Tag: online PR

Coming up with the right topic for a successful subscription website is usually the biggest stumbling block for those wanting to get into this business.

Choosing your site topic is a serious issue, as the topic you choose pretty much dictates your chances of success with a subscription website. However, more serious than the topic of … Continue

The New Yorker shows that it’s not only the wave of the future, but can also remedy the sins of the past. Take a trip with me today to the Big Apple, home of The New Yorker magazine. This venerable publication, like everyone else in the industry, has struggled in the Internet era with declining … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

As online professionals, we spend a lot of our time testing, researching and applying new strategies to create “best practices”. Sometimes these practices apply to everyone and sometimes they just apply to us. It’s the “testing” part of it that’s so crucial to determine which is which. … Continue

Claim your FREE digital copy of Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models now. … Continue

Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics will support higher revenue, lower operating costs and happier customers. … Continue

Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online. … Continue

You may never be Rupert Murdoch.

But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City. … Continue

Publishing is at a crossroads. Are you ready?

No one is in business to fail. But with demand for digital content off the charts, no one can afford to put off making the transition to online publishing. Why, in just a few weeks, Newsweek will publish its last print edition ever. Are you ready to make … Continue

Digital marketing allows for more ways to offer impulse buy opportunities

Have you ever impulsively bought something? Do you allow your audience members to impulsively buy your products?

For digital magazine publishers and other content producers, it can be difficult to create impulse buying opportunities. For those with physical print products, the main hope is an impulse … Continue

You have a keyword universe…now what?

Successful online businesses rely on talented copywriters who understand search engine optimization. In a time when job requirements are changing, especially in the publishing industry, SEO copywriting is a skill that many online business professionals are trying to learn. … Continue

In 90-minutes, discover what’s important to publishers in an evolutionary market… … Continue

When you’re designing a website one of the main objectives should be inducing traffic. No matter what the content of your website is, if you don’t create traffic its not going to be very successful. Not only do you want to create traffic, but also you want your users to stay for a while, rather … Continue

Today’s we have some tips and advice from top bloggers on how to improve your company’s SMO. … Continue

The Director of Online Publishing and Interactive Media will manage CSPI’s online content publishing Web site, www.NutritionAction.com. A business plan and strategy are in place for this highly visible online presence for CSPI and Nutrition Action Healthletter content, and this position will regularly measure and report on key program metrics and adjust the strategy and … Continue

With only one week to save and 12 seats left, Mequoda announces digital publishing luminary Jim Spanfeller as Bootcamp commencement speaker

Being a premier digital publishing event requires serious attention. Beyond polishing our content and preparing the most compelling up-to-date information, we’ve decided to bring another experienced publisher along for the ride. … Continue

Five steps to an audience development plan

Writing for audience development begins with keyword research. What are your audience members searching for? How many people are searching for the content you provide? What is the related competition on the keyword phrases that you want to rank for in search engines?

Knowing the answers to these questions … Continue

How are you building your email marketing file?

Every online marketer and audience development manager has a preferred method for building their email file.

As a content creator myself, and the person tasked with audience development efforts, my favorite way to build an email file relies on great content and superb targeting. … Continue

For some digital publishers, social media is all about impressions

If you had to choose between Facebook and Twitter for your digital publication, which would you choose?

It’s a tough question because each social network has positive attributes. And although Facebook has a much larger audience base, Twitter’s growth is not something to scoff at. … Continue

How Wary of Your Social Media Life Should You Be?

So you think that your next prospective employer or business associate won’t notice your Facebook posting of a “funny” picture on a family vacation or an unruly comment after one of your teams lost, or a tweet you sent after a political debate? Think again. A … Continue

The Mequoda Summit West 2012 will be a popular destination for online publishers this coming April.

Those in attendance will be Mequoda alumni who have attended past events and are running a digital content marketing system. Their goals of creating content, community and commerce through digital content marketing have set them apart from many other … Continue

Components that help online publishers maximize customer relationships

Through the use of multiple technology partners, online publishers have the ability to organize their customer relationships. Due to its nature, a customer experience management system is as strong as the sum of its parts, which can increase the efficiency of an online business by automating numerous processes. … Continue

Discover the membership website content model that fits your content best

In our new Membership Website Strategy free report, you will discover the nine deadly membership website mistakes and the nine membership website content models, including six premium and three affinity models. Premium membership website content models require registration and payment to access all of the … Continue

The right content marketing specialist will help you connect with your audience easier

How well does your editorial staff understand the topics you provide content on? In order to develop new content and share your current content while bringing it to new channels, you need a content marketing specialist who understands the content and is interested … Continue

This is where Reputation.com’s value lies. In today’s digital world of consumer comments and reviews, single statements can ruin your credibility to people who aren’t familiar with your brand or products – whether it is true or not is rarely considered by the interested party.

According to its website, Reputation.com’s “publishing team will create custom … Continue

New data shares significant information for online publishers and content marketers

Staying current with trends helps online professionals make careful moves in their online strategy.

Walker Sands Communications, a full-service marketing and public relationships firm, tracked website data of B2B and B2C clients and compiled the information in their Q3 Web Traffic Report. … Continue

Why social media should be a part of all your SEO campaigns

Ten years ago, you could have launched a new product and gotten straight to work with direct mail and TV commercials.

In 2011, our world is much faster and gives us the resources available at our fingertips that allow us to start promoting right away. … Continue

Prepare yourself for the best, actionable advice for content marketing and online publishing

Earlier this week, Don Nicholas, CEO of Mequoda Group, wrote an article entitled “93+ Best Practices at Mequoda Summit East 2011”.

Those 93 best practices Don alluded to will be discussed in depth throughout three days of the Mequoda Summit East 2011, beginning on … Continue

Luis A. Hernandez, Director of Publishing, Thompson Publishing Group, Washington, D.C.

SIPA: What was your first job out of college and how did you get into this business?
LUIS: Out of undergrad I was an intern with the U.S. Environmental Protection Agency doing some PR work about the amendments to the Clean Water Act. After a slight … Continue

Creating a Strong Online Persona Makes Sense

Here’s some good advice from Max Drucker, chief executive of Social Intelligence, a California-based company that “navigates the complicated landscape of social media” for hiring purposes: “Create an online persona that is far richer than a resume might be. Create your own personal domain. Participate in various industry blogs. … Continue

Press releases can be your friend in the digital age if you create them properly

Have you posted a press release online? Did it yield the results you wanted, or were the results lacking?

For those of you unsure of the success press release can have online, let me say first hand that they can have a … Continue

Learn all beneficial uses for SEO; a fundamental skill

Being able to write for search engines opens a new world for online editors, content creators and publishers.

It is also a necessary skill-set to have within every online business in 2011.

Announcing the Mequoda SEO Workshop 2011… … Continue

Helmut Graf, CEO, VNR Verlag für die Deutsche Wirtschaft AG, Bonn, Germany

What was your first job out of college and how did you get into this business?
After my graduation in business administration at the University of Cologne, Germany, I started my business career in a consulting firm in the city of Dortmund. In this consulting … Continue

Eight in-depth guidelines for analyzing your own website homepages

As someone who’s looked at your website every day for a long time, you probably have no business reviewing your own website. There are probably things in the back of your mind that you’ve kept a mental checklist of – items that need to be optimized, altered … Continue

All online businesses need to track metrics, and pay attention to the numbers that equal successful revenue generation

At the recent SIPA 2011 event in Washington, DC, I had the opportunity to sit in on David Meerman Scott’s keynote entitled “Real-Time Marketing and PR – Why Journalists and Marketers Should Care.”

This session focused on the concept … Continue

Hewitt to bring real-world success to SIPA 2011

Perry Hewitt, Harvard University’s director of digital communications and communications services—and SIPA 2011’s keynote speaker for Monday afternoon, June 6—will offer a successful blueprint for winning in today’s digital world. She will present a case study of how Harvard University has embraced the digital age and also unveil … Continue

Discover the types of attendees that can be found at our Mequoda Summits

Yesterday in the Mequoda Daily, we talked about who Mequoda System publishers are and the four core values we all follow.

Today I want to talk about the nature of the Mequoda Summit and who comes to these biannual events. … Continue

Don Johnston, Senior Vice President/Group Publisher, AHC Media, Atlanta

What was your first job out of college and how did you get into this business?
I was fortunate that my college newspaper, the Daily Californian in Berkeley, existed as an independent business operation. To a degree greater than a lot of college towns, the city and the … Continue

Lisa Buyer shares her SocialPR prowess at SES in New York City

Like many online endeavors, public relations is becoming more social.

Lisa Buyer, President and CEO of the Buyer Group, discussed how the term SocialPR is being used to describe the combination of social media and online PR. This trend has come to the industry because … Continue

Increasing website traffic by building more quality inbound links

The value of your website is determined by how many people visit.

This is true for both advertising-driven websites and product-driven sites, because a boost in traffic is directly related to how many conversion opportunities you’ll recieve. If you get 1,000 unique visitors, you have 1,000 opportunities to … Continue

Although there are many nuances within content marketing, these tips can be utilized anytime

Content marketing has grown in popularity over the last few years.

Perhaps this is because the Internet allows for many types of content marketing. Or maybe it’s because a lot of success has been experienced through content marketing techniques and strategies. … Continue

How the Social Media Marketing Workshop at the Mequoda Summit West 2011 goes beyond typical social media courses

Recently I taught in London at FIPP’s Digital Publishing Course. Towards the end of the week-long course someone said to me, “I didn’t see social media in the curriculum for this course.”

After hearing that statement, Kim and I … Continue

Discover three popular types of social network subscription website models

A social network subscription website is a powerful networking tool that relies primarily on user-generated content.

Social network subscription websites are used to create a setting where people with similar interests can use the virtual world to make real connections—whether purely social relationships or specifically BtoB networks. … Continue

Access Intelligence Acquires Red 7 Media

The WOW factor shot across the industry yesterday when it was announced that Access Intelligence, a B-to-B media company and SIPA member in Rockville, Md., acquired Red 7 Media, owner of the Folio, Audience Development and Event Marketer brands, among other event and media holdings. In January, AI (specifically its … Continue

Successful editorial management strategy starts with a list

Online editors have their work cut out for them. One day they were working on print articles and all they had to worry about was grammar, spelling and hitting long deadlines. The next day, they’re writing daily blogs, creating free products, content marketing with social media and managing … Continue

Discover how WSJ.com and TheEconomist.com are using a periodical subscription website model

Periodical subscription websites may also be called news sites, online newspapers, online magazines, online newsletters, or online journals. The MIU is an individual news post, and the content is organized by date and keyword topic (category). Adding photos, audio, video, or other documents enriches … Continue

A five-day training program for online publishers

Many people have already signed up for the fourth FIPP Digital Publishing Course program that will take place in London, UK, from February 21-25. The five-day training program, taught by Mequoda’s Don Nicholas and Kim Mateus, has been designed to cover the major knowledge and skill areas needed by … Continue

Major benefits for licensing existing content marketing materials include driving traffic, building brand and generating significant new revenue streams

2011 is the year of content.

2010 brought new advances in technology with tablet devices. The iPad was referred to as a game-changer for online publishers and that prediction may come to fruition this year. … Continue

A day in the life of an online editor isn’t just about writing blog posts

If you’re a new online editor or simply a blogger who’s ready to organize, you must know by now that it’s not just about producing content anymore. There has been a certain progression to being an online editor.

In the beginning, online … Continue

Daily tasks for increasing website traffic with little to no effort

While we search and search for new and innovative ways to get more people to our website, there are still the fundamentals that you shouldn’t miss. If you ask any Internet marketer that publishes content, they’ll be able to tell you what they do on … Continue