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Tag: online publishing

Do You Have a Solid Business Plan for Success in Multiplatform Publishing?

Do you have a solid business plan for success in multiplatform publishing?

Unless you answered “You better believe it, pal!” to that question, I have another question for you.
How do you expect to succeed without a plan to get you there?
Of course, it’s not easy to navigate this brave new world of multiplatform publishing – at   Continue

The Best Online Directory Software for Publishers

What to look for in online directory software, from Haven Nexus, to WordPress, Joomla, and third-party products

The directory website business model still has a lot of upside for multiplatform publishers. When executed correctly, directories can be a win-win for any ambitious publisher. The publisher produces a framework and reference content, and the advertiser pays to   Continue

How Successful Subscription Based Websites Do Marketing

No publisher can hope to have a successful subscription based website without getting the marketing right. So if you have, or plan to launch, one of our three subscription website business models – a portal, magazine website or newsletter website – it’s worth studying the winning strategies used by savvy publishers, including, of course, our own clients.   Continue

Why Every Multiplatform Publisher Should Outsource Strategy, Technology, and Analytics

How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs
 

Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on product management and channel management, while knowing what to outsource. Knowing what functionality to push outside to dedicated specialists who won’t be able to find   Continue

The Directory Content Business Model Is a Win-Win-Win for Ambitious Publishers

The directory content business model is a three-fer
The directory content business has some pretty unique benefits. If executed correctly, this model can be a win-win-win for any ambitious publisher. Not many content business models can say that.

Not only is a directory a revenue stream, it can also be an engagement device on your website –   Continue

Sell More Magazine Subscriptions Online Using the Mequoda Method

At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view among folks in all industries who jumped on the bandwagon early. Back in those days, it was all about impressions! Eyeballs on your page! After all, if they show up on your website, they’re bound to subscribe to your magazine, right?

Wrong.   Continue

Follow Google’s Landing Page Guidelines to Improve Rank

As it’s always been, Google’s main focus publicly is the ads you buy via Adwords. And, as always, Mequoda knows that the exact same concepts apply to free organic search campaigns.

If you read our white papers and posts, or you’ve attended a Mequoda Intensive, you already know how much value we place on organic search. It’s the core of the Mequoda Method, and while anyone can buy ads, that kind of marketing just isn’t as high on our priority list as organic search is.   Continue

Using the Mequoda Method Boosts Revenue 6X in Three Years

Mequoda Method for the win

This is a cautionary tale about online publishing strategies … a parable, if you will. It involves no actual Biblical references, and no real-life publishers were harmed in the writing of this post.

But like religion, there are many varieties of online publishing strategies. And the point of this parable is that   Continue

Digital Ad Metrics: Attention Is the New Impression, but Still Nascent

Decoding the latest digital ad metrics, and checking in on ad tech and a digital renaissance for a legacy title
Digital ad metrics rise, fall, resurface. New ones are invented every so often. But they’re something digital publishing companies must keep track of, because ROI and consumer action are what advertisers are (rightfully) focusing on when   Continue

How to Update a Magazine Editor Job Description for Multiplatform Publishing

Write an online magazine editor job description like a product description for a Swiss Army knife

Can you remember life before the internet, when a personal computer was another name for a hand-held calculator? When publishing was a process that required a printing press?

If you’re old enough to remember hot type, the pica stick, and manual   Continue

Building a Google Visibility Report: A Step-by-Step Guide

Our clients publish in many different niches: food, investing, archaeology, environmental infrastructure, natural health and clinical pathology among many others. When they first come to us, they have nothing in common with one another, but after working with us for six months to a year, they all have one thing in common: a Google Visibility Report (GVR).   Continue

10 Things a Magazine Publishing Consultant Should Do for You

The definitive checklist for hiring a magazine publishing consultant

When you attend a conference, half of the speakers are consultants. I’m one of them.
But the thing about these consultants is that they’re all specialists. You have your email consultant leading the email marketing session, your SEO consultant leading the search session, and your social media consultant   Continue

The Best SEO Keyword Strategy – Picking SEO Keyword Fights You Can Win

All SEO keywords are not equally important—volume and competition matter!

The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Planner for a given root keyword phrase.   Continue

What is a Web Magazine?

What is a web magazine compared to a digital magazine or a magazine’s website?
The answer many people give to the common question, “What is a web magazine?” is often incorrect.

You’ll often be told that a magazine’s website is a web magazine, but strictly speaking that’s not correct.

Others believe a web magazine is the same thing   Continue

Twitter Publishing: What Hath Full-Length Wrought?

If you know the Mequoda Method, you know that Twitter publishing is important when it comes to multiplatform publishing. But how much does that importance depend on this social media strategy’s format?

Meanwhile, Facebook Instant Articles is expanding, as well.

We’ve also got news to relay from Business2Community.com on promoting content and ad blocking programs. Let’s get started!   Continue

Is 2016 the Year Digital Magazines Master Online Publishing Platforms?

Online publishing platforms or offline publishing platforms or any platforms in between, it doesn’t matter: We’re fans of a good many of them, and believe in a “more-the-merrier” approach because the right deployment can open up new revenue streams.

Long before multiplatform publishing became an industry-wide buzzword, we were building a strategy to help magazines not only succeed in transitioning from print to digital, but to thrive once they get there. Desktop, mobile devices like tablets, social media, products, events — Mequoda Members embrace them all in their ongoing effort to distribute content.   Continue

What Are Native Ads’ Status Among Publishers?

First things first: What are native ads, as we know them today? Native advertising is sponsored content crafted by marketers, often in collaboration with in-house studios at digital magazines, that’s intended to “fit in” with articles and videos on a publisher’s site, without misleading readers.

Sound like a fancy way of saying advertorial? Well, sure, but we’ve come a long since the early days of advertorial. How far, and where does the evolution find us? Well, that’s what Digiday asked several publishing executives. Let’s start there today!   Continue

What Content Marketing Strategy Looks Like for Publishers

In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.

In a mere 20+ years, since the dawn of the commercial Internet, we’ve experienced a genuine paradigm shift in content marketing. That’s because magazines, newsletters, books, audio and video content now can be digitized and delivered online, as well as marketed on websites and via email.   Continue

The Subscription Website Publishing Handbook

Claim your FREE digital copy of Subscription Website Publishing: The Most Profitable Subscription Website Models now.   Continue

Health Portal Grows 368% Year Over Year

The Mequoda Rocket Award, which premiered in 2009, was originally created by looking at a large sample of online publishing websites. In 2010, we started looking only at Mequoda Gold Member websites. The winner of the Rocket Award is the online publisher who experiences the greatest growth in online traffic throughout the year.

This year’s winner is Natural Health Advisory, one of the country’s leading providers of validated, scientifically backed natural health information. They experienced growth in traffic of 330%, a massive feat for any online business.   Continue

International Media News: Time Spent, Device Usage, Digital Advertising Trends

When you read about international media news like the kind eMarketer covers below, small and midsize digital magazines have the ability to act on it overnight to start capitalizing on audience potential, a bigger pool of tablet users, and expanded digital ad revenue opportunities.   Continue

8 Elements of a Proper Website Traffic Report

Do you know what to monitor in your website traffic report?
We’re constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic report that all of us should be pouring over to see whether or not our hard work is going anywhere?

Anyone who has installed monitoring and   Continue

Repurposing Content Emerges as Crucial NYT Strategy

Repurposing content is a core tenet of the Mequoda Method, but we can’t take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital – have always run some variation on this theme. Why? Because it rewards your best work, saves you from excess work, gives you a ton of versatility, and will make you money while you sleep. We found a few recent articles from one of our favorite industry sources that cover the repurposing content renaissance – they involve food, always a ripe topic for evergreen posts. Also, AOL’s new focus.   Continue

The Organic Audience Development Strategy Handbook

Claim your FREE digital copy of Organic Audience Development Strategy: How to Convert Website Visitors into a Profitable Email Subscriber Base now.   Continue

Online Publishing Companies Responding to Latest Trends

Finding an edge is always at the forefront of online publishing companies’ efforts. Today, we look at how Time Inc. is taking its operations to the next level, how digital magazines are dealing with the limitations of the once enchanting infinite scroll, and how Jeff Bezos has brought a little Amazon strategy with him to The Washington Post.   Continue

10 Types of Web Videos that Work for Publishers

Today’s new media landscape can be utilized to better serve your business

Have you embraced new technologies and trends within the online publishing environment?

By now we’ve all heard about the benefits of online components like social media; Facebook, Twitter, LinkedIn and Google+ are all utilized to build closer relationships and portray a sense of transparency. Yet, the technology that can be used and shared on these social platforms is often overlooked.   Continue

Online Publishing Companies: Email + Tech Trends

Creating strong content is fundamental to success for online publishing companies, but the work doesn’t stop there. Mequoda Members know that email prowess and tech savvy can go a long way in ensuring a audience growth and smooth conversions.   Continue

10 Audience Development Strategies for Doubling Your Email List

How do you currently build your email list? For most publishers, there are two main drivers of email subscribers: 1) a measly “subscribe to our newsletter” box floating around the site, or 2) a check box on magazine subscription forms that opts them in.

Exciting, right? Subscribers must be flocking to your email list.

If this is you, I hate to break it to you but nobody wants to subscribe to your newsletter, especially when you say something as complacent as “subscribe to our newsletter.” People already have enough flooding their inboxes to sign up for something that offers no real benefit. As for the second one, nobody likes being auto-opted into things either.   Continue

Your MPI is a Key Predictor of Multiplatform Success

If your website doesn’t attract at least 5x more free visitors than paid subscribers – your publication is probably in trouble
Marketing expert Seth Godin recently spoke at the HOW magazine conference and said, “I can reach 10 times more people writing a blog post than writing a book.” I’ve always liked that guy.

If you apply   Continue

Cross-Device Retargeting Important for Success

Screen Shot 2014-07-27 at 11.29.02 AM

Among Bhumika Dadbhawala’s three tips for effective cross-device – or, as Mequoda Members know it, multiplatform – publishing is the ability to retarget for advertisers and leverage data to add more value to your content.   Continue

NutritionAction.com Testing B2C Webinars

Nutrition Action will present its Secrets of the Healthy Cook webinar on Thursday, June 26, at 2pm. But unlike most webinars, this one is meant for consumers, as opposed to businesses.   Continue

Top 25 Digital Magazines by Digital Improvement

Who’s building digital circulation fastest? The top digital magazine performers are the under-the-radar companies you rarely read about
This is our final analysis (you’re welcome) of AAM’s latest circulation data from December 2013. So far we’ve looked at:

Top 25 by digital circulation
Top 25 by Online Media Index (OMI)
Top 25 by digital circulation as percentage of total   Continue

Proven Organic Audience Development Secrets Revealed in New Free Handbook

March 14, 2014 – BOSTON — A complete, painstakingly documented handbook on audience development for Internet publishers has just been released. The 260-page handbook, Organic Audience Development Strategy: 68 Audience Development Strategies for Building a Robust Audience Development Plan, was written by Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group.   Continue

Introducing: The NEW Mequoda Pro

If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you to learn the proven, profitable Mequoda Method right now.

Introducing, the new Mequoda Pro. If you’re a member, you can log in right now. If you’re not, keep reading.   Continue

Top 10 Subscription Website Publishing Posts of 2013

Subscription websites are at the core of modern online publishing and have even been considered the Holy Grail of the industry.

The popularity surrounding subscription websites stems from the fact that they are among the most profitable websites on the Internet.

Any publisher or content marketer that is looking to have the most profitable website should know exactly how to build a subscription website.   Continue

80% of Website Content is User-Generated

According to Antoin Boulin at Folio, 80% of online content today is user-generated. BuzzFeed, Gawker and Forbes are noted as three top publishers of user-generated content (UGC). While BuzzFeed is mostly user-generated (they also have their own bloggers and moderators), Gawker has created a community of people who write, edit and publish all on their own; even comments are monetized.   Continue

Who’s Winning the Subscription Website Publishing Wars?

Subscription website publishing: It’s the core of every publishing business today. The website is where you drive traffic, post content to enthrall your audience and sell lots of products, including digital and print subscriptions.

The health of your subscription website publishing endeavors dictates everything else you do.   Continue

The Blog Subscription Website Business Model

A riddle: What’s quick and relatively easy to set up when you want to become a publisher, but can still be quite lucrative? The answer, of course, is a subscription website blog. This is one of the three affinity (free) subscription website models that Mequoda has documented. The free sites are often paired with one of the six premium (paid) models to drive traffic, convert visitors to subscribers and keep the audience engaged.   Continue

Stuart Hochwert Inducted Into Mequoda Digital Publishing Hall of Fame

Established in 2006 to honor individuals and organizations who advance the art and science of digital publishing, the Mequoda Digital Publishing Hall of Fame now includes nine members.   Continue

The Economist’s Rich Subscription Website Teaches Us All a Lesson

For a publication with roots deep in the Victorian era, founded by a conservative Scottish hatmaker, The Economist is a surprising innovator in the modern publishing era.

Apparently, despite its stodgy beginnings and reputation as a snobbish, upper-crust British media voice – just look at all the photos of all the elderly white men running the show in the 2013 annual report – there are some very nimble commercial minds behind it these days.   Continue

Mequoda Weekly: June 24 – 28th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week   Continue

Redefining the Club Subscription Website Model

How can a club help you make money?
Mequoda has called one of its paid websites a “membership” website for a decade. Unfortunately, not everyone does as we tell them to do (imagine!) and over the years some folks started getting confused, calling any subscription website a “membership” site.

By popular demand, today I’m going to officially   Continue

The Atlantic Takes Digital Publishing to a Weekly Frequency

The Atlantic Weekly debuts on Friday and will feature content from the print magazine and website on a weekly basis. Individual weekly copies will go for $1.99 on Apple Newsstand and monthly subscriptions will run for $2.99, while yearly subscriptions will go for $19.99. New issues will be released every Friday.

Rather than create new content, they will pull   Continue

Mequoda Week in Review for June 10-14th, 2013

It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much of a warning.

In the days immediately before and following the release of Penguin 2.0, many of our Gold Members clients expressed concern about what exactly …   Continue

Essential Website Homepage Ideas for any Subscription Website Redesign

At Mequoda, we do a lot of work with clients who are starting from scratch with online publishing and subscription website marketing. They get the full benefit of the Mequoda Method because we build their website to take best advantage of SEO and optimize it for conversion of visitors to email subscribers and, ultimately, buyers.

We also have clients come to us who put up a website years ago when the Internet first blossomed, and without any research or data to guide them, those websites were built, well, badly. Those early websites were an exercise in slapping the magazine on the Web, and organizing the site exactly like the magazine.   Continue

Wouldn’t You Love to Grow Your Online Revenues 39X?

A 70X increase in online revenues over the past decade.

That’s the joyous news that Mother Earth News shared with me the other day. And I love to spread such news, especially in an industry that has its full share of pessimism about the digital age.

What’s more, last month those online revenues supplied 23% of their total revenue, and 15% for the year to date. That figure continues to increase, reports General Manager Bill Uhler. You won’t hear any gloom and doom about online publishing from the folks at Ogden Publications!
  Continue

Saving TIME Magazine: or, the Future of All of Us

Digital magazines can thrive, but they can’t be Yahoo

On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting the news from around the world in pithy, pointed nuggets. To their prospective financiers, founders Henry Luce and Briton Hadden boasted that the average reader could get through an entire issue in 30 minutes.   Continue

Mequoda Weekly: March 25th, 2013 – March 29th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week   Continue

Mequoda Weekly: February 25th, 2013 – March 1st, 2013

Catch up on the Mequoda Daily’s blog posts for this past week   Continue

Website Design Samples of Our 16 Archetypes

Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics will support higher revenue, lower operating costs and happier customers.   Continue