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Tag: online publishing business

How to Create a Bulletproof Magazine Business Plan

Are you in the process of writing a magazine business plan for a new venture, or an extension of an existing publishing business? I won’t beat around the bush here. If you’re looking to develop a magazine business plan, we should chat.

What All Subscription Website Publishing Experts Should Know

Before hiring subscription website publishing experts, take this advice straight to the bank.

If you’re looking to grow the most beautiful rose garden on the block, would you prefer to go to your local gardening center and rifle through the rose section to see what’s brightest, or would you head straight to specialty rose nursery, with employed experts in growing roses?

So then why is it that so often we hear of publishers who hire web development companies that have no experience developing subscription websites for publishers? A magazine or newsletter website requires an expertise in search engine optimization, conversion architecture, subscription management, and content management, in addition to an array of other specialties.

How to Hire a Membership Website Development Firm That’s a Good Fit For Your Business

Your membership website development firm should be more than just a technological jester, they should be your sherpa.
If you’re a publisher, or are selling a subscription-based information product, it’s likely that at some point you’ll be looking for a new membership website development firm. We know this because most of our clients have come to

Why Every Multiplatform Publisher Should Outsource Strategy, Technology, and Analytics

How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs
 

Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on product management and channel management, while knowing what to outsource. Knowing what functionality to push outside to dedicated specialists who won’t be able to find

10 Things a Magazine Publishing Consultant Should Do for You

The definitive checklist for hiring a magazine publishing consultant

When you attend a conference, half of the speakers are consultants. I’m one of them.
But the thing about these consultants is that they’re all specialists. You have your email consultant leading the email marketing session, your SEO consultant leading the search session, and your social media consultant

3 Traits a Magazine Consultant Should Have Before You Hire

A magazine consultant is a magazine consultant is a magazine consultant, right?

10 Audience Development Strategies for Doubling Your Email List

How do you currently build your email list? For most publishers, there are two main drivers of email subscribers: 1) a measly “subscribe to our newsletter” box floating around the site, or 2) a check box on magazine subscription forms that opts them in.

Exciting, right? Subscribers must be flocking to your email list.

If this is you, I hate to break it to you but nobody wants to subscribe to your newsletter, especially when you say something as complacent as “subscribe to our newsletter.” People already have enough flooding their inboxes to sign up for something that offers no real benefit. As for the second one, nobody likes being auto-opted into things either.

Mequoda Weekly: June 24 – 28th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Business Plan Development

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How much does it cost to start an online publishing business according to this plan?

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To start, it typically requires $300-500K that will be spent before the operation becomes self-funding. This money could possibly come from your own savings, angel investors, or venture capitalists.


 

Audience Development and Revenue Generation Discussed at Mequoda Summits

Discover the balance to properly run your online business

We take pride in the balance that is found at each Mequoda Summit.

There are a variety of sessions dedicated to audience development strategies, which all Mequoda Systems share.

Other sessions focus on different types of monetization methods as virtually every publisher has his or her own unique spin on revenue generation.

How to Get Your Video Content Viewed to Completion

New study sheds light on video viewing habits

Video is a medium some publishers and content marketers have opted to explore, especially since its popularity has grown online.

For producers going this route, how can they make video content that people will enjoy and fully watch?

Building Subscription Websites

Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas.

Week In Review: May 17th, 2010 – May 21st, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

What Every Online Journalist Should Know About SEO Copywriting and Achieving a High Ranking in Google

Choosing and using the “right” keyword phrases in the “right” densities is only the beginning of SEO copywriting

Making Money Online in 2010

The Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now from the Mequoda Group is full of advertising tips online publishers can use to generate online advertising revenue and sell premium information products.

The Mequoda Group interviewed dozens of online publishers and content marketers with robust digital media product pyramids. Get expert advice from publishers who are already successfully doing business online. This is a must read for bloggers, authors, public speakers, and print publishers wanting to transition to online publishing

New Free Report: Digital Media Strategy 2010

Read this new white paper and discover how in 2010, anyone with editorial content, or the capacity to create it, can become an online publisher

Are You One of the “Digitally Enlightened” Online Publishers?

Have you brought your online publishing business to terms with the fact that you are not alone in this digital ecosystem?
Have you also pondered whether everyone else is adapting more easily than you are?

3 Ways to Expand Your Online Business in 2010

How Smart Online Publishers Use Banners, Tex Ads, Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products (AKA: Paid Cont

The Best Way to Get Found in Google – Google Visibility Management

Get ranked in Google and make search engines become your largest source of targeted website traffic!

What are the Business Goals of your Email Newsletter?

A case study on aligning your email newsletter strategy with the goals of your online publishing business

Turn Simple Online Marketing Metrics into Robust Competitive Intelligence

Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely.

How to Create a Media Pyramid for your Business Plan

Start your Internet business model with a media pyramid that shows the hierarchy of your products and revenue

Are you in the process of writing a business plan for a new online venture, or an extension of an existing online business?

As you know, having an online portal for your information is essential for growth. Using the web as a new medium and not just an extension of your brand is critical. But this is a new beast, and to be prepared, you must plan. This holds true whether your online business unit launched six months ago, or hasn’t launched yet.

Write a Business Plan that Reflects Your Internet Business Model and Strategies

How to write a business plan with a five-year financial forecast
How large will your publishing business become, and how much of an investment will be required to build it out to maturity?

Email Marketing Quiz: What’s Your Email Conversion Rate?

Maximize your subscriber file size with aggressive email conversion architecture.
Discover how to forecast and increase profits with the Mequoda Email Circulation Calculator.

Fundamentally, there are only two ways for any business to increase profits.

Want to make more money? Either increase the number of customers, or increase the average sale per customer. Or both.

The success of your online publishing business depends on the same two factors. The important variables are:

Online Editor & Publisher Job Description 2009

Online Editor & Publisher Job Description 2009 – Setting Measureable Goals for your Online Team

In the more than three years since last we shared our goals and metrics for the Mequoda Daily team, the job description for our Online Editor has changed with the times (and the times have been a changing).

New Media Trends

Bring your online publishing business up to par with this FREE white paper that will help you introduce new media into your online business model: Mobile Site Design Tips for Content Publishers.

Is Your Company Ready for Web 2.0?

Can you really master Web 2.0 if you haven’t gotten the fundamentals of Web 1.0? Here are 6 steps picked up at the Web 2.0 Expo this week in NYC that will help bring your brand up to par before Web 3.0 approaches.

Two Magazine Publishers Sell Millions of Print Subscriptions Online in 2007

Meredith and Hearst Reveal their Secrets for Selling Lots of Print Subscriptions Online

Profitable Website Strategies

Create interweaving websites with specific strategies

When you think of your online business, are you thinking of a website, or are you thinking of a network of websites?

The distinction is very important.

Ideally, your online publishing business should be a small network of websites, each with specific goals and strategies.

One of those websites should be entirely devoted to drawing website traffic, while others sell products or generate leads for affiliates.

New Products, Old Content, Huge Profit

If you are sitting on top of a mountain of content, grab a shovel and follow this company’s lead.

Last week’s article on multiplatform publishing featured Premier Clinic, Premier Guitar’s multiplatform online education tool. Premier Clinic uses audio, text tiles, PDFs, video and musical charts to teach guitarists the finer points of their art for free.

Speaking with the company that powers Premier Clinic, TrueFire, has revealed an even greater example of multiplatform publishing that any publisher with a large archive can learn from.

Magazines, Google, Yahoo! and Online Publishing in 2007

I’ve been attending the annual American Magazine Conference since 1985, back when the conference was about magazines and brand extensions that created “ancillary revenues.”In 2006, things have become much more complicated.Historically, only a handful of magazines have ever created non-magazine revenue from television, books, events or other brand extensions that exceeded the magazines’ core circulation and advertising revenue. There are, of course, some very notable exceptions.

Forbes Media Network Mequoda Case Study

Creating the World’s Most Popular Website for Entrepreneurial Capitalists

With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media Network is on a roll.

Forbes Media currently includes print, online conferences, radio and TV properties. At this time, an estimated $330 million still comes from the American edition of Forbes Magazine, however, senior executives Steve Forbes and Jim Spanfeller both tell Mequoda that online publishing revenues will pass print in 2008 or 2009—if the current growth rates for both print (up 6% for 2006) and online (up 57% for 2006) hold for 2007, 2008 and 2009.