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Rapid Conversion Landing Page

Unexpected Places to Find Copywriting Inspiration

Tuesday, March 9th, 2010

A reliable trick gets me through a mental dry spell
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Copywriting Lessons from the Olympic Games

Wednesday, February 17th, 2010

Heroic stories used to sell products: Go World!

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Free Report: Google Keyword Tool Basics

Friday, February 12th, 2010

Learn how to build your keyword universe and conduct keyword research with the Google Keyword Tool … Continue Reading »

Google Keyword Tool Basics

Friday, February 12th, 2010

Gain immediate access to our free report Google Keyword Tool Basics and learn how to manage keyword research and build your keyword universe with the Google Keyword Tool … Continue Reading »

SEO Campaign Management Basics

Friday, January 29th, 2010

Gain immediate access to our free report SEO Campaign Management Basics and learn how to gain more visibility for your website … Continue Reading »

3 Google Search Modifiers Every Copywriter Should Know

Tuesday, January 12th, 2010

Ways to enhance your Mequoda System
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3 Web Pages for a Well-Designed Site

Thursday, December 10th, 2009

Components you should have within your periodical website hub … Continue Reading »

Where Are You Driving Your Traffic?

Wednesday, December 9th, 2009

Point visitors to a landing page that’ll benefit you
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New Dual Track Program for Mequoda Summit – Napa Valley 2010 April 6-9th

Friday, November 27th, 2009

Registration for the Mequoda Summit opens today – select your interactive program sessions with ease
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A Mequoda Search Engine Optimization Tutorial

Tuesday, November 10th, 2009

Learn the latest techniques of SEO campaign management in this SEO video training program or surrender website performance and publishing profits to your competitors. … Continue Reading »

Email Subject Line Smackdown

Wednesday, October 28th, 2009

This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue Reading »

Download our FREE Landing Page Design Best Practices & Optimization Kit!

Friday, October 23rd, 2009

Four free white papers that will kick your landing page design and optimization skills into high gear!
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What Everyone Ought to Know About SEO Campaign Management

Thursday, October 22nd, 2009

Invest 90 minutes and learn exactly how to conduct an effective SEO campaign, backed up by one full year of additional online Q&A support. … Continue Reading »

12 Master Landing Page Templates

Friday, October 16th, 2009

Now there is an easy way to learn the concepts, tips, tricks and techniques that will increase your landing page conversion rates by 30 to 50 percent. Claim your FREE copy of 12 Master Landing Page Templates: Maximizing Internet Marketing Conversion Rates By Using the Right Landing Page Template for … Continue Reading »

SEO Campaign Management Webinar tomorrow!

Tuesday, October 13th, 2009

A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation. … Continue Reading »

Everything You Missed at the Mequoda Summit (Well, Almost Everything)

Thursday, October 8th, 2009

This week we’ve been at the Mequoda Summit in Boston, and covering it live just for you!
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Notes & Quotes from Mequoda Summit Boston 2009 – Google Analytics for Publishers

Thursday, October 8th, 2009

12 things every copywriter, editor and audience development manager can learn using Google Analyics
Nicholas opened this session by diving into the Google Analytics dashboard of our own Mequoda Daily and gave the audience 12 things that you want to track when using Google Analytics:

Most Popular Content
Page Views for Specific Post
Page … Continue Reading »

Notes & Quotes from Mequoda Summit Boston 2009: Website Conversion Architecture

Wednesday, October 7th, 2009

One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
“Email Conversion Rate (ECR) is a direct driver of email circulation,” said Don Nicholas, explaining the importance of collecting email addresses from … Continue Reading »

Notes & Quotes from Mequoda Summit Boston 2009: Keyword Research & Targeting

Wednesday, October 7th, 2009

Kim Mateus of Mequoda Group shows attendees how to write a rapid conversion landing page for free reports
Kim Mateus, Senior Partner here at the Mequoda Group led this session on keyword research and how to create landing pages using that keyword research.

Here are the steps that Mateus gave for writing … Continue Reading »

Create Rapid Conversion Landing Pages that Maximize Email Conversion Rates

Tuesday, October 6th, 2009

The Rapid Conversion Landing Page Optimization Guidelines special report is full of landing page optimization tips including a step-by-step formula for developing landing pages with free products that convert casual website visitors into loyal email subscribers and paying customers.

The Mequoda Group reviewed over 100 rapid conversion landing pages to discover … Continue Reading »

Get Trained on SEO Campaign Management!

Tuesday, September 29th, 2009

SEO experts tell all about using free reports to build email circulation … Continue Reading »

7 Step SEO Guide for Getting Inbound Links to a Free Report or Product

Monday, September 28th, 2009

Use this SEO Guide to launch new free products that get found in search engines for months and years to come
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New Webinar on SEO Campaign Management!

Thursday, September 24th, 2009

Don’t miss this revealing Mequoda/SIPA Webinar on SEO Campaign Management: Using Free Reports to Build Email Circulation
A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation. … Continue Reading »

So You Wanna Be a Mequoda System Editor?

Wednesday, September 23rd, 2009

Being a Mequoda System editor means following a regular, formal process that recasts the content of other media products.
As a Mequoda System Editor, or any online editor, you may have responsibility for developing content that is variously combined and disaggregated for four uses: emails, blog posts, free special reports and … Continue Reading »

The Best Way to Get Found in Google – Google Visibility Management

Thursday, September 17th, 2009

Get ranked in Google and make search engines become your largest source of targeted website traffic! … Continue Reading »

Protected: FIPP 2010

Wednesday, September 16th, 2009

This post is password protected. To view it please enter your password below:
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SEO Campaign Management 2010

Tuesday, September 15th, 2009

Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors. … Continue Reading »

A Best Practice for Publishers: Rapid Conversion Landing Pages

Friday, August 21st, 2009

Build a valuable database by using your website to offer free reports that convert casual visitors into email subscribers … Continue Reading »

Rapid Conversion Landing Page Optimization Guidelines

Friday, August 21st, 2009

Discover the step-by-step formula for developing landing pages with free products that convert casual website visitors into loyal email subscribers and paying customers when you claim your COMPLIMENTARY copy of Rapid Conversion Landing Page Optimization Guidelines: Eight Simple Steps for Creating High Performance Rapid Conversion Landing Pages that Maximize Email … Continue Reading »

Creating an Effective SEO Campaign by Giving Something Valuable Away

Wednesday, August 12th, 2009

SEO campaign management begins with creating a blockbuster free report.
Even if you follow a checklist of all the items required for a successful SEO campaign, you can achieve mediocre results if you don’t offer a highly desirable free download.
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Support Services

Friday, June 19th, 2009

Rackspace LAMP Data Center Management -
Thousands of Rackspace customers run LAMP architecture for the development and deployment of optimal performance web applications. Our highly trained Mequoda team can manage this data center for you.
WhatCounts Email System Management -
WhatCounts offers email marekting solutions for companies with complete support for RSS, survey, … Continue Reading »

Advanced Training Workshops

Friday, June 19th, 2009

Discover how to meet the challenges of 21st century online publishing with real-world, hands-on skills using free or low-cost software tools and reports.
We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for … Continue Reading »

More Free Content: Top 10 Landing Page Reviews

Tuesday, June 9th, 2009

Mequoda unlocks archived landing page reviews

We are happy to announce the release of more free content. Yes, now everyone will have access to content formerly part of the members only Mequoda Library.

One of the most popular topics searched at Mequoda.com is “Landing Page Templates”. In particular, our landing … Continue Reading »

15 Landing Page Tips to Talk About

Monday, June 1st, 2009

A collection of great landing page optimization tips covering SEO, website design, A/B testing, and copywriting … Continue Reading »

How is Google like the High School Social Scene?

Thursday, May 28th, 2009

The more you know about Google, the more you’ll recognize the importance of this highly effective link-building strategy.
In the competition for Google page rankings, website popularity is paramount.
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Become an Instant Link-Building Expert with Free Reports

Wednesday, May 27th, 2009

An affordable link-building strategy: Use downloadable content to increase inbound links and build online friendships
Search engine optimized Rapid Conversion Landing Pages convert casual visitors into loyal email subscribers.
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PR & Link Building

Tuesday, May 26th, 2009

Duration: Approximately 60 Minutes

What this session is about: Discover how to use free reports and search engine optimized rapid conversion landing pages to increase inbound links and build online friendships.
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Organic, Dedicated and Hybrid Landing Pages – Oh My!

Friday, May 15th, 2009

It isn’t enough to know how to design a landing page, you should also understand why writing for the web is not the same as writing for print … Continue Reading »

Why Google May be Ignoring your Rapid Conversion Landing Pages

Wednesday, May 13th, 2009

Keyword rankings and search optimization result from deliberate website architecture
The simple website architecture requirement that virtually guarantees your offer will be found and indexed highly by Google
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Hybrid Landing Page Templates: Access Challenge Landing Page

Tuesday, April 28th, 2009

Effective membership websites employ an access challenge landing page that teases users with a snippet of the content that awaits them beyond the turnstile.

Private, exclusive, premium and paid-only vs. visible, available and accessible. The conundrum for membership website has long been how to have it both ways.

The idea of a … Continue Reading »

Organic Landing Page Templates: The Glossary Index Landing Page

Wednesday, April 22nd, 2009

Glossary Index landing pages capture user’s interest with specific terminology

A landing page is the first page a user sees when entering your site, and a user can enter and “land” almost anywhere. Therefore, every page on your website is a potential landing page, even the glossary index.

The glossary index … Continue Reading »

Dedicated Landing Page Templates: Rapid Conversion Landing Page

Tuesday, April 21st, 2009

Rapid Conversion landing pages drive website traffic 24/7/365

When you think of a landing page, what do you picture? A single page, long copy, highlighted text, lots of bolding and italicizing, strong headline?

That’s one design for a landing page, most likely a rapid conversion landing page or email capture page. … Continue Reading »

Organic Landing Pages: The Article Landing Page

Thursday, April 16th, 2009

Article landing pages are search engine superstars

Article landing pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic. This would include any text link given by a webmaster or editor who is referencing one of your webpages as a … Continue Reading »

What the Heck is an OFIE, and What Should it Look Like?

Monday, April 13th, 2009

How to create an OFIE that effectively turns website visitors into email subscribers

We’re big fans of acronyms over here at Mequoda, and the conversion architecture element we affectionately call the OFIE is no exception. … Continue Reading »

Get Ready for the Mequoda Summit in Boston!

Thursday, April 9th, 2009

When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
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Join Me in Munich and London

Friday, April 3rd, 2009

Online publishers now have an opportunity to monetize an international audience.

Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers. … Continue Reading »

Don’t Forget the End-Goal of Your Link-Building Efforts

Tuesday, March 17th, 2009

Why it’s critical to have one authority page, ideally a Rapid Conversion Landing Page, as the reservoir for all your internal and external link juice.

We often write about the importance of researching, documenting and managing your keyword universe. It’s a process you must pursue and manage with discipline if you … Continue Reading »

Link-Building Loophole: 8 Steps for Growing Email Circulation with PDFs

Monday, March 16th, 2009

Use PDF files to improve your site’s landing page rankings with Google

Help build your niche brand with this eight-step link-building technique … Continue Reading »

Test Your Copywriting Expertise

Wednesday, March 11th, 2009

Landing Page Optimization: The value of A/B split testing for increasing response

This publisher’s “winning” titles routinely generate 50 percent more sales than the “losing” titles.
It was enough to make an experienced copywriter groan…

I have more than 25 years of experience as a direct response copywriter, but I recently had a … Continue Reading »

The Best SEO Keyword Strategy – Picking SEO Keyword Fights You Can Win

Monday, March 2nd, 2009

All SEO keywords are not equally important—volume and competition matter!

The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Tool for a given root keyword phrase (Primary Keyword Phrase). … Continue Reading »