Tag: online newsletter

How often do you read something digitally? If you're reading this, then you've done it at least once today. I'm going to go out on a limb and say this  

Don't expect to increase landing page conversion rates without following these four simple rules Posting a landing page with a confusing or inadequate order mechanism is like opening a new Wal-Mart,  

Phrasing, lettering and style best practices for attracting seniors to your website “I hope I die before I get old.” –The Who, My Generation One of the most famously quoted lines in  

Email copywriting is only a small ingredient in the grand scheme of email marketing Why do you send email promotions? Why do you send email newsletters? The answer is that you  

Four tips for getting more people to read your email and buy your product Back in the day, you'd get an elaborate direct mail piece that may have lasted three to  

Offer multiple and convenient ordering options Posting a landing page with a confusing or inadequate order mechanism will almost certainly fail. Your customers should be able to fill in the fields  

Texting Becoming Bigger Part of Business Communications Melcrum had an excellent blog on Monday about text messaging as a communications channel. Their focus is on internal communications—so Mike Berry, their head  

Your Pass to Building Profitable Subscription Websites When you log onto MLP Profits, you immediately see substance—and potential. (MLP stands for Master Limited Partnerships.) The substance lies in the weekly articles  

Aim to impress and engage your email newsletter subscribers every time you arrive in their inbox  

How to increase revenue per thousand emails sent The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit  

The priority code landing page lets you know where sales leads originate in order to control advertising expenses. The priority code landing page is a hybrid dedicated landing page that's part  

Does your membership website measure up in all these important areas? A membership website is not a shortcut to Internet riches. In fact, unless you consider all of these elements and  

Any one of these Internet marketing mistakes can doom your online sales There are plenty of ways to fail at Internet marketing, but six of the most common mistakes are these: 1.  

If you're promoting your online newsletter or membership website in person at a trade show or seminar, you might want to hand out CD-ROMs to potential members. CD-ROMs are not expensive  

Internet publishing profitability boils down to four elements If you serve a small niche market, then generating website revenue may require creating additional information products, doing joint ventures with other entrepreneurs,  

Launching a co-registration campaign is not difficult. The publisher supplies their co-registration partner with his company's logotype (60 x 120 pixels) and about 10-20 words of concisely written web advertising  

Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006  

Clayton Makepeace is a legend in the direct response advertising business. He has the respect of both his clients and peers—the hallmark of a real professional. He has a huge portfolio  

The Publishers of the Wine Enthusiast Magazine Have Done it Right. They Have Created a Series of Websites that Complement Each Other and Effectively Lead Visitors to Make a Buying  

Media experts tell us that the average consumer is bombarded with hundreds of advertising impressions every day. That's a lot of competition for our attention. As a result, most of  

Our Campaign to Stamp Out Bad Website Design Turns Ugly with a Visit to ManagingYourHR.com, Which In No Way Resembles What This Reviewer Imagines it Should= For me, the two most  

The fundamental mistake made by many entrepreneurs is the classic chicken-and-egg scenario in which the inventor first creates a new product and then seeks a market for it. Experienced product developers  

America's Test Kitchen Website, a Network Hub Positioned to Extend Visitors from the Television to the Web to the Printed Word, Demonstrates Extraordinary Website Architecture in Satisfying Users' Need for  

TheBookStandard.com describes itself as "the all-inclusive online destination for publishers, retailers, librarians, agents, authors, distributors, studio executives, screenwriters, publicists, book groups and more!" It's an accurate description. VNU Business Media, publisher  

eDiets Doesn't Feed You Enough Reasons to Join Their Program. I had mixed feelings when Don Nicholas asked me to take a look at eDiets.com as my first website  

There are a Few Common Factors that Contribute to Improving Landing Page Readability—Notably, the Choice of Typeface  

If You Get Everything Else Right and Blow the Order Mechanism, your Sales Letter Landing Page will Almost Certainly Fail.  

What hands-on, take-charge-of-your-own-health Baby Boomers really want is reliable information about alternatives to the traditional model of practicing medicine. One tireless medical detective is betting they will pay a premium  

America is getting older. The immediate post World War II generation—Baby Boomers—are approaching retirement age. Smart companies are creating and marketing products to this affluent group. Her subscription website helps  

Sam Knoll knows his way around the business world. He has had a number of successful careers including in manufacturing, mail order, and retail. His latest enterprise is an online  

Reg Hardy brings a background as a print journalist, editor and publisher to his paid subscription online newsletter and uses his Palm Pilot to create volumes of content for four  

Interview with Chris Parkin, co-publisher of an online newsletter for innkeepers and others in the hospitality industry. He began as an apprentice in the Savoy in London, and 36  

Membership websites benefit by adding social networking Your discussion forum could be the most valued feature of your membership site. But if many members only lurk around, reading the posts but  

In this scenario, inspired by Frank Kern, you send up a trial balloon and let your potential subscribers tell you what they want, if anything, from your proposed information product.  

Before the Internet and the world wide web provided us with easy access to a plethora of information resources without charge, print newsletters were the dominant medium for publishing specialized  

The key to success as an online information marketer is feeding a starving crowd. A starving crowd is any group of people who share an enthusiasm for a topic and are  

Jim Laube publishes one of the most successful special niche membership websites on the Internet at RestaurantOwner.com. There are a lot of reasons for his success, including that he is  

Making your online newsletter easier to read is a matter of both writing style and formatting technique. Here are some helpful hints.  

Like immutable laws of nature, some rules are ironclad. Follow these directives and you can expect to succeed. Ignore even one of them and your business and personal achievements will