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Tag: organic search

Protected: Executive Council Update: 9 Ideas Shared at the Mequoda Summit

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5 Most Recent Google Changes That Have Affected Publishers

In the words of Heraclitus, “the only thing that is constant is change.” And working in publishing, you probably find this especially true. Google changes every day, and so do we. Certainly other professions have their own versions of change to deal with: mechanics had to cope with the switch to electric cars, and environmentalists have to hear climate change is fake news. We all have our struggles.

Follow Google’s Landing Page Guidelines to Improve Rank

As it’s always been, Google’s main focus publicly is the ads you buy via Adwords. And, as always, Mequoda knows that the exact same concepts apply to free organic search campaigns.

If you read our white papers and posts, or you’ve attended a Mequoda Intensive, you already know how much value we place on organic search. It’s the core of the Mequoda Method, and while anyone can buy ads, that kind of marketing just isn’t as high on our priority list as organic search is.

The Most Profitable Subscription Website Business Models

Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for

Magazine Marketing 101: Selling More Digital Subscriptions

Digital magazine marketing will give you an afterlife

There are times in business when we feel like we’ve created something great, and we don’t understand why it’s not selling.

Back in 1967, a successful New York ballerina by the name of Marta Becket stumbled upon an old social hall in Death Valley Junction, California, population: 6. After

36 Ways to Boost Magazine Circulation

36 ways to build your Internet audience, revenue and profits while building your magazine circulation
There are five different ways to build a magazine audience. You can use free subscription offers, use efficient call to action placements, use time-tested brand-building techniques, email-building techniques and other types of traffic drivers.
Consider the offer
The offer is the most important

Understanding the Mequoda Method for Multiplatform Publishing

We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the publisher looked at us as if we hadn’t heard his question. After this conversation, it came to me that there are still lots of people out there who don’t understand what we do.

Organic Traffic is Back Up for The Sun Thanks to Facebook

The Sun uses Facebook to combat traffic loss from the paywall that sunk their organic traffic
Last November The Sun dropped its paywall, and according to Digiday, has learned a whole lot.

After the paywall came down last year, Dominic Carter, managing director of commercial at News U.K. said they planned to double their sales team to

11 Profitable Content Business Models Publishers Are Using to Boost Online Revenues

Coming up with the right content business model(s) can be the biggest stumbling block for those looking to grow a publishing business.
Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing. However, more serious than the focus on content, is the business

The 7 Mequoda Audience Development Models

These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists

“Audience development” is one of those terms that many people instinctively understand, but usually underestimate. Although media professionals have worked with the term for years, most have not bothered to define all the things that go on when executing an

How to Use Paid Advertising as an Audience Development Channel

Audience development is one of those terms that many people instinctively understand, but usually underestimate

Although media professionals have worked in audience development for years, most have not bothered to define all the things that go on when executing an audience development strategy.

And at its most basic, that’s what it is, isn’t it? It’s about building an audience for

The 6 Organizational Teams Multiplatform Publishers Need to Grow Faster

These organizational teams are key components for building a highly effective and efficient multiplatform publishing business

Building a multiplatform publishing business is never easy, but it is practically impossible without the right personnel. Having the right people in the right jobs has been an endless source of thinking and discussion for organizations of all types, and

Search: An Audience Development Model Every Publisher Must Respect

If your audience development strategy doesn’t incorporate search, you’re not thinking of the long term
When you are a Mequoda publisher, the goal of audience development is to get people on your email list. You will use that list to eventually sell them a product or monetize them through a sponsored message. The strategies we use

How a Multiplatform Magazine Marketing Team Operates

Build your multiplatform magazine marketing team that can grow an audience and subscribers at the same time

Publishers have been making organizational changes to deal with the realities of the modern marketplace, and while we find there are six organizational teams – management, content, marketing, revenue, operations, and systems – today let’s review modern marketing teams.

Your multiplatform

Understanding the Freebie Content Business Model

The freebie content business model is one website we build for all of our Mequoda Gold Members

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with multiplatform publishing and subscription websites. However, more serious than the focus on content is the business model itself.

It

Organic SEO for Publishers Paying Dividends, Study Shows

SimilarWeb data determines that organic SEO for publishers is a strong play
Organic SEO for publishers is a key component of the Mequoda Method, one that can even permeate social media strategy and thus drive both direct and side-door traffic to your content on desktop and mobile. It’s a science, and one whose formulas take work

Your Publishing Niche May Determine Your Search Success

Having a startup magazine in the finance and health publishing niche used to be a slow crawl to success, but has Google changed that?

Publishers are seeing big increases and decreases in organic traffic to their Portal subscription websites after June’s Google Phantom update, which focused on freshness of high-quality content. The data comes from a

3 Content Marketing Hacks You Can Benefit From Immediately

I don’t know about you, but the world’s a’changing when it comes to audience development. For a while, I felt like we were so ahead of the curve at Mequoda that we were pretty cool in our pants for a bit, but as we’ve been doing a lot of testing the past few months, it has become clear that user habits are picking up and moving with the wind.

Which is, of course, very exciting as a marketer, because tinkering is what we love to do best.

What Publishers Are Doing to Stop Ad Blockers – or at Least Deal With Them

To stop ad blockers, you have to think like consumers using ad blockers, and that process is pretty simple: If you clutter up their user experience with thoughtless auto-play and clumsily deployed displays, then they’re going to avoid your content – even if it’s quality content.

So, you can block ad blockers with impunity or let them run rampant across your site … or, you can find some middle ground.

Digiday has a little bit of everything with recent coverage. Let’s get right to it!

Latest Google Updates: The Implications for Digital Publishers

Turns out Twitter’s not the only internet superpower mulling over scaffolding possibilities. News of the latest Google updates shows that its experimenting with counts – if not characters, then at least pixels, in the search giant’s case.

Publisher Analytics: Google, Ad Viewability, User Data

In recent news from the world of publisher analytics, we see Google share the top factors for search, the IAB’s latest pronouncement on ad viewability, the efficacy of data monetization, and more

How Google Changed Magazine Marketing for the Better

Magazine marketing thrives in the new world of PPC and organic search
What’s the one thing that magazine publishers have in abundance, more than any other business on the planet?

Content.

And who’s the paramour of content? Google.

Think about it – all of the companies out there struggling with SEO and frantically hiring content farms overseas, and, bless

Pay-Per-Article Push Is Making Its Big Move

Blendle, pay per article service, launched in beta recently, with top digital publishers onboard in a bid to battle ad blocking programs
Will readers pay per article to access quality content? Many media companies are hoping so, and the movement might be having its moment.

Of course, like any other tactic, pay per article will not single-handedly

Only 3 days left to save

“Frugality includes all the other virtues.”

Old Cicero certainly knew what he was talking about. That’s why I wanted to remind you that your chance to exercise frugality in attending our Multiplatform Publishing Strategy program ends at midnight this Thursday, March 31. You’ll save $200.

10 Types of Landing Pages and Knowing When to Use Them

The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve.

The Best SEO Software for Niche Publishers

Mequoda reveals the best SEO software publishers can use to extend the life of all their articles — more effortlessly.

Increased Multi-Platform Media a Goal for America’s Test Kitchen

We’ve made it clear over the years how much we admire America’s Test Kitchen, practically our neighbor here in the Boston area. We admire them because they’ve achieved great success in the past using their own variation of the Mequoda Method.

While organic search and social media have never been ATK’s strong suit, the company has made multi-platform media its focus more and more since its founding in 1993, charting a course from its original Cook’s Illustrated to books, video, digital magazines, membership website, events, partnerships, and more.

And the Boston Common Press property isn’t stopping there, even after a contract dispute led to the ouster of founding editor Christopher Kimball (who will remain as as minority owner and host of the popular PBS program). ATK is doubling down on multi-platform media under the leadership of new CEO David Nussbaum.

Google Visibility Math: Organic SEO Metrics that Matter

Almost a decade ago, a close colleague told me that it was impossible to figure out how much search traffic a website could or should be receiving from Google and other search engines. He was wrong.

Let me explain how to calculate the amount of traffic Google and other search engines could be sending your way.

8 Elements of a Proper Website Traffic Report

Do you know what to monitor in your website traffic report?
We’re constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic report that all of us should be pouring over to see whether or not our hard work is going anywhere?

Anyone who has installed monitoring and

How Can I Find My Top Keywords Using Website Analytics?

Using website analytics to determine your top keywords and then what to do with them
When developing a new subscription website, it’s crucial to know which keywords to develop your site around.

When a client comes to us, one of the first questions they ask is, “What are my top keywords?” What they’re usually talking about are

How to Promote a Magazine on Twitter

The one thing publishers complain about when it comes to Twitter is that it doesn’t generate a ton of revenue for them.

And the one thing publishers forget to do on Twitter is promote their magazine. D’oh.

Dell is the company most famous for making money on Twitter and may be to blame for the expectations set for anyone looking to drive revenue through the social network. The legend of Dell, who joined in 2009, and by June they had made $3 million through their promotions on Twitter, and by December they had Tweeted their way to $6.5 million, made it to every news outlet.

But Dell sells hundred to thousand dollar electronics and you sell $10-$50 magazine subscriptions. Tomatos aren’t tomaaahhtoes.

5 Best Native Advertising Examples That’ll Expand Your Ad Sales

Turns out that not only is native old news – it has gone by many other names in the history of media over the centuries – but the legal concerns that come with it are, too.

Organic Search Leads Website Traffic Referrals

We’ve been talking about the value of organic traffic for years. Audience members seem to trust it more and we’re seeing its value in terms of website referral traffic as well. A new article from eMarketer highlights data from BrightEdge, which looked at organic search traffic between June and July of this year.

Pacific Standard’s Web Traffic Hits New High

Columbia Journalism Review has an in-depth profile on the Pacific Standard. Sarah Laskow writes, “Pacific Standard has had an exciting January.

Ceramic Arts Daily Benefits from Social Audience Development

Every publisher has their own audience development strategies. In a Mequoda System, our three goals are to attract, retain and then monetize, which is done primarily through email. There are, of course, other ways of attracting new customers, like social media.

Digital Publishing Shocker: Is Forbes Media for Sale?

Ad Week is reporting that Forbes Media is entertaining offers to sell the company. Lucia Moses writes, “CEO Mike Perlis announced the news in a memo to employees today saying that as a result of the company having its best financial performance in six years, the company has gotten “more than a few” indications of interest. Deutsche Bank is handling the process.” Forbes is seeking $400 to $500 million for the company. This comes after turning down $400 million in 2004 from Conde Nast.

Natural Health Advisory’s Subscription Website Sees 160% Growth

One of the most revolutionary things about the Internet for the publishing industry is that it has allowed people who might never have had access to an audience to become publishers and distribute content that they feel passionate about to a global audience.

Seventeen’s Big Video Push

AudienceDevelopment.com is reporting that Hearst is teaming up with AwesomenessTV to create a new YouTube channel for Seventeen. Arti Patel writes, “The Hearst Corporation is teaming with AwesomenessTV to co-launch a new freestanding YouTube channel as part of a joint venture meant to target teen girls through a multichannel network.

The State of Publishing After Penguin 2.0

It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much of a warning.

In the days immediately before and following the release of Penguin 2.0, many of our Gold Members clients expressed concern about what exactly Google was looking for in their newest algorithm update and whether they would be affected. Although Matt Cutt’s video seemed pretty simple and straightforward as he explained what we should expect from Google in the next few months, it was never particularly specific.

Wouldn’t You Love to Grow Your Online Revenues 39X?

A 70X increase in online revenues over the past decade.

That’s the joyous news that Mother Earth News shared with me the other day. And I love to spread such news, especially in an industry that has its full share of pessimism about the digital age.

What’s more, last month those online revenues supplied 23% of their total revenue, and 15% for the year to date. That figure continues to increase, reports General Manager Bill Uhler. You won’t hear any gloom and doom about online publishing from the folks at Ogden Publications!

10 Content Marketing Mistakes That Get Mequoda Editors Fired

To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have been some truly talented print editors that were either let go, or left by themselves because they couldn’t weather the print to digital transitions. Ones that refused to SEO their content and wasted hundreds of thousands of dollars in content that had to be re-optimized later.

In Subscription Website Publishing, Queen Martha Rules … For Now

How big is the Martha Stewart brand? The formal name, Martha Stewart Living Omnimedia, pretty much says it all. And Googling the name for news of the company in the media world delivers stunning results.

Page 1 of Google results delivered nine listings from the website itself, and the usual listing from Wikipedia. One the second page, I found several news articles about its decision to fold two of its four magazines into the flagship product. More on that later … but more interestingly, I couldn’t find a single other search result that wasn’t from the website itself or from subscription retailers like Amazon … and I finally gave up on Page 9.

In short, Martha Stewart Living owns its own name in Google search, which is to say, on the Internet. I’ve never seen that kind of result when Googling any other publication. If there are any other references to the company on the Internet, they can’t compete with the company’s optimization of every single page for organic search and every magazine outlet that sells the magazine!

41 Ways to Build Email Circulation Forever [+ Video]

You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you

Understanding Mequoda SEO Analytics

Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content

Google Analytics should be every online publisher’s best friend … but most don’t have a clue how to use it.

Mequoda Group, a leading consultant to online publishers including The Motley Fool, Consumer Reports, Crain Communications and International Data Group, will be sharing some of its secrets to SEO analytics at the SIPA 29th Annual Digital Publishing and Marketing Institute, Dec. 12-14 in Miami Beach.

Using Custom OFIEs to Increase Website Conversion Rates

Discover how Golf Vacation Insider uses customization on its article landing pages to dramatically increase their website visitor to email conversion rates from search

Audience Development Upgrade Easy as 1-2-3

New workshop, new needs analysis, new analytics suite and consulting program

It’s been said that it may be hard to remember that the original goal was to drain the swamp, when you’re up to your ass in alligators. The process of building website traffic is complex and varied. There are day-to-day responsibilities, analytics everywhere, conflicting priorities, and more to do then any team can ever hope to accomplish.

Google’s Keyword Data ‘Not Provided’

Online businesses aren’t able to see up to 50% of their keyword data after a recent Google change

For years, Google has been a major partner for content publishers. Google’s mission is to “organize the world’s information and make it universally accessible and usable,” – a concept all passionate online publishers could agree with.

We’ve been historical pleased with all the opportunities Google affords publishers – from organic search to paid Adwords campaigns, the search giant’s ability to bring content to target audiences has helped publishers grow their online businesses.

User Generated Comments Increase Search Rankings

Stuart Hochwert, CEO of Prime Publishing, shares a successful strategy for gaining page rank

It isn’t just speculation that user generated content helps drive ranking…we’ve seen the proof.

Stuart Hochwert, CEO of Prime Publishing and a Mequoda Gold Member, recently shared an interesting story of his success with user generated content.

93+ Best Practices at Mequoda Summit East 2011

Discover dozens of successful methods for starting, running and getting the most from your content-based business

Yesterday, I talked about what best practices are and where they come from.

Today, let’s talk about best practices that will be discussed at the Mequoda Summit East 2011 in just two weeks.

Yahoo! Site Explorer Says Goodbye, Understudy Tools Say Hello

Yahoo Site Explorer starts writing its bucket list, Open Site Explorer gets ready for primetime

Get ready to officially say goodbye to yet another Yahoo! creation. Set to close down sometime this September, Yahoo! Site Explorer, will be gone for good. Created in 2005, Yahoo! Site Explorer was a service that allowed webmasters to view information on websites in the Yahoo! search index. Among other things, webmasters could also enter a personal or competitor’s URL and Yahoo! Site Explorer would return with information on your website links. An optimal and free tool, many SEO’s are already mourning the loss.

Never fear, for Yahoo! has not left their customers out to dry. The Yahoo! and Microsoft Search Alliance are replacing the old Site Explorer with Microsoft’s Bing Webmaster which provides a way for webmasters to submit a sitemap and web feeds. It also allows users to decide on the crawl rate, and how many pages have been indexed.