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Tag: portal

When Web Magazines Go Wrong

When most people think of digital magazines, they narrow their focus on digital magazine apps that can be found in a digital newsstand or app store, but data shows that apps aren’t where users want to digest premium magazine content.

The Ease of Content Marketing for Publishers

How lucky are we, as publishers, to live in the age of content marketing and search engines. While other marketers struggle to become adept at content creation, it’s already in our DNA.

Just add search engine optimization skills, great website architecture and a genuinely content-driven email publishing program, and publishers can literally make millions on the Internet.

How to Generate Additional Publishing Revenue Through Your Website Portal

As a publisher, you should make your website’s top goal to maximize your TOPX (Total Orders Per Ten Thousand) page views by making sure that every page on your website is ready to convert visitors into buyers and subscribers at any moment and increase publishing revenue.

Your Portal is the main page where you give away free articles and content. For many magazines, this is on their main domain, like TIME.com or People.com. If you’ve been following along with Mequoda you know that we advocate for every page on your Portal to have a set of best practice conversion architecture we call 3C Zone Architecture.

Protected: Executive Council Update: Get More Control Over Your Imports

If you are on an upgrade retainer, you probably already know about Ultra Subscriber Uploader because it you got this enhancement as part of your monthly expense. However if you haven’t, we’d like to introduce you to this massively enhanced bit of functionality.

How 3 B2C Newsletter Publishers are Seeing Growth with Haven CXMS

If your goal is to generate paid subscriptions and revenue for a premium B2C newsletter or advisory service with a robust subscription website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how other publishers like Cabot Wealth

How Publishers Use ACEM to Guide Growth in their Organizations

Mequoda is a term coined by Internet entrepreneur, website developer, and company founder Don Nicholas, to describe a method for designing and managing successful websites and website networks. Short for “media quote daily,” Mequoda is an approach to building website networks, based on four core principles—ACEM in Mequoda-talk.

Don’t Waste Your Pageviews

Page views are a precious thing, and you should try not to waste them.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the goals of a “smart website” and why having one built by publishing veterans can help you avoid waste and chaos.

The Art of Writing Killer Inline Text Ads to Build Email Circulation

Although a text ad could refer to any ad consisting of text, we’re currently referring to those that are part of your conversion architecture. These ads are placed in the dead center of all your articles and invite your website visitors to download a free product that will get them on your email list.

How Premium Magazines Thrive With Haven CXMS

If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how other publishers have used Haven CXMS to do just that.

How to Create the Right Organizational Structure for Multiplatform Publishing

Multiplatform publishing is the cornerstone of what we do at Mequoda. If you can create one content product, you can create many content products. If you’ve been following along with us through this blog, or through our daily newsletter then you have a general foundation for building a multiplatform publishing business.

A Newsletter Platform Worth Investing In

The newsletter platforms you may be familiar with are often print and PDF formats, as most newsletter publishers haven’t gotten hip to the newsletter app format, and neither have their consumers.

Protected: Executive Council Update: Your Portal Revenue Scorecard

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The Most Profitable Websites Have Mastered this Simple Advertising Strategy

Forbes contributor Benjy Boxer recently warned, “The combination of free publishing, social distribution, and the commoditization of advertising will eventually wipe out almost all of the advantages of a large media company.”

Further, he advised that “scarcity” is the only advantage left to media companies, and they’ll have to create that with their unique content or unique services to advertisers. Luckily for the niche subscription website publishers we advise, scarcity comes right along with being “niche,” unlike larger publishers competing with Yahoo and CNN for cost-per-click (CPC) dollars.

How Three Publishers Leverage a Web Magazine for More Profit

In 2017, all major publishers and most independents have a website portal. What 95% don’t have is a web magazine. But those who do are flourishing.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains why he thinks the web edition is the best edition.

The Best Digital Magazine Software Isn’t What You Think

How you think about digital magazine software needs to change if you want your subscriber base to grow
“Eventually, they’ll become like sailboats. They don’t need to exist anymore. But people will still love them, and make them and buy them.” – Kurt Andersen, a former editor of New York and co-founder of Spy, on the future

Mequoda Rocket Awards: Top 10 Haven CXMS Systems of 2017

This year, our winner was Countryside Network, who launched their Mequoda System in February 2016. Countryside was founded in 1969 and today includes four farming-related magazines (Backyard Poultry, Countryside, Dairy Goat Journal and Sheep!) and a portal at CountrysideNetwork.com that spans all four niches.

The 3 Keys to Success for Multiplatform Publishers

When we look at the most successful multiplatform publishers we know intimately, like our clients and close colleagues, we are usually able to determine what sets them apart from publishing companies that struggle.

Strategy Spotlight with Don: Does Your CXMS Do All This?

Your website typically includes dozens of components or subsystems. For a legacy business, many of these components already exist and must be integrated into a larger system that consolidates all content, customer information and marketing programs into a single platform where data is shared in real time. We call this a customer experience management system (CXMS).

Protected: Executive Council Update: 9 Ideas Shared at the Mequoda Summit

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The Mequoda Newsletter Content Business Model

The newsletter subscription website model is simple, clean and editorially-focused

Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were among the first to embrace subscription websites. Perhaps that’s because the newsletter subscription website archetype is the easiest type of subscription website to build. The file size of newsletters is generally manageable, whether the newsletter is 8, 12, 16, 32, or more pages, since it is mostly text and often limited to black-and-white or two-color.

How to Create a Bulletproof Magazine Business Plan

Are you in the process of writing a magazine business plan for a new venture, or an extension of an existing publishing business? I won’t beat around the bush here. If you’re looking to develop a magazine business plan, we should chat.

7 Ways to Create a Freemium That Attracts New Email Subscribers

Create a freemium by developing free content with free content – or write it yourself. Either way, make it good.
We’re all about the mighty freemium around here. Create content and give it away for free so that people know how good your premium content is – and they’ll buy it later. And they do.

We’re in

The Publishing Revenue Secrets of Multiplatform Wizards

The secret behind increasing publishing revenue is in the power of three
In the Harry Potter books and movies, a man named Xenophilius Lovegood wore a necklace with the symbol of the Deathly Hallows. When Harry asks Lovegood about the symbol—which appears as a circle inside of a triangle and a straight line down the middle—he explains that

How To Find the Best CMS for a Magazine

The best CMS for a magazine should be built for publishers, not everyone else
There’s no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different business model than a software company, e-tailer, or a small business using

The Paywall Model vs SEO: How to Win at Both

This week, a friend of mine referred to the paywall model as a “marketing method Trump would support.” I got a good chuckle out of it, but it seemed like an appropriate segway to the pros and cons of gating content, but also, how you can obtain the benefits of both – notably, SEO. Not the wall.

The paywall model isn’t an SEO-killer, even though it’s been billed as one. Technology has advanced a long way since the days when content was either locked, or unlocked. Firstly, there are two types, a hard paywall, and a soft paywall (and varying degrees in between).

Strategy Spotlight with Don: Build a “Smart Website” Smarter Than Your TV

When you think of a Smart TV, you think of one that’s connected to YouTube and Netflix and HBOGo all in one interface. If a TV can be so smart, why are so many websites, so dumb?

Our Mequoda Haven CXMS, is a “smart website” that is fully integrated. It knows when someone is a registered user and/or a paid subscriber. And something different will happen if you’re logged in, and if you’re not, and based on what you’ve purchased, it will try to sell you different products or upsell you. A smart website should only message you with ads that are based on data in your profile, and this is fundamental to maximizing advertising inventory.

3 Types of Publishing Niches and Why You Should Care

It’s in our nature to try to classify, catalog, and organize any type of information that would help you make more informed business decisions. Defining publishing niches is a part of that.

On a call with the team couple weeks ago, we decided to do some research to see what we considered the biggest niches. This type of information could be useful for a publisher looking to launch a new niche magazine, or a magazine needing a pivot.

How Do Online Magazines Generate Revenue?

So you want to know, how do online magazines generate revenue? The answer is clear: they go multiplatform.
If you’ve considered starting an online magazine, or are a legacy print magazine considering going digital, you’ve asked this question: How do online magazines generate revenue? And the answer is that the successful ones use a multiplatform approach.

The Best Online Directory Software for Publishers

What to look for in online directory software, from Haven, to WordPress, Joomla, and third-party products

The directory website business model still has a lot of upside for multiplatform publishers. When executed correctly, directories can be a win-win for any ambitious publisher. The publisher produces a framework and reference content, and the advertiser pays to post

Freebie Friday: Increase Audience, Revenue and Profits

Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional or national; multi-title or single.

15 Audience Development Strategies Most Publishers Avoid and Shouldn’t

It’s hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:

Is whatever you’re thinking about doing, going to help you build an audience, improve capture rates, increase engagement rates, or monetize more visitors?

Your audience development efforts fall into three of those buckets, which means that audience development, in essence, makes up 75% of your overall publishing goals. If it doesn’t, then how will you have enough people to convert into customers and monetize?

3 Multiplatform Publishing Business Models You Can Take Straight to the Bank

These multiplatform publishing business models can be incorporated into your business at little extra cost, but with huge revenue potential
At the beginning of the year we highlighted three resolutions multiplatform publishers should make in 2017. As we’ve watched the success of our clients grow by adding new platforms, my main recommendations for this year were to

9 Guidelines for Content Aggregators Who Recycle the News

Aggregating great content is just as valuable as creating great content

Content aggregation is often given a bad name, because it’s often done incorrectly.

The best content aggregators approach the process as the valuable art form that it is. Content aggregators recognize the web is all about content aggregation, and their work allows users to reach new depths on the subject matter they care about.

We first wrote about content aggregation in 2011. At that time, he had been researching best practices for content aggregation and strategies content aggregators should avoid.

8 Good Reasons to Offer a Web Magazine Library

Do you think offering your readers a 24/7 online encyclopedia of information is a product they might subscribe to? Would they be willing to pay more for a print subscription if they could receive both for one price? The latter is usually the reason why publishers decide to create a digital archive of their back issues, and the revenue numbers we see from this upsell tells us it’s worth the investment.

If you’ve already decided to make a digital magazine library part of your online publishing strategy: that’s great. But before you move on, take a moment to finish this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, who will elaborate on the most beneficial reasons for investing the capital to organize this not-so-small endeavor.

Strategy Spotlight with Don: The Case for Daily Emails

How often do you publish an email newsletter? Once a week? Twice? For our clients, many of them publish 5 to 7 days per week. Sound crazy?

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains why a daily email newsletter is the right path, and should be considered a service to your readers.

A Magazine Platform Worth Investing In

When you think of a magazine platform, you probably think print and digital. They seem like black and white, but there’s actually a whole lot of grey on the digital side of things. A digital magazine, as defined by the Alliance for Audited Media (formerly ABC) defines a digital edition as distribution of a magazine’s content via electronic means. The digital edition must maintain the same identity of the host publication by maintaining the same brand characteristics.
 Mequoda agrees with this definition.

Should You Publish a Magazine in Print? Digital? Or Both?

At a recent networking event amongst publishers, the owner of a publication for teen health asked a Mequoda team member if it was worth launching a print magazine to go with her ad-driven online presence. She already had other print publications, but this niche, teen health, geared towards a younger generation—would it be too passe’?

The short answer is that we’ve seen it work, but testing is worth the investment. One of our clients launched a new print magazine from their popular online portal last year and is now generating thousands of new subscribers every month.

8 Fundamental Internet Revenue Models Publishers Use to Generate Online Advertising Dollars

Some helpful hints on generating revenue through online advertising

What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed specifically for the Internet? Or do you think of traditional business models that have transformed from the physical world to the digital world?

That may have been a trick question, but if you answered “both”, you are correct. The Internet offers an array of revenue models, which in turn have their own subsets of revenue-generating models. If this sounds complex now, just keep in mind that this all means revenue can be generated in many ways. As you read on the intricacies should become more understandable.

10 Digital Publishing Tips and Strategies for Magazine Publishers

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we’re all about documenting these things so digital publishers don’t have to re-invent the wheel.

Here are 10 things you must do if you want to join the ranks of millionaire publishers … a goal we think is worthy of all digital publishers today.

Strategy Spotlight with Don: 5 Goals Every Publisher Should Have in Mind

One thing we’ve noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household name, a ton of charisma or a rampant following on social media.

The Benefits of Online Advertising in a Nutshell

Once upon a time, online advertising had a shady reputation.

Luckily for publishers, that’s all in the past. The online advertising industry has improved its reputation, and consumers have become more accustomed to seeing these ads. Even the once-dreaded popup ad has become routine, especially when it’s carefully aligned with your content, which is a Mequoda Best Practice.

7 Golden Steps to Planning Successful Digital Magazine Editions

Ask yourself these seven questions before starting your journey towards digital magazine transformation
I’m going to go ahead and assume if you’re reading this, you have a print publication who is asking for siblings. You’re at the magazine store and it’s eying the “big brother” t-shirts and wondering when it’s getting playmates.

Below you’ll find a comprehensive

7 Ways to Build a Better Ad Package for Sponsors

The best thing you can offer in an ad package is exclusivity, although few publishers can. Back in the days of print-only publishing, there was little opportunity to be an exclusive sponsor of anything, but what brought them in was a separate but aligned strategy: scarcity. The most scarce and desirable sections of a magazine are the back of the front cover, and the back cover, which go for more than $100,000 each in most magazines. And a new element that the web brings to advertisers, moreso than ever before, is alignment. The most successful sponsor-driven publishers we know do very well at aligning the right ads with related content.

10 Ways to Improve Magazine Content Marketing

You probably remember the good old days when there was this thing called “article marketing.” It involved marketing your articles, most often by re-publishing them as guest posts on external sites in an effort to get inbound links, and also sharing them with other bloggers in the hope they might share or comment on the posts. At that time, the goal was to get the article shared, and to get the word out about your publication because those were still the early days of SEO.
Today it’s evolved into what we refer to as content marketing, and our focus has changed a little in that we want people to come to our site, not to other people’s sites. Sure, we might republish articles in repositories like Medium and LinkedIn, but it’s done deliberately and with SEO in mind, not just for the sake of republishing.

Why the Media Giants Opt for Niche Publishing

You’ve probably heard by now that About.com is shut down as of May 2. What you might not know is that they transferred much of their best content to some niche publishing websites that are more personally branded. When you think of About.com you’re thinking wow, it’s the last of the AskJeeves generation, right? But About.com has spent the last couple of decades thriving off of CPM revenue, and paying their writers a portion of that.

Hiring, Firing & Building a Better Subscription Website

To build a better subscription website, we’ve created a collection of our best resources on everything you need to know when it comes to how to leverage outside partners
Most publishers seeking to improve the performance of their subscription website and online marketing efforts use a patchwork of systems.

Marketing offers and performance for subscriptions, books, webinars,

The Most Profitable Subscription Website Business Models

Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for

Strategy Spotlight with Don: Did You Forget the First Step for Increasing Profits?

f there were just three things you could do today to increase your audience, revenue, and profits, what would they be?

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda shares a strategy for each.

Content Business Models: How Will Content Make Money in the Future?

How will publishers make money in the future? Consumers will pay for content. And sponsors will pay for us to create it. At least, that’s what Grzegorz Piechota pitched in a recent session of FIPP’s recent Digital Innovator’s Summit. And if you’ve been reading here for a while, you know I agree.

Mequoda Announces 6 Subscription Website Systems for 2017

A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher’s attract new visitors, convert them into email subscribers, engage them, and finally, monetize by converting those visitors into paying customers and subscribers.

To build every Mequoda Audience Development System (Mequoda System for short), we use the Mequoda Method — a collection of best practices that have been formed by watching the world’s most successful online publishers. We also document the results of every a/b and split test that our portfolio of clients are testing every day, and when we see consistent results over time with one methodology, we share it as a best practice with our clients.