Don Peschke, founder of August Home Publishing, discusses how his company is meeting its mission of “surrounding our customers with service” … Continue Reading »
With traffic and sales doubling in the past year, Taunton’s Janine Scolpino discusses some keys to membership website success
… Continue Reading »
Effective membership websites employ an access challenge landing page that teases users with a snippet of the content that awaits them beyond the turnstile.
Private, exclusive, premium and paid-only vs. visible, available and accessible. The conundrum for membership website has long been how to have it both ways.
The idea of a … Continue Reading »
Panelists share digital revenue percentages and thoughts on how they might increase those in the coming months and years
For The Knot, digital has always been their center. It represents 80% of their total revenue and 50% of that is ads (30% national and 20% local).
“We’ve always been in start-up mode … Continue Reading »
Editors gather for a candid discussion about what’s working online and what isn’t
Jacob Weisberg, Chairman & Editor-in-Chief of The Slate Group, opened this session by asking: Why aren’t magazines better online? And how can we turn it around? … Continue Reading »
Executives from ESPN, Rodale and Harvard Business Review discuss the challenges and benefits of charging users for online content
General Manager & Editorial Director of ESPN Publishing Gary Hoenig admitted he didn’t know anything about SEO 6 months ago. The concept of using SEO to acquire subscribers (link to some article … Continue Reading »
Google’s Analytics Evangelist, Avinash Kaushik, tells magazine publishers why some of their sites “suck” and what kind of thinking is required to fix them … Continue Reading »
Sad fact, but the world is full of sharks and charlatans.
For a long time now, many so-called Internet marketing gurus or experts have been making the bulk of their money selling marketing advice in the form of books, CDs, and tapes. In recent years the trend has moved to online … Continue Reading »
When I interviewed Chris Kimball for Subscription Marketing in the late 90s, he told me an amazing thing about his business. At the time, he had 250,000 subscribers to Cook’s Illustrated. He also had 65,000 subscribers to the Cook’s Illustrated Annuals—the six issues plus an index in a hard cover … Continue Reading »
How America’s Test Kitchen’s Revenues have Grown from About $15 million to an Estimated $46 million in Just Five Years… Shouldn’t you be Using the Same Strategy for Selling your Information Products on the Internet? Doesn’t your Job Depend on it?
Chris Kimball, CEO of Boston Common Press, is master of … Continue Reading »
With A’s in Strategic Intent, Relationship Building and Brand Preference, it’s Hardly Surprising that this Non-Profit is an Online Leader in the Paid Membership Website Category.
Consumer Reports’ successful membership website strategy has earned them over two million online subscribers (as of November, 2005). Averaging well over 20,000 new online subscribers … Continue Reading »
Consumer Reports revenues top $190M in 2005 by pursuing a simple integrated media strategy driven by three simple concepts and the world’s largest membership website.John Sateja is a happy guy. The man in charge of information products for what may be the most trusted media brand in America is on … Continue Reading »
Before the Internet and the world wide web provided us with easy access to a plethora of information resources without charge, print newsletters were the dominant medium for publishing specialized subject matter. … Continue Reading »
In his seminal analysis of the psychology of mass movements, The True Believer, Eric Hoffer reminds us of how eager many people are to be led, to join a cause—any cause. … Continue Reading »
