As a magazine publisher, you understand that every completed issue is the result of effective communication between staff members. The success of one department directly influences and depends on the success of another. When you become a multiplatform publisher, the same principles apply, particularly when it comes to the various tech providers who run your digital publishing platforms. But managing these separate vendors is time consuming, ineffective, and expensive. Continue
Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional or national; multi-title or single. Continue
Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author cleverly pointed out that the three media platforms offer the viewer an inverted user experience on the dimensions of fidelity and convenience.
In other words, the users will experience high convenience and low fidelity on the iPod, or what now would be an iPad; moderate convenience and moderate fidelity with the home theater; and low convenience and high fidelity at the cinema. And for some people, it’s just about preference. Continue
When we talk about multiplatform publishing, some publishers think we’re talking about the difference between laptops, desktops and tablets. But those are simply the devices we deliver content through.
We’re talking about content repurposing, on many platforms.
Repurposing content is a core tenet of the Mequoda Method, but we can’t take credit for inventing the tactic. Rather, any publishers worth their salt – whether print or digital – have always run some variation on this theme. Why? Because it rewards your best work, saves you from excess work, gives you a ton of versatility, and will make you money while you sleep. Continue
If you don’t register for the next Mequoda Digital Publishing & Marketing Intensive by midnight, you’ll have to wait another year to start your journey to multiplatform publishing success. Continue
Digital magazines are decoding new web publishing platforms, but does it all just come down to content distribution strategy?
Well, the answer to that question is yes, but the execution is open to interpretation. When it comes to web publishing platforms, sometimes it can seem like your options are wide open. That’s because they are.
Observers of Continue
You need a magazine consultant that acts as a general contractor, and a content management system that does, too.
In the past I’ve divulged what to look for in a magazine consultant, and we’ve written many posts lately about what to look for in a content management system. But how do you put this new information into practice?
Well, it might require firing some people, and firing some of your digital publishing services. Continue
Recently, media site The Verge hired a position for someone who will basically take some of their content and republish it on other user-generated publishing platforms like Medium and LinkedIn Pulse.
If you’re a SEO-savvy publisher, you’re probably thinking, “what are they, crazy? Have they lost their darn marbles?”
Well, truthfully, Verge aren’t exactly getting eyeballs based on SEO anyway— they’re a news site (ie: they work harder for the same eyeballs as evergreen publishers……oh, burn.)
Your multi-platform marketing automatically improves when you plan, build and optimize a successful multi-platform publishing business – the Mequoda way
Over the years I’ve personally worked with hundreds of media brands who have gone on to build multi-platform marketing and publishing systems. Many of them started with a single title and had revenues of just a Continue
Determining the digital publishing products your company can excel with is a key consideration when launching or remaking your magazine business model.
This might seem obvious, but it’s not difficult to take a cursory look around the industry and find digital publishers who try to fit square pegs into round holes instead of sticking to what works for their hard-won audiences.
At the same time, many observers will pronounce various digital publishing products dead at the drop of a hat, but the fact of the matter is, it doesn’t matter if an app or a platform or a distribution service doesn’t work for the rest of the business as long as it works for you. Continue
Online publishing platforms or offline publishing platforms or any platforms in between, it doesn’t matter: We’re fans of a good many of them, and believe in a “more-the-merrier” approach because the right deployment can open up new revenue streams.
Long before multiplatform publishing became an industry-wide buzzword, we were building a strategy to help magazines not only succeed in transitioning from print to digital, but to thrive once they get there. Desktop, mobile devices like tablets, social media, products, events — Mequoda Members embrace them all in their ongoing effort to distribute content. Continue
A magazine or newsletter subscription site paired with a portal subscription website leads to publishing success
If you’ve been reading this blog long enough, you’re quite familiar with the Mequoda Method for multiplatform publishing success. You may even understand the acronym that sums it up: ACEM, which stands for:
Attract new visitors to your site organically.
Convert those Continue
App publishers are on the cutting edge of multiplatform media, but with great power comes great responsibility. Software changes, shifts in consumer tastes, and evolving devices and platforms all pose opportunities as well as frustrations for publishers maintaining their places in audience’s hearts. So, how to stay ahead? Talking New Media takes a look at the approaches of legacies and startups in a handful of recent articles. Continue
Social publishing platforms are all the rage for publishers looking to repurpose content, cultivate audience, and drive traffic, and providers’ offerings are becoming more sophisticated and specialized. Or, in Facebook’s case, irresistibly too big to fail, for now. In the meantime, other brands and publishers, like Adobe and Condé Nast, are focusing on in-house digital solutions. Let’s take a look at four recent Digiday stories that cover all of this ground. Continue
Deft use of digital publishing platforms is a must for magazines looking to solidify their place in the industry. Thanks to astute observers like Talking New Media, we can monitor trends as they’re taking shape. Here are five headlines from one of our favorite sources of information. Continue
Over the past few weeks, we’ve talked a lot about digital magazines and specifically online magazines – the online edition of a magazine in HTML format, which typically comes with a library of back content. Continue
Newsweek was sold over the weekend to IBT Media, reports Capital New York. “IAC/InterActive reached a deal to sell Newsweek, which has been publishing since January as a digital-only version of the old magazine, to the owners of the International Business Times.” IBT Media has stated that Newsweek will remain a digital-only publication. Continue
Discuss the most important characteristics of a digital magazine at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I talked about building a digital magazine subscription website and the future of digital magazine publishing.
Although it’s unclear how the future of digital magazines will look, there are some characteristics I believe will be incorporated in the most successful digital magazines of the future. I originally outlined these characteristics in a post entitled “The Perfect Digital Magazine”. Continue
Content producers and content publishers can benefit from a content management system if they realize its importance
Many traditional publishers have taken their print publication’s content online. They came to the realization that diversifying their publishing platforms would allow them to save money on production costs while reaching a new breed of content consumers; ones that heavily rely on the Internet to access content that interests them.
Multi-platform publishing allows these traditional print publishers to try their hand at online publishing, which can lead to a robust system full of content and another avenue for them to generate revenue. The best way for traditional publishers to engage in online publishing is by embracing content management systems, which offer many free and open-source options. Continue
Learn detailed information from three technology professionals using these content management systems first-hand Continue
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