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Tag: online publishing business

How to Create a Bulletproof Magazine Business Plan

Are you in the process of writing a magazine business plan for a new venture, or an extension of an existing publishing business? I won’t beat around the bush here. If you’re looking to develop a magazine business plan, we should chat.

What All Subscription Website Publishing Experts Should Know

Before hiring subscription website publishing experts, take this advice straight to the bank.

If you’re looking to grow the most beautiful rose garden on the block, would you prefer to go to your local gardening center and rifle through the rose section to see what’s brightest, or would you head straight to specialty rose nursery, with employed experts in growing roses?

So then why is it that so often we hear of publishers who hire web development companies that have no experience developing subscription websites for publishers? A magazine or newsletter website requires an expertise in search engine optimization, conversion architecture, subscription management, and content management, in addition to an array of other specialties.

Creating a Magazine Business Plan: The First Step

Dwight D. Eisenhower said, “In preparing for battle I have always found that plans are useless, but planning is indispensable.” Have you ever felt in your personal life, like plans are useless? Many people feel this way, and in fact I’ve heard the best advice you can give a bride before her wedding is to plan that not everything will go as planned. Just knowing that imperfection is part of the plan can be a soothing anecdote.

How to Hire a Membership Website Development Firm That’s a Good Fit For Your Business

Your membership website development firm should be more than just a technological jester, they should be your sherpa.
If you’re a publisher, or are selling a subscription-based information product, it’s likely that at some point you’ll be looking for a new membership website development firm. We know this because most of our clients have come to

Why Every Multiplatform Publisher Should Outsource Strategy, Technology, and Analytics

How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs
 

Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on product management and channel management, while knowing what to outsource. Knowing what functionality to push outside to dedicated specialists who won’t be able to find

10 Things a Magazine Publishing Consultant Should Do for You

The definitive checklist for hiring a magazine publishing consultant

When you attend a conference, half of the speakers are consultants. I’m one of them.
But the thing about these consultants is that they’re all specialists. You have your email consultant leading the email marketing session, your SEO consultant leading the search session, and your social media consultant

3 Traits a Magazine Consultant Should Have Before You Hire

A magazine consultant is a magazine consultant is a magazine consultant, right?

10 Audience Development Strategies for Doubling Your Email List

How do you currently build your email list? For most publishers, there are two main drivers of email subscribers: 1) a measly “subscribe to our newsletter” box floating around the site, or 2) a check box on magazine subscription forms that opts them in.

Exciting, right? Subscribers must be flocking to your email list.

If this is you, I hate to break it to you but nobody wants to subscribe to your newsletter, especially when you say something as complacent as “subscribe to our newsletter.” People already have enough flooding their inboxes to sign up for something that offers no real benefit. As for the second one, nobody likes being auto-opted into things either.

Mequoda Weekly: June 24 – 28th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Understanding Mequoda SEO Analytics

Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content

Google Analytics should be every online publisher’s best friend … but most don’t have a clue how to use it.

Mequoda Group, a leading consultant to online publishers including The Motley Fool, Consumer Reports, Crain Communications and International Data Group, will be sharing some of its secrets to SEO analytics at the SIPA 29th Annual Digital Publishing and Marketing Institute, Dec. 12-14 in Miami Beach.

Are You Letting Search Engine Copywriting Defeat or Discourage You?

Where there’s a search engine, copywriting must follow

Once upon a time at another company, far far away, the editorial director wandered over to the marketing department and asked me to rework the leads in the articles our highly-educated writers were producing. These articles were written about the business side of the biopharma and device industries, and could by their very nature be rather dry, which was unfortunate because the leads were used as teasers to sell individual articles online.

Business Plan Development

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How much does it cost to start an online publishing business according to this plan?

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To start, it typically requires $300-500K that will be spent before the operation becomes self-funding. This money could possibly come from your own savings, angel investors, or venture capitalists.


 

SEO Copywriting Harnesses Journalistic Integrity

3 reasons why SEO is necessary for success in online journalism

Last week at the Mequoda Summit East 2011, I took part in teaching our SEO Workshop.

Norann Oleson, Mequoda’s Keyword Specialist, led the first part of the workshop, where she showed the audience how to compile a keyword universe by utilizing the Google Keyword Tool. Attendees discovered how to determine annual search volumes for keywords and competition on those terms.

Audience Development and Revenue Generation Discussed at Mequoda Summits

Discover the balance to properly run your online business

We take pride in the balance that is found at each Mequoda Summit.

There are a variety of sessions dedicated to audience development strategies, which all Mequoda Systems share.

Other sessions focus on different types of monetization methods as virtually every publisher has his or her own unique spin on revenue generation.

How to Get Your Video Content Viewed to Completion

New study sheds light on video viewing habits

Video is a medium some publishers and content marketers have opted to explore, especially since its popularity has grown online.

For producers going this route, how can they make video content that people will enjoy and fully watch?

Seven Principles of Content Marketing in the Digital Age — Part 7

Use the Mequoda Key Metrics Dashboard to track operating statistics.

Business management guru Peter Drucker said it first more than 50 years ago. You can’t manage what you don’t measure.

Today there are an overwhelming number of metrics available to online publishers that can help measure achievement. But to stave off analysis paralysis, it is crucial to focus on the handful of numbers that instantly reflect the health of a Mequoda System.

Do You Want A Few Thousand New Email Subscribers This Month?

SEO Campaign Management is a low risk, high reward route using freemiums to build email circulation

SEO Campaign Goal – Write landing pages that tell Google to send you lots of traffic for your targeted keywords — the key driver for every online publishing business.

SEO Campaign Management Step #1 – Use our proven method for researching and choosing the right keywords and phrases. It’s not guesswork when you use this strategy.

Should Your Internet Business Model Include Live Events?

There is incredible value in live events for publishers

Do you have premier customers with a seemingly insatiable appetite for your niche content? If so, you may want to consider adding a live event in a desirable destination.

The Mequoda Research Group has identified nine methods used by successful publishers for making money online. Number nine on our list is Selling Events which, whether live or digital, has become highly profitable online.

Building Subscription Websites

Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas.

Why It’s Important for Online Publishers to Create a Multi-Platform Brand

And three components to building a multi-platform brand that you may want to utilize

While writing this, I am reminded of the lemming myth. I’m sure you may have heard it before. The tale was that if one lemming were to walk off a cliff, all the others would follow. Scientific evidence has shown that such a theory is incorrect, but the anecdote still holds a place in minds’ of those who are always questioning the actions surrounding them.

When new mediums or strategies emerge, some people jump on the first opportunity to use them. Others are more cautious. They wait for more information to come out, to see results others experience, and to carefully plan their steps so they don’t end up making an ill-advised mistake that could be detrimental to the health of their business.

Many publishers fall into this category. They are smart, savvy and hardworking, but have been cautious with adopting multiple mediums for their online publication. Others have started the process, but are taking it slowly.

Week In Review: May 17th, 2010 – May 21st, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

What Every Online Journalist Should Know About SEO Copywriting and Achieving a High Ranking in Google

Choosing and using the “right” keyword phrases in the “right” densities is only the beginning of SEO copywriting

A Mequoda Search Engine Optimization Tutorial

Learn the latest techniques of SEO campaign management in this SEO video training program or surrender website performance and publishing profits to your competitors.

Making Money Online in 2010

The Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now from the Mequoda Group is full of advertising tips online publishers can use to generate online advertising revenue and sell premium information products.

The Mequoda Group interviewed dozens of online publishers and content marketers with robust digital media product pyramids. Get expert advice from publishers who are already successfully doing business online. This is a must read for bloggers, authors, public speakers, and print publishers wanting to transition to online publishing

What Everyone Ought to Know About SEO Campaign Management

Invest 90 minutes and learn exactly how to conduct an effective SEO campaign, backed up by one full year of additional online Q&A support.

Two New Webinars You Can Watch Today – SEO & Digital Event Marketing

Get up to date with SEO and digital event best oractices when you subscribe to Mequoda Pro today

New Free Report: Digital Media Strategy 2010

Read this new white paper and discover how in 2010, anyone with editorial content, or the capacity to create it, can become an online publisher

Are You One of the “Digitally Enlightened” Online Publishers?

Have you brought your online publishing business to terms with the fact that you are not alone in this digital ecosystem?
Have you also pondered whether everyone else is adapting more easily than you are?

3 Ways to Expand Your Online Business in 2010

How Smart Online Publishers Use Banners, Tex Ads, Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products (AKA: Paid Cont

SEO Campaign Management Webinar tomorrow!

A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation.

Missed the Mequoda Summit? Watch the Videos Instead!

Travel budget frozen? Take a trip to Mequoda Pro and get 13 on-demand seminars that will teach you the ins and outs of profitable online publishing

SEO Campaign Management Training: 4 Days Left to Save!


The low risk, high reward route to SEO campaign mastery using free reports to build email circulation
This week is the last week that you can join us on October 14th at 12:30 EDT for a 90-minute webinar on SEO Campaign Management at the low rate of just $197. Next week, the price will raise

The Best Way to Get Found in Google – Google Visibility Management

Get ranked in Google and make search engines become your largest source of targeted website traffic!

SEO Campaign Management 2010

Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors.

8 Best Practices for Email Newsletter Publishers

Create an email newsletter that aligns your editorial content with your promotional message while serving the needs of your readers

Google Visibility Report

The Google Visibility Report (GVR) enables you to target, track and manage your SEO efforts and results. Over time, it will reveal whether your have correctly evaluated the risk of a particular SEO keyword target.

Perhaps most important, the GVR will enable you and your online publishing team to discover the best SEO keyword phrases to target for attracting the most high quality organic traffic to your website.

Last Week to Save 50% on the Mequoda Summit!

Come to Mequoda’s Online Publishing and Content Marketing Summit to discover the possibilities of an effective online publishing system when you model after publishers who are doing it right
If you’ve been thinking about the Mequoda Summit, or looking for the one conference you should attend this year that will ultimately prepare you for 2010, this is the last week to register for the Mequoda Summit at our most discounted rate.

Mequoda System Key Metrics

These key metrics create a dashboard that tells the publisher how fast the website is growing and how that growth is being powered by the website team’s efforts.

Join 70+ Special-Interest Niche Publishers in Boston

Less than two weeks left to get our lowest price on this Internet marketing event for publishers

Twitter for Publishers: Webinar Early-Bird Ends Tomorrow!

Last chance to save when you join us next Wednesday to learn about Twitter from BusinessWeek, Dream of Italy, and USAToday

What are the Business Goals of your Email Newsletter?

A case study on aligning your email newsletter strategy with the goals of your online publishing business

5 Ratios All Online Publishers Must Measure

Acting on the results of these five online publishing metrics will boost SEO, email conversion rates, and email revenue

Turn Simple Online Marketing Metrics into Robust Competitive Intelligence

Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely.

How to Create a Media Pyramid for your Business Plan

Start your Internet business model with a media pyramid that shows the hierarchy of your products and revenue

Are you in the process of writing a business plan for a new online venture, or an extension of an existing online business?

As you know, having an online portal for your information is essential for growth. Using the web as a new medium and not just an extension of your brand is critical. But this is a new beast, and to be prepared, you must plan. This holds true whether your online business unit launched six months ago, or hasn’t launched yet.

Get Ready for the Mequoda Summit in Boston!

When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.

Write a Business Plan that Reflects Your Internet Business Model and Strategies

How to write a business plan with a five-year financial forecast
How large will your publishing business become, and how much of an investment will be required to build it out to maturity?

Is Daily Email Newsletter Frequency Right For You?

I suspect that 50 percent of Mequoda Daily readers should not be launching their own Mequoda System periodical website and daily email newsletter…

Top 20 Online Publishing Books to Read in 2009

How does a book make our list of “Top 20 Online Publishing Books”?

Over the past couple of months, we’ve been busily scouring Amazon.com for books on the topic of online publishing. There are 5,000+ books on Amazon that one could read to better their online publishing business.

To Charge or Not to Charge – Considering a Membership Website?

With advertising sales dropping, many publishers are considering charging for content. Will you?

After hearing Jim Malkin, CEO of SourceMedia spoke this week at FOLIO about how he intends to transform into a paid-subscription model, we thought now might be a good time to talk about membership websites and the Five Deadly Membership Website Mistakes you can make.

Email Marketing Quiz: What’s Your Email Conversion Rate?

Maximize your subscriber file size with aggressive email conversion architecture.
Discover how to forecast and increase profits with the Mequoda Email Circulation Calculator.

Fundamentally, there are only two ways for any business to increase profits.

Want to make more money? Either increase the number of customers, or increase the average sale per customer. Or both.

The success of your online publishing business depends on the same two factors. The important variables are:

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