How to create new products and passive income from old products as a multiplatform publisher
One of the most interesting rodents on the planet is the grasshopper mouse, native to the US and Mexico, which has a bit of a superpower: it’s impervious to venom. Also, it’s a carnivore. So it dines on venomous centipedes, scorpions Continue
Increase email revenue by determining your ideal revenue per subscriber, and then using service journalism to keep them on a path toward monetization
A Mequoda online publishing and marketing system measures revenue produced by email newsletter subscribers differently from the way that print publishers have traditionally measured the lifetime value of a subscriber.
The revenue per email Continue
Your membership website development firm should be more than just a technological jester, they should be your sherpa.
If you’re a publisher, or are selling a subscription-based information product, it’s likely that at some point you’ll be looking for a new membership website development firm. We know this because most of our clients have come to Continue
Do you have a solid business plan for success in multiplatform publishing?
Unless you answered “You better believe it, pal!” to that question, I have another question for you.
How do you expect to succeed without a plan to get you there?
Of course, it’s not easy to navigate this brave new world of multiplatform publishing – at Continue
Multiplatform publishers should explore new ancillary business models in 2017
In stock investing, most long-term investors agree that you need a diversified portfolio to succeed. If one sector takes a hit for a couple years, the other sectors will keep you afloat. Over the last decade, I know more than a few publishers who would have Continue
Aggregating great content is just as valuable as creating great content
Content aggregation is often given a bad name, because it’s often done incorrectly.
The best content aggregators approach the process as the valuable art form that it is. Content aggregators recognize the web is all about content aggregation, and their work allows users to reach new depths on the subject matter they care about.
We first wrote about content aggregation in 2011. At that time, he had been researching best practices for content aggregation and strategies content aggregators should avoid. Continue
Magazine publishers have been giving away their content for decades in an effort to attract new subscribers. In online publishing, ad-driven subscription websites have an additional incentive: Increasing the eyeballs that see their sponsors’ ads.
Publications like Mother Earth News put all their magazine content on their subscription website. They believe it hasn’t hurt their circulation, and at the same time, says General Manager Bill Uhler, it helps them cast a wider SEO net. Continue
Our top-read multiplatform publishing posts of last year show an interest in native advertising and publishing expansion
This year has been a huge time of change in publishing, and we’re excited to see that much of that change comes in the form of multiplatform publishing. Even the most hesitant publishers have started to adopt new subscription Continue
Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.
Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for Continue
What to look for in online directory software, from Haven Nexus, to WordPress, Joomla, and third-party products
The directory website business model still has a lot of upside for multiplatform publishers. When executed correctly, directories can be a win-win for any ambitious publisher. The publisher produces a framework and reference content, and the advertiser pays to Continue
In 2016, our clients, who we affectionately call our Gold Members, have followed the Mequoda Method using our Haven Nexus CXMS and have seen tremendous gains in traffic year over year.
Every year at our annual Gold Member Summit, we give out Rocket Awards. The Mequoda Rocket Award honors the fastest growing website among Mequoda’s Gold Member websites.
As the Continue
Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing. However, more serious than the focus on content, is the business Continue
No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website business models – a portal, magazine website or newsletter website – it’s worth studying the winning strategies used by savvy publishers, including, of course, our own clients. Continue
Online publishing strategies have grown exponentially since digital magazines have transformed the industry. It is, after all multiplatform strategy, and media companies are wise to maximize as many channels as they can, from video to white papers to podcasts to events to the online magazine library. Continue
How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs
Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on product management and channel management, while knowing what to outsource. Knowing what functionality to push outside to dedicated specialists who won’t be able to find Continue
The directory content business model is a three-fer
The directory content business has some pretty unique benefits. If executed correctly, this model can be a win-win-win for any ambitious publisher. Not many content business models can say that.
Not only is a directory a revenue stream, it can also be an engagement device on your website – Continue
At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view among folks in all industries who jumped on the bandwagon early. Back in those days, it was all about impressions! Eyeballs on your page! After all, if they show up on your website, they’re bound to subscribe to your magazine, right?
As it’s always been, Google’s main focus publicly is the ads you buy via Adwords. And, as always, Mequoda knows that the exact same concepts apply to free organic search campaigns.
If you read our white papers and posts, or you’ve attended a Mequoda Intensive, you already know how much value we place on organic search. It’s the core of the Mequoda Method, and while anyone can buy ads, that kind of marketing just isn’t as high on our priority list as organic search is. Continue
Mequoda Method for the win
This is a cautionary tale about online publishing strategies … a parable, if you will. It involves no actual Biblical references, and no real-life publishers were harmed in the writing of this post.
But like religion, there are many varieties of online publishing strategies. And the point of this parable is that Continue
The freebie content business model is one website we build for all of our Mequoda Gold Members
Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing and subscription websites. However, more serious than the focus on content is the business model itself.
Decoding the latest digital ad metrics, and checking in on ad tech and a digital renaissance for a legacy title
Digital ad metrics rise, fall, resurface. New ones are invented every so often. But they’re something digital publishing companies must keep track of, because ROI and consumer action are what advertisers are (rightfully) focusing on when Continue
Write an online magazine editor job description like a product description for a Swiss Army knife
Can you remember life before the internet, when a personal computer was another name for a hand-held calculator? When publishing was a process that required a printing press?
If you’re old enough to remember hot type, the pica stick, and manual Continue
Setting up a subscription website could be a costly test if you don’t think about these three things first
The answers are not always obvious, even to a seasoned print or electronic publisher. Setting up a subscription website from scratch is very different from running an existing enterprise. Our understanding of website publishing is rooted in Continue
Our clients publish in many different niches: food, investing, archaeology, environmental infrastructure, natural health and clinical pathology among many others. When they first come to us, they have nothing in common with one another, but after working with us for six months to a year, they all have one thing in common: a Google Visibility Report (GVR). Continue
This certified Mequoda Master will step into Ed Coburn’s shoes
We’ve come a very long way since 2013.
Back in the day, Mequoda was a modest 15-person organization, with one lead consultant – that would be me – and a single team working with that consultant. Today, in 2016, we’ve tripled in size, with 40-plus team members, Continue
The sacred elements of any best-practice online magazine business model
Literary perfectionist Gustav Flaubert once said “our ignorance of history makes us slander our own times.” He was right on the money here and not just in his never-ending quest to find “le mot juste” (“the right word”) in a sentence. Finding the perfect word, he Continue
The definitive checklist for hiring a magazine publishing consultant
When you attend a conference, half of the speakers are consultants. I’m one of them.
But the thing about these consultants is that they’re all specialists. You have your email consultant leading the email marketing session, your SEO consultant leading the search session, and your social media consultant Continue
When we develop magazine business plans for our Gold Members, it include seven levels which you’ve probably heard us refer to as CAROTME: content, audience, revenue, optimization, technology, monetization, and exit. Continue
Monitoring the latest media trends for online-only magazines and other publishers
These are interesting times for online-only magazines: The industry, like a growing child, is changing every day, and just chasing it around can be exhausting.
Ad tech, mobile monetization, audience development, ad blocking and viewability, data and analytics, and other considerations – and, some would say, Continue
All SEO keywords are not equally important—volume and competition matter!
The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Planner for a given root keyword phrase. Continue
Is there anything more mercurial than online publishing trends? Not many industries have a more evolving mindset, technologies, or revenue models.
On some days, this is a great thing, and on others, it can make your head spin. But stay calm! There’s a core strategy that will steer you through the storm.
You can figure it out for yourself, or you can check out our Mequoda System to get a feel for multiplatform publishing strategy to attract, engage, and convert consumers. Because, in the end, the bottom line is the bottom line, and you have to stick with the principles while experimenting with what works for you. Continue
A magazine consultant is a magazine consultant is a magazine consultant, right? Continue
Are you in the process of writing a magazine business plan for a new venture, or an extension of an existing publishing business? I won’t beat around the bush here. If you’re looking to develop a magazine business plan, we should chat. Continue
If you are a legacy magazine publisher, guarantee success by learning how to launch a magazine subscription website, which is often misunderstood.
A magazine subscription website model is set up to sell subscriptions for a related print or digital magazine and to provide access to issues of the magazine.
For the past 20 years, our team has been Continue
Blendle, pay per article service, launched in beta recently, with top digital publishers onboard in a bid to battle ad blocking programs
Will readers pay per article to access quality content? Many media companies are hoping so, and the movement might be having its moment.
Of course, like any other tactic, pay per article will not single-handedly Continue
Hey, how about some online publishing news that doesn’t include ad blocking or Facebook Instant Articles? Well, you’ve come to the right place.
What we like best about this batch of online publishing news is that it demonstrates just how proactive digital magazines are being about devising and implementing multiplatform publishing strategy, and how newsstand services beyond the big three of Facebook, Apple, and Google are in it to win it.
FolioMag.com has recent articles on these subjects and several others. Let’s see what direction the business is heading in this week! Continue
Pick your favorite online publishing platform, and there’s probably news; plus, when does a digital paywall become pay as you go?
The idea of the perfect online publishing platform continues to emerge as a major consideration for digital publishers looking to add on to revenue streams, as elusive as that perfect online publishing platform is. Is Continue
What is a web magazine compared to a digital magazine or a magazine’s website?
The answer many people give to the common question, “What is a web magazine?” is often incorrect.
You’ll often be told that a magazine’s website is a web magazine, but strictly speaking that’s not correct.
Others believe a web magazine is the same thing Continue
Multiplatform publishing is the key to publishing success, and audience development is the job that gets you there
Sixteen years later, I can still remember the day a large publishing company, who’d been negotiating with my marketing services firm to revive a struggling magazine it owned, decided to cut its losses and shut the magazine down Continue
If you know the Mequoda Method, you know that Twitter publishing is important when it comes to multiplatform publishing. But how much does that importance depend on this social media strategy’s format?
Meanwhile, Facebook Instant Articles is expanding, as well.
We’ve also got news to relay from Business2Community.com on promoting content and ad blocking programs. Let’s get started! Continue
Online publishing platforms or offline publishing platforms or any platforms in between, it doesn’t matter: We’re fans of a good many of them, and believe in a “more-the-merrier” approach because the right deployment can open up new revenue streams.
Long before multiplatform publishing became an industry-wide buzzword, we were building a strategy to help magazines not only succeed in transitioning from print to digital, but to thrive once they get there. Desktop, mobile devices like tablets, social media, products, events — Mequoda Members embrace them all in their ongoing effort to distribute content. Continue
Digital magazines are relying less on advertising by implementing paywalls that influence more subscriptions
Remember the days when digital editions of magazines were only available by paid subscriptions? You’d arrive at a static home page with a snapshot of the recent issues, and then be prompted to sign in or register to view any content. The Continue
First things first: What are native ads, as we know them today? Native advertising is sponsored content crafted by marketers, often in collaboration with in-house studios at digital magazines, that’s intended to “fit in” with articles and videos on a publisher’s site, without misleading readers.
Sound like a fancy way of saying advertorial? Well, sure, but we’ve come a long since the early days of advertorial. How far, and where does the evolution find us? Well, that’s what Digiday asked several publishing executives. Let’s start there today! Continue
In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.
In a mere 20+ years, since the dawn of the commercial Internet, we’ve experienced a genuine paradigm shift in content marketing. That’s because magazines, newsletters, books, audio and video content now can be digitized and delivered online, as well as marketed on websites and via email. Continue
Claim your FREE digital copy of Subscription Website Publishing: The Most Profitable Subscription Website Models now. Continue
The Mequoda Rocket Award, which premiered in 2009, was originally created by looking at a large sample of online publishing websites. In 2010, we started looking only at Mequoda Gold Member websites. The winner of the Rocket Award is the online publisher who experiences the greatest growth in online traffic throughout the year.
This year’s winner is Natural Health Advisory, one of the country’s leading providers of validated, scientifically backed natural health information. They experienced growth in traffic of 330%, a massive feat for any online business. Continue
When you read about international media news like the kind eMarketer covers below, small and midsize digital magazines have the ability to act on it overnight to start capitalizing on audience potential, a bigger pool of tablet users, and expanded digital ad revenue opportunities. Continue
Do you know what to monitor in your website traffic report?
We’re constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic report that all of us should be pouring over to see whether or not our hard work is going anywhere?
Anyone who has installed monitoring and Continue
Repurposing content is a core tenet of the Mequoda Method, but we can’t take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital – have always run some variation on this theme. Why? Because it rewards your best work, saves you from excess work, gives you a ton of versatility, and will make you money while you sleep. We found a few recent articles from one of our favorite industry sources that cover the repurposing content renaissance – they involve food, always a ripe topic for evergreen posts. Also, AOL’s new focus. Continue
With these new-age advertorial examples, you’ll re-think your native advertising game
Sixty seven percent of Americans think advertorials, also known as custom content, or native advertising content — add value to a website.
Are you an editor, and does that number shock you? As advertorials have become the norm in online publishing, new editors have been up in arms about something that consumers are into, as long as they know it’s sponsored.
And if you’re an ad-driven legacy publisher, advertorials have been a part of your business model as long as you can remember. They occupied the 16-20 page “special advertising section” of your publication. Continue