Premium Content

Using the power of free content to build internet business models that work
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Computerworld.com has overcome the hurdle of letting their print roots go … Continue Reading »

Convert a Content Management System into a state-of-the-art Content Marketing System without spending a dime on software. … Continue Reading »

Last chance to sign up for our Developing Successful Subscription Websites webinar … Continue Reading »

A simple model for subscription websites
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Learn How Smart Online Publishers Use Banners, Tex Ads, Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products (AKA: Paid Content) when you claim your FREE copy of Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now … Continue Reading »

How Smart Online Publishers Use Banners, Tex Ads, Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products (AKA: Paid Cont … Continue Reading »

Where does your content originate?
Here is our editorial strategy for reusing, recycling, and repurposing content over multiple platforms
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Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived? … Continue Reading »

How The Wall Street Journal has incorporated podcasting into its long list of media platforms, and the lessons for other publishers who want to make money podcasting
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Every print publication should recycle, reuse and repurpose its premium content online
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Google’s Andrew Madden talks about how they are becoming more and more invested in working with online publishers and becoming content distribution partners
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With traffic and sales doubling in the past year, Taunton’s Janine Scolpino discusses some keys to membership website success
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Effective membership websites employ an access challenge landing page that teases users with a snippet of the content that awaits them beyond the turnstile.

Private, exclusive, premium and paid-only vs. visible, available and accessible. The conundrum for membership website has long been how to have it both ways.

The idea of a … Continue Reading »

Editorial Strategy: User perceptions can often be altered with a simple change in language. A handbook by any other name…

If you’re a publisher, answer this simple question:

What’s more valuable to customer, a book or a handbook? … Continue Reading »

Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants

At the Magazine Publishers of America’s 4th Magazines 24/7 digital conference last week in NYC, the message was loud and clear: … Continue Reading »

“Five Deadly Membership website Mistakes—What every magazine, newsletter and book publisher needs to know before launching a membership website” is based on our 12 years of experience with more than 100 successful membership websites. Claim your FREE copy of Five Deadly Membership Website Mistakes: What every magazine, newsletter and book … Continue Reading »

Adapt to changing subscription models … Continue Reading »

The casual visitor makes an impression of your subscription website based on numerous factors. Whether consciously to unconsciously, most potential members are looking for certain elements that indicate to them that you and your business are legitimate. … Continue Reading »

Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants … Continue Reading »

The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success … Continue Reading »

The idea is not as crazy as it sounds. It’s an online publishing strategy.

Well, it turns out the leak was true.

The New York Times announced today that the TimesSelect premium content service is ending at midnight. Almost all of the paper’s content dating from 1851 to present will be free … Continue Reading »

NYTimes.com will likely boost advertising revenue if it offers more free content

The New York Times may soon stop charging readers to access premium content, according to a Tuesday New York Post article. If adopted, the strategy is sure to attract more website visitors and make NYTimes.com even more advertisement-based.

NYTimes.com currently … Continue Reading »

TimesSelect generated more than a half million new subscribers in its first 12 months

After previously having offered access to its archived content for free, and charging only for access to its celebrated, syndicated columnists, a new revenue model has emerged at the New York Times.

The Times now offers three levels … Continue Reading »

Hybrid Websites come in many variations as they successfully and often unsuccessfully merge functionality from two or more of the other website archetypes and sub archetypes into a single (often confusing) user interface. … Continue Reading »

Someone has just signed up for free access to your site, or they’ve just purchased a product from you. How do you reinforce the positive experience they’ve had on your site and peak their interest in coming back for more?

In the confirmation email you send your newfound customer, be sure … Continue Reading »

The first rule of the Mequoda Internet Marketing System is to make it as easy as possible to start a customer relationship—and give something away. Don’t ask for the money right away. But BusinessWeek.com gives away volumes of priceless content without even asking for an email address in return. … Continue Reading »

Tim Carter started as a building contractor and decided one day to tell homeowners about remodeling and residential construction by writing a newspaper column. The column started in 1993 and continues today. In 1998, he launched AskTheBuilder.com.

In addition to that column, Carter expanded Ask the Builder’s reach into radio, television … Continue Reading »

Mr. Levinson has been busy practicing, developing and evangelizing guerrilla marketing since 1984, with great success. Many startups and small companies use Mr. Levinson’s techniques to produce tangible results with minimal cost. However, established companies such as Smirnoff and Vodafone have also integrated guerrilla techniques into their marketing mix. The … Continue Reading »

At Harvard Health Publications, the bottom line isn’t profits. It’s serving its public health mission and, most important, protecting the university’s credibility and reputation.

When you publish under the aegis of Harvard University, your primary objective is not simply to make money; it’s to improve the health and quality of life … Continue Reading »

The Economist is the premier weekly news and international affairs publication with an average circulation of over one million copies a week. The Economist began publishing in 1843. According to its contents page, its goal is to “take part in a severe contest between intelligence, which presses forward, and an … Continue Reading »

MotorTrend.com Demonstrates That a Mequoda Internet Hub Can Be Informative, Attractive, Engaging and Smart, While Linking Visitors to Both its Own Satellite Sites and Those of Other Publishers … Continue Reading »

Understand the 7 Major Mistakes Made by Industry Leader HCPro.com and the Simple Solutions that Could Put Them Back on the Road to Good Health. … Continue Reading »

We are still in the dawn of the Internet age and Morningstar.com is one of the early lights in the crowded online investment information sky. A well-designed site with a Milky Way of investment tools, Morningstar.com earns a glowing A on the Mequoda Website Scorecard. … Continue Reading »

BabyCenter LLC, is just what it sounds like. Much like the community center in the local church, this site helps anxious parents and parents-to-be find answers to everything they need. This well-designed, interactive website brings reliable advice to a consumer audience, along with peer-support for the most anxiety producing experience … Continue Reading »

In this exclusive Mequoda interview, Satch Reed explains his popular subscription website that’s dedicated to antique car restoration. It’s also dedicated to making money for its publishers. … Continue Reading »

Over the years, Holly and Larry Pike have each had numerous careers, but they eventually quit their jobs to become full-time online entrepreneurs. Today, as husband and wife, they own and operate a subscription website for needlework hobbyists that ought to be the envy of every membership website publisher. … Continue Reading »

PublisherMarketplace.com is a membership website that is beneficial for anyone in the publishing industry

This membership website calls itself a dedicated marketplace for publishing professionals to find critical information and unique databases, to find each other, and to do business better electronically. … Continue Reading »

Steve Sztopek says that, metaphysically, you have to be out of your mind to be successful. Whatever he is doing, it seems to be working.

In the following inspiring interview, he tells us how he followed his bliss, learned picture framing, marketing, and finally, online publishing.
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Mequoda has waited a long time to pin down our good friend Jerry Minchey for an in-depth interview about his online businesses. Jerry has a number of successful Internet enterprises that he wisely chooses not to discuss in a public forum. But fortunately for Mequoda members, he is very candid … Continue Reading »

A $79 subscription to Dream of Italy is a small price to pay to make sure your next trip (likely to cost thousands of dollars) is picture perfect. And that’s a strong motivation to subscribe, just as it is with any newsletter that provides expert advice and product or service … Continue Reading »

Bob Chambers has established a hard-earned reputation for himself as the Multimedia Guy. In this exclusive Mequoda interview, he reveals how he got started in the video business, grew with the many changes in technology, and how he shares his knowledge on the very informative and authoritative member site FlashPublishers.com. … Continue Reading »

America is getting older. The immediate post World War II generation—Baby Boomers—are approaching retirement age. Smart companies are creating and marketing products to this affluent group. Her subscription website helps show them how. … Continue Reading »

David and Jill Stowell took their experience as special education teachers and created a training and coaching program for others in educational private practice. In this exclusive Mequoda interview, they explain how they also created a membership website around their special expertise. … Continue Reading »

In this exclusive Mequoda interview, this former advertising executive, nee journalist, tells us how he draws on a lifetime of experience in marketing to create an online community for independent videographers and others in the video production business. … Continue Reading »

Sam Knoll knows his way around the business world. He has had a number of successful careers including in manufacturing, mail order, and retail. His latest enterprise is an online newsletter devoted to health and dietary supplements. … Continue Reading »

Reg Hardy brings a background as a print journalist, editor and publisher to his paid subscription online newsletter and uses his Palm Pilot to create volumes of content for four websites. In this exclusive Mequoda interview, he reveals how he gets it all done and reminds us of the importance … Continue Reading »

Interview with Dan McCormick, publisher of a subscription website for photographers. A Canadian with a diversified business background, Dan McCormick has taken his love for photography and turned it into a popular membership website for both amateurs and professionals. … Continue Reading »

Interview with Peter Hapgood, whose membership website capitalizes on his years of professional experience in the public employee retirement industry. In this exclusive Mequoda interview, Peter Hapgood explains how he and his business partner, Thomas R. Lussier, took nearly 50 years of combined professional experience in the public employee … Continue Reading »

Interview with LeaRae Keyes, RN, publisher of a membership website designed to help nurse entrepreneurs develop and expand their businesses.

The Nurse Entrepreneur Network exists to help nurses who are or want to be entrepreneurs succeed. Its founder, LeaRae Keyes, has more than 25 years of experience coaching people to make … Continue Reading »