Print magazine or newsletter publishers traditionally generate 95 percent of their publication's revenue by utilizing paid media - particularly direct mail, but also insert cards, billing and renewal inserts, card decks, perhaps some TV, and other direct-marketing sources. When these publishers establish an online presence, most continue to rely on paid media - particularly email offers to rented email address lists - as a major part of their promotional mix to drive traffic.
Catch up on the Mequoda Daily’s blog posts for this past week … Continue
Digital content marketing drives surge in digital product sales for publishers
While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are being impacted like the publishers of books, magazines, newsletters and videos. … Continue
Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media to drive qualified traffic, getting those first visitors to a new website is an interesting challenge. The tips provided below will help increase website traffic … Continue
Claim your FREE digital copy of Organic Audience Development Strategy: 68 Audience Development Strategies for Building a Robust Audience Development Plan now. … Continue
Social media is one of the more organic methods for promoting ideas to interested parties. After all, people are on social networks to interact with other people – what can be more organic than that?
Among social media marketers, email and search engine optimization were preferred marketing channels, according to Social Media Examiner, which recently released … Continue
17 strategic questions that your next digital publishing business plan must answer
I got a call last week from a colleague who has been thinking about launching his own digital publishing business for several years. Like most of the people who come to me for help, he has assets. Over the years, I’ve discovered that assets … Continue
The rise in mobile is increasing email usage
Email evangelists have a new reason to step up onto their soapbox and preach the good word of email.
Not to say there was ever a doubt, but with the growth of social media, added attention to paid media and attempts to constantly optimize all website content, some … Continue
The Mequoda System Strategy Workshop details the complete picture for successful online publishing
We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value from the program.
Thus far, all my colleagues who have experienced the content have given rave reviews about the program.
The next opportunity publishers, entrepreneurs and intrapreneurs … Continue
Mequoda System Strategy Workshop discusses why Google AdWords should be in your traffic mix
We don’t always talk about this directly, but it’s important to bring people to your website who are ready to buy.
For any publisher with a store, AdWords will almost always be a positive part of the mix for selling aligned products like … Continue
The Mequoda System Strategy Workshop has been updated to include 49 steps for launching and running a successful online business
I recently spoke to a friend and colleague about our upcoming Mequoda System Strategy Workshop at the Mequoda Summit East 2011.
While he likes the new 44 steps outlined in this session for starting and running an … Continue
Use the power of email to reach your audience in different ways
In yesterday’s Mequoda Daily, we discussed two methods for using email to sell products and build your audience.
The sales letter email and the circulation builder were the examples described.
Today, I’d like to continue discussing email types that online businesses use to engage audiences members … Continue
Last chance to register for our 29 Ways to Increase Website Traffic webinar
Who doesn’t want more strategies for generating website traffic?
Traffic is the lifeblood for online publishers and content marketers. It is the starting point for all online relationships and conversions. … Continue
Are you using legacy, physical and promotional products to their full capacity?
In yesterday’s Mequoda Daily we discussed five methods for increasing direct website traffic that multiplatform publishers have been utilizing.
Those five included: Books, Magazines, Packaged Goods, Live Events and Radio. … Continue
A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers
In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative articles that will have a better chance of getting indexed by search engines.
One of the components listed in yesterday’s article discussed the inclusion of a … Continue
Order this new, 90-minute webinar on CD and discover an audience development checklist containing 29 ways to increase website traffic. … Continue
Discover the tactics Internet marketers are focusing more attention on in 2011
Earned media, also known as unpaid media, is expected to see an increase in spending this year.
According to The Society of Digital Agencies (SoDA) and AnswerLab, 24% of agencies plan to increase investments in unpaid media by 24% in 2011. … Continue
Discover which traffic source is worth the most
Not all email subscribers are worth the same.
Many of our Mequoda Gold Members know this and can track the value of a subscriber by its source of origin using what we call “Original Source Identification” (OSID). … Continue
Search engines should be the primary source for driving blog and website traffic
In the Mequoda Daily yesterday, we discussed how to use Article Templates to increase website traffic coming from Google. The overall value of an Article Template is that it optimizes blog content for search engines and allows content to be more easily found.
Making … Continue
The emergence of new entry points makes online marketing more complicated for publishers.
Our customers — the consumers of the information you and I publish — now have more options than ever for experiencing our content. The user has come to expect content from us on numerous platforms, and woe to the publisher who ignores any … Continue
How to use paid and earned media to build your membership website
Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason – paid media works. And it’s often easier to buy website traffic than to rely on earned media.
Basic paid media sources for building your membership website: … Continue
Our Internet Marketing Strategy focuses on multiple ways to maximize revenues by using the Internet as a major source of traffic and revenue. By including a variety of business-building tools, such as social media, link-building campaigns and online advertising, you will drive website traffic and increase revenue.
We’re all about free advertising but the fact … Continue
Print magazine or newsletter publishers traditionally generate 95 percent of their publication’s revenue by utilizing paid media — particularly direct mail, but also insert cards, billing and renewal inserts, card decks, perhaps some TV, and other direct-marketing sources. When these publishers establish an online presence, most continue to rely on paid media — particularly email … Continue
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money to buy advertising, leads or … Continue
Should your internet marketing system include earned media?
Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators is building email circulation. The goal is to attract as many subscribers as possible to the free email newsletter and let the newsletter’s content do … Continue
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success of an online publishing operation … Continue
Key components of the Mequoda Internet Marketing System
The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are then repeated over and over again to build email circulation and monetize customer relationships. … Continue
You need a full marketing system to maximize revenue
Let’s face it: Internet marketing is complicated.
It’s based in a constantly evolving environment and requires a comprehensive system to be effective.
As yesterday’s Daily explained, the foundation for that system should be an Internet Hub.
Hubs attract users and capture their information for your marketing file for later monetization.
Setting … Continue
An effective Internet marketing system distributes valuable content without charge
If you’re still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!
According to a recent Forrester Research Study, only 13 percent of consumers admit that they buy products because of online ads, and a negligible six percent believe … Continue
The major differentiation between the Internet marketing strategy of the Mequoda System and that of traditional publishing models is the use of free content to drive online traffic. By offering free content (e.g., email newsletter subscriptions, HTML webpage access, eBooks or eReports, blogs or Web feeds) through a variety of free and/or paid media sources, … Continue
Creating the World’s Most Popular Website for Entrepreneurial Capitalists
With 2006 revenues estimated at more than $510 million, up from an estimated $460 million for 2005, the newly formed Forbes Media Network is on a roll.
Forbes Media currently includes print, online conferences, radio and TV properties. At this time, an estimated $330 million still comes from … Continue
At Harvard Health Publications, the bottom line isn’t profits. It’s serving its public health mission and, most important, protecting the university’s credibility and reputation.
When you publish under the aegis of Harvard University, your primary objective is not simply to make money; it’s to improve the health and quality of life for the general public. And … Continue
The way in which a publisher prioritizes sources that drive traffic is a major differentiation of the Mequoda System vs. traditional publishing models. Traditionally, magazine or newsletter publishers have generated 95 percent of their publication’s revenue by spending money on paid media. While paid media sources certainly may remain a viable part of an integrated … Continue
How to leverage valuable content to create customer loyalty and build repeat sales. A step-by-step guide to the Mequoda Internet Marketing System. … Continue