Price Points, Loyalists and Renewals: SIPA Online Forum Leads by Examples
“How are publishers REALLY helping long-time subscribers who genuinely have no budget?”
This was a question posted a couple months ago
A Summer of Content: Bailey Counts The Ways to Create New Web Posts
Leave it to Matt Bailey to tell us about an online “tax rap” competition hosted by Vanilla Ice
A 90-minute tutorial with email marketing consultant Jeanne Jennings that explains the importance of email credibility and the steps all publishers need to take in order to maximize sales by
"It's about learning who you can partner with in your space, before your other competitors beat you to it," Don Nicholas notes in this session about conducting an Online Market
Seven reasons why all your new information products should be digital
It’s imperative that you begin now to create the digital products that will eventually replace your physical products
Start integrating Twitter into your online business strategy and begin building your online community, managing your brand, and building a new revenue stream!
How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit
Bristol, RI - June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s
Unbelievable but true: We’re willing to reveal all of our secrets and provide you with a detailed blueprint for success — no kidding! All the documentation behind our state-of-the-art Mequoda
“Fifteen years into the online revolution, and the online publishing gold rush is just now starting to get really interesting.”
With the right tools for analyzing new markets, and the skills
Marketplace landing pages are the gateways to sales
A landing page is any webpage where a willing buyer and seller can start a transaction. It’s the first page on your website
Test your landing pages, because 9 times out of 10, snap judgments will prove you wrong
In case you haven’t heard, Susan Boyle is the unlikely star of Britain’s Got Talent,
Keyword Index landing pages expose your keyword universe and get you found
Many pages on your site are organic landing pages. If an internet surfer arrives at your site from
Online Content Marketing Management: Finding the hidden assets that can fuel your online marketing program
A bonanza of previously published content can be reused to attract search engine traffic and build
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
Online Marketing Tools: Using an Email Lifetime Value Calculator to measure the real lifetime value of an email name
The essence of the Mequoda Method is to build a database of
Google’s Analytics Evangelist, Avinash Kaushik, tells magazine publishers why some of their sites “suck” and what kind of thinking is required to fix them
Seven questions you must answer to avoid leaving money on the table
How an online market analysis can reveal friendly competitors, potential marketing partners, and new business opportunities...
In traditional bricks and
Once you have identified your target audience or demographic, you must streamline your online marketing strategy. Understanding Search Engine Optimization (SEO) is vital. For a basic overview and useful tips,
While many aspects of production are similar within conventional print and online publishing, there are significant differences. Producing Successful Magazines, Newsletters and E-Zines by Carol Harris highlights some of the
Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing
Making money online requires converting your casual website visitors into paying subscribers or customers. That
We get this question all the time. The term is short for “media quote daily” which was the original name for the Mequoda Group. Mequoda is now used to describe
The Mequoda Online Publishing Model is a simple, easy-to-use Internet business model that can help manage complex online marketing efforts with confidence. It is a key-metric forecasting and budgeting tool
A term first used by Internet entrepreneur and website developer Don Nicholas to describe a method for designing and managing websites and website networks. The term is an acronym for
The Mequoda Internet Marketing Model is designed to be an easy-to-use starter Internet business model tool. It is an Excel-based modeling and budgeting tool that can be used to guide
Harvard has opted not to use a traditional landing page to sell the Harvard Health Letter.
Instead, the main sales page for the Harvard Health Letter is a minimal transaction page
Download our complimentary Membership report today and learn what every magazine, newsletter and book publisher needs to know before launching a Membership Website
How Agora, Inc. used the free content model to turn a $25 million dollar newsletter publisher into a more than $200 million dollar company that generates more than half of
