Five steps to an audience development plan
Writing for audience development begins with keyword research. What are your audience members searching for? How many people are searching for the content you provide? What is the related competition on the keyword phrases that you want to rank for in search engines?
Knowing the answers to these questions … Continue
How are you building your email marketing file?
Every online marketer and audience development manager has a preferred method for building their email file.
As a content creator myself, and the person tasked with audience development efforts, my favorite way to build an email file relies on great content and superb targeting. … Continue
Discover three popular types of social network subscription website models
A social network subscription website is a powerful networking tool that relies primarily on user-generated content.
Social network subscription websites are used to create a setting where people with similar interests can use the virtual world to make real connections—whether purely social relationships or specifically BtoB networks. … Continue
Daily tasks for increasing website traffic with little to no effort
While we search and search for new and innovative ways to get more people to our website, there are still the fundamentals that you shouldn’t miss. If you ask any Internet marketer that publishes content, they’ll be able to tell you what they do on … Continue
Target your keywords, inform audiences and do so in style
Download a free digital copy of our SEO Press Release Guidelines white paper now
The press release will never be the same.
The Internet has transformed the old method of creating press releases. Online publishers or content marketers are able to add modern, media-rich styles to their … Continue
Start driving website traffic by being more pro-active about link-building
Search Engine Optimization is just one piece of the puzzle when it comes to getting ranked in Google. Another big piece includes getting enough inbound links to an article to tell Google that said article is worthy of rank.
Here are a few ways that you can … Continue
Catch up on the Mequoda Daily’s blog posts for this past week … Continue
How to write a better press release
A press release is not written like anything else on your site. Once you master the basics of writing a well-crafted press release, you will reap the benefits – increased website traffic, new inbound links and higher search engine rankings. … Continue
Press releases are a large component of your SEO campaign, so make them count!
Even new-age publishers (aka bloggers) still believe in the power of the press release. However, press releases are a dime a dozen these days, so it’s even more important now to SEO those press releases to start generating inbound links on your … Continue
This free report from Mequoda Group discusses how online PR is a way of gaining visibility from online communities
(Nationwide)—Online PR can help reach a big, direct audience online that is interested in the topics covered. Successful online PR has to be very focused. It needs to be designed specifically for the news being promoted and … Continue
Research your keywords before you begin to write a press release
Research, research, research. Yes, it all starts with keyword research. Before you even begin writing a press release, find at least two keyword phrases that you want to be found by in search engines.
If your not sure what keywords to target use the Google … Continue
Number 4 on the list is the SEO press release; it’s not to be overlooked but often is an afterthought. On the Internet, press releases take on a new meaning and provide an additional marketing opportunity that only some in the industry have figured out—search engine visibility.
Now that the public can read press releases … Continue
Learn how to successfully create and distribute press releases
Let the world of online users know about your story
The world of journalists, bloggers and news aficionados has grown to an exorbitant size because of the internet. This notion should excite all of the communications people out there because the audience of people interested in newsworthy content has grown and is more accessible.
Along with that, … Continue
Claim your FREE digital copy of SEO Press Release Guidelines: How to Create a Google-Friendly Press Release & Manage SEO Press Release Distribution now. … Continue
Our Online PR Tips, Tricks and Traps will be taking place on July 13th
As online communities continue to expand and evolve, online PR is further developing into a resource that can mean more visibility for a company. And we all know what more visibility can mean for a company; more email subscribers, customers and brand … Continue
Online PR Tips, Tricks and Traps Explores the Evolution of Online PR Techniques … Continue
This revealing Mequoda/SIPA Webinar Offers 41 Sources You Could be Using to Increase Website Traffic & Attract Qualified Email Subscribers … Continue
Start building links to your articles and landing pages by implementing a “10 links a day” policy … Continue
A well written online press release, distributed at the right time all but guarantees increased traffic and sales … Continue
Four free white papers that will kick your landing page design and optimization skills into high gear!
Use this SEO Guide to launch new free products that get found in search engines for months and years to come
Take a minute and try these three simple traffic-driving strategies you can use to attract more readers to your featured article of the day … Continue
Is converting to online publishing a good excuse or good business model?
Are the days of old really gone, no more morning paper and cup a joe? Will all print publications convert to online subscriptions and RSS feeds? Well, if they haven’t started maybe they should.
In the last year, over 400 traditional newspapers, such … Continue
Ten free whitepapers for turning your print publishing company into a successful online publishing company
A new(ish) type of press release, generally referred to as a “social media release” is quickly gaining popularity. These types of press releases generally include many multimedia elements, enable to user to engage with the content on many different levels and allow the release to be shared in dozens of different ways. … Continue
What’s the ROI for being social? Think social media doesn’t convert? Let’s get the facts straight about measuring social media.
You’re either on the bandwagon or you’re not. But as time goes on, the people who call social media a “fad” are starting to look like those who didn’t believe the Internet would be a big … Continue
Get Dozens of Link-Building Strategies and Tools for Driving Website Traffic in our FREE Launch a Link-Building Campaign white paper. Or, learn How to Write Effective Press Releases for Online Distribution, Search Engines and Social Media with Online Press Release Guidelines.
What are some steps I can take to increase my email subscriber file?
In our view, building a large email subscriber file has a lot to do with the keywords you choose to optimize your site for, the architecture of your site and how good you are at promoting the content on your site to encourage … Continue
How to use social networking sites to create buzz, an online community, and more traffic to your website … Continue
Leveraging Content and Keywords to Drive Targeted Website Traffic, Build Email Circulation and Sell Information Products … Continue
Increasing inbound links to your site with bloggers, competitors and social networking
This week we’ve been talking about how to start your link-building campaign. In the last two articles, we’ve focused more on building up your contacts, but now we’ll show you how to get people to link to your site and drive website traffic.
If you … Continue