Every website landing page should be designed with a complete organization, labeling, and navigation scheme that enables users to fulfill their goals effortlessly. But where do you start?
Learning how to
The Mequoda Online Media Index (OMI) is a Simple Calculation that Measures a Publication’s Transition from Print to Online
Online advertising is in an explosive trend. Internet advertising revenues for Q1
Here’s another way to monetize your website
Selling products and displaying ads are not the only ways to make money online. People have made millions of dollars by creating websites that
The newest free report from the Mequoda Group
Looking for a crash course in landing pages? How about for free?
Well you're in luck, Mequoda has a new free special report: 8
t's September 2007 and 2008 online publishing budgets are being prepared far and wide.How will you budget online expenses and revenues for 2008? To give you a hand, download
Get ready for a new way to make money online.Google launched AdSense for mobile websites earlier this week, an advertising program similar to the popular contextual ads served on hundreds
The idea is not as crazy as it sounds. It's an online publishing strategy.
Well, it turns out the leak was true.
The New York Times announced today that the TimesSelect premium
These internet marketing tips can help your website’s ads generate more revenue
Banner blindness is a real problem for publishers and advertisers. Banners that are not seen are not clicked, lowering
Internet Marketing 2.0 (aka Marketing 2.0) starts with defining your audience’s needs through research. Are you meeting the needs of your online audience?
As an Internet Marketing Consultant, I seem to
Take a look at the five nominees for the Mequoda Publisher of the Year
Today we are excited to announce the nominees for the 2007 Mequoda Publisher of the Year award.
Having fresh, valuable content is a great way to attract repeat website visitors
There are lots of ways to drive website traffic, and not all of them are purely online marketing
Want to use other people's content? Are you ready to risk your brand for it?
Many of my clients are creating a book series that supports and monetizes their brand's knowledge
We've discovered a new platform that publishers can use to deliver and monetize content
For those of you that missed it, there was a fantastic New York Times article on Monday
Auto-generated emails are a cheap and simple way to add more value to your message
Audience is the lifeblood of every publication, whether online, in print or on television. The success
Raise your productivity; know the difference between online publishing and online marketing
I was talking with our Editor and Publisher Kim Mateus the other day and an interesting question came up:
Rupert Murdoch's newest newspaper will likely be more risky and experimental
Publishers around the country should keep an eye on The Wall Street Journal. It may be radically pursuing a new
The rules and guidelines to making better Lead Generation Websites
The Web may be confusing, but you can understand parts of it—and the more you understand, the more money you can
Cutting through chaos to find success
There is no denying it: the Internet is a confusing place.
Commerce, piracy, debate, theft, publishing, networking, research, news, war—it all happens online. It's chaos.
When you
People.com and other online publishers have new ways to attract spiders and readers to their online content using good Information Architecture and Meta Pages
With People.com's online readership soaring to more
Rework your old content into new products in new platforms
Yesterday we discussed how creating products in many platforms can boost your profit.
If you develop a systemized approach to multiplatform publishing,
Posting your pubilcation's content online is not a bad idea
There was a slight mistake with yesterday's daily.
When our managing editor said "That means you should rarely—if ever—print an article both
Your website should have incentives for visitors to return frequently
If you're like hundreds of other publishers, you're working both online and in print.
But how much of your total revenue comes
Lost in the online publishing jungle? We have a map.
When bringing your publication online, you're entering a business world unlike any other.
Yesterday's Daily compared publishing online to navigating the Amazon.
Being a pioneer doesn't always pay
Publishing on the Internet is mostly uncharted territory, like the Amazon jungle was 150 years ago.
Some daring publishers have hacked a path to "online profitability"
Is this new system heaven for publishers or hell for users?
Advertising online is an unsettled business. New ways to spread your name online and monetize your website traffic are still
Only use proven methods
Conduct research before you make any changes to your online marketing or publishing strategies.
Research is essential to online profitability.
There is a wide array of technology, marketing tactics,
Study publishers that are already making money online
If I could only make one suggestion to you—a publisher that wants to make more money online—it would be to research.
There is no
Don't waste your marketing campaigns, be ready for visitors
Provided that your website is well designed, you need to start driving traffic to it.
That way your website's good conversion rates will
Try this three step process to boost your marketing file and website traffic
When you have finished creating any type of website—whether it be membership, hub, or search engine—you need to
Fed up with search results? Now you can create your own engine
We at the Mequoda Group are very fond of our website archetypes.
They are website designs from which all similar
Inconsistent website design and navigation lowers conversion rates
Since online publishing is so far from maturity, there are very few absolutes.
But one thing you can always count on is that users
Capture more revenue from your website traffic
Having an efficient, all encompassing Internet marketing system requires discipline.
You need constant attention to identify problems and repair them.
The difficulty for most publishers is
There are solutions to every website problem
You have a website and it costs money. So it should be generating revenue, right?
As we described Wednesday, that is not always the case.
If your website does not bring in enough revenue, focus on what it's lacking
Bringing your publication online is not easy, but it's absolutely necessary.
Audiences are going online to find information
The Motley Fool uses its powerful brand to launch seven successful print newsletters for personal investors that will generate $22M in 2005 revenues. Traditional advertising-driven Internet business model takes a
Are your landing pages converting enough users? Check out these benchmarks and find out
The most important website metric is conversion rate.
All of the other website metrics—like unique visitor count, click
Learn how one company is applying lessons from direct mail, and find out who won our Mequoda Summit Raffle for SIPA attendees
It's widely known that direct mail campaigns are more
Treat the Internet as a unique medium with multiple platforms
Content delivery has constantly evolved over the centuries—and it is not going to stop now.
There was word of mouth and tall
Today, most would-be travelers start their journeys online by researching destinations, carrier schedules, accommodations and free web mapping services.
In order to compete with travel agencies and agents, travel information publishers,
Now that Web 2.0 has exploded, members of the elite big-media are starting to pick up the pieces and test if they will fit into audience gaps or advertising needs.
As
One of the biggest problems a Membership Website can have is that it's not a Membership Website
Membership Websites are as commonly used as they are misunderstood.
Hiding information behind a firewall
Clearly communicating your website's features to the user will help fulfill your goals.
It is easy to get carried away when designing a website. With the constantly emerging technology, business models
A new report suggests that traditional media are losing audience to niche topic publishers online.
If users have an informational need not being fulfilled, then it is only a matter of
An old-media chief executive senses the birth of a media revolution and provides adoption tips
Rupert Murdoch is a classic old media titan. He's the majority shareholder and chief executive of
If you are sitting on top of a mountain of content, grab a shovel and follow this company's lead.
Last week's article on multiplatform publishing featured Premier Clinic, Premier Guitar's multiplatform
Learn what you should include with a mailed product to get more customers to sign up for your free email newsletter
I mentioned last week that website publishers should be using
Don’t let the online craze overshadow traditional marketing techniques that are proven and effective.
When driving traffic to your website, you need to use every tool at your disposal. Focusing online
Create a professional quality video that offers your customers value without damaging your bottom line.
The Internet is not a book, a magazine, a television program or a radio show. It
The top five media blogs in the country remained for March, but one community-centric website is knocking at the door.
The March results of the Mequoda Blog 100 are in, and
Adjusting the time your emails are sent can save your customers from sifting through spammy subject lines to find your content.
Variety, the bible for show biz insiders, has provided Hollywood