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Tag: phablet

10 Facts About Digital Magazine Publishing and One Very Important Piece of Advice

Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content, native advertising and so much more.

Publishing Industry Analysis: Tablets, Smartphones, Email, Ads

Sometimes, you just need the numbers, right? When it comes to making decisions that could be the difference between flourishing or folding, data is a commodity. Device usage, performance metrics, ROI: Publishing industry analysis on these factors and others will determine the direction digital magazines take in the coming years – which themselves will be crucial in the digital media evolution.

Few sites can provide the data that eMarketer does day in and day out, all for free. To start the week, let’s see what they have to say about several areas of interest to publishers.

Immediate Delivery Tops List of Coveted Attributes of Digital Magazines

That’s the question we asked 3,642 U.S adults with Internet access earlier this year, looking to learn more about consumption of digital magazines – and, more to the point, the spending habits and preferences of readers – in the time since our inaugural study (in which we polled 1,136 people).

20 Tablet Publishing Tips You Can’t Afford to Miss

If you own a tablet that you use often, is it hard to imagine what life was like before it? I have friends who use their tablets to cook every dinner with, or spend several hours with it at night, reading books and magazines. Consumers aren’t as attached at the hip to tablets as they are to their smartphones, and maybe they never will be, but as their larger phablet brothers come into the market, it’s possible the line won’t be so clear anymore between tablet and smartphone.

Statistics on Mobile App Users That’ll Steer Your Team Ahead

What’s up with mobile apps and the people who use them? Anyone publishing a digital magazine, or planning to publish one, must keep up with app user statistics. Recent mobile app user statistics bear out earlier predictions: We living in a mobile, mobile world.

Because we constantly survey the app field to keep our clients well-informed, we’d like to share some of the app user statistics of most interest to publishers.

Mobile Publishing Trends to Keep Tabs On

Mobile publishing trends come and go, but multiplatform publishers have at least one huge advantage over those who shy away from seizing on the many digital opportunities for building and converting audiences: Your product is future-proofed because you’ve covered your bases and can adapt to anything that comes your way.

E-Commerce Comes to AllYou

Publishers truly enter the digital age when they offer ecommerce options in their print publications. AllYou, a member of Time Inc.’s Lifestyle Group, has recently done just that by including mobile activations in its print magazine.