Do digital subscriptions finally bring an end to $6, $7, $8 and $9 magazine pricing?
I’m not the first, and I won’t be the last, to comment on magazine pricing strategies in the online age. It’s a topic of burning importance to publishers, after all, now that the new digital versions of their products are in … Continue
Digital magazines can thrive, but they can’t be Yahoo
On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting the news from around the world in pithy, pointed nuggets. To their prospective financiers, founders Henry Luce and Briton Hadden boasted that the average reader … Continue
Online newsletters are the secret you’ve been searching for
If you’re looking for an easy answer to online publishing success, stop reading. We don’t have one.
We know dozens of publishers who have made online publishing a large part of their revenue stream.
Claim your FREE digital copy of Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models now. … Continue
Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics will support higher revenue, lower operating costs and happier customers. … Continue
A proven roadmap to Internet publishing success, in 90 minutes
Stop guessing: Learn the Mequoda strategies that have earned millions for others … Continue
We’re constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic report that all of us should be pouring over to see whether or not our hard work is going anywhere? … Continue
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital products for their audiences.
After surveying the current landscape and talking to clients with hands-on experience, here are three of the three digital magazine publishing software … Continue
Look no further than these 11 examples to make your landing pages wildly successful
Whether you’re selling a product or hoping to trade a free report for an email address, your landing page is where you lay it all on the line. Badly written copy, sloppy formatting and lackluster layout lead to death on a page.
But … Continue
1 Piece of Content + 90 Minutes = Millions in Revenue
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City. … Continue
All SEO keywords are not equally important—volume and competition matter!
The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Tool for a given root keyword phrase (Primary Keyword Phrase). … Continue
Six membership site ideas all digital publishers must follow
How to make a membership website is a topic many publishers struggle with. Membership and subscription websites can be hugely successful in generating revenue for publishers with evergreen and updated content.
However, understanding how to make a membership website is often overlooked during the planning process. Let’s take … Continue
Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content
Google Analytics should be every online publisher’s best friend … but most don’t have a clue how to use it.
Mequoda Group, a leading consultant to online publishers including The Motley Fool, Consumer Reports, Crain Communications and International Data … Continue
Where there’s a search engine, copywriting must follow
Once upon a time at another company, far far away, the editorial director wandered over to the marketing department and asked me to rework the leads in the articles our highly-educated writers were producing. These articles were written about the business side of the biopharma and device industries, … Continue
Your primary keyword phrases, also known as keyword clusters, are typically based on your most broad keyword phrases. These keywords are usually topics or main categories on your website. … Continue
Publishing is at a crossroads. Are you ready?
No one is in business to fail. But with demand for digital content off the charts, no one can afford to put off making the transition to online publishing. Why, in just a few weeks, Newsweek will publish its last print edition ever. Are you ready to make … Continue
Aggregating great content is just as valuable as creating great content
Content aggregation is often given a bad name, because it’s often done incorrectly.
The best content aggregators approach the process as the valuable art form that it is. Content aggregators recognize the web is all about content aggregation, and their work allows users to reach … Continue
These things are what make a Mequoda System. Options you have when building a publishing website are somewhat resilient in the way that while we always grow to adapt the tools we’re working with and the architecture to stay modern, but the end-goals don’t waver. … Continue
Reserve your place at the Audience Development Summit now or miss out on two days of best practices, case studies and successful strategies for online publishing and audience development
As some watch digital strategies emerge and print publishers continue to struggle, we’ve designed a strategy for a new outcome.
The Audience Development Summit addresses the new publishing … Continue
Register now to join an elite group of publishers, CEOs, content marketers and editors as we teach how to build online audiences
If you don’t take your organization to the next digital level right now, it may be too late.
With new media options developing almost daily, and consumers demanding change, you must reach these consumers, develop … Continue
Three websites that help audience development efforts with the aid of images
Digital publishers want to provide a valuable source of content for their audience without breaking the bank on resources. As many digital publishers and Internet marketers have realizes, visual imagery helps audience development efforts. People like to connect with the images they see on … Continue
These aspects will help your subscription website grow an audience and remain relevant to those consumers
Although there are different types of subscription websites, certain components belong in each of the separate archetypes to assure the correct result from the subscription website.
Now that subscription websites are turning into the core of online publishing companies, it’s important … Continue
At this popular industry event, we’ll examine how some of the world’s most successful publishers are building robust online audiences, growing profits, improving performance, and driving measurable results through innovative SEO, SMO, email, and digital marketing strategies. Join us October 23-25 in New York City for Audience Development Summit 2012. … Continue
What do you do?
Starting tomorrow, Kim and I get to spend three days with online publishing and marketing professionals in New York City. The mix of individuals includes an amazing diversity in job titles. One of my favorite parts of this three-day program is the welcome conversation. … Continue
The Director of Online Publishing and Interactive Media will manage CSPI’s online content publishing Web site, www.NutritionAction.com. A business plan and strategy are in place for this highly visible online presence for CSPI and Nutrition Action Healthletter content, and this position will regularly measure and report on key program metrics and adjust the strategy and … Continue
Perhaps the most basic audience development strategy revolves around restricting access to free content and then using that content to build email newsletter circulation.
Legendary email newsletter publisher Bill Bonner has been quoted often as saying, “nobody wakes up in the morning, and says, ‘Gee, I think I’m going to subscribe to a new email newsletter … Continue
Three ways to generate free subscribers
The digital subscription is an interesting audience development tool. It can be used to build an email marketing file, and it can help develop free and paid subscribers. There are three subscription website archetypes that particularly target free subscribers,
In many circles, blogging is still misunderstood by many. However, as more … Continue
New workshop, new needs analysis, new analytics suite and consulting program
It’s been said that it may be hard to remember that the original goal was to drain the swamp, when you’re up to your ass in alligators. The process of building website traffic is complex and varied. There are day-to-day responsibilities, analytics everywhere, conflicting priorities, … Continue
Tomorrow’s webinar will discuss proxy metric modeling – a short form of modeling that allows you to find a handful of key metrics. These key metrics define how the business operates.
A proxy metric serves as a placeholder for much more in depth analysis. A full online publishing model would be in Excel, updated monthly, be … Continue
The Digital Publishing Bootcamp takes a comprehensive look at digital publishing strategy. Our instructors don’t only discuss the aspects of content creation, distribution, and measurement; they also cover the foundations for running and optimizing an online publishing business, including the website.
In order to grow, a multiplatform publisher needs website that can drives traffic, build relationships, … Continue
Bob Kaslik shares five keys for digital publishing success
Few people know more about digital publishing and marketing than Bob Kaslik. Since 2008, he has managed the creation, operation, and optimization of 10 robust digital publishing communities including Interweave’s flagship Knitting Daily.
On April 11, Kaslik joined eight other industry professionals in the Mequoda Digital Publishing Hall … Continue
We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for the rest of his life.” That’s what we do at Mequoda.
Ok, maybe we don’t have any fishing poles. And we’re not entirely comfortable with taking the fish … Continue
Whether you’re optimizing your subscription website or adding keyword tags to the rapid conversion landing pages of your digital products, utilizing an XML sitemap helps search engines find your content easier.
XML sitemaps make it easier for the search engine crawlers to see the complete architecture of your website so they can retrieve the information … Continue
There are a lot of ways to boost your SEO articles. Beyond all the contextual items needing optimization, it has been shown that social engagement helps boost SEO rankings.
Why does this happen? Google sees comments from audience members as votes of confidence for your content. If people are actively commenting on your articles, they … Continue
Search engine optimization no longer exists with an absence of social media. Now that Google credits “likes” and “tweets” so significantly in their algorithm, it would be pretty hard to launch a website and expect it to rank without any social media influence. … Continue