Print magazine or newsletter publishers traditionally generate 95 percent of their publication's revenue by utilizing paid media - particularly direct mail, but also insert cards, billing and renewal inserts, card decks, perhaps some TV, and other direct-marketing sources. When these publishers establish an online presence, most continue to rely on paid media - particularly email offers to rented email address lists - as a major part of their promotional mix to drive traffic.
Rackspace LAMP Data Center Management -
Thousands of Rackspace customers run LAMP architecture for the development and deployment of optimal performance web applications. Our highly trained Mequoda team can manage this data center for you.
WhatCounts Email System Management -
WhatCounts offers email marekting solutions for companies with complete support for RSS, survey, … Continue Reading »
Print magazine or newsletter publishers traditionally generate 95 percent of their publication’s revenue by utilizing paid media — particularly direct mail, but also insert cards, billing and renewal inserts, card decks, perhaps some TV, and other direct-marketing sources. When these publishers establish an online presence, most continue to rely on … Continue Reading »
From the desk of Don Nicholas — Managing Partner, Mequoda Group, LLC
Discover the Revolutionary Internet Marketing System That Can Double Your Online Revenues Every 12 Months
Dear Colleague:
In August 1999, Rosemary Gardner* was a successful author, newspaper columnist and newsletter publisher. At age 47, she had worked long and hard to … Continue Reading »
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money … Continue Reading »
Should your internet marketing system include earned media?
Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators is building email circulation. The goal is to attract as many subscribers as possible to the free email newsletter and … Continue Reading »
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success … Continue Reading »
Key components of the Mequoda Internet Marketing System
The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are then repeated over and over again to build email circulation and monetize customer relationships. … Continue Reading »
An effective Internet marketing system distributes valuable content without charge
If you’re still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!
According to a recent Forrester Research Study, only 13 percent of consumers admit that they buy products because of online ads, and … Continue Reading »
The major differentiation between the Internet marketing strategy of the Mequoda System and that of traditional publishing models is the use of free content to drive online traffic. By offering free content (e.g., email newsletter subscriptions, HTML webpage access, eBooks or eReports, blogs or Web feeds) through a variety of … Continue Reading »
Creating the World’s Most Popular Website for Entrepreneurial Capitalists
With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media Network is on a roll.
Forbes Media currently includes print, online conferences, radio and TV properties. At this time, an estimated … Continue Reading »
At Harvard Health Publications, the bottom line isn’t profits. It’s serving its public health mission and, most important, protecting the university’s credibility and reputation.
When you publish under the aegis of Harvard University, your primary objective is not simply to make money; it’s to improve the health and quality of life … Continue Reading »
The way in which a publisher prioritizes sources that drive traffic is a major differentiation of the Mequoda System vs. traditional publishing models. Traditionally, magazine or newsletter publishers have generated 95 percent of their publication’s revenue by spending money on paid media. While paid media sources certainly may remain a … Continue Reading »
How to leverage valuable content to create customer loyalty and build repeat sales. A step-by-step guide to the Mequoda Internet Marketing System. … Continue Reading »
