Sales Letter Landing Pages

Free Landing Page Handbook Released
… Continue Reading »

Ways to enhance your Mequoda System
… Continue Reading »

Creating Landing Pages that Sell goes FREE and is now available as an instantly downloadable white paper
… Continue Reading »

Using the right product shot in your email newsletter can increase response rates by 20-30% … Continue Reading »

Now there is an easy way to learn the concepts, tips, tricks and techniques that will increase your landing page conversion rates by 30 to 50 percent. Claim your FREE copy of 12 Master Landing Page Templates: Maximizing Internet Marketing Conversion Rates By Using the Right Landing Page Template for … Continue Reading »

Rackspace LAMP Data Center Management -
Thousands of Rackspace customers run LAMP architecture for the development and deployment of optimal performance web applications. Our highly trained Mequoda team can manage this data center for you.
WhatCounts Email System Management -
WhatCounts offers email marekting solutions for companies with complete support for RSS, survey, … Continue Reading »

Discover how to meet the challenges of 21st century online publishing with real-world, hands-on skills using free or low-cost software tools and reports.
We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for … Continue Reading »

Mequoda unlocks archived landing page reviews

We are happy to announce the release of more free content. Yes, now everyone will have access to content formerly part of the members only Mequoda Library.

One of the most popular topics searched at Mequoda.com is “Landing Page Templates”. In particular, our landing … Continue Reading »

Marketplace landing pages are the gateways to sales

A landing page is any webpage where a willing buyer and seller can start a transaction. It’s the first page on your website where a visitor enters the ordering process.

A dedicated landing page is an indispensable part of your online marketing campaign. It … Continue Reading »

Glossary Index landing pages capture user’s interest with specific terminology

A landing page is the first page a user sees when entering your site, and a user can enter and “land” almost anywhere. Therefore, every page on your website is a potential landing page, even the glossary index.

The glossary index … Continue Reading »

Landing Page Optimization: The value of A/B split testing for increasing response

This publisher’s “winning” titles routinely generate 50 percent more sales than the “losing” titles.
It was enough to make an experienced copywriter groan…

I have more than 25 years of experience as a direct response copywriter, but I recently had a … Continue Reading »

Sales Letter Landing Pages are traditional direct response sales letters that are used to maximize the conversion rate for a paid, usually credit-card-required offer for a paid information product. These same letters are often used in email and postal direct marketing programs. … Continue Reading »

From the desk of Don Nicholas — Managing Partner, Mequoda Group, LLC
Discover the Revolutionary Internet Marketing System That Can Double Your Online Revenues Every 12 Months
Dear Colleague:

In August 1999, Rosemary Gardner* was a successful author, newspaper columnist and newsletter publisher. At age 47, she had worked long and hard to … Continue Reading »

How to create a white paper outline that answers the right questions, targets the right audience and sends the right message. … Continue Reading »

The key to creating successful sales letter landing pages is writing keyword-rich copy that Google ranks highly

Uploading a sales letter landing page to a website without regard to search engine optimization is a sure way to not be found. No matter how great the content, if Internet users can’t find … Continue Reading »

How to keep smart shoppers happy and provide them with a thorough, yet user-friendly online shopping experience. Normally, we don’t recommend shopping carts to our users, because we see the highest conversion rate on sales letter landing pages. However, we realize that many publishers have too large of an … Continue Reading »

Paid media programs balance your Internet marketing system

While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money … Continue Reading »

The same high quality copywriting and design elements can be used for online, email and postal mail sales pitches.

Multiplatform publishing in the 21st century means offering users many products on many platforms, and using the Internet to recycle, reuse and republish information in many different formats.

This involves taking the same … Continue Reading »

Sales letter landing pages pre-date the Internet in that they resemble traditional direct response sales letters.

A sales letter landing page is a conversion landing page. Its objective is to convert the casual visitor into a paid customer.

Sales letter landing pages are traditional direct response sales letters designed to maximize the … Continue Reading »

Glossary and directory landing pages succeed when they provide users the information they seek—either a definition or a link to an article or product.

A glossary landing page, as the name suggests, is a glossary on a website that lists dictionary-like definitions of words, phrases or concepts.

Glossary landing pages attract traffic … Continue Reading »

You’ll write strong, engaging headlines when you use proven power words

The ideal headline for your sales letter landing page, print ad or email promotion is a statement of your product’s unique selling proposition or the promise that it’s going to satisfy a need or solve a problem.

The headline is an … Continue Reading »

If you’ve never used this powerful technique, then fasten your seat belt, because creative copywriting is likely to challenge and change your beliefs about using the written word to sell information products!Claim your FREE copy of SEO Copywriting Secrets: Five Creative Copywriting Tips for Attracting, Engaging and Monetizing Customers! … Continue Reading »

A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book club, professional association or user group that accepts little or no advertising, relying primarily on user support. … Continue Reading »

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic. … Continue Reading »

What is a landing page?

Some say “it’s the first page someone sees on your site”. Others say “it’s a webpage viewed after clicking a link in an email.”

We’ve also heard it referred to as “a specific page a visitor reaches after clicking a search engine listing” or “a location a … Continue Reading »

Every good wordsmith approaches the task of writing a little differently. Some writers start with an outline or by making copious notes. Others write numerous disparate paragraphs at non-stop speed and then revisit their first draft, cutting and pasting to arrange them in a “logical” order. Still others agonize over … Continue Reading »

Landing Page Design: Always Test Graphics

The Taguchi method of landing page testing identifies the following factors or variables that are worth testing on any given landing page: … Continue Reading »

In our NicheADay.com Landing Page Review we examined an information product designed for opportunity-seekers. That’s a large and ever-changing market niche comprised of would-be business owners.

These are people who are dissatisfied with their jobs, or have recently become unemployed, and suddenly decide to go into business for themselves. They may … Continue Reading »

With the demand for information about illness and health, it’s not surprising that many physicians and traditional publishers have teamed up to begin online newsletters that address these issues. Many of these publications are highly specialized and focus on a single topic or ailment.

Others take a shotgun approach and attempt … Continue Reading »

The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve. … Continue Reading »

What both types of CEOs have in common is the need for someone to execute their Internet marketing strategy on a day-to-day basis. Enter the Internet Marketing System General Manager and Publisher of your Mequoda Internet Hub. … Continue Reading »

EarlyToRise.com Pays Homage to Benjamin Franklin by Making its Owners Wealthy. Twenty-first Century Publishers Take Note: There is Wisdom in Adopting this Business Model

Financial independence has many rewards beyond the monetary. Or so I would like to believe. In the case of Michael Masterson, who prior to reaching age 40 … Continue Reading »

What criteria would four of America’s most successful copywriters use to create better sales letter landing pages? And how would 26 landing pages from a variety of large and small publishers and authors hold up under their intense scrutiny?

Over the past 12 months, John Clausen, Peter A. Schaible, Robert W. … Continue Reading »

Discover how one publisher was able to increase landing page conversion rates 23 and 27 percent by re-purposing his direct mail sales letter copy. … Continue Reading »

After 11 years of website design testing, I’m still amazed at the long list of simple website design changes that can increase click-through rates overnight. With a simple advertising design change, one publisher I know recently doubled his information product sales by implementing a design change to increase click-through rates. … Continue Reading »

My brother-in-law, Randy, is always amazed at the website design elements I test when creating new sales letter landing pages. He thinks, that after running the test once or twice or a 100 times, I should just know the answer. When I’m trying to increase landing page conversion rates, there … Continue Reading »

he Mequoda Landing Page Scorecard™ encourages you to score your own landing page using each of the 12 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative score. The goal is to emphasize the importance of effective landing pages that sell. Your landing page should achieve respectable … Continue Reading »

If the advent of the World Wide Web and the superabundance of information it puts within easy reach has done anything for me, it’s made me a much better consumer of medical services and a greater participant in my own healthcare. … Continue Reading »