Utilizing proven SEO press release guidelines can translate into more website traffic and member conversions … Continue
These audience development tips will help you attract, obtain and convert casual visitors to your website
There are plenty of ways of executing audience development efforts in the digital landscape. Today we are going to discuss a few of them.
For organic audience development we suggest utilizing search engine optimization, SEO copywriting and the distribution of SEO … Continue
For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog
I almost never meet a publisher who tells me their audience could not be larger. And for the most part, they are absolutely correct. Most niche media publishers never reach more than three to five percent … Continue
“Nearly universal” activities for adults include search and email
With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new technology emerges.
Not to say that new technology doesn’t excite users, but some activities have evolved to become habitual.
According to a new study from Pew Internet … Continue
Our SEO Press Release Guidelines Free Report will help you create and distribute search engine optimized press releases
Download a FREE digital copy of our SEO Press Release Guidelines now
I learned a lot from the SES Conference in New York City back in March. One of the most important things multiple speakers said was about the … Continue
Join me for our Content Marketing Strategy Workshop in New York City on June 21st
In yesterday’s Mequoda Daily, I shared two great press release examples and five press release guidelines.
Using well crafted press releases and distributing them through online resources is one way of leveraging your content to get audience members back to your website. … Continue
Target your keywords, inform audiences and do so in style
Download a free digital copy of our SEO Press Release Guidelines white paper now
The press release will never be the same.
The Internet has transformed the old method of creating press releases. Online publishers or content marketers are able to add modern, media-rich styles to their … Continue
Press release guidelines for getting bloggers to respond to your PR emails
At Mequoda, not only do we get press releases sent to us on a regular basis, but we also mingle with some of the blogging elite that receive sometimes hundreds of PR submissions every week. The first thing to realize when you’re sending your … Continue
Tips from the pros on how to create social media press releases
Ian Capstick of MediaShift at PBS.org defines a Social Media Press Release as “a single page of web content designed to enable the content to be removed and used on blogs, wikis and other social channels. In practice, social media releases (SMRs) feature multiple … Continue
A few simple press release guidelines for writing better press releases
Oftentimes, a press release is written in a formulaic fashion and before it goes live, we only ask ourselves the basic questions like… are there quotes? Are we pointing them to the page we want? Does it include all the correct contact information? Does it … Continue
Press release guidelines for the online PR market
Public relations performed offline is a bit different than online PR. They both incorporate the same components of creating relationships, yet do it in different ways. The truth is that, in some circles, ink on paper as a press release might get you laughed out of the newsroom. … Continue
How to write a better press release
A press release is not written like anything else on your site. Once you master the basics of writing a well-crafted press release, you will reap the benefits – increased website traffic, new inbound links and higher search engine rankings. … Continue
Press releases are a large component of your SEO campaign, so make them count!
Even new-age publishers (aka bloggers) still believe in the power of the press release. However, press releases are a dime a dozen these days, so it’s even more important now to SEO those press releases to start generating inbound links on your … Continue
This free report from Mequoda Group discusses how online PR is a way of gaining visibility from online communities
(Nationwide)—Online PR can help reach a big, direct audience online that is interested in the topics covered. Successful online PR has to be very focused. It needs to be designed specifically for the news being promoted and … Continue
Three external sources for building email circulation
It seems everyone is trying to build email lists nowadays. While paying for a book the other night in Barnes & Noble, I was asked to give my email address in order to be sent messages from the company.
Even with social media gaining more popularity, the power of email … Continue
Learn how to successfully create and distribute press releases
Let the world of online users know about your story
The world of journalists, bloggers and news aficionados has grown to an exorbitant size because of the internet. This notion should excite all of the communications people out there because the audience of people interested in newsworthy content has grown and is more accessible.
Along with that, … Continue
Claim your FREE digital copy of SEO Press Release Guidelines: How to Create a Google-Friendly Press Release & Manage SEO Press Release Distribution now. … Continue
An introduction to online PR. It’s hard to contemplate the impact of the Internet. It has helped many industries and hurt others; it has given people the opportunity to find other like-minded individuals and information on topics they love. This is basically my approach to modern online PR.
My thought process has always incorporated the desire … Continue
Four free white papers that will kick your landing page design and optimization skills into high gear!
Use this SEO Guide to launch new free products that get found in search engines for months and years to come
A new(ish) type of press release, generally referred to as a “social media release” is quickly gaining popularity. These types of press releases generally include many multimedia elements, enable to user to engage with the content on many different levels and allow the release to be shared in dozens of different ways. … Continue