It’s with great excitement that I announce that my friend and colleague, Ed Coburn, will be joining Mequoda Group as Executive Director of our reconstituted Mequoda Advisory Board. As many
You have a keyword universe…now what?
Successful online businesses rely on talented copywriters who understand search engine optimization. In a time when job requirements are changing, especially in the publishing industry,
The digital magazine publishing industry needs great content to grow
Publishers understand the need for high-quality content. That need may have never been as important as it is now though.
With the
Don Nicholas recently interviewed Clay Hall, the founder of Aspire Media. Earlier this summer Aspire Media was sold to F+W Media, and the interview focused on key questions related to
While digital magazines are still just a tiny piece of the revenue pie for most publishers, there is some growth to report on the number of readers buying digital editions.
Tips, changes, and growth for digital magazine publishing
I haven’t met too many people who dislike the summer. Hot nights, hotter days, and a week long vacation falls into the plans
The Director of Online Publishing and Interactive Media will manage CSPI’s online content publishing Web site, www.NutritionAction.com. A business plan and strategy are in place for this highly visible online
Digital magazine publishing help comes from new devices and more publications
We can see the evolution of digital publishing when new products form and significant players enter the marketplace. It brings
Some reputable industry researchers believe tablets have reached a critical mass
For the digital magazine publishing industry, an increase in tablet ownership is quite favorable. The larger population of tablet owners,
3 stories about digital publishing that are bound to get publishers’ attention
Every week we write about the digital publishing industry for a few main reasons.
First, it is our mission to
There is often news to share relating to the digital publishing environment
From new online strategies to digital magazine subscription statistics, the amount of information that comes forward for online publishers
Bob Kaslik shares five keys for digital publishing success
Few people know more about digital publishing and marketing than Bob Kaslik. Since 2008, he has managed the creation, operation, and optimization
Three changes the digital publishing industry must recognize
We’ve seen a lot of changes from being in the online business and digital publishing markets since the early 2000s. When we first
Order this new, 90-minute webinar on demand and experience a line-by-line look at a business plan template responsible for generating millions of dollars.
A look at digital publishing changes and a glimpse into the future
This summer alone has seen some major changes that can affect the digital publishing industry. Although some of these
A reverse paywall would reward your most loyal readers
John Paton emerged from running the regional Journal-Register newspapers to become the CEO of the enormous MediaNews Group—and he does not like
4 digital publishing stories you may have missed recently
I’ve been tracking related to digital publishing for months. In late 2011, the term, and closely aligned terms, retrieved a couple of
With so much bad information in the marketplace, many publishing industry CEOs are making bad decisions about their digital magazine publishing strategies
I had the pleasure of spending the evening recently
Five expectations for hiring staff in a modern media company IT department
I suppose most people my age in the IT industry have a favorite character from the original Star Trek.
Dwight White, Copywriter and Marketing Strategist, St. Augustine, Fla.
What was your first job out of college and how did you get into this business?
My first job was in banking.
You may be thinking that your brand is already activated. After all, it exists, right? However, with all the changes in the digital publishing industry, there is a greater activation
Order this new, 90-minute webinar and discover digital publishing components that are needed for making fundamental decisions as the digital transformation continues.
A look at ways to advance the email marketing process
I recently took a look through GetResponse’s new free report entitled “The State of Email Marketing in SMBs”.
The data was conducted
There is digital publishing information we’ve come across that’s made digital publishers hopeful
Millions of tablet devices are expected to ship in the coming years. The ownership of digital reading devices
A brief glance at the evolution of digital magazine publishing
What’s there to say about the digital publishing industry? It’s been booming as of late, when prior, it had been lifeless.
3 best practices for increasing website traffic
January 2012 has been a record setting month for Mequoda Daily.
As a small B2B company, it can be hard to reach specific milestones
A study from the Center for Marketing Research at the University of Massachusetts Dartmouth shows businesses saying, "it's not you, it's me" to blogging during its peak of effectiveness
There are
Download your free copy of Digital Magazine Publishing Strategy Basics: Digital Magazine Publishing Tips and Expectations for the Digital Publishing Revolution now
In 2012, the publishing industry will continue to shift manufacturing and distribution costs to the consumer, causing unit pricing to fall and publishers to introduce more premium editions
In a free
There's no doubt about it—publishers got much smarter about their online marketing strategies this past year. It's not clear which empire(s) paved the way and made it "ok" for everyone
As magazines quickly transform themselves from atoms to bits, their basic business strategies are likely to gain greater economic clarity
It is both a difficult and exciting time to be a
The digital magazine footprint increases in surprising ways
When the tablet computer first hit the market, how long did you think it would take before it made significant waves?
Before answering
The launch of MyHorseDaily brings support to all types of horse enthusiasts
MyHorseDaily, published by Active Interest Media’s Equine Network soft-launched in late June, and has since been utilizing Mequoda best
New Program Advances Software-Generated Articles
How important is good, original content? I became a little worried the other day when I read a story in The New York Times about a
Reserve your place at the Mequoda Summit East 2011 now or miss out of three and a half days of best practices, case studies and successful strategies for online publishing
Richard Ossoff, President & CEO, Strafford Publications, Inc., Atlanta
SIPA: What was your first job out of college and how did you get into this business?
RICHARD: My first job was with
Allison Herdic, Manager, Research and Conferences, Chartwell Inc., Atlanta
What was your first job out of college and how did you get into this business?
After completing an internship with Atlanta INtown,
Early bird pricing ends on Tuesday, July 12th so register now and save
Register for Search Engine Optimization 2011 Seminar now
SEO has become a fundamental skill in the digital landscape. If
Discover how to prepare for the digital future
In yesterday’s Mequoda Daily, I discussed how HTML5 would drastically change online media going forward. And honestly, I believe yesterday’s article was the
If your Facebook fan list was as large as your email list, would you market differently on Facebook? Would you give away free white papers in order to build that
The key element to our most successful Gold Member Systems
In yesterday’s Mequoda Daily, I discussed my thoughts on David Meerman Scott's intriguing suggestion about offering free downloadables without required registration.
Most
How to Get Targeted Website Traffic with a Keyword Strategy - and Like It!
Whenever you get together with a group of editors from several different publications, you'll always find yourself
How online publishers can leverage the smarts from our digital native children to build better businesses
"Online publishing" may be new(ish) to the publishing industry, but for a lot of new
Want to drive customers, subscribers and readers away? Follow these examples!
Sometimes you want to drop a love bomb on someone.
For me, this was recently a restaurant I discovered in Boston's
The Mequoda Summit West 2011 kicks off Tuesday, April 5th – Will you be there?
Register now for the Mequoda Summit West 2011 or miss out on a multi-day conference
