Consumer Marketing, Aspire Media
Good stuff. Always up to the minute information (literally). Good to spend time with like-minded, forward-looking publishers and info providers.- Charlie Spahr, CEO, Ceramic Publications Company
How to Find and Hire a Kick-Ass Online Managing Editor 9 personality traits of the perfect online managing editor that can write great content, sell your products, and create buzz about your brand (yes, it’s only one job) … Continue Reading »
Contributing Editor, Mequoda Group, LLC
Jeanne S. Jennings is an independent consultant specializing in email and online marketing strategy. She works with medium to enterprise-sized companies, helping them become more effective and more profitable online. She has over 15 years of experience in email/online marketing and product development, beginning with CompuServe in the late 1980s.
Jeanne was Director of Email Product Development for Reed Business Information (formerly Cahners Business Information), one of the largest B2B publishers in the country, where she developed over 150 unique email newsletter titles. She’s also worked with Congressional Quarterly, FDAnews, Hasbro, KCI Communications, The National Press Club, Network Solutions, Verizon and numerous other organizations looking to improve their email and online marketing.
Her first book, The Email Marketing Kit: The Ultimate Email Marketer’s Bible, was published by SitePoint in early 2007. The Jennings Report is a free email newsletter by Jeanne for online marketers; she also writes a twice-monthly column on email marketing for ClickZ.com. … Continue Reading »
Information Architect, Senior Editor, Mequoda Group, LLC
Terri Edmonston is a freelance writer and online marketing consultant focused in the publishing industry. She has worked with both print and online media companies, B2B and B2C, planning marketing strategies, analyzing data and executing campaigns. In addition to writing for the Mequoda Library, Terri also serves as Project Director for the Mequoda Group, LLC, where she has worked on projects for the Asay Media Network and Mother Earth Living. … Continue Reading »
How to Give Away Content and Get More Subscribers, Additional Product Sales and Higher Profits in Return … Continue Reading »
Harvard has opted not to use a traditional landing page to sell the Harvard Health Letter.
Instead, the main sales page for the Harvard Health Letter is a minimal transaction page with the barest of copy and graphics, and is devoid of the selling effort one would normally expect when promoting a paid subscription publication online.
Knowing the smart marketers at Harvard, we have to believe that this is a deliberate choice. As we recall, they don’t use this “bare minimum” approach in print promotions: their paper direct mail that we’ve seen consists of strong, long-copy sales letters that sell the publication and its benefits, and sell it hard. Why then would they opt for this “bare bones” approach online? This review really addresses a broader, more important question: are online and offline copy fundamentally the same or fundamentally different? … Continue Reading »
Mequoda Group provides research, training and educational services exclusively for the publishing industry. Our mission is to help publishers succeed online by providing them with free daily tips, free reports, online seminars, live events, consulting services and software services.
We have brought together publishing industry veterans and information architecture experts to create a unique road map for creating successful websites. We combine the benefit of 30 years of experience in periodical management with a cutting-edge knowledge of Internet marketing and publishing.
Mequoda Educational Services: Discover the best practices for online media management and Internet marketing strategy through private and public training workshops.
Mequoda Consulting Services: Transform your business into a profitable online publishing company in 12 months or less with intensive coaching from Don Nicholas and the Mequoda Research Team.
Mequoda Software Services: Outsource your website system design, development and support to Mequoda’s software team for a fast and economical strategy for building your online marketing program.
Mequoda Clients: Learn more about the publishers who have chosen the Mequoda system to help them make more money on the Internet via the sale of information products, sponsor revenue and lead generation.
Contact Us: Please reach out to learn how we could help you launch your online publishing and marketing initiative. … Continue Reading »
“The Mequoda Summit is not an educational luxury, it’s a survival strategy.“ 2009 may be the year that will make or break many publishing companies. Blogs and “free” information sites are blowing us out of the water in terms of profits and popularity. The online environment is competitive and 2009 is the year that will make or break many publishing companies. Where will you stand?
Save $800 when you register today! |
Attention Publishers: Learn how to Make Money Online in a Web 2.0 World at the Sixth Annual Mequoda Summit and Internet Marketing Conference, October 7-9, 2009.
|
July 4, 2009
Dear Colleague,
Download the brochure!
Now in our 6th year, the Mequoda Summit is the most highly reviewed event for online publishers in the US. Whether you’ve attended our Summit in the past or not, you’ll surely benefit from this year’s Mequoda Summit 2009 in Boston. As always, our research is up to the minute and we’ve added tons of new sessions.
You’ve read about the layoffs at Time Inc., Conde Nast, and almost every other media/publishing company. Last year LIFE magazine made the transition to online-only and PC Magazine just made the same announcement.
2009 may be the year that will make or break many publishing companies. Blogs and “free” information sites are blowing us out of the water in terms of profits and popularity. How is it that a magazine with 50 or 100 years of content under its belt can build a website that is not even comparable to a 3-year old blog?
Social media? Web 2.0? eBooks? SEO? Free stuff? What are the online publishing kids doing these days?
We have the man-power, the reputation, and the resources to build online teams that defeat the newbies, but so far many publishers have chosen to keep content on lock-down, live by the rules of print and stay the same.
This new year is a whole different ballgame, it’s time to change or be left behind. In order to build your brand and product sales online, you must learn how to make money online in a web 2.0 world. At the Mequoda Summit, you will learn what your company needs to start doing now in order to make it through 2009.
We’ll show you dozens of case studies from successful (and not-so-successful) online publishers. Then we’ll teach you what your online competitors are doing and how to take what we’ve learned from thousands of hours of interviews, conferences and meetings with clients to turn it into a business plan for 2009.
In the days of old, editors had one primary responsibility: writing great content. Now the rules have changed and in order to be a successful online publishing company, your editors must also be trained in SEO and must learn how to connect with their audience via blog comments and other online interactions.
Marketers also used to have one goal: push the word out through a handful of mediums. These days, if a marketer really wants to be heard, they must engage on social networks, build relationships with bloggers, publish digital press releases, submit events to online directories, and otherwise reach their audience more personally than ever before.
The new business models used by successful online publishers now include building an online audience that chooses them over the millions of websites online today. Five years ago, “online publishing” meant “PDF”; Now it means producing and delivering content that is optimized for search engines and may never even appear on a printed page. And in many cases, it’s free!
We didn’t say it would be easy, or fair—but it’s fight or flight.
Your audience now expects to find you on their mobile phones, in RSS feeds, on social networks and through content syndication. How will you keep up? What should be your first priorities? How can you be sure that all your efforts will ultimately translate into dollar signs?
Adams Business Media… American Medical Association… Aspen Publishers… Blood-Horse Publications… Crain Communications… Dow Jones & Company… Ebsco Industries… FDA News… Harvard Health Publishing… Highlights for Children… Infocom… J.D. Powers & Associates… Kiplinger… Lutheran Magazine… Manisses… Massachusetts Medical Society… Ogden Publications… Pinnacle Publishing… PRIMEDIA… Rodale… Scientific American… The Motley Fool… Time Inc… Unity World… University Health Publishing… Vance Publishing… Wiesner Publishing… Yoga International… and many others.
During the Mequoda Summit, you’ll master a new methodology—the Mequoda Methodology—that has generated hundreds of millions of dollars in information product sales online for dozens of publishers, from start-ups to multi-million-dollar media giants.
At the Mequoda Summit Boston 2009, you will learn:
The bottom line: by the close of the Summit, you will have in your hands dozens of practical, specific, detailed, and realistic ways to build, manage, and get results from your online marketing program. And if you decide to opt for our bonus SEO workshop on October 9, you’ll get some invaluable hands-on training that will prepare you for the next step in the online success of your company.
To enroll in the Mequoda Summit call Julie Ottomano at 508-435-1005. Or click below now:
But I urge you to hurry. First come, first served.
Sincerely,
Don Nicholas
Managing Partner
Mequoda Group LLC
P.S. As of today, you can attend the Mequoda Summit 2009 in Boston this year for just $897. Bring along your staff and you can all attend at the low rate of just $797 per attendee! If you want to attend the bonus SEO workshop, it’s just $497 more.
P.P.S. We guarantee your satisfaction. If you are not convinced that the Mequoda Summit will absolutely revolutionize and transform your Internet marketing… and take your publishing company to a whole new level of sales and success online… just let us know by lunch time of the first day.
You can return your conference materials, leave, and get a prompt and full refund of all your money. That way, you risk nothing.
Now you can ask any question about online publishing and marketing and receive a detailed answer from the Mequoda Pro Research Team and I for less than 54 cents a day.
Introducing Mequoda Pro — the ultimate publishing support program — designed exclusively for experienced professionals who want to take the next step toward a secure and rewarding future in online publishing.Plus, get unlimited access to all eight Mequoda Pro Video training modules online, discuss the Mequoda Pro Online Publishing and Marketing System with your professional colleagues, and stay on the cutting edge of our rapidly changing industry.Special introductory offer slashes the Mequoda Pro charter membership fee to only $297, but only if you act quickly.Dear publishing colleague, Frankly, if you haven’t yet mastered all the details and nuances of online publishing and marketing, it’s not your fault. There’s an awful lot to learn. For more than five years, my Mequoda Pro Research Team and I have been working nearly full-time to discover, document and update the best practices of the world’s most successful publishers. During that time, we have become the recognized authority on online publishing management, Internet marketing, landing page optimization and membership website publishing. Our work is never done, because the landscape keeps changing. We’ve created books, case histories, special reports, online webinars and a two-day seminar on how to build, manage, and get real results from your online marketing program. Now you can ask any question about online publishing and marketing and receive a detailed answer from me and the other members of the Mequoda Pro Research Team. Not to sound immodest, but we know what we’re talking about. Over the past 20 years, I have personally guided the media strategy for hundreds of companies in the areas of content development, information product design, marketing, economics, mergers, acquisitions and organizational development. I’m an expert on Internet media strategy. The Newsletter on Newsletters has dubbed me “a publisher’s publisher” and the Specialized Information Publishers Association (SIPA) calls me “one of America’s leading experts on website publishing strategy.” In fact, I have spent my entire adult life working with publishers—from huge media giants like Gannett, Hearst and Time Inc., to hundreds of small and medium-sized special-interest magazines, newsletters, and book and website publishers.
Plus, I’ve been fortunate enough to work on what are now some of the most successful publishing operations that started in print and have moved onto the Internet. These include Computerworld, Morningstar, Tech Republic and Consumer Reports, among many others. I’m currently coaching some of the most prestigious publishers in the industry. My hourly consulting fee is $450, with the average Mequoda Pro consulting client on retainer for $3,600 monthly, or eight hours of my time. But what if $3,600 monthly is a little bit out of your reach, but you’d still like to have direct access to me and the other members of the Mequoda Pro Research Team? Where can you get our expert advice and instruction when you’re on a budget? The answer may surprise you. There is a solution to getting detailed, authoritative answers to your most pressing questions about online publishing for yourself and your staff members. And the fee is so low, I think you’ll want to jump on this offer right away — before we change our mind.
An invitation to join Mequoda Pro — the new membership website exclusively for publishing professionalsNow you can ask questions and receive detailed answers from me and the Mequoda Pro Research Team for less than 54 cents a day.That’s right. The charter membership fee in Mequoda Pro is only $297, or less than 54 cents a day. Your Mequoda Pro membership entitles you to ask me and the Mequoda Research Team any question about online publishing and marketing strategy and get a direct answer. Questions like these, that we are asked nearly every week:
“Mequoda Pro sounds too good to be true. What’s the catch?”Actually, there are two. First, there’s a limit of one question per week or 52 questions annually. And second, you have to be willing to share your question and answer with other Mequoda Pro members (after any personal or company identifying information has been removed). Here’s how it works. You’ll send me your question via email and get a direct, specific answer by return email. We reserve the right to rewrite and reprint the question and answer (deleting any specific information that identifies you or your company and publication) in the new Mequoda Pro Answers forum on our members-only website. So, you should expect the question and answer to be read by other Mequoda Pro members. How can we afford to do this? How can we enable you and every other Mequoda Pro member to ask and receive answers to 52 questions annually? The answer is simple. Everywhere I go — especially at meetings of SIPA and the Magazine Publishers Association (MPA) — I get asked many of the same questions. Most queries are about procedural issues — “how-to” questions like the ones above that have specific, empirical answers. So, because we expect a lot of Mequoda Pro members will have the same or similar questions — and replies — we can share them online at Mequoda Pro Answers. We figure that over time, the average Mequoda Pro member won’t ask a question every single week, but will discover that many of the answers to their questions have already been posted in the Mequoda Pro Answers forum. The entire contents of the Mequoda Pro Answers forum will be searchable and available to Mequoda Pro members 24/7/365. So we can promise you this: If the answer does not yet exist in the Mequoda Pro Answers forum, or you can’t find it, simply send us an email inquiry. We will either answer your question directly or point you to the existing online answer. Either way, your satisfaction is guaranteed.
Access to a virtual Who’s Who of publishing professionalsWhat happens if you ask a question that we haven’t already researched and answered? The Mequoda Pro Research Team and I will go to work. We won‘t hesitate to fall back on other highly experienced publishers like David Baum, Golf Odyssey, Matthew Bennett, First Class Flyer; Lynn Chambers, Canadian Living; Ed Coburn, Harvard Health Publishing; Helmut P. Graf, Verlag fur die Deutsche Wirtschaft AG; Clay Hall, Aspire Media; Helen Hoart, StayWell Consumer Health Publishing; Stuart Hochwert, Prime Publishing, LLC; and Gregory S. Jones, Granite Bay Media. Plus Jodi Kahn, Reader’s Digest Association; Robert Michel, Dark Intelligence Group; Steve Sachs, Real Simple; Billy Smith, American Quarter Horse Association; Charlie Spahr, American Ceramics Society; Peter F. Sprague, Gearhead Communications and Bryan Welch, Ogden Publications. These are the crème de la crème of publishing professionals, members of the Mequoda Pro Advisory Board, who are ready to weigh in with advice, comments, resources and personal experiences. Plus, you’ll get unlimited access to all eight Mequoda Pro Video training modules onlineThat’s right, as a Mequoda Pro member, you’ll get unlimited access to all eight Mequoda Pro Video training modules online. These are high quality, HT-64 QuickTime videos, each ranging in length from 22 to 55 minutes, that explain in detail the Mequoda Pro best practices for online marketing and publishing. Mequoda Pro Video Training Module #1:Online Market Analysis — Getting to Know Your Online NeighborhoodDiscover how to do market analysis research, then choose or change your website business model, plus which competitors represent potential marketing or content-sharing partnerships. |
| Join Mequoda Pro today at the special charter membership fee of only $297 and I’ll answer your questions about online publishing and marketing, plus give you unlimited online access to all eight Mequoda Pro Video modules — and more. This limited-time offer is exclusively for publishing professionals. Your complete satisfaction is assured with our 100 percent, money-back guarantee. But you must act now, because the low Mequoda Pro charter membership fee will soon increase to $697 annually.
I understand that I can review the initial Mequoda video training seminars risk-free for 30 days. If I am not completely satisfied, you’ll refund my investment in full. I also understand that I will automatically renew at the $297 rate a year from now unless I contact you beforehand. On that basis, here’s my order.
We hate spam as much as you do. You have our promise not to sell or share your email address, ever! Please read our Privacy Policy. Learn more about Mequoda. |
That’s not a misprint. Invest only $297 for the first year during our Mequoda Pro charter membership offer. After that, Mequoda Pro membership will be $697 annually.
Plus, you’ll receive these valuable bonuses:
Bonus #1: Google Visibility Report
Bonus #2: Email Performance Report
Bonus #3: Email Circulation Calculator
Bonus #4: Email Lifetime Calculator
Bonus #5: Key Metrics Dashboard
Bonus #6: Online Publishing Model
Bonus #7: Link Building Lifetime Calculator
Bonus #8: SEO Lifetime Calculator
Bonus #9: Online Market Audit Sample
“I have known Don for over 20 years, as my friend, business partner and consultant. His strategic brilliance has been a constant throughout that time. Pay close attention and Don will put you on the path to a more successful Internet strategy.” — Stuart R. Jordan, COO, University Health Publishing
Whether you’re a publisher, editor, journalist, copywriter, circulation director, website architect, usability engineer, creative director, website designer, Internet strategist, or an online marketer of newsletters, magazines, books and other information products, you know the pressure for more subscribers, additional product sales and higher profits has never been greater.
Now you can save yourself from expensive, tedious, trial-and-error marketing efforts. We’ve done the “best practices” research for you.
Over the past five years, the Mequoda Pro Research team has become the recognized authority on online publishing management, Internet marketing, landing page optimization and membership website publishing.
The Mequoda Pro Research Team and I have already researched, discovered, codified and proven the best Internet marketing practices of the world’s most successful publishers.
With your Mequoda Pro membership, you will discover their little-known secrets, practical strategies and tactical advantages.
And as we discover new and improved strategies, techniques and tactics, we will continually refine the details of the Mequoda Online Publishing and Marketing System.
But make no mistake. While the “best practices” of online marketing for Internet publishers are constantly changing and evolving, Mequoda Pro is not simply theory.
Every bit of the Mequoda Online Publishing and Marketing System has been proven to work to create more subscribers, additional product sales and higher profits.
As a Mequoda Pro member, you will be able to access this priceless information in eight convenient Mequoda Pro Video training programs that are updated regularly.
And don’t forget the most valuable benefit of all: As a Mequoda Pro member, you will be able to post your questions to Mequoda Pro Answers, the new Mequoda Pro members-only forum, and get specific advice and comments from me and other members of the Mequoda Pro Research Team.
Just click on the button below to sign up.
I urge you to do it today. Because the $297 Mequoda Pro charter membership fee will not last forever. This is an introductory offer and may be withdrawn at any time.
Please join Mequoda Pro right now using the order form below.
| Join Mequoda Pro today at the special charter membership fee of only $297 and I’ll answer your questions about online publishing and marketing, plus give you unlimited online access to all eight Mequoda Pro Video modules — and more. This limited-time offer is exclusively for publishing professionals. Your complete satisfaction is assured with our 100 percent, money-back guarantee. But you must act now, because the low Mequoda Pro charter membership fee will soon increase to $697 annually.
I understand that I can review the initial Mequoda video training seminars risk-free for 30 days. If I am not completely satisfied, you’ll refund my investment in full. I also understand that I will automatically renew at the $297 rate a year from now unless I contact you beforehand. On that basis, here’s my order.
We hate spam as much as you do. You have our promise not to sell or share your email address, ever! Please read our Privacy Policy. Learn more about Mequoda. |
Cordially,
Don Nicholas
Managing Partner, Mequoda Group, LLC
Chief Architect, Mequoda Wordpress Systems
Editor-in-Chief, Mequoda Daily Network
P.S. In case you have any concerns about the veracity of the Mequoda video training series content, please consider this:
P.P.S. Don’t delay. Act today. People are already telling me this offer is far too generous and we should charge more for Mequoda Pro membership.
But for right now, your Mequoda Pro charter membership fee is only $297 (subject to change in the near future).
So, while I can guarantee your complete satisfaction, I cannot guarantee the low, Mequoda Pro charter membership fee will be in effect much longer.
Don’t miss out. Sign up right now.
| Join Mequoda Pro today at the special charter membership fee of only $297 and I’ll answer your questions about online publishing and marketing, plus give you unlimited online access to all eight Mequoda Pro Video modules — and more. This limited-time offer is exclusively for publishing professionals. Your complete satisfaction is assured with our 100 percent, money-back guarantee. But you must act now, because the low Mequoda Pro charter membership fee will soon increase to $697 annually.
I understand that I can review the initial Mequoda video training seminars risk-free for 30 days. If I am not completely satisfied, you’ll refund my investment in full. I also understand that I will automatically renew at the $297 rate a year from now unless I contact you beforehand. On that basis, here’s my order.
We hate spam as much as you do. You have our promise not to sell or share your email address, ever! Please read our Privacy Policy. Learn more about Mequoda. |
Subscribe to Mequoda Pro |
| Join Mequoda Pro today!
For our introductory price of only $297, you will get unlimited instant access to our eight video training modules (based on our live Mequoda Summit). You will also be able to participate in our interactive Q&A with your coach Don Nicholas. Register now>>Register today and receive these valuable bonuses: Bonus #1: Google Visibility Report Bonus #2: Email Performance Report Bonus #3: Email Circulation Calculator Bonus #4: Email Lifetime Calculator Bonus #5: Key Metrics Dashboard Bonus #6: Online Publishing Model Bonus #7: Link Building Lifetime Calculator Bonus #8: SEO Lifetime Calculator Bonus #9: Online Market Audit Sample Register now>> |
Mequoda Research Team |
Mequoda Advisory Board |
Download our complimentary Membership report today and learn what every magazine, newsletter and book publisher needs to know before launching a Membership Website … Continue Reading »
How Agora, Inc. used the free content model to turn a $25 million dollar newsletter publisher into a more than $200 million dollar company that generates more than half of its total revenue online. … Continue Reading »
Download our new report (for free) and learn how to maximize your Internet marketing conversion rates by using the right landing page template for the job
A landing page is an indispensable component of your online marketing campaign. We define it as any webpage where you and your users begin a mutual transaction.
The end goal of a landing page can be to get users to: … Continue Reading »
BTB Publisher Succeeds Online by Dominating FDA Niche … Continue Reading »
Put this list of no-no’s next to your desk and check it often … Continue Reading »
The first step in social media marketing is optimizing your site for inbound links … Continue Reading »
Increase your site’s search engine ranking with incoming links from press releases … Continue Reading »
OptionsHouse has an exciting opportunity for an Online Marketing Director. We are a national online options and stock retail trading brokerage. Our company is aggressively expanding and looking for talented and experienced professionals to join us and be a part of our growing team. Position is a key driver in the planning, creation, and execution of online marketing programs leading to customer acquisition, education, and retention. … Continue Reading »
2007 was a great year for online publishing, and the digital world in general. Here are our favorite bits and pieces.
In light of the new year, we thought we’d give an ode to the Mequoda Daily works and research of 2007. It’s been a long year for Mequoda, with one very exciting Mequoda Summit, half a dozen webinars and seminars, new books, and TONS of new research.
It’s also been a great year for helpful online tools, so to start off, we’d like to recap on some of the wonderful tools we’ve discovered and have written an article or two about. … Continue Reading »
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money to buy advertising, leads or lists. … Continue Reading »
Should your internet marketing system include earned media?
Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators is building email circulation. The goal is to attract as many subscribers as possible to the free email newsletter and let the newsletter’s content do the job of filtering the good from the bad. The key concept is that customers who signup and stay active subscribers are those most likely to buy paid information products. … Continue Reading »
Key components of the Mequoda Internet Marketing System
The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are then repeated over and over again to build email circulation and monetize customer relationships. … Continue Reading »
Your online marketing campaign is worthless if you don’t secure the email addresses of visitors to your website and get their permission to follow up with them.
We’ve all heard the phrase a thousand times, since the dawn of postal direct response marketing, “the money is in the list.”
Make no mistake about it. List building with rapid conversion landing pages is the lifeblood of your online marketing campaign. You must build a database of loyal individuals to whom revenue-generating products may be promoted on a regular basis. … Continue Reading »
All online direct response transactions begin on landing pages
Mequoda research indicates that on most websites, a maximum of 20 percent of the traffic arrives at the home page. In fact, on many sites, as little as four or five percent of website traffic arrives at the site’s home page, with the rest arriving at much “deeper” pages.
Unlike traditional direct mail or retail marketing, where the user experience is more linear, every page on your website is a potential landing page. That’s because a landing page is the first page a user sees when entering your site, and a user can enter your site and “land” almost anywhere. … Continue Reading »
The Mequoda Online Media Index (OMI) is a Simple Calculation that Measures a Publication’s Transition from Print to Online
Online advertising is in an explosive trend. Internet advertising revenues for Q1 2007 were about $4.9 billion. That’s a 26 percent increase over Q1 2006 with $3.8 billion and a 2 percent increase over Q4 2006 with $4.8 billion, according to the Internet Advertising Bureau. … Continue Reading »
Avoid foolish marketing and bad PR
Today’s post is a little different. Rather than discussing a list of online marketing tips you should consider attempting, today we are featuring two lists of things you should avoid.
The first list describes 14 things to avoid when soliciting coverage from a blog. The list comes from Lee Odden’s Online Marketing Blog and it helps distinguish the differences between soliciting stories from print journalists and from bloggers. … Continue Reading »
This beta Mequoda System is focusing on developing high quality products to retain customers
Have you ever walked onto a plane, stopped at the first seats and gazed at the luxury of first class? The oversized leather seats are both status symbols and cozy beds on what is sure to be a bumpy ride.
If you’ve stared in awe at the elite seats, wondering how you could ever afford such extravagance, then you may want to check out Flight Bliss Daily. … Continue Reading »
Clever marketers are combining their tools to offer stronger email marketing campaigns
Ready for an online marketing mash-up? Try video email marketing, a new strategy attempted by only the most daring marketers.
Video email marketing combines three online marketing disciplines: email marketing, landing page design and promotional online video. Each have their own best practices and undefined grey areas, and their combination provides an alluring challenge. … Continue Reading »
Having fresh, valuable content is a great way to attract repeat website visitors
There are lots of ways to drive website traffic, and not all of them are purely online marketing techniques.
One way to boost website traffic is to focus on repeat (rather than unique) visitors. Repeat visitors are great because they increase the number of impressions served on you website and you’re not spending any marketing dollars to locate them.
To become frequent repeat visitors, users need to be given incentives to return to your website. Two great incentives are quality content and fresh content. … Continue Reading »
Viral marketing campaigns are not easy, but here are a few tips that can help yours find success
We wrote a few weeks ago that many marketers are planning a viral marketing campaign, even though only a few marketers said theirs worked.
Why are marketers having such a hard time with viral marketing? Why can’t they seem to trigger a word-of-mouth epidemic?
Columbia University Sociology Professor Duncan Watts attempts to answer that question with some mathematical analysis in an article in Harvard Business Review. … Continue Reading »
Online Publishing Jobs
Strategic Profits is looking for a Director of Marketing to take responsibility for this rambunctious group, help them grow, and continue getting the outstanding results we are used to.
We are looking for someone that can handle acquisition and retention marketing efforts designed to drive website traffic and sales. These include paid and natural search, affiliate programs, partnership marketing/content integration programs, email marketing acquisition, and retention programs. … Continue Reading »
Raise your productivity; know the difference between online publishing and online marketing
I was talking with our Editor and Publisher Kim Mateus the other day and an interesting question came up: What is the difference between online marketing and online publishing?
The difference is blurred for many of us, especially the publishers that are on the front lines of our websites’ marketing campaigns.
After some deep thought, we came up with the following criteria, which could help you more clearly define your business goals. … Continue Reading »
A report shows 5 tactics are commonly executed and commonly fail
A mantra that remains true across email marketing and direct mail is “the money is in the list.”
Email marketers are always trying to grow their list, but a recent study shows that many of them are planning to use tactics that others in the industry say show little results.
Silverpop’s “2006 Email List Growth Survey” asked 321 companies what methods they planned to use to grow their list and which were most successful. … Continue Reading »
Cutting through chaos to find success
There is no denying it: the Internet is a confusing place.
Commerce, piracy, debate, theft, publishing, networking, research, news, war—it all happens online. It’s chaos.
When you take a step back, take a deep breath, and start making sense of what’s going on, it can seriously impact your impression of the Web. Chaos slowly becomes clarity. ROI suddenly becomes possible. … Continue Reading »
