Tag: Rapid Conversion Landing Page

To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have been some truly talented print editors that were either let go, or left by themselves because they couldn’t weather the print to digital transitions. Ones … Continue

You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you … Continue

People concern themselves with the external factors (link-building, social media, etc.) of SEO, but those are nothing without website architecture that’s built to pass link juice through the website’s pipeline. Did you know that there are ways to build a website for great SEO that go beyond inbound links and even the words on your … Continue

These 10 organic marketing programs are perhaps the best organic marketing definitions

Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven to increase traffic and get your message out with paying for it. … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

It might be true that some sites are “winning” the search engines simply by existing and being a well-known reputable sources, like the New York Times or Wall Street Journal.

But it’s even more true that most of us have to work at it.

Don calls SEO “the new direct mail.” Keyword research and implementation is perhaps … Continue

Deploy your words to make landing pages more powerful

The best landing page designs aren’t about design.

OK, they’re sort of about design. I know that my copy can enhance and work with the design, or it can put the reader off the product featured in even the best landing page designs. … Continue

With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success

In order to succeed online, publishers need to have staff that understand the digital evolution.

A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or … Continue

All SEO keywords are not equally important—volume and competition matter!

The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Tool for a given root keyword phrase (Primary Keyword Phrase). … Continue

Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media to drive qualified traffic, getting those first visitors to a new website is an interesting challenge. The tips provided below will help increase website traffic … Continue

Proven methods and a new idea for blockbuster SEO campaigns

A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that advice tells you to start by developing a free report, then research your keywords and finally, write a landing page letter that’s been optimized for … Continue

The number of website visitors you convert into email subscribers is your email conversion rate (ECR). Your ECR is a simple ratio: The number of unique visitors that come to your website during a 30-day period, divided into the number of visitors who join your database by signing up to receive your free email newsletter … Continue

Website architecture refers to the funnel that leads your customers from a page, to a point of interest, like a “buy now” button, or an email subscription form. It refers to the function of your website and its webpages. It does not refer to the colors on your website or your CSS stylesheet, but the … Continue

Point of purchase, social media, and physical products can help you build your email marketing list

With your brand and products listed throughout the Internet, audience members may not be introduced to you through your website. Even if they are, they may avoid signing up for your email newsletter from the start, opting to close … Continue

5 Tips for Writing & Formatting Email Newsletter Teasers

Which email newsletters do you read on a regular basis?

Like many of you, I subscribe to multiple email newsletters; some for business reasons and others due to personal interests.

However, over time, I find myself focusing the majority of attention on newsletter that have a lot of content … Continue

The main point of online advertisements is to gain conversions.

Landing pages need prominent conversion architecture to successful convert casual visitors into email subscribers.

Successful conversion architecture is clearly labeled, above the fold and simplistic in nature. Whether the website is selling a product or offering a free signup for an email newsletter or a complimentary … Continue

Discover how Golf Vacation Insider uses customization on its article landing pages to dramatically increase their website visitor to email conversion rates from search
… Continue

How to jump start and run a successful SEO campaign

An SEO campaign starts with a keyword and evolves into a multi-media marketing program. When a marketer finds a keyword that he feels can dominate in search engines, the goal is to create a product that can utilize the title, to either sell or start collecting … Continue

You have a keyword universe…now what?

Successful online businesses rely on talented copywriters who understand search engine optimization. In a time when job requirements are changing, especially in the publishing industry, SEO copywriting is a skill that many online business professionals are trying to learn. … Continue

SEO Campaign Management remains popular in building audiences and email marketing lists

I’m sure you all understand the importance behind getting more visitors to your website. And if your website is designed with proper conversion architecture, the added website traffic will generate more conversions for you.

A bigger email circulation means a bigger community will be exposed … Continue

Website landing page suggestions that will help you build a larger audience

When audience members arrive on your website, they have a few options. If they find your content relevant, they can check out other aligned articles. If they don’t find the information to be what they seek, they can bounce off your site. If they … Continue

Two ways to increase your SEO power away from your website

SEO is such a small acronym with such large potential. And in today’s digital landscape, SEO isn’t just about using keywords on your website. There are additional ways to optimize your content that leads to better ranks in Google. Let’s take a look at some … Continue

Optimizing YouTube video content will lead to enhanced branding and the chance to drive more website traffic

YouTube clearly doesn’t want its users bouncing from the site and going to the website of other content publishers. Digital publishers utilizing YouTube to house and share video content want to drive traffic back to their website. So how … Continue

Three types of conversions that will improve your online business

There are multiple conversion types that need to be addressed by digital publishers. The analysis will provide statistics on different parts of the online business, including engagement efforts, marketing efforts, and overall success in generating revenue.

For engagement, we can take a look at social media efforts. … Continue

For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog

I almost never meet a publisher who tells me their audience could not be larger. And for the most part, they are absolutely correct. Most niche media publishers never reach more than three to five percent … Continue

3 best practices for increasing website traffic

January 2012 has been a record setting month for Mequoda Daily.

As a small B2B company, it can be hard to reach specific milestones since most are resourced at a smaller level. However, this past month has yielded more significant results than usual, and it is due to some … Continue

Whether you’re optimizing your subscription website or adding keyword tags to the rapid conversion landing pages of your digital products, utilizing an XML sitemap helps search engines find your content easier.

XML sitemaps make it easier for the search engine crawlers to see the complete architecture of your website so they can retrieve the information … Continue

Three ways to take what Google has given you and make the most out of it

Parents have been telling their kids for years not to post anything on the web that they wouldn’t want an employer to see. And drunken college photos and angsty teen blog rants may have been all they needed to worry … Continue

5 SEO lessons from this month’s live SEO Basics webinar

Attending a single webinar on SEO basics is never enough.

There is always so much content related to SEO. Our live 90-minute SEO Basics webinar from earlier this month contains over 30 SEO tips for optimizing your website to its fullest potential. Simply attending this webinar live … Continue

A Mequoda System is a complex system designed to point users towards rapid conversion landing pages

At this month’s Mequoda Summit East 2011, we debuted our latest version of SEO best practices during the Decoding Google session.

One of the tools we relied on heavily for this study was SEOmoz, who provides SEO software and strategies to … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

Discover how we increased conversion rate by more than 30% when you download our updated Rapid Conversion Landing Page Optimization Guidelines

Download a free copy of Rapid Conversion Landing Page Optimization Guidelines now

Most content marketers we talk to wouldn’t mind having a higher conversion rate.

How about you – would you like to have a higher conversion … Continue

4 reasons why you should have a well optimized free report marketplace

If you aren’t offering free download products yet, here’s what you are missing:

An opportunity to start key relationships with the people searching for content on the topics you cover.

The chance to get brand ambassadors to spread … Continue

Why social media should be a part of all your SEO campaigns

Ten years ago, you could have launched a new product and gotten straight to work with direct mail and TV commercials.

In 2011, our world is much faster and gives us the resources available at our fingertips that allow us to start promoting right away. … Continue

Order this new, 90-minute webinar and discover how to develop website content that gets found in search engines and increases traffic to your website … Continue

Without conversions, your online business will suffer… these three tips might help you fix the problem

A consistent stream of website traffic is great, as is engagement with audience members through social media.

Unfortunately, in many scenarios, traffic isn’t enough to keep online publishers functioning. Conversions need to take place in the form of direct sales or … Continue

This radical change to our rapid conversion landing page format has increased conversion rate consistently over the past three months

We occasionally run organic marketing tests at the Mequoda Daily and enjoy sharing the results with our community.

The latest test we ran has resulted in a 32% increase in overall net conversion rate on our rapid … Continue

An example of how to de-clutter your rapid conversion landing page template

How many of you have a primary goal of converting casual website visitors to email recipients?

Chances are if you’re a content marketer, online publisher or author, you use this audience development strategy. … Continue

Do you have a specific plan in place for testing your landing pages?

If you’re like me, you need directions sometimes…

For instance, in my old car – which was 16 years old – I no longer had a working power outlet, so I wasn’t able to easily have a GPS. Due to this, I found myself … Continue

Press releases can be your friend in the digital age if you create them properly

Have you posted a press release online? Did it yield the results you wanted, or were the results lacking?

For those of you unsure of the success press release can have online, let me say first hand that they can have a … Continue

This keyword research tip provides you with information on how to use the Google Wonder Wheel to build your audience

As an editor, I find keyword research interesting.

It is something that blurs the line between wordsmithing and psychology; the activity of doing keyword research allows you a glimpse at how your audience thinks while conducting searches … Continue

All online businesses need to track metrics, and pay attention to the numbers that equal successful revenue generation

At the recent SIPA 2011 event in Washington, DC, I had the opportunity to sit in on David Meerman Scott’s keynote entitled “Real-Time Marketing and PR – Why Journalists and Marketers Should Care.”

This session focused on the concept … Continue

Last chance to register for our 29 Ways to Increase Website Traffic webinar

Who doesn’t want more strategies for generating website traffic?

Traffic is the lifeblood for online publishers and content marketers. It is the starting point for all online relationships and conversions. … Continue

A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers

In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative articles that will have a better chance of getting indexed by search engines.

One of the components listed in yesterday’s article discussed the inclusion of a … Continue

Order this new, 90-minute webinar on CD and discover an audience development checklist containing 29 ways to increase website traffic. … Continue

Our SEO Campaign Management Basics free report will teach you how to implement and execute SEO campaigns for your freemiums

Download your free digital copy of our SEO Campaign Management Basics white paper now

In an article that published earlier this week, we shared data from Outbrain that showed where external traffic came from for content publishers.

The … Continue

Learn white hat SEO strategies for ranking higher in search engines during our SEO Campaign Management session at the Summit

In the Mequoda Daily yesterday, I talked about a rare chance to see inside one of the most successful SEO campaign management operations on the planet that includes hard data, which has now been gathered over … Continue

Content marketing is designed to create stronger relationships, but only if you’re doing it correctly

Content marketing is the most successful method for creating a devout online audience.

That is my honest opinion and I stick by it. … Continue

Successful editorial management strategy starts with a list

Online editors have their work cut out for them. One day they were working on print articles and all they had to worry about was grammar, spelling and hitting long deadlines. The next day, they’re writing daily blogs, creating free products, content marketing with social media and managing … Continue

How to build your email list by getting inbound links to your landing pages

An SEO campaign generally starts with a free product. Free products lined up with a keyword-packed landing page plus some self-generated inbound links are your best bets at getting your free product downloaded and your email list growing.

The greatest thing about launching … Continue