Tag: online publishing business

Digital magazine publishing software is important; which option are you using?

Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital products for their audiences.

After surveying the current landscape and talking to clients with hands-on experience, here are three of the three digital magazine publishing software … Continue

All SEO keywords are not equally important—volume and competition matter!

The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Tool for a given root keyword phrase (Primary Keyword Phrase). … Continue

Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content

Google Analytics should be every online publisher’s best friend … but most don’t have a clue how to use it.

Mequoda Group, a leading consultant to online publishers including The Motley Fool, Consumer Reports, Crain Communications and International Data … Continue

Where there’s a search engine, copywriting must follow

Once upon a time at another company, far far away, the editorial director wandered over to the marketing department and asked me to rework the leads in the articles our highly-educated writers were producing. These articles were written about the business side of the biopharma and device industries, … Continue

The Digital Publishing Bootcamp takes a comprehensive look at digital publishing strategy. Our instructors don’t only discuss the aspects of content creation, distribution, and measurement; they also cover the foundations for running and optimizing an online publishing business, including the website.

In order to grow, a multiplatform publisher needs website that can drives traffic, build relationships, … Continue

3 reasons why SEO is necessary for success in online journalism

Last week at the Mequoda Summit East 2011, I took part in teaching our SEO Workshop.

Norann Oleson, Mequoda’s Keyword Specialist, led the first part of the workshop, where she showed the audience how to compile a keyword universe by utilizing the Google Keyword Tool. Attendees … Continue

Discover the balance to properly run your online business

We take pride in the balance that is found at each Mequoda Summit.

There are a variety of sessions dedicated to audience development strategies, which all Mequoda Systems share.

Other sessions focus on different types of monetization methods as virtually every publisher has his or her own unique spin … Continue

Learn the formula for our Keyword Competitive Index and begin targeting keywords more effectively on your landing pages

So you’ve painstakingly taken the time to develop an extensive keyword universe that includes thousands of keywords relevant to your audience’s search habits.

That’s great, but your work isn’t done yet. After compiling a comprehensive keyword universe, you need … Continue

New study sheds light on video viewing habits

Video is a medium some publishers and content marketers have opted to explore, especially since its popularity has grown online.

For producers going this route, how can they make video content that people will enjoy and fully watch? … Continue

Use the Mequoda Key Metrics Dashboard to track operating statistics.

Business management guru Peter Drucker said it first more than 50 years ago. You can’t manage what you don’t measure.

Today there are an overwhelming number of metrics available to online publishers that can help measure achievement. But to stave off analysis paralysis, it is crucial to … Continue

SEO Campaign Management is a low risk, high reward route using freemiums to build email circulation

SEO Campaign Goal – Write landing pages that tell Google to send you lots of traffic for your targeted keywords — the key driver for every online publishing business.

SEO Campaign Management Step #1 – Use our proven method for researching … Continue

There is incredible value in live events for publishers

Do you have premier customers with a seemingly insatiable appetite for your niche content? If so, you may want to consider adding a live event in a desirable destination.

The Mequoda Research Group has identified nine methods used by successful publishers for making money online. Number … Continue

Order this 90-minute webinar today, co-sponsored by Mequoda and SIPA, and discover new opportunities for making money with your online content. … Continue

Insight from Jeanniey Mullen and Don Nicholas from the Mequoda Summit Boston 2010

I catch a case of slight chills when writing this article about modern parameters of content marketing. Why? Because the publishing landscape has changed. We are at the beginning of a new era, one where communications and mass media went digital.

Does Gutenberg’s printing … Continue

Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas. … Continue

And three components to building a multi-platform brand that you may want to utilize

While writing this, I am reminded of the lemming myth. I’m sure you may have heard it before. The tale was that if one lemming were to walk off a cliff, all the others would follow. Scientific evidence has shown that such … Continue

Catch up on the Mequoda Daily’s blog posts for this past week…
… Continue

Choosing and using the “right” keyword phrases in the “right” densities is only the beginning of SEO copywriting
… Continue

Claim your FREE 256 page eBook Internet Marketing Strategy for Publishers: How to Transform your Book, Magazine or Newsletter into a Niche Media Empire by Refining your Website Marketing Strategy now. … Continue

Learn the latest techniques of SEO campaign management in this SEO video training program or surrender website performance and publishing profits to your competitors. … Continue

The Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now from the Mequoda Group is full of advertising tips online publishers can use to generate online advertising revenue and sell premium information products.

The Mequoda Group interviewed dozens of online publishers and content marketers with robust digital media product pyramids. Get expert … Continue

This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue

Invest 90 minutes and learn exactly how to conduct an effective SEO campaign, backed up by one full year of additional online Q&A support. … Continue

Get up to date with SEO and digital event best oractices when you subscribe to Mequoda Pro today … Continue

Read this new white paper and discover how in 2010, anyone with editorial content, or the capacity to create it, can become an online publisher … Continue

Claim your FREE digital copy of Digital Media Strategy 2010: How Smart Online Publishers Use Banners, Text Ads and Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products now. … Continue

Have you brought your online publishing business to terms with the fact that you are not alone in this digital ecosystem?
Have you also pondered whether everyone else is adapting more easily than you are?
… Continue

How Smart Online Publishers Use Banners, Tex Ads, Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products (AKA: Paid Cont … Continue

A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation. … Continue

Travel budget frozen? Take a trip to Mequoda Pro and get 13 on-demand seminars that will teach you the ins and outs of profitable online publishing … Continue

The low risk, high reward route to SEO campaign mastery using free reports to build email circulation
This week is the last week that you can join us on October 14th at 12:30 EDT for a 90-minute webinar on SEO Campaign Management at the low rate of just $197. Next week, the price will raise … Continue

Get ranked in Google and make search engines become your largest source of targeted website traffic! … Continue

Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors. … Continue

Space at our upcoming Mequoda Summit is dwindling and today is the deadline to register at our early-bird rate, so register today! … Continue

Create an email newsletter that aligns your editorial content with your promotional message while serving the needs of your readers … Continue

The Google Visibility Report (GVR) enables you to target, track and manage your SEO efforts and results. Over time, it will reveal whether your have correctly evaluated the risk of a particular SEO keyword target.

Perhaps most important, the GVR will enable you and your online publishing team to discover the best SEO keyword phrases to … Continue

Come to Mequoda’s Online Publishing and Content Marketing Summit to discover the possibilities of an effective online publishing system when you model after publishers who are doing it right
If you’ve been thinking about the Mequoda Summit, or looking for the one conference you should attend this year that will ultimately prepare you for 2010, this … Continue

These key metrics create a dashboard that tells the publisher how fast the website is growing and how that growth is being powered by the website team’s efforts. … Continue

Less than two weeks left to get our lowest price on this Internet marketing event for publishers
… Continue

Last chance to save when you join us next Wednesday to learn about Twitter from BusinessWeek, Dream of Italy, and USAToday
… Continue

We travel dozens, hundreds, or thousands of miles to network, collaborate and build better online publishing businesses
… Continue

A case study on aligning your email newsletter strategy with the goals of your online publishing business
… Continue

Acting on the results of these five online publishing metrics will boost SEO, email conversion rates, and email revenue
… Continue

“Fifteen years into the online revolution, and the online publishing gold rush is just now starting to get really interesting.”
With the right tools for analyzing new markets, and the skills to use them wisely, the future is bright for smart online publishers and marketers.
… Continue

Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely. … Continue

Start your Internet business model with a media pyramid that shows the hierarchy of your products and revenue

Are you in the process of writing a business plan for a new online venture, or an extension of an existing online business?

As you know, having an online portal for your information is essential for growth. Using the … Continue

When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
… Continue

How to write a business plan with a five-year financial forecast
How large will your publishing business become, and how much of an investment will be required to build it out to maturity?
… Continue

I suspect that 50 percent of Mequoda Daily readers should not be launching their own Mequoda System periodical website and daily email newsletter…
… Continue

How does a book make our list of “Top 20 Online Publishing Books”?

Over the past couple of months, we’ve been busily scouring Amazon.com for books on the topic of online publishing. There are 5,000+ books on Amazon that one could read to better their online publishing business. … Continue