Do digital subscriptions finally bring an end to $6, $7, $8 and $9 magazine pricing?
I’m not the first, and I won’t be the last, to comment on magazine pricing strategies in the online age. It’s a topic of burning importance to publishers, after all, now that the new digital versions of their products are in … Continue
You too can build a digital publishing empire with this Mequoda marketing method
Did you ever hear the one about the small, special-interest publisher who made more than $2 million from a single, 12-page PDF?
Would you believe me if I told you that content was free?
Believe it. It’s not a fairy tale – it’s a true … Continue
SEO Blogging can do wonders for online publications
Have you ever analyzed your posts that drive the most website traffic? What characteristics do they have that make them so valuable?
In some instances, it’s purely your content. Numbered lists comprised of useful information and how-to articles often sit atop the most popular articles for many digital publishers. … Continue
Train your landing page templates to convert better with these helpful hints
Conversions help the world go round for online publishers.
Whether these conversions are casual visitors to registered members, or the conversion entails a direct sale, the process is the lifeblood for online publications. … Continue
Since Mequoda launched eight years ago, our belief that free is what sells hasn’t changed.
In fact, our entire system and those of our clients are based around the Long Tail strategy, which we’ve developed into a system to that focuses on giving away valuable content in order to gain the trust of future buyers.
When … Continue
Eleven More Tips and the Sessions to Cover Them
Here are more excellent tips to keep in mind for your business and career—and the SIPA 2011 Conference sessions that will cover those topics.
1. Get the chatbox spinning at the beginning of webinars—especially if you’re starting right after lunch. Ask registrants short questions that can be easily … Continue
Three tools to increase website traffic that take a little extra effort
On a day-to-day basis, I probably use a dozen different tools to do the various tasks I need to complete. As a blogger, I have an entire arsenal of tools. As a social media strategist, I have a whole other set of tools. As … Continue
How custom content and direct to partner deals work for EatingWell
Partnering with similar brands can lead to a second home for your content, and mean more revenue for your publication.
In modern times, when great content is rewarded with added exposure and more revenue, online publishers should be constantly on the lookout for partnerships where they … Continue
With the New Year here, let’s all prepare accordingly
Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011.
Let’s face it, just because it’s a new year, it doesn’t mean things have abruptly changed for the online publishing and Internet marketing industries. … Continue
Suggestions for better landing pages
Online publishers know what content they want on their website. It’s typically this knowledge that serves as the core concentration of their online publications.
However, as time goes by and websites become populated with thousands of pages of content, it’s easy for keywords to become overlooked – or other keywords main end … Continue
Does your Internet business model have a five-year business plan? If so, do you have an exit strategy too?
The exit multiples for online publications are running between 10 and 15, with an average of 12. That means if your business is making $1 million in profit after five years, it probably can be sold for … Continue
A new method of selling ad space that is interchangeable
Online advertisers are well accustomed to the CPM ad model. In this method, advertisers pay a specific amount of money per 1,000 impressions their ad receives.
However, some online publications are working to evolve this method so that the advertisements can be fresh and unrestricted – an … Continue
Order this 90-minute webinar today, co-sponsored by Mequoda and SIPA, and discover new opportunities for making money with your online content. … Continue
How artistic content producers and publishers can be using content marketing
I recently came to the realization as to why I love content marketing so much. It goes back to my childhood where the love of music started. There was something very spiritually moving about artists who create with passionate and persistent, and then share their … Continue
This free report from Mequoda Group discusses how the content marketing strategy can help sell digital content
(Nationwide)—The time of content marketing is now here. With content marketing comes three types of websites that can utilize a content marketing strategy. These include:
Website type #1: Online Publishing: This type of website is used to bring content to … Continue
Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas. … Continue
Our Rapid Conversion Landing Page Optimization Guidelines free report includes eight steps for creating high performance RCLPs
Download our free report Rapid Conversion Landing Page Optimization Guidelines now
Building a database of potential customers is the backbone of online marketing. It is a main piece of online revenue generation, and it houses the audience that appreciates the … Continue
This free report from Mequoda Group discusses how to keep visitors on your website and how to create successful sales letter landing pages
(Nationwide)—There is money to be made online. A key factor in doing so is getting visitors to stay on the website long enough to understand what information or products you provide.
Below are five … Continue
And three components to building a multi-platform brand that you may want to utilize
While writing this, I am reminded of the lemming myth. I’m sure you may have heard it before. The tale was that if one lemming were to walk off a cliff, all the others would follow. Scientific evidence has shown that such … Continue
Our new Digital Media Podcast provides an example of the Mequoda Summit experience
Download our Mequoda Summit Digital Media Podcast: A Dozen Minutes from the Mequoda Summit 2006 now
It’s the time of year again to prepare for our upcoming Mequoda Summit Boston 2010. For the second Summit of 2010, we have pulled out all the stops … Continue
Learn Steve Forbes’ approach to online publishing. With a strategy in mind, Forbes began to show online publishers what’s possible through the depth of the Internet. Now, almost 15 years later, Forbes.com is still one of the most successful online publications, reaching tens of millions of users each month. … Continue
A New Survey on Public Relations Provides Some Up-to-Date Answers. In 1963, John Marston wrote a book, “The Nature of Public Relations,” saying that “public relations is planned, persuasive communication designed to influence significant publics.” Almost 50 years later, the definition hasn’t changed all that much, but how we go about those “persuasive communications” certainly … Continue
Let say you are a new, strictly online publication, readership is at 5,000 unique per issue and going up with a bullet.
How do you initiate with advertisers, direct contact or through a 3rd party? Also how do you get a pulse on market price?
First, the number of uniques isn’t really the key to advertising as … Continue
Last chance to save when you join us next Wednesday to learn about Twitter from BusinessWeek, Dream of Italy, and USAToday
Start integrating Twitter into your online business strategy and begin building your online community, managing your brand, and building a new revenue stream!
How to write a business plan with a five-year financial forecast
How large will your publishing business become, and how much of an investment will be required to build it out to maturity?
How does a book make our list of “Top 20 Online Publishing Books”?
Over the past couple of months, we’ve been busily scouring Amazon.com for books on the topic of online publishing. There are 5,000+ books on Amazon that one could read to better their online publishing business. … Continue
Find fresh content at a trade show, seminar or conference. No doubt there are dozens of industry events happening worldwide right now. It’s impossible for your subscribers to attend all of them. Why not take that opportunity and turn your coverage of these events into fresh online content. … Continue
Take a lesson from the mistakes of others when starting and running a successful newsletter or magazine
If you are contemplating starting or converting an online publishing company, take a look at Starting & Running a Successful Newsletter or Magazine by Cheryl Woodard. This book will be very helpful. … Continue
Gain immediate access to our free Digital Media Podcast: Interview with Steve Forbes and learn how Steve has become a successful online publisher … Continue
Gain immediate access to our free Digital Media Podcast: Landing Page Templates and learn about seven different landing page templates. … Continue
An old-media chief executive senses the birth of a media revolution and provides adoption tips
Rupert Murdoch is a classic old media titan. He’s the majority shareholder and chief executive of News Corporation, the ambiguously named media multinational that owns … Continue
Wanted: Motivated, star sales person with online experience for established, fast growing home tech publishing group. This is a high-potential sales position for a high-potential sales professional.
EH Publishing, Inc. is the information leader for the connected home industry. Serving the technology and construction markets, EH Publishing, Inc. reaches more than half a million electronic home … Continue
Internet marketing strategy using co-registration
A co-registration website publisher specializes in acquiring and reselling the names and email addresses of Internet users who have expressed an interest in receiving information on a specific topic. … Continue
Whether you call it co-registration, co-reg, co-operative registration or third-party lead generation, it’s a proven method of securing new leads for your paid publication, provided you have a robust free email newsletter.
Co-registration is a process of acquiring permission-based leads or subscribers to an online publication. … Continue
With A’s in Strategic Intent, Relationship Building and Brand Preference, it’s Hardly Surprising that this Non-Profit is an Online Leader in the Paid Membership Website Category.
Consumer Reports’ successful membership website strategy has earned them over two million online subscribers (as of November, 2005). Averaging well over 20,000 new online subscribers per month, it’s obvious this … Continue
The Wall Street Journal’s website, WSJ.com, has achieved incredible success by selling print subscriptions online while simultaneously selling subscriptions to their online product. As a result, they are a great example of how to sell millions of dollars in subscriptions from one website. After perusing their site, we have identified seven marketing lessons to be … Continue
Week after week, our editorial staff gets together to forage through the Internet looking for ideas and examples that could help our readers make their subscription websites more effective. In the process we often find ourselves getting on one soapbox or another, proving, once again, that there’s a lot of room for improvement out there. … Continue
In a recent website design review for the Mequoda Library Mequoda Editor-at-Large Peter A. Schaible takes a look at WritersMarket.com.
WritersMarket.com is a pay-for-access, online database for freelance writers that cross-sells print publications and other products owned by its publisher.
Peter notes that online databases sold by subscription are big business for LexisNexis, R.R. Bowker, Thomson and … Continue
The fundamental mistake made by many entrepreneurs is the classic chicken-and-egg scenario in which the inventor first creates a new product and then seeks a market for it.
Experienced product developers do the opposite. They anticipate the changes in society. They assess the evolving problems, requirements and desires of consumers, and look for opportunities that have … Continue
Here’s a shortcut to membership website success: find online businesses that are working for other people and model them. Study what they are doing correctly and do likewise. To help build and maintain your own successful site, make a habit of analyzing other sites for form, function and design. … Continue
WritersMarket.com is a Pay-For-Access, Online Database of Incalculable Value to Freelance Writers that Cross-Sells Print Publications and other Products Owned by its Publisher as it Helps Build a Priceless Customer List
Online databases sold by subscription are big business for LexisNexis, R.R. Bowker, Thomson and other traditional publishers of directories.
The idea makes a lot of sense. … Continue
TheBookStandard.com describes itself as “the all-inclusive online destination for publishers, retailers, librarians, agents, authors, distributors, studio executives, screenwriters, publicists, book groups and more!” It’s an accurate description.
VNU Business Media, publisher of The Hollywood Reporter, Billboard, Computing, and other trade titles, launched TheBookStandard.com, its first solely online publication, in January of 2005. … Continue
Before the Internet and the world wide web provided us with easy access to a plethora of information resources without charge, print newsletters were the dominant medium for publishing specialized subject matter. … Continue
Amazon affiliate Bookreporter.com has won the IMR Business Strategy Award 2004 for using best strategies and practices to make money selling other people’s books online. The other top 9 sites rated in the study do well, but would do far better if they followed a few simple rules. … Continue
Digital Media Advisors (DMA) announced today the launch of their first online publication, Internet Media Review: The Journal of Online Bristol, RI – September 14, 2004 – Marketing & Publishing. IMR’s mission is to help print and electronic publishers understand and profit from the best practices used by the Internet’s most successful online publishers. … Continue