From augmented reality to trends in nontraditional gift-giving, Bayou City magazine’s subscription website publishing adventures epitomize the 21st century.
Bayoucitynetwork.com launched in early November, exactly one year after it was born
The New York Times continues to lead the transformation of the subscription publishing industry. In the next few months, they're rolling out a brigade of new multiplatform publishing products that
Parade has been a bit slow to make the digital shift but over the past year it's made a few different digital publishing moves. Digiday's Josh Sternberg writes, "In
One of the most revolutionary things about the Internet for the publishing industry is that it has allowed people who might never have had access to an audience to become
Adding video to email will increase your email marketing click through rates
Video has always been a part of Mequoda.
For years it was our twice-monthly webinars, which we've since uploaded (our
When you publish under the aegis of Harvard Medical School, your primary objective is not simply to make money; it's to improve the health and quality of life for the
A riddle: What’s quick and relatively easy to set up when you want to become a publisher, but can still be quite lucrative? The answer, of course, is a subscription
AudienceDevelopment.com is reporting that Hearst is teaming up with AwesomenessTV to create a new YouTube channel for Seventeen. Arti Patel writes, "The Hearst Corporation is teaming with AwesomenessTV to co-launch
Established in 2006 to honor individuals and organizations who advance the art and science of digital publishing, the Mequoda Digital Publishing Hall of Fame now includes nine members.
An application premium subscription website archetype allows access to specialized online software that allows users to input information, use calculators and/or search a proprietary database, and access results.
When we first
The magazine website is one of nine subscription website models that Mequoda has identified and defined. We do this because designing a website is as much about establishing a business
Mequoda has worked with many publishers over the past 10 years. If I were to describe the "average" Mequoda client, it would be a small to medium, independent publisher with
How recycling, repurposing, and repackaging content can create alignment in your marketing efforts
The number of steps required to create an effective audience development plan often confuses people new to organic
When it comes to showing off a perfectly executed subscription website, they don’t come any more perfect than CeramicArtsDaily.org. Along with all our other Mequoda top operators, they’re golden in
The periodical website archetype is often associated with newspaper brands and other news periodicals that include trade papers like Computerworld and Variety.
Periodical subscription websites may also be called news sites,
The New Yorker just boasted a milestone of 10.7 million unique visitors to their website from across the globe. Meanwhile, their circulation is up 17.7% year-over-year to 1.05 million.
Editor Nicholas
Digital publishing news for Monday, July 15, 2013
Even though print magazine launches are down, AllRecipes.com has stepped up to the plate and decided to come out with one of their
The newsletter subscription website model is simple, clean and editorially-focused
Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were
Digital publishing news for July 1, 2013
Salon Media Group saw increased revenue Q1 due to a nice boost in Web traffic reports Folio: "Salon is up 21 percent in net
A 2011-12 growth rate in website visitors of 46% … overall revenues up 50% every year (and solely dependent on advertising) … it’s a dream life for Prime Publishing and
With all the talk about tablets and digital magazines these days, it’s tempting to think of the desktop or laptop, and the website you worked so hard to establish back
As Don likes to say, your magazine is not a website. And your website is not your magazine.
In fact, your subscription website isn’t even a website. It’s actually three websites:
You can build email circulation over forty different ways, and we've got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof
When people aren’t talking about Kim Kardashian’s pregnancy these days, it seems they’re talking about iPads. And when they talk about iPads in our world, they’re talking about digital magazine
Digital magazines can thrive, but they can’t be Yahoo
On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting
While many magazine publishers struggle to find the right subscription marketing strategy, The Economist demonstrates its regard for long-term subscriber relationships.
The simplest subscription website pricing strategy is Universal Access and
Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics
Best blog names contain a keyword phrase
One of the huge advantages of creating a new portal brand is having the chance to pick the name with SEO in mind.
This is
These 10 organic marketing programs are perhaps the best organic marketing definitions
Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven
Membership websites are hot for 2013
All the sudden in 2013 I found myself hip-deep in subscription and membership websites.
Perhaps it’s the tablet market evolving, the publishing market maturing, the continuing
Six membership site ideas all digital publishers must follow
How to make a membership website is a topic many publishers struggle with. Membership and subscription websites can be hugely successful in
What your ecommerce website design should look like from the first page to the thank-you page
Publishers sometimes forget that they are retailers; publishers do sell subscriptions, memberships, books, ancillary products,
The debate could be waged that either a portal or an email newsletter is more important than the other. And evidence could be presented for both sides. What’s really important
Discover how Golf Vacation Insider uses customization on its article landing pages to dramatically increase their website visitor to email conversion rates from search
3 Tips for Choosing the Best Website Name for your Media Company, blog, Portal or Subscription Website
Over the past decade or so, I've had the privilege and downright fun of
Three ways to generate free subscribers
The digital subscription is an interesting audience development tool. It can be used to build an email marketing file, and it can help develop free
Your blog or portal is central in building an audience. The amount of content provided in these locations equates to the amount of landing pages that can bring in audience
Author Stephen Covey is fond of pointing out how difficult it is to reach goals that you don't have. “Begin with the end in mind” is my personal mantra for
Digital publishers have seen apps come along that provide the option to publish digital content while also serving as a digital newsstand. Zinio and Apple’s Newsstand app are perfect examples.
However,
Are you looking to quit your job and start a new online business?
Content management systems saved the lives of content publishers.
OK, maybe not literally, but content management systems help greatly.
Legacy magazine publishers have the opportunity to develop a multi-platform strategy in 2012, which can lead to success.
Publishers with a background in print and a bulk of content are
The Digital Content Marketing Bootcamp is set to kick off 2012 with a step-by-step checklist for online publishers launching, relaunching or prioritizing their online business.
This 49 step tried and
