A proven roadmap to Internet publishing success, in 90 minutes
Stop guessing: Learn the Mequoda strategies that have earned millions for others … Continue
We’re constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic report that all of us should be pouring over to see whether or not our hard work is going anywhere? … Continue
All SEO keywords are not equally important—volume and competition matter!
The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Tool for a given root keyword phrase (Primary Keyword Phrase). … Continue
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will be difficult for users to find what they’re looking for, difficult for you to get users to do what you want them to do and … Continue
Five fun facts about the Apple iPad and digital magazines
When we launched Blue Dolphin Magazines in September 2000, our state-of-the-art online magazine superstore went live with about 300 titles. It took more than a year for us to reach 1,000 periodicals for sale, and we topped out at around 1,400 after 18 months.
As I make … Continue
This is where Reputation.com’s value lies. In today’s digital world of consumer comments and reviews, single statements can ruin your credibility to people who aren’t familiar with your brand or products – whether it is true or not is rarely considered by the interested party.
According to its website, Reputation.com’s “publishing team will create custom … Continue
Discover the types of attendees that can be found at our Mequoda Summits
Yesterday in the Mequoda Daily, we talked about who Mequoda System publishers are and the four core values we all follow.
Today I want to talk about the nature of the Mequoda Summit and who comes to these biannual events. … Continue
Redefine working relationships for the benefit of all stakeholders.
In a Mequoda System, a publishing company’s owners, managers, and employees all share information, authority and responsibility in a symbiotic relationship that creates value for everyone. Even subscribers play a role by responding to editorial initiatives and contributing content.
We didn’t dream up this idea, we discovered and … Continue
Online publishing faces new challenges with the latest major Google update
If you’re older than 50 and can actually remember adult life before the personal computer, you may still be filled with a sense of awe and wonder about our new, “always on, always connected” digital world. I know I am.
And although I relentlessly research and … Continue
Catch up on the Mequoda Daily’s blog posts for this past week…
InvestingDaily.com launched with an experienced publishing team and an internet marketing strategy comprised of legacy content from KCIInvesting.com. … Continue
This 90-minute seminar co-produced by Mequoda and SIPA, could change forever the way you structure online ad sales. Think of it as your blueprint for driving more revenue online. … Continue
The Mequoda Website Scorecard encourages you to score your website on each of the 14 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative score. The goal is to emphasize the importance of balanced, usable websites. Your website should achieve respectable scores in all areas, rather than over-emphasizing a single area or … Continue
This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue
One method for training your entire online publishing team in one sitting (plus maybe a lunch break if they’re good) … Continue
The Google Visibility Report (GVR) enables you to target, track and manage your SEO efforts and results. Over time, it will reveal whether your have correctly evaluated the risk of a particular SEO keyword target.
Perhaps most important, the GVR will enable you and your online publishing team to discover the best SEO keyword phrases to … Continue
Come to Mequoda’s Online Publishing and Content Marketing Summit to discover the possibilities of an effective online publishing system when you model after publishers who are doing it right
If you’ve been thinking about the Mequoda Summit, or looking for the one conference you should attend this year that will ultimately prepare you for 2010, this … Continue
The best online publishing management team is comprised of subject matter experts, Internet marketers and information technology professionals who share the common objective of maximizing customer lifetime value. … Continue
Have you ever wondered why some publications — both print and online — enjoy a wealth of advertising support, while others — perhaps yours — barely show a respectable profit? … Continue
An immature industry requires some mature professionals. If you are running an online media operation, don’t underestimate the value of diversity of age, opinions, experience and skills. … Continue
Claim your FREE digital copy of Seven Online Publishing Secrets: Transforming Your Book, Magazine or Newsletter into a Niche Media Empire now. … Continue
How your print publishing team translates online … Continue
Building Online Media Teams that Both Represent Your Print Brand and Generate Revenue for Your Online Brand
Mequoda Summit “Integrating Print & Online Media Teams” Session Review:
While most publishers continue to load more responsibilities onto their existing print staff and require them to learn new skills, those in the know are hiring dedicated writers, marketers and … Continue
Seven Strategies that Successful Publishers are Using to Turn their Traditional Publishing Brands into Internet-Centric Media Companies … Continue
Download ourcomplimentary report today and learn how to compete with today’s toppublishers by using the most profitable seven online publishing secrets. … Continue
Make more money online by being content-driven, Google-friendly and profit-minded … Continue
Join Don and Kim at the SiPA conference in DC and learn all the latest trends and best practices in this new publishing environment … Continue
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money to buy advertising, leads or … Continue
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success of an online publishing operation … Continue
Using Compete SnapShot and Yahoo! Site Explorer to Measure the Success of Your Websites (and those of your Competitors!)
One very common way to determine a site’s success is to know how many unique visitors it gets each month. Unique visitors is a stat everyone wants to know and it’s usually the first number a website … Continue
I’ve been attending the annual American Magazine Conference since 1985, back when the conference was about magazines and brand extensions that created “ancillary revenues.”In 2006, things have become much more complicated.Historically, only a handful of magazines have ever created non-magazine revenue from television, books, events or other brand extensions that exceeded the magazines’ core circulation … Continue
How many people does it take to run a publishing website? The answer varies widely from none to 75 across the several dozen website publishers I’ve spoken with over the past three weeks.
None is the answer given by publishers who treat their website as something their team can do in their “spare time.”One savvy editor … Continue
I turned 50 this past December. We were about halfway thru the process of designing, testing, writing and coding Johns Hopkins Health Alerts and the 29 marketing websites that surround it form the Johns Hopkins Health Network. Stuart Jordan, who is COO for Johns Hopkins Health Alerts and its parent, University Health Publishing, gave me … Continue
What both types of CEOs have in common is the need for someone to execute their Internet marketing strategy on a day-to-day basis. Enter the Internet Marketing System General Manager and Publisher of your Mequoda Internet Hub. … Continue
Successful website publishing in 2005 means creating happy users and healthy profits. Without both, no website will exist for long. All of the successful website publishers we’ve studied have one thing in common: a consistent management system for achieving success that includes a number of key behaviors that are repeated over and over to become … Continue