Sales Letter Landing Pages are traditional direct response sales letters that are used to maximize the conversion rate for a paid, usually credit-card-required offer for a paid information product. These same letters are often used in email and postal direct marketing programs.
First Class Flyer is a great product with a great value proposition, which is a great foundation for creating a sales letter landing page with impressive conversion rates.
A new client recently asked me how many hours it would take to create a first-class sales letter landing page for his subscription website and newsletter. Having done … Continue
Landing page templates with legitimate comments from users will help persuade others into downloading a freemium or purchasing a product
Are you giving yourself credit by offering testimonials?
If someone writes you, or leaves a comment on your blog talking about how great your content or products are, you are receiving a testimonial. … Continue
Insight on creating sales letter landing pages from our Landing Page Handbook
Download a FREE digital copy of our Landing Page Handbook now
With all the content present on the Internet today, it’s important to create landing pages that are designed with irresistible offers that intrigue visitors.
If you operate a commercial website, the goal of your website’s … Continue
The sole purpose of a dedicated landing page is to get that order.
Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They may attract organic traffic, but are dedicated to converting traffic, regardless of the source.
Generally traffic arrives at dedicated landing pages via links from sources the … Continue
Guidelines and Examples of Blockbuster SEO Copywriting for Digital Books and Reports
The best practices in writing the title of a report or white paper require the copywriter to focus on two primary objectives.
1. Use the targeted keywords to optimize for organic search the report title and any rapid conversion landing pages (RCLPs) or sales letter … Continue
A shocking subject line and email led to a simple, yet effective video landing page
Yesterday I got an email from Early to Rise, a blog and email newsletter for people who are looking to be more wealthy and successful. On most days, I tend to browse over their emails, even though they are a great … Continue
You may have more landing pages than you think
I was recently speaking to a friend about online publishing. He is a content producer and was curious about the options for organic marketing and search engine optimization.
After about ten minutes of conversing he began discussing his website. A very important lesson popped into my mind around … Continue
Attract more customers with keyword-rich copy, GUARANTEED!
An important part of SEO copywriting is researching keywords and phrases for all of your copy, whether it’s your website, email newsletters, sales letter landing pages or rapid conversion landing pages. This includes optimizing your headline, subhead, summaries and, of course, the copy itself.
If you sell “pet supplies” and … Continue
Our Internet Marketing Strategy focuses on multiple ways to maximize revenues by using the Internet as a major source of traffic and revenue. By including a variety of business-building tools, such as social media, link-building campaigns and online advertising, you will drive website traffic and increase revenue.
We’re all about free advertising but the fact … Continue
This free report from Mequoda Group discusses how to keep visitors on your website and how to create successful sales letter landing pages
(Nationwide)—There is money to be made online. A key factor in doing so is getting visitors to stay on the website long enough to understand what information or products you provide.
Below are five … Continue
Follow these simple landing page guidelines to start converting visitors into buyers more quickly and effectively
The easiest way to get a customer to complete a transaction on your landing page is to create a great looking landing page with an irresistible offer that is easy to complete.
As a general rule, commercial websites should use the … Continue
Putting all the elements together to satisfy both the reader and Google
In our Gold Member Mequoda SEO copywriting workshops we’re sometimes asked how we create rapid conversion landing pages and sales letter landing pages that both tell engaging stories and combine our targeted keyword phrases for search engine optimization.
The answer is the same as the … Continue
This free Landing Page Handbook offers insight on creating sales letter landing pages that sell … Continue
If not, can you write, design and create sales letter landing pages that convert visitors into email subscribers or buyers?
Action, action, action!
I can’t say it enough… Sales letter landing pages are about getting your reader to take action.
If you focus the content of your sales letter landing page on a topic and the single intention … Continue
Business Management Daily has a strong online presence with a user-friendly website
Free Landing Page Handbook Released
Ways to enhance your Mequoda System
Creating Landing Pages that Sell goes FREE and is now available as an instantly downloadable white paper
Using the right product shot in your email newsletter can increase response rates by 20-30% … Continue
How important is it to have a product picture in your marketing emails? Has this been tested?
Product photographs, also known as hero shots or glamour shots, contribute to the success of both email sales letters and sales letter landing pages. Testing indicates the right graphic image can lift response by 20 to 30 percent; the … Continue
Mequoda unlocks archived landing page reviews
We are happy to announce the release of more free content. Yes, now everyone will have access to content formerly part of the members only Mequoda Library.
One of the most popular topics searched at Mequoda.com is “Landing Page Templates”. In particular, our landing page reviews have become timeless … Continue
Marketplace landing pages are the gateways to sales
A landing page is any webpage where a willing buyer and seller can start a transaction. It’s the first page on your website where a visitor enters the ordering process.
A dedicated landing page is an indispensable part of your online marketing campaign. It is dedicated to converting traffic. … Continue
Glossary Index landing pages capture user’s interest with specific terminology
A landing page is the first page a user sees when entering your site, and a user can enter and “land” almost anywhere. Therefore, every page on your website is a potential landing page, even the glossary index.
The glossary index landing page, as the name … Continue
Landing Page Optimization: The value of A/B split testing for increasing response
This publisher’s “winning” titles routinely generate 50 percent more sales than the “losing” titles.
It was enough to make an experienced copywriter groan…
I have more than 25 years of experience as a direct response copywriter, but I recently had a rude awakening when the title … Continue
Sales Letter Landing Pages are traditional direct response sales letters that are used to maximize the conversion rate for a paid, usually credit-card-required offer for a paid information product. These same letters are often used in email and postal direct marketing programs. … Continue
How to create a white paper outline that answers the right questions, targets the right audience and sends the right message. … Continue
The key to creating successful sales letter landing pages is writing keyword-rich copy that Google ranks highly
Uploading a sales letter landing page to a website without regard to search engine optimization is a sure way to not be found. No matter how great the content, if Internet users can’t find it, it does not exist … Continue
How to keep smart shoppers happy and provide them with a thorough, yet user-friendly online shopping experience. Normally, we don’t recommend shopping carts to our users, because we see the highest conversion rate on sales letter landing pages. However, we realize that many publishers have too large of an inventory and feel that shopping … Continue
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money to buy advertising, leads or … Continue
The same high quality copywriting and design elements can be used for online, email and postal mail sales pitches.
Multiplatform publishing in the 21st century means offering users many products on many platforms, and using the Internet to recycle, reuse and republish information in many different formats.
This involves taking the same information and turning it into … Continue
Sales letter landing pages pre-date the Internet in that they resemble traditional direct response sales letters.
A sales letter landing page is a conversion landing page. Its objective is to convert the casual visitor into a paid customer.
Sales letter landing pages are traditional direct response sales letters designed to maximize the conversion rate for a paid … Continue
Glossary and directory landing pages succeed when they provide users the information they seek—either a definition or a link to an article or product.
A glossary landing page, as the name suggests, is a glossary on a website that lists dictionary-like definitions of words, phrases or concepts.
Glossary landing pages attract traffic and include conversion architecture that … Continue
You’ll write strong, engaging headlines when you use proven power words
The ideal headline for your sales letter landing page, print ad or email promotion is a statement of your product’s unique selling proposition or the promise that it’s going to satisfy a need or solve a problem.
The headline is an advertisement for an advertisement. It … Continue
A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book club, professional association or user group that accepts little or no advertising, relying primarily on user support. … Continue
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic. … Continue
What is a landing page?
Some say “it’s the first page someone sees on your site”. Others say “it’s a webpage viewed after clicking a link in an email.”
We’ve also heard it referred to as “a specific page a visitor reaches after clicking a search engine listing” or “a location a user is directed to or … Continue
Every good wordsmith approaches the task of writing a little differently. Some writers start with an outline or by making copious notes. Others write numerous disparate paragraphs at non-stop speed and then revisit their first draft, cutting and pasting to arrange them in a “logical” order. Still others agonize over the lead or headline and … Continue
Landing Page Design: Always Test Graphics
The Taguchi method of landing page testing identifies the following factors or variables that are worth testing on any given landing page: … Continue
In our NicheADay.com Landing Page Review we examined an information product designed for opportunity-seekers. That’s a large and ever-changing market niche comprised of would-be business owners.
These are people who are dissatisfied with their jobs, or have recently become unemployed, and suddenly decide to go into business for themselves. They may suddenly embrace the “American Dream” … Continue
With the demand for information about illness and health, it’s not surprising that many physicians and traditional publishers have teamed up to begin online newsletters that address these issues. Many of these publications are highly specialized and focus on a single topic or ailment.
Others take a shotgun approach and attempt to address the public’s infolust … Continue
The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve. … Continue
What both types of CEOs have in common is the need for someone to execute their Internet marketing strategy on a day-to-day basis. Enter the Internet Marketing System General Manager and Publisher of your Mequoda Internet Hub. … Continue
EarlyToRise.com Pays Homage to Benjamin Franklin by Making its Owners Wealthy. Twenty-first Century Publishers Take Note: There is Wisdom in Adopting this Business Model
Financial independence has many rewards beyond the monetary. Or so I would like to believe. In the case of Michael Masterson, who prior to reaching age 40 sold a $135 million business … Continue
What criteria would four of America’s most successful copywriters use to create better sales letter landing pages? And how would 26 landing pages from a variety of large and small publishers and authors hold up under their intense scrutiny?
Over the past 12 months, John Clausen, Peter A. Schaible, Robert W. Bly and Peter J. Fogel … Continue
Discover how one publisher was able to increase landing page conversion rates 23 and 27 percent by re-purposing his direct mail sales letter copy. … Continue
After 11 years of website design testing, I’m still amazed at the long list of simple website design changes that can increase click-through rates overnight. With a simple advertising design change, one publisher I know recently doubled his information product sales by implementing a design change to increase click-through rates. … Continue
My brother-in-law, Randy, is always amazed at the website design elements I test when creating new sales letter landing pages. He thinks, that after running the test once or twice or a 100 times, I should just know the answer. When I’m trying to increase landing page conversion rates, there are times when I conclude … Continue
he Mequoda Landing Page Scorecard™ encourages you to score your own landing page using each of the 12 Mequoda Best Practice Guidelines, add them together and arrive at a cumulative score. The goal is to emphasize the importance of effective landing pages that sell. Your landing page should achieve respectable scores in all areas, rather … Continue