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Tag: scrollable text

5 Expectations of Web Magazine Consumers

Web magazine consumers like to read their magazines like they read their news – online.
Users are becoming more accustomed to viewing magazine content in the form of web magazines. Web editions can be displayed on any mobile or desktop device, so users are as familiar with the interface as they are with a web browser,

Does a Digital Replica of Your Magazine Cut it?

As the mobile publishing revolution has matured, I’ve been blogging about a lot of large, fancy digital magazines. Publications like New York, Forbes and The Atlantic have become leaders in what I consider the second phase of mobile publishing development – the technology is dependable, early jumpers are releasing their all-new versions upgraded from their 2010 efforts, and standards for what consumers are willing to pay for are establishing themselves.

Good Digital Magazine Design Requires Readability & Scrolling Text as a First Priority

Readability and scrolling text should come first in tablet and native edition digital magazine design

Since we started our annual Digital Magazine Survey to help publishers home in on digital magazine design, the number one feature desired by digital magazine readers is readability, followed by scrollable text. This is text that you don’t need to pinch and zoom

5 Reasons Your Magazine App Could Be Costing You Money

Your magazine app is a platform, but it’s not the most profitable digital magazine platform for passive income

Digital magazine apps are great for one huge reason: They come with a built-in marketplace. People who own tablets are accustomed to buying apps, and using app stores and newsstands to find new content.

The app edition of a digital

10 Facts About Digital Magazine Publishing and One Very Important Piece of Advice

Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content, native advertising and so much more.

3 Digital Magazine Publishing Predictions for 2016

Publishers will reinvent their digital magazines across platforms and newsstands in 2016
This year print magazines saw a sharp downturn in newsstand sales, with a 10.3% drop year-over-year in single issue retail and a 9.8% drop in dollar value during that same time period, MediaPost reports. Time Inc., Hearst, and Meredith all saw plunges. Meanwhile, The New Yorker,

7 Digital Magazine Apps and Web Magazines Launched by Brands

Even Sesame Street is pulling together more dynamic digital magazine apps than most legacy publishers
The magazine industry used to be a tank of big fish in big pools. Only the most prestigious writers worked at magazines, and a managing editor was a title worthy of a six-figure salary, a glass-paned condo and a driver. Advertisers

2 Out of 3 Readers of Digital Magazines Prefer 20 Articles or Fewer Per Issue

We’ve covered a lot of ground during the past couple of weeks as we roll out stats from our 2015 Digital Magazine Market Study. But have we covered too much with one stat post per day? Not according to consumers of digital magazines. Far from it.

Results from Mequoda’s Latest Digital Magazine Market Study

Five years after Apple introduced the iPad and the magazine industry latched on for dear life, digital magazine consumption has reached 43% of print magazine consumption and is climbing rapidly.

Mequoda Group’s latest Digital Magazine Market Study shows digital magazine consumption among US adults is exploding

July 21, 2015 – BOSTON — Five years after Apple introduced the iPad and the magazine industry latched on for dear life, digital magazine consumption has reached 43% of print magazine consumption and is climbing rapidly.

The Best Digital Magazines?

Tell us, what’s the best digital magazine, in your humble opinion?
The last time someone you knew won an award, did you agree that they were the best person to win? I bet at some point in your life, someone has won an award that you feel they didn’t deserve. Maybe a coworker won “employee of

How Do Online Magazines Compare to Digital Magazine Apps?

Do you sell an online magazine or a digital magazine? How about both? Many publishers do, and they don’t even realize that both have totally different business models.

Online magazines are read online and are not formatted for a tablet or other e-reading device. They can be read just like any web page and may be responsively designed like a web page. You can view an online magazine most often through a magazine subscription website, which is set up to make the content easy to read, search and digest on a PC or Laptop. Often times, online magazines are part of a larger collection of content, like a back-issue archive.

Mequoda Group’s new Digital Magazine Market Study shows industry and consumers still getting a feel for new technology

In the I Like Crochet case study, the report outlines the decoy pricing strategy that Mequoda has championed, a strategy that drives more orders to the highest price point and more orders overall for all of the Mequoda clients who use it.

Also profiled is LED magazine, with a website, print/PDF edition and app edition. This case study demonstrates how much discreet advertising inventory can be generated in the new digital age.

Finally, the report takes a look at The New Yorker, which bucks the trend to either charge different prices for discreet products, or to use universal pricing, by offering three separate products, but all at the same price.