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Periodical Websites

Make Your Content as Profitable as Possible

Thursday, January 21st, 2010

Last chance to sign up for our Developing Successful Subscription Websites webinar … Continue Reading »

Subscription Websites: A Rose by Any Other Name…

Tuesday, January 19th, 2010

The Holy Grail of Revenue Generation for many successful online content marketers, producers and publishers. … Continue Reading »

New Dual Track Program for Mequoda Summit – Napa Valley 2010 April 6-9th

Friday, November 27th, 2009

Registration for the Mequoda Summit opens today – select your interactive program sessions with ease
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Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now

Friday, October 16th, 2009

Learn How Smart Online Publishers Use Banners, Tex Ads, Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products (AKA: Paid Content) when you claim your FREE copy of Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now … Continue Reading »

3 Ways to Expand Your Online Business in 2010

Wednesday, October 14th, 2009

How Smart Online Publishers Use Banners, Tex Ads, Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products (AKA: Paid Cont … Continue Reading »

Internet Hub

Friday, October 2nd, 2009

An Internet Hub is very robust, offering tons of useful information for free. It is designed to maximize online advertising inventory. State-of-the-art Internet Hubs offer users email newsletters, blogs, email alerts and RSS feeds that are all designed to directly and indirectly generate more page views and website revenue. … Continue Reading »

Wall Street Journal Media Pyramid Case Study

Friday, September 4th, 2009

Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived? … Continue Reading »

Meet a B2B Multi-Platform Content Rock Star

Wednesday, July 22nd, 2009

Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for excellence and innovation since before we coined the term “Mequoda.”
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Content Repurposing – Why to Release your Archives and Recycle Content

Tuesday, April 14th, 2009

Online Content Management: Finding the hidden assets that can fuel your online marketing program
A bonanza of previously published content can be reused to attract search engine traffic and build links to your website.
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Online Market Analysis: The Importance of Knowing Your Online Neighborhood

Wednesday, March 4th, 2009

Seven questions you must answer to avoid leaving money on the table
How an online market analysis can reveal friendly competitors, potential marketing partners, and new business opportunities…

In traditional bricks and mortar businesses, there is a theory of management called MBWA. It stands for “management by walking around.” … Continue Reading »

5 Lists to Audit Internet Marketing Strategies

Friday, September 14th, 2007

Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit

About 80 to 100 times a year, I get hired to audit or review the Internet marketing strategy for a publisher who has a website that is making money. The goal … Continue Reading »

Search Engine Optimization: Whose Job is It?

Thursday, September 28th, 2006

If you’re a writer or an editor, the best person to do the search engine optimization of your website is you. Hiring a search engine optimization firm to consult with you is fine, but trying to delegate search engine optimization to others is generally a mistake.

For content-driven, periodical websites, the … Continue Reading »

The History of Search Engine Optimization

Wednesday, September 13th, 2006

The Mequoda Search Engine Optimization (SEO) Process: A Simple, Seven-Step Process for Writers and Editors Who Want to Take Control of Website Search Engine Optimization (SEO) and Have Their Content Found … Continue Reading »