Online Publishing Strategy

Read this new white paper and discover how in 2010, anyone with editorial content, or the capacity to create it, can become an online publisher … Continue Reading »

How Smart Online Publishers Use Banners, Tex Ads, Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products (AKA: Paid Cont … Continue Reading »

Discover how to meet the challenges of 21st century online publishing with real-world, hands-on skills using free or low-cost software tools and reports.
… Continue Reading »

Audio conferences, web conferences, webinars, video conferences, and on-demand playback, oh my!
… Continue Reading »

How does a book make our list of “Top 20 Online Publishing Books”?

Over the past couple of months, we’ve been busily scouring Amazon.com for books on the topic of online publishing. There are 5,000+ books on Amazon that one could read to better their online publishing business. … Continue Reading »

With advertising sales dropping, many publishers are considering charging for content. Will you?

After hearing Jim Malkin, CEO of SourceMedia spoke this week at FOLIO about how he intends to transform into a paid-subscription model, we thought now might be a good time to talk about membership websites and the Five … Continue Reading »

What it means to be content-driven, Google-friendly, email-centric and profit-minded.

What are the characteristics that publishers and marketers should think about when designing their online business? In our view of the online world, there are four primary traits that all successful online publishers have in common. … Continue Reading »

Many online publishers are still using static websites, are you one of them? If your approach to online publishing is the same as print, you are falling through the cracks. The web is ever-evolving and you must embrace change. Don’t be scared, it’s not as difficult as … Continue Reading »

An important part of your online publishing strategy is to constantly create new content. This can take many routes. Some online publishing activities we recommend are: ezines, email campaigns, newsletters, and blogging. … Continue Reading »

Part of your online publishing strategy should include some type of online community – weblog, board, forum, etc. After all, you’ve got great content that you want to share with as many people as possible. There are few ways to create an online community: … Continue Reading »

Questions to ask before you launch a Membership Website. Are you a traditional print only publishing company considering the leap to online publishing? Welcome to the era of the internet! You may be contemplating the launch of a Membership Website. After all, you’ve got years of … Continue Reading »

Let’s face it, blogs are a popular way to get a message out quickly and publicly. The question is: How can your business benefit from this form of online publishing? To answer this question, we offer some words from the interesting book, We Blog: Publishing Online with Weblogs by Paul … Continue Reading »

One aspect of a successful online publishing strategy is organizing events, such as a seminar, convention, exposition, or trade show. It’s an ideal way to promote your products and interact with customers. Once you’ve set a date and secured your location, it’s time to market your event. … Continue Reading »

Once you have identified your target audience or demographic, you must streamline your online marketing strategy. Understanding Search Engine Optimization (SEO) is vital. For a basic overview and useful tips, … Continue Reading »

A newsletter website is dedicated to a special interest topic. Newsletter websites are generally set up for subscribers to a print newsletter with access to back issues in either HTML or PDF form. The site also sells subscriptions to the newsletter. … Continue Reading »

Common Myths about Print on Demand Books. As part of your online publishing strategy, you have many options when it comes to how and where to publish you book. You’ve decided to take the bull by the horns, so to speak, with your new book. Instead of submitting … Continue Reading »

Turn One Book into an Online Publishing Empire

On the web, a book, or anything else you publish, can turn into a freemium, a webinar, a podcast, you name it.

View the book as your base from which to build. Spinoff activites are likely to have an even greater income potential … Continue Reading »

The Mequoda research team has identified 12 types of landing pages, 6 organic and 6 dedicated. Organic landing pages are designed to attract website traffic and convert visitors into customers or subscribers. Online publishers use organic landing pages when they can’t control where the user is going to enter … Continue Reading »

With the proliferation of MySpace, YouTube, FaceBook and similar social networking sites, you might be thinking about advertising on one of them. But what about incorporating social networking into your online publishing strategy. … Continue Reading »

Find fresh content at a trade show, seminar or conference. No doubt there are dozens of industry events happening worldwide right now. It’s impossible for your subscribers to attend all of them. Why not take that opportunity and turn your coverage of these events into fresh online … Continue Reading »

“Search engines don’t create content, it’s really about helping people find content,” says Josh Cohen, Business Product Manager for Google News
… Continue Reading »

Infopreneur (information entrepeneur) is a relatively new buzz word. Good news if your in the online publishing business. So what does it mean? Basically, an infopreneur sells information and information products such as, but not limited to: … Continue Reading »

“Five Deadly Membership website Mistakes—What every magazine, newsletter and book publisher needs to know before launching a membership website” is based on our 12 years of experience with more than 100 successful membership websites. Claim your FREE copy of Five Deadly Membership Website Mistakes: What every magazine, newsletter and book … Continue Reading »

Download our complimentary Membership report today and learn what every magazine, newsletter and book publisher needs to know before launching a Membership Website … Continue Reading »

BTB Publisher Succeeds Online by Dominating FDA Niche … Continue Reading »

How Publishers are using PDFs to Generate Email Subscribers, Sell Online and Offline Subscriptions, and Create New Sources of Ad Revenue … Continue Reading »

Ziff Davis files for bankruptcy, citing a decrease in print revenues as a primary factor. Might a better online strategy have saved them? … Continue Reading »

The German Magazine Giant Reports 8% of Magazine Revenues Were Generated Online in 2007 and Promises Shareholders 16% for 2009 … Continue Reading »

Digital editions are quickly creeping up on the magazine industry. If you are a magazine publisher and haven’t looked down this avenue, you might have another thing coming. You might think that users prefer paper, but you’d be surprised to know that users now prefer to have both, and you … Continue Reading »

But how will Kindle arouse long-term consumer interest when the Sony Reader hasn’t? The answer is in the online publishing strategy of the major news media.

On Monday (Nov. 19, 2007) Amazon.com introduced Amazon Kindle, a portable reader that wirelessly downloads books, blogs, magazines and newspapers to a crisp, high-resolution electronic … Continue Reading »

Why settle for one million subscribers, when the revised online publishing strategy by the News Corp. Chairman expects 10-15 million?

When you pay $5.2 billion for the leading financial daily and one of the most widely read U.S. newspapers with a circulation of more than 1.7 million, you’d better have an … Continue Reading »

t’s September 2007 and 2008 online publishing budgets are being prepared far and wide.How will you budget online expenses and revenues for 2008? To give you a hand, download the most recent version of the free Mequoda Online Publishing Model and use it to help predict the future of … Continue Reading »

The idea is not as crazy as it sounds. It’s an online publishing strategy.

Well, it turns out the leak was true.

The New York Times announced today that the TimesSelect premium content service is ending at midnight. Almost all of the paper’s content dating from 1851 to present will be free … Continue Reading »

Test targeted keywords and content optimization for free

Everybody is on a budget. That’s why we’re mentioning two free search engine marketing tools today that can help you boost search rankings without boosting spend.

The first is WordTracker’s free keyword suggestion tool. The tool works as a thesaurus and a search-volume estimator, … Continue Reading »

NYTimes.com will likely boost advertising revenue if it offers more free content

The New York Times may soon stop charging readers to access premium content, according to a Tuesday New York Post article. If adopted, the strategy is sure to attract more website visitors and make NYTimes.com even more advertisement-based.

NYTimes.com currently … Continue Reading »

Rupert Murdoch’s newest newspaper will likely be more risky and experimental

Publishers around the country should keep an eye on The Wall Street Journal. It may be radically pursuing a new online publishing strategy in the very near future.

After four months of haggling, Rupert Murdoch convinced enough members of the Bancroft … Continue Reading »

Cutting through chaos to find success

There is no denying it: the Internet is a confusing place.

Commerce, piracy, debate, theft, publishing, networking, research, news, war—it all happens online. It’s chaos.

When you take a step back, take a deep breath, and start making sense of what’s going on, it can seriously impact … Continue Reading »

Being a pioneer doesn’t always pay

Publishing on the Internet is mostly uncharted territory, like the Amazon jungle was 150 years ago.

Some daring publishers have hacked a path to “online profitability” or “a successful membership website,” and other publishers caught a tropical disease or were bitten by a snake, killing their … Continue Reading »

If your website does not bring in enough revenue, focus on what it’s lacking

Bringing your publication online is not easy, but it’s absolutely necessary.

Audiences are going online to find information now more than ever.

Global Internet use grew 214 percent from 2000 to 2007 and there are now more than 1.13 … Continue Reading »

The cost of publishing a high quality magazine just went up.

It may be time to consider switching to online publishing. The print business is not getting any cheaper in America. Secretary of Commerce Carlos M. Gutierrez announced Friday that tariffs of 10.9 to 20.35 percent will be placed coated paper … Continue Reading »

TMZ’s constantly updated celebrity news draws more unique users by a wide margin.

Entertainment news hub TMZ dominated the Mequoda Blog 100 this month, generating more unique visitors during January than the two closest contenders combined. … Continue Reading »

Capitalize on these frequently overlooked opportunities to sell more products from your website and increase your average dollar amount per sale.

If you’ve ever bought a product in direct response to a TV commercial, you’ve experienced the “upsell.” The operator always has a special, “today only” opportunity to increase your order … Continue Reading »

The Mequoda Research Team has made a list of the top 100 media blogs in the country based on unique page visitors per month.

In the sprawling and volatile blogosphere, mining for a gem of a site is hard work. That’s why the Mequoda Research Team created the free Mequoda Blog … Continue Reading »

If there’s a new blog born every half second, how will yours get noticed?

The average blog reader views 77% more pages than an average user, and believe it or not, those blog readers are 11% more likely to have an average income of $75,000 or more, according to Clickz. Well … Continue Reading »

USC Annenberg’s Center for the Digital Future Study Outlines Media Habits Likely to Affect your Online Publishing Strategy

Earlier this week in NYC, I heard Dr. Jeffery Cole, director of the Center for the Digital Future at the USC Annenberg School for Communication, present to a big publishing company his research … Continue Reading »

Looking back on an expert’s claim that website usability testing proved promotional language imposes a cognitive burden

It’s nearly a decade now since website usability expert Dr. Jakob Nielsen proclaimed that “that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word.”

“Users … Continue Reading »

By the time the publishers roundtable rolled around at the CES show in Las Vegas a few weeks ago, everyone was burned out by the technology overload. We talked publishing rather than fear of technology and we started with some questions. … Continue Reading »

Most printer-friendly pages are not really reader-friendly, but they could be.

We all know that web surfers skim and scan; they generally don’t read carefully. So, consider this online publishing strategy: When you publish a lengthy article that requires concentration and serious consideration, make is easy for your readers to print … Continue Reading »

TimesSelect generated more than a half million new subscribers in its first 12 months

After previously having offered access to its archived content for free, and charging only for access to its celebrated, syndicated columnists, a new revenue model has emerged at the New York Times.

The Times now offers three levels … Continue Reading »

As an online publisher, part of your job is to make information easier to manage for your subscribers

The majority of membership websites and email newsletters are instructional. Members join or subscribe in order to access content that is not available to non-subscribers. Much of this proprietary information is of the … Continue Reading »